Esta dissertação de mestrado se refere ao estudo investigativo dos fatores de risco e a influência destes na ocorrência de acidentes envolvendo motocicletas, segundo a percepção dos condutores profissionais. A área de estudo foi a cidade de Porto Alegre, cujo cenário buscou-se mapear através do levantamento do perfil da categoria profissional de motociclistas e da análise dos anuários estáticos de acidentes envolvendo motocicletas, ocorridos entre os anos de 2000 e 2008. A pesquisa foi estabelecida em duas etapas. A primeira refere-se à pesquisa qualitativa, realizada através de aplicação da técnica de Grupo Focado, para determinação dos fatores de risco. Ao passo que, na segunda fase, foram realizados 123 questionários com condutores profissionais de motocicleta, para levantamento do perfil e percepção destes quanto à influência de cada fator no risco de acidentes. O estudo mostrou que para alguns dos fatores identificados como, pressão por pontualidade da entrega e longa jornada de trabalho, os entrevistados foram tendenciosos ao afirmar que estes possuíam pouca ou nenhuma influência no risco de acidentes, resultado contrário ao apontado por outros estudos encontrados na literatura. Para os demais fatores, os condutores profissionais demonstraram conhecer bem o ambiente viário urbano, de forma a terem boa percepção sobre os riscos de sua atividade. A pesquisa identificou a desatenção por parte dos motoristas de outros veículos, a presença de chuva e a má qualidade da infra-estrutura viária como os fatores de maior influência no risco de acidente. Sendo as situações de trânsito de maior perigo as de tráfego em interseções e nas vias congestionadas. A análise das bases estatísticas identificou a necessidade de coletar informações sobre os motociclistas acidentados, de forma a explicitar o objetivo de viagem quando da ocorrência do sinistro, permitindo assim, identificar o percentual de condutores profissionais entre os motociclistas acidentados. / This master's dissertation refers to the study of risk factors, and its influence, on the occurrence of accidents involving motorcycles, according to the professional drivers’ perception. The study area was the city of Porto Alegre, whose scenery was mapped by surveying the profile of the professional category of motorcyclists, and by analysis of statistical directories of accidents involving motorcycles, occurred between the years 2000 and 2008. The research was established in two stages. The first one refers to the qualitative research, conducted by applying the technique of Focus Group for determining the risk factors. While in the second phase, 123 questionnaires were conducted with professional motorcyclists, to identify their profile and perception of how each factor influences the risk of accidents. The study has shown that for some of the risk factors indentified, such as pressure for punctuality and long hours of work, the respondents were biased in saying that they had little or no influence on the risk of accidents, contrary to the result reported by other studies found in the literature. For the other factors, professional drivers have demonstrated to know the urban road atmosphere well, in order to have good perception on the risks of their activity. The research has identified inattention by drivers of other vehicles, presence of rain and poor quality of road infrastructure as the factors of greatest influence on the risk of accidents. Traveling in crossing intersections and congested roads has been found as the most dangerous traffic situations. The statistical databases analysis has identified the need to collect information about the motorcycle accident victims in order to clarify the purpose of travel at the time of the accident, thus allowing, identifying the percentage of professional drivers among motorcyclists injured.

