This thesis concerns itself with the relationship between media and politics and politicians, particularly in those media messages where visual stimuli predominate.First, the author introduces key terms in the field of media and visual culture. The following part of the present paper focuses on two prominent figures of our political scene. These figures are briefly introduced and an attempt is made to analyse their means of visual self-presentation and the effect of this message on the public, namely their voters. The method chosen to carry out this analysis is semiotic analysis, inspired predominantly by Roland Barthes' book Mythologies. The author uses the concept of interpreting an image, denotation, and connotation, and subsequently situates her findings in a broader social context. Semiotic analysis helps to decipher messages used by media to influence voters' perception of politicians.

Made available in DSpace on 2014-06-11T19:24:02Z (GMT). No. of bitstreams: 0 Previous issue date: 2005-04-07Bitstream added on 2014-06-13T19:51:09Z : No. of bitstreams: 1 guaraldo_tsb_me_bauru.pdf: 2098708 bytes, checksum: 68da14e62013cf6b07d5f45c45118f83 (MD5) / Coordenação de Aperfeiçoamento de Pessoal de Nível Superior (CAPES) / Análise das reportagens sobre o mito rural do Unhudo da Pedra Branca. O mito do Unhudo da Pedra Branca existe há mais de um século na cidade de Dois Córregos, mas só recentemente vem sendo reportado pela mídia. O estudo apresenta as relações entre a mídia e o mito no viés interpretativo da Teoria da Folkcomunicação. Apresentam-se aspectos fundamentais da cultura caipira, um histórico referente à religiosidade, estrutura econômico-social, manifestações típicas e cenário atual. Nesse contexto, identificam-se em particular, o município de Dois Córregos e sua mitologia. È realizada uma análise antropológica do mito, e também, uma análise de reportagens jornalísticas (TV Globo, TV Bandeirantes, TV TEM e Jornal da Cidade de Bauru) que visa à reconstrução do mito do Unhudo na mídia, inspirada na metodologia proposta por Melo (2004). Destaca-se que a mídia opera mudanças na forma e no conteúdo mítico, refuncionalizando o Unhudo, que de mito rural assustador passa a símbolo eco-turístico e dos valores da sociedade globalizada, atenuando seu caráter apavorante. / Newspaper reportsþ analyses about the rural myth of Unhudo da Pedra Branca. The myth of Unhudo da Pedra Branca exists for more than a century in the village of Dois Córregos, but only recently has been reported by the media. This study presents the relations between the media and the myth based on the interpretation of Folkcommunication Theory. Fundamental aspects of the rustic culture, a historical topic concerning religiosity, social and economic structure, typical demonstrations and the current scenery are presented. In this context, the municipality of Dois Córregos and its mythology are identified. An anthropological analysis of the myth is carried out and also a journalistic reportsþ analysis (Globo TV, Bandeirantes TV, TEM TV and Bauru`s local newspaper - Jornal da Cidade) which aims at reconstructing the Unhudo`s myth in the media, founded on the methodology proposed by Melo (2004). It emphasizes that the media operates changes in the mythþs form and content, redefining the Unhudo, from a scaring rural myth into an eco-turistical and global society values symbol, reducing his terrifying character.

