There has been a longstanding fascination with motorcycling culture in popular mainstream North American media, but this culture has only recently become the focus of rigorous, contextualized academic research. While smaller research projects have studied specific aspects of motorcycling culture, few academic researchers have investigated the exclusionary discourses that underpin motorcycling culture and none have done so in a methodical manner. Using a series of columns published over a thirty-five year period in the popular Canadian motorcycle magazine, Cycle Canada, I have analyzed the discourses through which motorcycling culture comes to have meaning to its participants and I have elucidated the socio-historical understandings of masculinity that are present in North American motorcycling culture. This thesis provides a historical sociological analysis of motorcycling discourse through a feminist lens. I view gender as a relation that must constantly be (re)negotiated amongst socially constituted subjects and I pay particular attention to how technological discourse is made socially durable and sustainable by the interface of material (motorcycles) and organic (human) beings. Longitudinal analysis of Cycle Canada illustrates the presence of heteronormative discourses that constrain readers' choices of gender identification and sexual orientation to traditional notions of masculinity. In an effort to create solidarity with their readers, the magazine editors cater to the perceived interests of an idealized male audience by performing these masculine identities. Though motorcycling culture in Canada is increasingly diverse, Cycle Canada has only begun to reflect this diversity in the past two years of publication. Explicating the social, political, economic, technological and historical context which gave rise to particular masculine identities in motorcycling culture allows us to focus on the positive agency involved in the performance of masculine identities, while still recognizing that there remains room to include other figurations of identity beyond traditional concepts of heteronormativity and homosociality. / Thesis (Master, Sociology) -- Queen's University, 2008-05-07 06:21:18.665

Submitted by JÚLIO HEBER SILVA (julioheber@yahoo.com.br) on 2016-10-25T15:58:43Z No. of bitstreams: 2 Dissertação - Kleber Lopes da Silva - 2016.pdf: 5523942 bytes, checksum: 47efa545526f079c84e750fbff9498bf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Approved for entry into archive by Jaqueline Silva (jtas29@gmail.com) on 2016-10-27T17:25:12Z (GMT) No. of bitstreams: 2 Dissertação - Kleber Lopes da Silva - 2016.pdf: 5523942 bytes, checksum: 47efa545526f079c84e750fbff9498bf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) / Made available in DSpace on 2016-10-27T17:25:12Z (GMT). No. of bitstreams: 2 Dissertação - Kleber Lopes da Silva - 2016.pdf: 5523942 bytes, checksum: 47efa545526f079c84e750fbff9498bf (MD5) license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Previous issue date: 2016-09-30 / This dissertation has as field researched the motorcycling meetings that took place in Paranaíba avenue in the South Sector cepal, in Goiania, from March 2015 to March 2016. These meetings were held on Thursdays, at night, from 18.30. During my writing I bring the production of an ideal biker, ranging from clothing, posture to some physical features such as the use of beard, long hair, tattoos etc. Features that are references in the meetings. Tied to those references, show a certain historical symbolic repertoire and culturally produced about this universe, in large part, by the media and the market. Gender relations in this field, are shown linked to the use of the vest and motorcycle. The woman's subordination process is a study focus, as well as a market positioning of the female body seen as a product by motorcyclists and the motorcycle dealerships. These relations conditional on a look andro and heteronormative. Another consideration and research are part of the territorial processes, the use of the vest as the brand and the body, tattoos and some props that have their restricted uses, as well as representations that categorize and classify the bodies. / Essa dissertação traz como campo pesquisado os encontros de motociclisticas que ocorreram naavenida Paranaíba e no cepal do Setor Sul, em Goiânia, de março de 2015 a março de 2016. Estes encontros eram realizadosnas quintas-feiras, no período noturno, a partir das 18h30. Durante minha escrita trago a produção de um ideal de motociclista, que vai do vestuário, da postura até algumas características físicas, como o uso de barba, cabelo grande, tatuagens etc. Características que são referências nos encontros. Atrelado às essas referências, mostroum certo repertório simbólico histórica e culturalmente produzido a respeito desse universo, em boa parte, pela mídia e pelo mercado. Asrelações de gênero, nesse campo, se mostram atreladasao uso do colete e da motocicleta. Oprocesso de subalternização da mulher é um foco estudado, como tambémum posicionamento mercadológico sobre corpo feminino visto como produto pelos motociclistas e pelas concessionárias de motocicletas.Relações estas condicionadas à um olhar andro e heteronormativo. Outra consideração e parte da pesquisa são os processos de territorialização, o uso do colete como marca no e do corpo, as tatuagens e alguns adereços que possuem seus usos restritos, bem como representações que categorizam e classificam os corpos.