Esta dissertação de mestrado se refere ao estudo investigativo dos fatores de risco e a influência destes na ocorrência de acidentes envolvendo motocicletas, segundo a percepção dos condutores profissionais. A área de estudo foi a cidade de Porto Alegre, cujo cenário buscou-se mapear através do levantamento do perfil da categoria profissional de motociclistas e da análise dos anuários estáticos de acidentes envolvendo motocicletas, ocorridos entre os anos de 2000 e 2008. A pesquisa foi estabelecida em duas etapas. A primeira refere-se à pesquisa qualitativa, realizada através de aplicação da técnica de Grupo Focado, para determinação dos fatores de risco. Ao passo que, na segunda fase, foram realizados 123 questionários com condutores profissionais de motocicleta, para levantamento do perfil e percepção destes quanto à influência de cada fator no risco de acidentes. O estudo mostrou que para alguns dos fatores identificados como, pressão por pontualidade da entrega e longa jornada de trabalho, os entrevistados foram tendenciosos ao afirmar que estes possuíam pouca ou nenhuma influência no risco de acidentes, resultado contrário ao apontado por outros estudos encontrados na literatura. Para os demais fatores, os condutores profissionais demonstraram conhecer bem o ambiente viário urbano, de forma a terem boa percepção sobre os riscos de sua atividade. A pesquisa identificou a desatenção por parte dos motoristas de outros veículos, a presença de chuva e a má qualidade da infra-estrutura viária como os fatores de maior influência no risco de acidente. Sendo as situações de trânsito de maior perigo as de tráfego em interseções e nas vias congestionadas. A análise das bases estatísticas identificou a necessidade de coletar informações sobre os motociclistas acidentados, de forma a explicitar o objetivo de viagem quando da ocorrência do sinistro, permitindo assim, identificar o percentual de condutores profissionais entre os motociclistas acidentados. / This master's dissertation refers to the study of risk factors, and its influence, on the occurrence of accidents involving motorcycles, according to the professional drivers’ perception. The study area was the city of Porto Alegre, whose scenery was mapped by surveying the profile of the professional category of motorcyclists, and by analysis of statistical directories of accidents involving motorcycles, occurred between the years 2000 and 2008. The research was established in two stages. The first one refers to the qualitative research, conducted by applying the technique of Focus Group for determining the risk factors. While in the second phase, 123 questionnaires were conducted with professional motorcyclists, to identify their profile and perception of how each factor influences the risk of accidents. The study has shown that for some of the risk factors indentified, such as pressure for punctuality and long hours of work, the respondents were biased in saying that they had little or no influence on the risk of accidents, contrary to the result reported by other studies found in the literature. For the other factors, professional drivers have demonstrated to know the urban road atmosphere well, in order to have good perception on the risks of their activity. The research has identified inattention by drivers of other vehicles, presence of rain and poor quality of road infrastructure as the factors of greatest influence on the risk of accidents. Traveling in crossing intersections and congested roads has been found as the most dangerous traffic situations. The statistical databases analysis has identified the need to collect information about the motorcycle accident victims in order to clarify the purpose of travel at the time of the accident, thus allowing, identifying the percentage of professional drivers among motorcyclists injured.

Na Ãltima dÃcada, houve um aumento significativo na aquisiÃÃo de veÃculos, principalmente motocicletas, que no cearà foi de 255,44%, concomitante, houve aumento no nÃmero de acidentes de trÃnsito, cerca de 320%. Na cidade de Sobral tambÃm houve um crescimento desordenado tanto do nÃmero de motocicletas quanto no nÃmero de acidentes. O trabalho teve como objetivo geral: Caracterizar a distribuiÃÃo temporal dos acidentes envolvendo motociclistas no municÃpio de sobral, no perÃodo de 2006 a 2012, a partir da implantaÃÃo do SAMU e como objetivos especÃficos: Abordar as caracterÃsticas epidemiolÃgicas das vÃtimas de acidentes com motocicletas, atendidos pelo SAMU de sobral, no perÃodo de 2006 a 2012; descrever a dinÃmica/cinÃtica do trauma envolvendo pacientes atendidos pelo SAMU e que utilizavam motocicletas como meio de transporte; Identificar e descrever os dados referentes a mortalidade prÃ-hospitalar em Sobral. Estudo de abordagem quantitativa e documental, do tipo exploratÃrio e descritivo, ocorrido na cidade de Sobral, com 6483 ocorrÃncias com motocicletas atendidas pelo SAMU, no perÃodo de 2006 a 2012, cuja coleta de dados ocorreu atravÃs de pesquisa nas folhas de ocorrÃncia do SAMU. A anÃlise foi realizada atravÃs do programa SPSS, respeitando os princÃpios Ãticos da resoluÃÃo 196/96. Os resultados: 6483 foram os acidentes envolvendo motocicletas, nos anos de 2006 a 2012, na cidade de Sobral. 