Orientador: Claudio Bertolli Filho / Banca: José Marques de Melo / Banca: Antonio Carlos de Jesus / Resumo: Análise das reportagens sobre o mito rural do "Unhudo da Pedra Branca". O mito do Unhudo da Pedra Branca existe há mais de um século na cidade de Dois Córregos, mas só recentemente vem sendo reportado pela mídia. O estudo apresenta as relações entre a mídia e o mito no viés interpretativo da Teoria da Folkcomunicação. Apresentam-se aspectos fundamentais da cultura caipira, um histórico referente à religiosidade, estrutura econômico-social, manifestações típicas e cenário atual. Nesse contexto, identificam-se em particular, o município de Dois Córregos e sua mitologia. È realizada uma análise antropológica do mito, e também, uma análise de reportagens jornalísticas (TV Globo, TV Bandeirantes, TV TEM e Jornal da Cidade de Bauru) que visa à reconstrução do mito do Unhudo na mídia, inspirada na metodologia proposta por Melo (2004). Destaca-se que a mídia opera mudanças na forma e no conteúdo mítico, refuncionalizando o Unhudo, que de mito rural assustador passa a símbolo eco-turístico e dos valores da sociedade globalizada, atenuando seu caráter apavorante. / Abstract: Newspaper reportsþ analyses about the rural myth of "Unhudo da Pedra Branca". The myth of "Unhudo da Pedra Branca" exists for more than a century in the village of Dois Córregos, but only recently has been reported by the media. This study presents the relations between the media and the myth based on the interpretation of Folkcommunication Theory. Fundamental aspects of the rustic culture, a historical topic concerning religiosity, social and economic structure, typical demonstrations and the current scenery are presented. In this context, the municipality of Dois Córregos and its mythology are identified. An anthropological analysis of the myth is carried out and also a journalistic reportsþ analysis (Globo TV, Bandeirantes TV, TEM TV and Bauru's local newspaper - Jornal da Cidade) which aims at reconstructing the Unhudo's myth in the media, founded on the methodology proposed by Melo (2004). It emphasizes that the media operates changes in the mythþs form and content, redefining the Unhudo, from a scaring rural myth into an eco-turistical and global society values symbol, reducing his terrifying character. / Mestre

This Master's thesis focuses on elements and manifestations of propaganda in selected films from the James Bond film series. The first part defines the scope of term "propaganda" from the point of view of communication and media studies. It also describes various authors' perspectives on different types and ways of propagandist persuasive message spread and how it can be revealed using discourse analysis. The thesis reflects especially the pragmatic approach of authors Jowett and O'Donnell and is compared to other cardinal approaches. The theoretical part also puts propaganda into context of time, i. e. the Cold War, and it mentions specific cases of its impact. The thesis deals with James Bond films as such, in particular with their narrative and its mythological and stereotypization constituent. James Bond films are examined, in the practical part, using content analysis. The aim is to detect described pro-eastern propaganda elements, analyse their manifestation and answer the research questions.

The main concern of the thesis is the ability of the media to construct the image of criminals and it is demonstrated on the case of Jiří Kajínek. Criminality is a special topic most of the population has no personal experience with, and, therefore, they have to rely completely on the information offered by media. Jiří Kajínek is the most famous czech prisoner and, in its practical part, the thesis tries to explore the way the publicistic titles presented his case to public in 2010. Most of the examined titles takes Kajínek's side and does not offer balanced information regarding the case. This partiality is reflected mainly in the way of signification associated with Kajínek, in the framing and in the form of particular articles. The thesis then observes the influence of the Kajínek movie on his media presentment and its development. It focuses at the amount of media space given as well as at the way of the representation itself. Differences in both aspects have been found in particular titles.

Czechoslovak society underwent a fundamental change in 1989, in which a certain portion of society, previously restricted from official intervention in politics, took crucial part. Even though this part of society (the dissent) was before 1989 restricted from participation in politics, it had been doing so. However, in illegal ways at that time, for which had been the involved often persecuted. This group of dissidents later contributed to the revolutionary changes, which is the source of certain mythology that began to appear in connection with them. During 1990s their influence decreased, and the dissent's political elite was gradually replaced by a new right- wing elite, promising economic reform and rapid transformation. The idealistic conception of politics was replaced by the pragmatic one and completely different and ambitious personalities came to the foreground. The new characters did not come from the background of fight against totalitarianism, yet they quickly gained political skills. This transformation of elites in Czech society can be expressed via comparison of Václav Havel and Václav Klaus, as both of them were among the main initiators of domestic politics. Therefore, this diploma thesis is focused on them and their media portrayal. The media reflect everyday reality and pose as...