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A presente Tese de Doutorado possui, como objetivo principal, trabalhar a questão da juventude menorista impedida de dirigir legalmente pelo Estado veículos motorizados de duas rodas, inserida como consumidora na formação da indústria motociclística brasileira. A periodização da presente Tese começa em 1974, que marca da entrada da Yamaha, primeira indústria japonesa do ramo de duas rodas no Brasil, e 2000, último ano do século XX. O ano de 1974 também marca o início da publicação da revista especializada em motocicletas DUAS RODAS, periódico publicado até os presentes dias, o qual se constitui como principal fonte para compreendermos a história do motociclismo nacional no período. O Estado, principalmente após a promulgação do Estatuto da Criança e do Adolescente (ECA), em 1990, delimitou os parâmetros que a sociedade brasileira deveria, necessariamente, respeitar em relação aos menores de idade. O conjunto da legislação brasileira foi, no período 1974- 2000, conscientemente desobedecido por membros da chamada \"nata motorizada\", que exerceu o seu poder de consumo, com o apoio tácito da indústria brasileira, para a utilização de veículos motorizados de duas rodas pela juventude menorista no século XX. O presente trabalho documenta a nossa iniciativa em defender a tese de que a juventude menorista foi impedida de dirigir legalmente veículos motorizados de duas rodas no Brasil no período entre 1974-2000, devido, principalmente, à burocracia lotada nos Departamentos de Trânsito, que não desejava a presença de menores de idade motorizados nas ruas. Esta burocracia, que possuía os chamados \"gestores incontestes\", associava esses menores de idade nas ruas à desordem, subversão e desobediência às normas brasileiras de trânsito. A indústria brasileira de veículos de duas rodas, representada por uma entidade de classe, a Abraciclo, tomara a si a iniciativa de constituir-se como um grupo de pressão para conseguir do Estado a aprovação de uma legislação permissiva ao uso de ciclomotores à juventude menorista. Após a não aplicação da Resolução n. 50, de 1998, as indústrias brasileiras congregadas na Abraciclo praticamente abandonaram a luta com o Estado, que cedeu, não sem alívio, às pressões dos \"gestores incontestes\", membros de sua própria burocracia responsável pelo trânsito nacional, que utilizaram de sua posição privilegiada de \"especialistas\" para impor seu posicionamento frente à questão da juventude menorista usuários de veículos motorizados de duas rodas em âmbito urbano. / This Doctoral Thesis has as main objective, to address the issue of youth legally barred from driving state-motorized two-wheel, inserted as a consumer in the formation of Brazilian motorcycling industry. The stages of this thesis begins in 1974, which marks the entrance to the Yamaha, the Japanese industry\'s first two-wheeler industry in Brazil, and 2000, the last year of the twentieth century. The year 1974 also marks the beginning of the publication of the magazine on motorcycles \"DUAS RODAS\", periodical published to the present day, which constitutes the main source for understanding the history of motorcycling in the national period. The state, especially after the enactment of the Statute of the Child and Adolescent (Estatuto da Criança e do Adolescente - ECA) in 1990 delineated the parameters that Brazilian society should necessarily comply in relation to minors. The set of Brazilian legislation was, in the period 1974-2000, knowingly disobeyed by members of the \"motorized cream\", which exercised its power consumption, with the tacit support of the Brazilian industry for the use of motorized two-wheelers by youth in the twentieth century. This paper documents our initiative to defend the thesis that youth was legally barred from driving motorized two wheels in Brazil in the period 1974-2000, mainly due to bureaucracy crowded in Traffic Departments, who did not wish the presence of minors motorized street. This bureaucracy, which had called \"managers uncontested\", associating these underage street disorder, subversion and disobedience to traffic rules in Brazil. The Brazilian industry of two wheelers, represented by an entity class, Abraciclo, had taken upon themselves the initiative to establish itself as a pressure group to get state approval for permissive legislation the use of mopeds youth. After the non-implementation of Resolution. 50, 1998, Brazilian industries gathered in Abraciclo virtually abandoned the struggle with the state, which yielded, not without relief, the pressures of \"uncontested managers\", members of his own bureaucracy responsible for national traffic, who used his privileged position of \"experts\" to impose its position relative to the issue of youth users of motorized two wheelers in the urban context.