5.729 (78,5%) estavam na idade entre 16 a 59 anos; 4.644 (71,63%) eram do gÃnero masculino; 1.381 (21,30%) aconteceram no Centro da cidade; 36 (0,55%) eram mulheres grÃvidas; 6.001 (92,56%) foram socorridas para o Hospital Santa Casa de MisericÃrdia de Sobral; 4.951 (76,36%) usavam capacete na hora do acidente e o estado de embriaguez aumentou 3,33 vezes, saindo de 133 em 2006 para 443 em 2012. As causas dos acidentes com motocicletas foram: 2.808 (43,31%) de quedas de moto, 1.158 (17,73%) colisÃes moto com carro e 1.064 (16,41%) colisÃes moto com moto. As colisÃes moto com bicicleta mantiveram um padrÃo estÃvel, com um decrÃscimo de 25,75% em 2012, compatÃvel com a substituiÃÃo gradativa da bicicleta pela motocicleta. Em relaÃÃo Ãs vÃtimas, o condutor foi o que mais se destacou, cerca de 77%, com o aparecimento do pedestre com 7,63% e do ciclista com 7,48%. Sendo que 5.153 (79,48%) foram socorridos pela Unidade de Suporte BÃsico, 1.208 (18,63%) pela Unidade de Suporte AvanÃado e 121 (1,86%) pela MotolÃncia. Em relaÃÃo aos Ãbitos, foram 170 atendidos pelo SAMU, durante o perÃodo de 2006 a 2012. Foram 90% os Ãbitos ocorreram em homens, dentre os principais motivos dos Ãbitos tivemos a queda de moto (141- 53,52%), sendo 100 (58,82%) dos Ãbitos ocorreram no local, com 141 (83%) foram com os condutores. Faz-se necessÃrio investimento na malha viÃria, adotar e manter sinalizaÃÃo horizontal e vertical adequadas, quantitativo de profissionais de fiscalizaÃÃo proporcional ao tamanho da frota circulante a as caracterÃsticas de fluxo de veÃculos, garantindo a efetivaÃÃo das leis de trÃnsito. à tambÃm imperativos a participaÃÃo da sociedade, com destaque para as escolas, as igrejas e, sobretudo as famÃlias, que devem assumir um papel de protagonista no processo de educaÃÃo para o trÃnsito. / In the last decade there has been a significant increase in the purchase of vehicles, especially motorcycles, which in Cearà was 255.44%, concomitantly, there was an increase in the number of traffic accidents, about 320%. In the city of Sobral also there was a disorderly growth of both the number of motorcycles and in the number of accidents. The work aimed to characterize the temporal distribution of accidents involving motorcyclists in the city of Sobral, in the period 2006-2012, after the implementation of the SAMU and specific objectives: Addressing the epidemiologic characteristics of victims of motorcycle accidents, attended by SAMU sobral in the period 2006-2012, to describe the dynamics / kinetics involving trauma patients seen by SAMU and used motorcycles for transportation; Identify and describe the data pre-hospital mortality in Sobral. Study of quantitative and documentary approach, exploratory and descriptive, occurred in the city of Sobral, with 6483 occurrences with motorcycles attended by SAMU, in the period from 2006 to 2012, whose data were collected by searching the leaves of occurrence of the SAMU. The analysis was performed using SPSS, respecting the ethical principles of Resolution 196/96. Results: were 6483 accidents involving motorcycles in the years 2006 to 2012, the city of Sobral. 5,729 (78.5%) were aged 16-59 years, 4,644 (71.63%) were male, 1,381 (21.30%) occurred in the city center, 36 (0.55%) were women pregnant; 6,001 (92.56%) were rescued to the Hospital Santa Casa de Misericordia de Sobral; 4,951 (76.36%) wore helmets at the time of the accident and the state of drunkenness increased 3.33 times, going from 133 in 2006 to 443 in 2012. The causes of motorcycle accidents were: 2,808 (43.31%) falls motorcycle, 1,158 (17.73%) with car and bike collisions 1,064 (16.41%) with bike bike collisions. Collisions with bike bike maintained a stable pattern, with a decrease of 25.75% in 2012, consistent with the gradual replacement bike motorcycle. In relation to victims, the driver was the one that stood out, about 77%, with the appearance of the pedestrian with 7.63% and 7.48% with the cyclist. Of which 5,153 (79.48%) were rescued by the Basic Support Unit, 1,208 (18.63%) by Advanced Support Unit and 121 (1.86%) by MotolÃncia. Among those who died, 170 were attended by SAMU, during the period 2006-2012. Were 90% of deaths occurred in men, among the main reasons of the deaths had the bike down (141 to 53.52%), 100 (58.82%) of the deaths occurred on site, with 141 (83%) were to the conductors. It is necessary to invest in the road network, adopt and maintain horizontal and vertical signage appropriate quantitative professional supervision commensurate with the size of the current fleet to the flow characteristics of vehicles, ensuring the effectiveness of traffic laws. It is also imperative society participation, especially for schools, churches, and especially the families who must take a starring role in the education process for transit.

