The emergence of the mule's role as a beast of burden working in mountain tourism is founded on our appreciation of this species' great attributes as a means of transport in the mountain environment. Our appreciation of mules does not always extend to their care and welfare. This is particularly true of the mountain tourism industry in Morocco, where this study is situated. Why has there been a collective absencing of the mule from the consciences of those involved in this industry? In seeking to answer this question and in moving towards the question of how the mountain tourism industry can be more present to the mule and to mule welfare, this thesis explores the multiple ways in which we know the mule. Drawing on a ten-year engagement with the industry, extensive ethnographic fieldwork in the High Atlas and an Action Research initiative supporting tour operators as they develop and implement welfare policy and practice, this thesis explores how mule welfare can be viewed as emerging from a multiplicity of practices that, in failing to cohere, become subject to negotiation and ontological politics. An alternative community approach based on dialogue is evoked that might allow a consensus to emerge over how welfare should be practised. The thesis focuses on the quality of the relationship between mules and humans. It emphasises the importance of genuine meeting and dialogue and the need for spaces and places in which mules and humans can come together to identify how they can establish relationships based on mutual trust and understanding rather than on control and domination. In prototyping better relationships between mules, muleteers and their employers, this thesis offers the mountain tourism industry transformative pathways toward a more equitable and sustainable co-creative project.

Going from having bought the most essential at the small shops close to home, better communications and an increasingly consumption oriented lifestyle has created a change in shopping behavior and has led to phenomenon such as shopping centres and more. These are constantly being built in Sweden: in the cities, outside the cities and more recently even in small cities -small cities as for one reason or another have access to a larger customer base which can have businesses to flourish economically. During the first decade of the 21st century, shopping centres have been established along the Swedish/Norwegian border. Since the Norwegian Krone is much stronger than the Swedish Krona Norwegians save a great deal of money on going to Sweden to shop. During the shopping trips to Sweden, it is mostly alcohol, meat, tobacco and candy that are being bought. However, other products such as clothing, technology, household appliances and more are also being purchased, all to save money on the trip. Together these cross border shoppers spent 11, 6 billion in Sweden during the year of 2010. This gives an average spending of approximately 10 900 SEK per cross border shopper on annual basis. Nordby, Töcksfors and Charlottenberg (small cities located in southwestern Sweden) are places characterized by Norwegian cross border shopping. Together, they generate billions every year and this only seems to increase. These places are relatively small in size but have prominent attributes such as proximity to the Norwegian border. Apart from these resorts and shopping centres, there are few or none similar places near the Norwegian border in the rest of Sweden. However, a place which is geographically well located and has a relatively large Norwegian and Swedish customer base is the ski resort of Sälen in west central of Sweden. Sälen is a village located near the Norwegian border, although fairly sparsely populated. The destination has annually about one million official guest nights, based on the 414 000 visitors who stay an average of about 4, 5 days.  Per visit, these tourists individually spend an average of 862 SEK on shopping at the destination. The expenditure of the mountain tourists together with the Norwegian border shoppers makes it very interesting to explore the opportunities for shopping development in terms of a shopping centre in the region of Sälen.

The tourism industry is a young industry in Sweden but important for the economy and a large part of the field is mountain tourism. Marketing a place is called destination marketing, which has become a huge phenomenon and an important part of efforts for promotion in the tourism industry. The entrepreneurs in the tourism industry are an important part, as these are a big part of the destination. Their marketing and communication becomes a force to reckon with in order to attract tourists to the area. The purpose of this study is to examine how entrepreneurs through destination marketing reach their target market and with the intention to identify marketing channels that the entrepreneur uses. To achieve this, two questions will be answered: How can entrepreneurs attract customers through destination marketing? Which marketing channels do business owners use to reach out to their target market in the tourism industry? The theories used in this study are destination marketing, internet marketing, services marketing, and entrepreneurs as business owners. This study’s methodology consists of four semi-structured interviews with companies operating in Åre, which is a destination where tourists can visit the mountain all year out. Also a content analysis has been done where an observation was made looking at the company’s internet marketing. The conclusion is that the entrepreneurs through collaboration can increase the demand on the destination and reach out to more tourists. The marketing channels that was used the most is digital communication, more specifically, social media like Facebook and Instagram. Also search engine optimization to get higher traffic to the corporate website is used.

