The Master´s Thesis is focused on the State Contributory Organization, Czech Centres, which was established to promote the Czech Republic abroad. The theoretical element is focused on issues of the nonprofit public sector in the Czech Republic - definitions of the term nonprofit sector and public services. The emphasis is put on the characteristics of contributory organizations, funding, efficiency and selected specifics of the management of the contributory organization. Attention is also focused on other cultural contributory organizations. The practical element analyses Czech Centres. This part describes the core and complementary activities, funding, efficiency, motivation of employees and possibilities for cooperation on projects. The second part pays close attention to the activities of cultural diplomacy of Czech Centres.

The master thesis identifies basic success factors of non-governmental organizations. Measurable indexes from individual areas of NGO management are evaluated within the selected sample of public benefit organizations. The main attention is dedicated to the areas of strategic and financial management. The thesis uses data from research project - Best practice in non-governmental organizations, in a form of survey by questionnaire together with information from annual reports of individual organizations. The thesis offers an idea on how to obtain the data from NGOs, how to work with them, analyse and evaluate them.

The thesis is focused on non-profit organizations auditing, especially on public benefit corporations. Thesis is divided into theoretical and practical part. Theoretical part is dedicated to general definition of non-profit sector and specification of public benefit corporations. This is followed by the definition of auditing and auditing procedures. In the practical part of thesis these auditing procedures are applied to the selected public benefit corporation. The main aim of the thesis is to acquaint the reader with the specifics of auditing in non-profit sector

This diploma thesis deals with issue of communication campaigns planning in the environment of Czech non-profit organisations sector which is characterized by specific approach to communication and quite limited financial resources. Theoretical part of the thesis analyses problematic of marketing and creation of marketing mix. It is also focuses on description of communication mix itself and all of his elements. In conclusion, theoretical part describes Czech non-profit sector and specifics of communication which need to be followed. The second part of the thesis focuses on the case of Prague Student Summit Project, its history and how the project is being implemented. It also defines main competitors and their possible influence on the project itself. The third and final part consists of strategic situational analysis and analysis of current communication mix. SWOT analysis, based on synthesis of strategic situational analysis and current communication mix analysis, then results in proposal of the new communication strategy which could be used by the project organizers in the future.

The objective of this Master's thesis is to carry out an analysis of the marketing activities that form the overall marketing strategy of Dogpoint, a non-profit organization. Based on the findings, a set of recommendations and suggestions is formed with the goal of achieving better performance of the organization. The thesis is divided into two main parts. In the first part, a theoretical scope is defined for the area of non-profit organizations and related marketing activities. In the practical part, the obtained findings are applied to the example of Dogpoint.

À partir d’une enquête portant sur deux syndicats majeurs et des centres universitaires spécialisés sur le syndicalisme et les relations professionnelles, cette thèse traite des transformations du syndicalisme états-unien, des mouvements sociaux des années 1960 aux années 2010. Souvent associées à l’idée d’une « revitalisation syndicale », ces mutations sont analysées ici comme des processus de mise en réforme réalisés par des acteurs pluriels (syndicalistes, universitaires, éducateurs syndicaux, consultants, militants associatifs) qui, pour des raisons différentes, ont promu un rapprochement du champ syndical de l’espace des mouvements sociaux et du monde associatif. Des stratégies et des modes d’action devant permettre de syndiquer de nouveaux membres ont été valorisés, de même que des recettes organisationnelles utilisées ailleurs (dans des entreprises et des associations principalement). Ces acteurs ont entendu faire des syndicats des organisations plus « militantes » et « efficaces », en recourant à des savoir-faire et à des représentations de mobilisations des années 1960, ainsi qu’à des dispositifs managériaux. Contrairement à d’autres contextes, notamment à cause d’une adhésion généralement obligatoire pour bénéficier d’une représentation syndicale et être couvert par les accords collectifs négociés avec les employeurs, la réponse apportée à la « crise du syndicalisme » a moins été de chercher à assimiler les adhérents actuels et potentiels à des clients d’organisations leur fournissant des services, qu’à des militants. La thèse montre que ces entreprises réformatrices ont conduit à partiellement délégitimer des pratiques syndicales, des formes d’organisation et les acteurs qui les portent. Elles ont également contribué à structurer les mobilisations syndicales sous forme de campagnes pilotées par des permanents spécialisés, où les membres ne sont bien souvent amenés qu’à jouer un rôle symbolique, éphémère et dirigé. / Based on a study of two large labor unions and labor centers, this dissertation deals with the transformations of unionism in the United States from the social movements of the 1960s to the 2010s. Usually associated with the idea of “union revitalization”, these changes are analyzed here as reform processes conducted by various actors (unionists, academics, labor educators, consultants, activists) who—for different motives—advocated for reducing the gap between the labor union and social movement fields as well as the non-profit sector. Actions for organizing new members were promoted in addition to organizational recipes utilized elsewhere (mainly in corporations and in non-profit organizations). Those actors wanted to make labor unions more “militant” and “effective” by mobilizing tools and views from mobilizations of the 1960s as well as managerial techniques. Contrary to other settings, partly due to union shop—a form of union security clause which requires that any new employees of a unionized worksite become members within a certain amount of time—the answer to the “crisis of labor unionism” has not been to make current and potential members clients of organizations who provide them services, but instead to encourage them to be activists. The dissertation shows that these reforming enterprises led to partially delegitimize labor union practices, forms of organization and the actors who embody them. They also contributed to shaping labor union mobilizations in the form of campaigns managed by specialized staff, in which members tend to have little initiative and only play a symbolic, short-lived part.

This thesis deal with an income tax of the making organization, which is part of non-profit sector. Theoretical part presents the essential notes with special attention to making organization established by local governments. The Practical part is focused on the analysis of taxation of Základní škola a Mateřská škola Blansko, Salmova 17 and then on the suggestion.

Thesis is focused on an assessment visit to the Holy Father in Brno in terms of marketing and promotion. The theoretical part of the market and compares the non-profit sector, in particular the interaction and impact of marketing in these different areas. Practical part provides the theoretical background knowledge of the practical realization of the visit and evaluate its impact on the stakeholder groups.

This thesis deals with the financing of nonprofit organizations. It focuses on the possible ways and methods of fundraising. The practical part contains an analysis of revenues Scout organization - association of scouts and guides of the Czech Republic, the centre „Jedovnice“, possible funding sources and proposals for ways of obtaining financial resources.

Recently in the Czech Republic, more attention has been focused on the social responsibility of companies. Companies become members of professional platforms, in which they gain and deepen their knowledge. The vital part of CSR is cooperation within the civil sector. The goal of this thesis is to focus on this cooperation within the Czech environment. For my own research I have been using the typology of the authors Wymer and Samu, who look at different ways of management and the benefits gained from different types of cooperation. I compare and find differences in this typology through analysis of documents and questionnaires of companies active in professional platforms. The cooperation established between companies and NGOs is different in the case of agreements on the use of the logo and the name of non-profit organizations, sponsorship, joint issue promotion and corporate philanthropy, both greater involvements of the non-profit sector, and given benefits.