Esta dissertação de mestrado se refere ao estudo investigativo dos fatores de risco e a influência destes na ocorrência de acidentes envolvendo motocicletas, segundo a percepção dos condutores profissionais. A área de estudo foi a cidade de Porto Alegre, cujo cenário buscou-se mapear através do levantamento do perfil da categoria profissional de motociclistas e da análise dos anuários estáticos de acidentes envolvendo motocicletas, ocorridos entre os anos de 2000 e 2008. A pesquisa foi estabelecida em duas etapas. A primeira refere-se à pesquisa qualitativa, realizada através de aplicação da técnica de Grupo Focado, para determinação dos fatores de risco. Ao passo que, na segunda fase, foram realizados 123 questionários com condutores profissionais de motocicleta, para levantamento do perfil e percepção destes quanto à influência de cada fator no risco de acidentes. O estudo mostrou que para alguns dos fatores identificados como, pressão por pontualidade da entrega e longa jornada de trabalho, os entrevistados foram tendenciosos ao afirmar que estes possuíam pouca ou nenhuma influência no risco de acidentes, resultado contrário ao apontado por outros estudos encontrados na literatura. Para os demais fatores, os condutores profissionais demonstraram conhecer bem o ambiente viário urbano, de forma a terem boa percepção sobre os riscos de sua atividade. A pesquisa identificou a desatenção por parte dos motoristas de outros veículos, a presença de chuva e a má qualidade da infra-estrutura viária como os fatores de maior influência no risco de acidente. Sendo as situações de trânsito de maior perigo as de tráfego em interseções e nas vias congestionadas. A análise das bases estatísticas identificou a necessidade de coletar informações sobre os motociclistas acidentados, de forma a explicitar o objetivo de viagem quando da ocorrência do sinistro, permitindo assim, identificar o percentual de condutores profissionais entre os motociclistas acidentados. / This master's dissertation refers to the study of risk factors, and its influence, on the occurrence of accidents involving motorcycles, according to the professional drivers’ perception. The study area was the city of Porto Alegre, whose scenery was mapped by surveying the profile of the professional category of motorcyclists, and by analysis of statistical directories of accidents involving motorcycles, occurred between the years 2000 and 2008. The research was established in two stages. The first one refers to the qualitative research, conducted by applying the technique of Focus Group for determining the risk factors. While in the second phase, 123 questionnaires were conducted with professional motorcyclists, to identify their profile and perception of how each factor influences the risk of accidents. The study has shown that for some of the risk factors indentified, such as pressure for punctuality and long hours of work, the respondents were biased in saying that they had little or no influence on the risk of accidents, contrary to the result reported by other studies found in the literature. For the other factors, professional drivers have demonstrated to know the urban road atmosphere well, in order to have good perception on the risks of their activity. The research has identified inattention by drivers of other vehicles, presence of rain and poor quality of road infrastructure as the factors of greatest influence on the risk of accidents. Traveling in crossing intersections and congested roads has been found as the most dangerous traffic situations. The statistical databases analysis has identified the need to collect information about the motorcycle accident victims in order to clarify the purpose of travel at the time of the accident, thus allowing, identifying the percentage of professional drivers among motorcyclists injured.