A presente Tese de Doutorado possui, como objetivo principal, trabalhar a questão da juventude menorista impedida de dirigir legalmente pelo Estado veículos motorizados de duas rodas, inserida como consumidora na formação da indústria motociclística brasileira. A periodização da presente Tese começa em 1974, que marca da entrada da Yamaha, primeira indústria japonesa do ramo de duas rodas no Brasil, e 2000, último ano do século XX. O ano de 1974 também marca o início da publicação da revista especializada em motocicletas DUAS RODAS, periódico publicado até os presentes dias, o qual se constitui como principal fonte para compreendermos a história do motociclismo nacional no período. O Estado, principalmente após a promulgação do Estatuto da Criança e do Adolescente (ECA), em 1990, delimitou os parâmetros que a sociedade brasileira deveria, necessariamente, respeitar em relação aos menores de idade. O conjunto da legislação brasileira foi, no período 1974- 2000, conscientemente desobedecido por membros da chamada \"nata motorizada\", que exerceu o seu poder de consumo, com o apoio tácito da indústria brasileira, para a utilização de veículos motorizados de duas rodas pela juventude menorista no século XX. O presente trabalho documenta a nossa iniciativa em defender a tese de que a juventude menorista foi impedida de dirigir legalmente veículos motorizados de duas rodas no Brasil no período entre 1974-2000, devido, principalmente, à burocracia lotada nos Departamentos de Trânsito, que não desejava a presença de menores de idade motorizados nas ruas. Esta burocracia, que possuía os chamados \"gestores incontestes\", associava esses menores de idade nas ruas à desordem, subversão e desobediência às normas brasileiras de trânsito. A indústria brasileira de veículos de duas rodas, representada por uma entidade de classe, a Abraciclo, tomara a si a iniciativa de constituir-se como um grupo de pressão para conseguir do Estado a aprovação de uma legislação permissiva ao uso de ciclomotores à juventude menorista. Após a não aplicação da Resolução n. 50, de 1998, as indústrias brasileiras congregadas na Abraciclo praticamente abandonaram a luta com o Estado, que cedeu, não sem alívio, às pressões dos \"gestores incontestes\", membros de sua própria burocracia responsável pelo trânsito nacional, que utilizaram de sua posição privilegiada de \"especialistas\" para impor seu posicionamento frente à questão da juventude menorista usuários de veículos motorizados de duas rodas em âmbito urbano. / This Doctoral Thesis has as main objective, to address the issue of youth legally barred from driving state-motorized two-wheel, inserted as a consumer in the formation of Brazilian motorcycling industry. The stages of this thesis begins in 1974, which marks the entrance to the Yamaha, the Japanese industry\'s first two-wheeler industry in Brazil, and 2000, the last year of the twentieth century. The year 1974 also marks the beginning of the publication of the magazine on motorcycles \"DUAS RODAS\", periodical published to the present day, which constitutes the main source for understanding the history of motorcycling in the national period. The state, especially after the enactment of the Statute of the Child and Adolescent (Estatuto da Criança e do Adolescente - ECA) in 1990 delineated the parameters that Brazilian society should necessarily comply in relation to minors. The set of Brazilian legislation was, in the period 1974-2000, knowingly disobeyed by members of the \"motorized cream\", which exercised its power consumption, with the tacit support of the Brazilian industry for the use of motorized two-wheelers by youth in the twentieth century. This paper documents our initiative to defend the thesis that youth was legally barred from driving motorized two wheels in Brazil in the period 1974-2000, mainly due to bureaucracy crowded in Traffic Departments, who did not wish the presence of minors motorized street. This bureaucracy, which had called \"managers uncontested\", associating these underage street disorder, subversion and disobedience to traffic rules in Brazil. The Brazilian industry of two wheelers, represented by an entity class, Abraciclo, had taken upon themselves the initiative to establish itself as a pressure group to get state approval for permissive legislation the use of mopeds youth. After the non-implementation of Resolution. 50, 1998, Brazilian industries gathered in Abraciclo virtually abandoned the struggle with the state, which yielded, not without relief, the pressures of \"uncontested managers\", members of his own bureaucracy responsible for national traffic, who used his privileged position of \"experts\" to impose its position relative to the issue of youth users of motorized two wheelers in the urban context.

Indiana University-Purdue University Indianapolis (IUPUI) / Grounded theory analysis, informed by a socio-cultural lens, was applied to the narratives of eighteen motorcycle riders in order to understand, from the rider’s perspective, receptivity to warning messages regarding motorcycle helmet use. This study relied upon narrative analysis to identify patterns in communication that surround motorcycle riders’ experiences. Socio-cultural cues identified importance in the process of interest development in motorcycle riding, search for information regarding motorcycle riding, response to danger within the motorcycle riding experience, and attitude toward protection messages. Narratives specific to danger, or experiences of motorcycle accidents were analyzed for comparison with fear appeal theory. Special focus was applied to Terror Management Theory (TMT) and applied to the communication surrounding the real experiences of motorcycle accident and the perceived threat of danger while motorcycle riding. Communication evidencing relational influence was examined for examples of socially constructed interpretation of social identity and an individual rider's perspective of their lifeworld. The analysis revealed evidence of the TMT concept of burying or denying thoughts of danger. The TMT concept of lifeworld influence on behavior was evidenced in riders who did not accept warning messages involving helmet use. Examples of attitude and behavior change where present in two study participants’ narratives that described experience of severe injury and also the death of a friend. The riders cited these occurrences as experiences that inhibited their previous behavior of placing thoughts of motorcycle injury and death in the back of mind. Although small in number, this participant group offered multiple categorizations of rider descriptions. The narratives offered distinction in time of life when riding interest developed. As well, motorcycle training facilities were often noted as a source of communication from which riders obtained influence on their future behaviors. From this information insight was gained to offer suggestions for future research on time of message delivery. Riders who develop interest in riding as adults represent a category on which to focus preliminary educational messages. Individuals who have not yet developed an interest in motorcycle riding may benefit from societal cues that demonstrate safe riding behavior. Future research in mass media appeals focused on motorcycle riders are suggested, as is development of educational programs for delivery to high school audiences.