The county of Norrbotten has a distinctive profile in the tourist business. In this paper, the previous two separate research fields exotification and mountain tourism is studied. The purpose was to determine whether mountain tourism was used to exotify Norrbotten during the growthphase of mountain tourism in the 1950s and 1960s. Through a qualitative text analysis, the study shows that there are exotic gestures that often become a counterpole to the rest of Sweden's society. The study reveals a focus on culture in the early 1950s, after which the mountain tourism is characterized by nature contexts. Romantic landscape descriptions then form the mountain tourism and its narration of the county during the 1960s. What is perceived as Sami culture, such as reindeer, and traditional costumes is therefore often illustrated together with snow during the chosen time period. The conclusion is that mountain tourism is presented as something exotic and different during its growth phase.

The period between the 1750s and 1830s witnessed a major change in travel practices in Europe, moving away from the traditional Grand Tour and focusing more on natural places, their visual power, and their influence on individual emotions. Such changes meant that the Alps ceased to be seen as a natural obstacle that had to be crossed in order to access Italy, and became a place to explore and a mountainous space par excellence. This thesis addresses the importance of mental mapping in travel literature and its impact on the construction of the Alps as a transnational space, which eventually facilitated the creation of a viable touristic market in the Alps as we know it today. The first part of the thesis analyses the transformation of the Alps from a natural frontier to a border region explored by travellers and their networks. The second part discusses the consequences of these changes on mental mapping and spatial representations of the Alps by travellers: it highlights the way external visitors often had very subjective interpretations of what the Alps meant as a term and a place, and conveyed those to other travellers through travel writing. Finally, the third part of this work investigates the development of an Alpine myth as a product of these shifting mental representations: the Alps became a set of expectations, typical images, and encounters to be expected.

Title: Mountain tourism for diabetics with an insulin pump Objectives: The aim of this study is to find out whether it is suitable for patients with type 1 diabetes mellitus treated with an insulin pump to undergo physical activity in the form of mountain tourism, as the more intense physical aktivity affects blood glucose levels and whether patients are able to work with advanced insulin pump functions. Methods: The work is conceived as an observational study of the Medtronic educational project. One day mountain hike trip of a distance about 30 km was attended by 40 patients (men and women) with diabetes aged 15-25 years. Non-invasive methods were used. The data was obtained by monitoring insulin pump probes, glucometers and continuous monitoring, which were further evaluated using the CareLink Pro software. Results: Physical activity in the form of mountain tourism is suitable for patients with DM1 treated on an insulin pump. 80% of the probands did not have a risk status of hypoglycaemia, and even though the determined normoglycemia for research was performed by a larger number of adults as opposed to children, this FA has a demonstrable effect on blood glucose levels. It also brings positive benefits for patients because they learn how to work better with advanced insulin pump functions....