The motorcycle industry is well established in South Africa, but has not nearly reached its full potential. This study investigates how this situation can be improved by enhancing the promotions of motorcycles in the Nelson Mandela Metropolitan Municipality (NMMM) area under investigation. Motorcycle businesses in this area currently compete with a disadvantage in the transportation market. Motor vehicles are assembled in this area whereas motorcycles are not, and this creates various work opportunities and brand loyalty for the motor industry. The Government also offers import rebates to motor vehicle exports. The cost, prejudicial attitudes and road safety of motorcycles contribute toward the difficulties faced by the motorcycle industry, which prevent the growth of this market. This market usually requires potential customers to have a passion for motorcycles to turn them into actual customers. To overcome these difficulties an investigation was conducted to determine which promotional activities the motorcycle businesses in the NMMM area employ. This study identifies the motorcycle businesses’ promotional shortcomings and makes suggestions for improvement. Promotional activities are vital since motorcycles are at a disadvantage when compared to motor vehicles in the NMMM area. One of the best ways the motorcycle businesses can successfully compete in the transportation market is to make use of promotions to make potential customers aware and enhance their support of the motorcycle businesses. For this reason the promotional variables (advertising, direct marketing, personal selling, sales promotions and public relations) should be exploited to its fullest to enhance potential customers’ support of motorcycles. This process can also create brand loyalty and equity, which will retain customers over the long term. Communication with a market is essential to achieve this and to inform and remind potential customers about the products available.

This thesis solves actual engineering tasks from the field of motorcycle industry. The first part describes the design of several plastic parts for Czech motorcycle Blata125. The design of injection moulds for selected parts is described in second part of the thesis.

Mc-clubs are marked as mysterious with dangerous motorcycles and deviant. Research has noticed both the illegal and legal clubs, but few have performed a comparison. The paper describes the similarities, differences, and the characteristics among legal and illegal mc-clubs. The comparison is done by looking at the structure, symbols, brotherhood, and criminal involvement. The depiction of the clubs is done by the help of Edwin M. Lemert’s terms primary and secondary deviance and Lewis Yablonsky’s definition of the social, delinquent, and violent gang. A content analysis based on 28 previous and current articles has been used to find the specific themes the clubs have in common and what characterizes and separates them. The clubs were shown to have similar structure, symbols and brotherhood, the difference lying in the intensity of the three components. The major difference is the criminal involvement. The illegal clubs reject the conventional society where the deviance is a form of identity, sharing it with like-minded in a violent setting. The legal clubs, however, conform and simultaneously deviate and have their own community with values and beliefs. Implications and future research is discussed.

<p><strong>Purpose</strong></p><p>The purpose of the thesis is to analyze the current challenges facedby Husqvarna Motorcycles in their brand building process, and todescribe ways in which applying the brand equity principles will enablean increase of the value of their brand.</p><p><strong>Background</strong></p><p>In the complex world of organizations and companies where thecompetitive position plays an important role in successful achievementsof the company, managers seek after building a sustainablecompetitive advantage. Building brand equity is an important focusfor a large company' improvement, since it raises interest of existingand new customers. The process of building brand equity takestime but through this process a company will have a stronger marketposition which creates brand value.</p><p><strong>Method</strong></p><p>In order to answer the purpose, the qualitative method with implementation of semi-structured interviews for collecting data wasused. The data was interpreted and then structured and analyzedusing theoretical framework.</p><p><strong>Conclusions</strong></p><p>During the research performed it was found out that the managersare facing several challenges in respect to building brand equity.Therefore, five components of building brand equity were implementedto draw the conclusions of how the managers could strengthentheir brand.</p>

A poluição sonora urbana, em especial a gerada por motocicletas com escapamentos modificados, afeta indistintamente a saúde de toda população de diversas maneiras e tende a aumentar, ao contrário da emissão de gases, que vem se reduzindo ao longo dos anos. Com o objetivo de conter o ruído gerado pelo tráfego urbano, vários países desenvolvem procedimentos, leis e ações mitigatórias como barreiras acústicas e asfaltos fonoabsorventes, porém há grande quantidade de motocicletas, veículo tipicamente de alto potencial de incômodo e ruidoso, que circulam com sistemas de escapamento adulterados e emitem ainda mais excesso de ruído. A inspeção veicular é ferramenta importante no controle de emissões de gases poluentes de veículos em uso, mas falha em restringir aqueles que ultrapassam os limites legais de ruído e, somado a isto, há o agravante de o condutor submeter-se a poluição sonora que ele mesmo produz. A fiscalização de rua surge como alternativa de controle ambiental, mas algumas vezes é contestada por ser subjetiva ou por faltar uma metodologia simples, confiável e eficaz. Buscou-se então compreender a relação entre o aumento do nível sonoro da motocicleta com escapamento modificado ao circular no trânsito e a emissão sonora medida na condição de inspeção, o chamado ruído parado, para trazer subsídios à formação de métodos mais eficazes de fiscalização e controle. Para isto foram avaliadas motocicletas quanto à emissão de ruído em circulação e ruído parado e os resultados obtidos apontam que os escapamentos modificados possuem nível sonoro muito mais elevado que os originais, com forte correspondência entre os dois métodos de medição. Esta poluição sonora atinge de modo particularmente intenso os profissionais, motoboys, que modificam suas motocicletas, pois eles se submetem a todos os fatores que favorecem a perda auditiva por excesso de ruído. Outras questões surgiram em paralelo ao tema principal e foram brevemente avaliadas para se compor o quadro geral, como o nível sonoro de escapamentos não originais avaliados segundo os procedimentos de homologação, a contribuição que a motocicleta traz ao ruído urbano e que resultados estes trazem quanto ao torque e potência da motocicleta. Estes estudos indicaram que a motocicleta modificada contribui fortemente para a poluição sonora urbana, afetando principalmente o condutor e sem trazer ganhos efetivos em termos de potência e dirigibilidade. / The urban noise pollution, in particular the one produced for motorcycles with tampered exhaust systems, affects indistinctly the health of all people in many ways and tends to grow up, in opposite to gaseous emissions, that is getting down through years. With the goal of mitigate noise generated from urban traffic, many countries develop procedures, laws and actions as acoustic barrier and phono absorbent asphalt, but there are still a great amount of motorcycles, typically a high annoying and noisy vehicle, running with tampered mufflers and producing excessive noise. In use vehicle inspection is an important tool on gaseous emissions control but fails to restrain excessive noise, a problem that get worse up due the rider is subjects him/herself to the own sound pollution. Roadside control comes as an alternative but sometimes is rejected as subjective or due a lack of a simple, easy, trustable method. This research looks for the relationship between increased sound level of modified motorcycles in traffic and noise emission in inspection mode, also known as stationary noise, to bring subsidies to develop more efficient control methods. For this, it were evaluated motorcycles for traffic and stationary noise emission and the results point that modified exhaust systems have a very higher sound level than original mufflers, with strong relationship between these two measurement methods. This sound pollution affects in a very special mode the professionals, called in Brazil motoboys, which modify their motorcycles, because they subjected themselves to all factors for noise-induced hearing loss. Other questions come in parallel to the main focus and were briefly studied in order to compound the whole picture as sound level of replacement mufflers according homologation procedures, the motorcycle contribution to the urban sound pollution and the results for power and torque. These studies point to that modified motorcycles strongly contribute to urban noise, affecting especially the driver and with no effective gain in engine power and motorcycle handling.