<p>Предмет ове докторске тезе је туристичко уређење Старе планине. Циљ рада је утврђивање оптималног модела туристичког уређења простора за развој планинског туризма. Као најбољи, аутор сматра модел који се заснива на примени стандарда и правила туристичког уређења простора која се примењују у планирању референтних (успешних) планинских туристичких дестинација данас у свету. Правила и стандарди се односе на све елементе туристичког система који посебно укључује: туристичку инфраструктуру, туристичку супраструктуру, социјалну и техничку инфраструктуру и организациони модел развоја. Посебно је важно да се планирање уређења простора спроведе спровођењем стратегијског плана развоја туризма са активним учешћем свих зааинтересованих субјеката, чија улога је кључна у развоју туризма. Дати су бројни теоријски аргументи који потврђују наведене тврдње.</p> / <p>Predmet ove doktorske teze je turističko uređenje Stare planine. Cilj rada je utvrđivanje optimalnog modela turističkog uređenja prostora za razvoj planinskog turizma. Kao najbolji, autor smatra model koji se zasniva na primeni standarda i pravila turističkog uređenja prostora koja se primenjuju u planiranju referentnih (uspešnih) planinskih turističkih destinacija danas u svetu. Pravila i standardi se odnose na sve elemente turističkog sistema koji posebno uključuje: turističku infrastrukturu, turističku suprastrukturu, socijalnu i tehničku infrastrukturu i organizacioni model razvoja. Posebno je važno da se planiranje uređenja prostora sprovede sprovođenjem strategijskog plana razvoja turizma sa aktivnim učešćem svih zaainteresovanih subjekata, čija uloga je ključna u razvoju turizma. Dati su brojni teorijski argumenti koji potvrđuju navedene tvrdnje.</p> / <p>The subject of this PhD thesis is tourism development of Stara Planina. The goal of the essay is to define the optimal model of tourism spatial development for growth in mountain tourism. The author believes that the best model is based on the application of standards and rules of tourism spatial development applied in planning of reference (successful) mountain tourist destination in the world today. The rules and standards are related to all elements of tourism system including: tourism infrastructure, tourism superstructure, social and technical infrastructure and organisational model of development. It is essentially important to implement the spatial development planning by putting into practice the strategic plan of tourism development with the active participation of all interested entities that have the key role in tourism development. Various theoretic arguments are given to confirm the affirmed statements.</p>

Магистерская диссертация «Разработка проекта сайта о горном туризме» состоит из введения, двух глав – теоретической и практической, заключения, библиографического списка, включающего 73 наименования, и пяти приложений. Цель исследования – разработать проект информационного сайта о горном туризме, основываясь на данных, собранных в ходе анализа информационных сайтов о горном туризме и в результате работы с научными источниками. Объект исследования – информационные сайты о горном туризме. Предмет – структурно-содержательные и визуальные особенности информационных сайтов о горном туризме. Подобрано доменное имя ресурса. Сформирована концепция дизайна сайта. Подобран шрифт и цветовая палитра ресурса, разработан логотип. Обосновано решение использовать для реализации проекта CMS (WordPress) в качестве основной и конструктор Tilda Publishing для работы в разделе «Отчеты». Разработан прототип и два варианта макета стартовой страницы. При помощи конструктора сайтов разработана цифровая история. Отдельные положения проведенного исследования были представлены на VI Международной научно-практической интернет-конференции «Книжное дело: достижения, проблемы, перспективы» (Екатеринбург, 2017) и Международной научно-практической интернет-конференции «Язык. Текст. Книга» (Екатеринбург, 2018). / The Master's thesis "Web-Site Project Development on Mountain Tourism" consists of an introduction, two chapters - theoretical and practical, conclusion, reference comprising of 73 titles, and five annexes. The study purpose is to develop a draft information web-site on mountain tourism based on data collected during the analysis of information web-sites on mountain tourism and as a result of working with the scientific sources. The study object is the information web-sites on mountain tourism. The study subject is the structural and visual features of the information web-sites on mountain tourism. The domain name of the resource is chosen. The concept of the web-site design is formed. The font and color palette are chosen, and a logo for the resource is developed. The decision to use the CMS (WordPress) as the main for the project implementation and the Tilda Publishing designer to work in the "Reports" section is justified. A prototype and two versions of the layout of the start page are developed. A digital story with the help of the web-site designer is developed. Separate provisions of the study made were presented at the VI International Scientific and Practical Internet Conference "Book Business: Achievements, Problems, Prospects" (Yekaterinburg, 2017) and the International Scientific and Practical Internet Conference "Language. Text. Book" (Yekaterinburg, 2018).