Introdução: Os acidentes de trânsito representam um dos principais problemas de saúde da atualidade, atingindo principalmente os adultos em faixa produtiva de vida. Além das mortes, esses eventos podem resultar em incapacidades e outras implicações para as vítimas e seus familiares. Objetivo: O presente estudo propôs-se a avaliar os acidentes de trânsito com adultos e suas consequências após a alta hospitalar. Método: Trata-se de um estudo quantitativo, do tipo coorte retrospectivo, realizado na cidade de Arapiraca, Alagoas, ano de 2011. Os dados foram obtidos por meio dos registros de atendimentos a vítimas de acidentes de trânsito no serviço de atendimento pré-hospitalar, na unidade de emergência de referência para traumas e durante a realização de entrevistas domiciliares. Estatísticas descritivas e teste de regressão logística múltipla foram utilizados. Resultados: Dentre as vítimas estudadas (n=105), houve predomínio do sexo masculino (72,3%), na faixa etária de 20 a 29 anos (42,8%), de cor parda (63,8%), baixa escolaridade (61,9%), casado/união estável (59%) e que trabalhavam principalmente como vendedores (18,1%). Os motociclistas predominaram entre as vítimas (84,7%), sendo a queda de moto o tipo de acidente mais frequente (35,2%). Os acidentes de trânsito ocorreram principalmente nos domingos (29,5%), na faixa horária da noite (35,2%) e na zona urbana do município (66,6%). A fratura foi a lesão mais comum (37,1%), sendo os membros inferiores (32,3%) a região mais acometida pelos traumas. O atendimento realizado pelo serviço pré-hospitalar teve uma média de 38 (dp=14,6) minutos. Quanto à permanência hospitalar, houve média de 6,6 dias (dp= 11,4), quando os procedimentos mais realizados foram os curativos e as suturas (32,3%). Identificou-se, por meio do Índice de Barthel, que, no período entre seis e dezoito meses após o acidente, 33,3% dos indivíduos apresentaram dependência significativa ou total. Cor da pele, tipo de acidente, tempo resposta, tempo de transporte, procedimentos realizados durante o atendimento hospitalar, tempo de hospitalização e tipo de saída hospitalar foram os fatores associados à dependência funcional após o acidente. Quanto à situação de produtividade, verificou-se que 61% das vítimas retornaram ao trabalho após o trauma. Conclusões: Os resultados obtidos neste estudo permitem estabelecer um panorama das consequências dos acidentes de trânsito para a vida pessoal e profissional de suas vítimas e fornecem subsídios para melhoria da assistência e estratégias de prevenção. / Introduction: Road traffic accidents are one of the major health problems today, affecting mainly adults in their productive life. Besides the deaths, these events can result in disability and other implications for the victims and their families. Objective: the present study aimed at evaluating the road traffic accidents and their consequences in adults after hospital discharge. Method: This is a quantitative study, a retrospective cohort conducted in the town of Arapiraca, Alagoas, 2011. Data were obtained through the records of assisted victims of road traffic accidents in the pre hospital care service to the emergency unit of reference for trauma and during home interviews. Descriptive statistics and multivariate logistic regression were used. Results: Among the victims studied (n=105), were predominantly male (72,3%), aged 20-29 years old (42,8%), mulatto (63,8%), low education (61,9%), married/common-law marriage (59%) and working mainly as sellers (18,1%). Motorcyclists are predominant among the victims (84,7%), with the fall of the motorbike the most frequent type of accident (35,2%). Traffic accidents occurred mainly on Sundays (29,5%) in the night time (35,2%) and urban area (66,6%). The fracture was the most common injury (37,1%) and lower limbs (32,3%) the region most affected by trauma. The service performed by the prehospital care had an average of 38 (sd=14,6) minutes. As for the hospital stay, there was an average of 6,6 days (sd=11,4), while the most common procedures were the dressings and sutures (32,3%). It was identified by means of the Barthel Index, which, in the period between six and eighteen months after the accident, 33,3 % of patients had significant or total dependence. Skin color, type of accident, response time, transport time, procedures performed during hospital care, hospitalization and type of hospital output were the factors associated with functional dependence after the accident. Regarding the situation in productivity, it was found that 61% of the victims returned to work after trauma. Conclusions: The results of this study provide a structured overview of the consequences of road traffic accidents for the personal and professional lives of its victims and provide information for improving care and prevention strategies.