Interactivity research lacks consensus regarding the qualities and consequences of interactive experiences. Empirical proof is needed to substantiate the numerous interactivity theories and provide direction for new media technology developers. Specifically, there is a shortage of research on differences between user experiences of interactivity when technology enables communication versus when it does not. In addition, interactivity research is often confounded by the construct of presence. This study’s objectives included: 1) identifying qualities associated with interactive experiences; 2) disambiguating the constructs of interactivity and presence; and 3) developing a measure of perceived interactivity for VW research. The experimental design measured perceived interactivity and presence following completion of a simple task in the online Virtual World (VW) known as Second Life. It was hypothesized that both perceived interactivity and presence would be greater for subjects encountering avatars believed to be controlled by other people than for subjects encountering no other avatars in the VW. A total of 180 subjects from the University of Kentucky participated in a 2 by 4 factorial experiment. Perceived interactivity was measured by modifying McMillan and Hwang’s Measure of Perceived Interactivity for the VW context. Two essential qualities of interactive experiences were identified: Responsiveness and engagement. These qualities are characteristic of unmediated, FTF conversation, which was perceived as the most interactive communication context above technologies routinely described as interactive. Decreased responsiveness of technology at a second study venue caused significant decline in perceived interactivity, demonstrating the importance of a technology’s reaction speed and control provided to the user. Significant main effects for perceived interactivity due to encountering other avatars were confounded by interaction effects due to differences in technology responsiveness. Interactivity and presence appear to be separate psychological constructs which covary in the context of a new media experience. Implications and directions for future research are discussed.

This study investigates preadolescent girls’ interpretations of images of and messages about women’s bodies presented in both traditional and online media in the American cultural context. Using qualitative methods including in-depth interviews, email diaries, and digital photo collages, this study gives voice to girls aged nine to eleven from diverse racial and socioeconomic backgrounds so that they might tell their stories about interacting with media that is relevant to their relationships with their bodies. Employing objectification theory as well as concepts from the cultural studies tradition, the findings suggest that the process of becoming a female body in the 21st-century American media environment is far more complex than a simple linear, cause-effect equation can express. Differences among girls in terms of media use, degree of media criticism, age, and interpersonal discursive environments moderate their relationships to mediated imagery and to their bodies. The findings also describe the mediated bodily ideal that is most relevant to preadolescent girls, the celebrity girls who embody this ideal, the ways in which girls experience self-objectification and body surveillance, and the nature of girls’ conversations with friends and family members about body-related topics. The study concludes by providing recommendations to concerned researchers, educators, and parents.

The uses and gratifications approach places power in the hands of the audience and is a helpful perspective when trying to understand media usage, exposure, and effects. However, while the uses and gratifications approach has been applied regularly to traditional media, research explaining why people use new social media networks as well as the gratifications they obtain from them is scarce at best. This thesis provides a comprehensive overview of the uses and gratifications approach as well as the current literature about social media networks. An argument is built within the thesis to study Twitter as one social media network through the uses and gratifications theoretical lens. Research questions are provided and a survey of 216 college undergraduates was conducted. Results show that people use a variety of Twitter functions, that the gratifications sought from Twitter are not the gratifications obtained from Twitter, and that people are careful about the types of information they share on the social media network. Additionally, results suggest that Twitter users obtain more gratifications from the passive functions of Twitter rather the active functions in terms of relational maintenance and entertainment. Limitations of the study and suggestions for future directions are also provided.

This study explores how people with medical concerns seek and perceive social support via Weibo—a social network site in China. The study conducts both a content analysis and an in-depth interview for a comprehensive understanding of the nature of social support on Weibo. Altogether 2548 postings and replies from four Weibo support groups—the Breast Cancer Group, the Arthritis Group, Baby Eczema Group and Children’s Health Group—were categorized into 9 types with a deductive thematic analysis; twenty participants from these four Weibo groups were recruited in the in-depth interview to explore how people seek and perceive social support from Weibo. Weibo stands out as a platform for people to exchange social support for its convenience, multiple functions, and strong ability to connect each other. Though there are some disadvantages of Weibo social support identified by Weibo users, they can, to some extent, be avoided and reduced under appropriate administration.

This study examined the positive perceived impacts of cellular phones in the Nigerian society.The purpose of the study was to analyze the impacts of this technology in Nigerian society These impacts analyses were on the perceived changes in safety and well-being amongst users, satisfactions amongst users, and perceived connectivity amongst users of this technology. The researcher used employed facilitators to distribute survey in several cities in Nigeria. One Hundred and twenty-four people participated in survey questionnaires using five scale points. Results were summarized using descriptive statistics at 95% confidence interval level. From the results, the hypothese were retained that underserved customers outnumbered overserved customers in the Nigerians cellular phone usage, cellular phone usage has had some impact on the perceived safety and wellbeing of its users. In addition, the hypothesis also showed cellular phone usage has increased the perceived connectivity between the user and family.

No description available.

This paper makes an attempt to explain the construction of a newly developed genre called revenge porn flourishing in new media. The study analyzes the patterns of production and display of revenge porn content as well as the mechanisms of the site that archives such materials. The results of this study suggest that the development of such a genre cannot be attributed only to liberatory and/or victimizing effects of the electronic space. Rather, social power structures based on discourses like gender, heterosexuality and capitalist patriarchy that exploit the surveillance mechanism of the internet are significantly influencing both individual uses of the internet as well as its apparatus and technologies. These are the major forces contributing to the institutionalization and commercialization of revenge porn in new media. This is a case study based investigation that uses both content analysis and discourse analysis as methods to interpret the revenge porn genre in new media.

Efforts to utilise Twitter to improve communication in Kenya between officials at the Kenya Police and Ministry of Interior, and Kenyan citizens, are researched specifically addressing efforts to use Twitter to report and combat police corruption. The goal is to assess efforts to use the social networking platform to improve communication channels between officials and citizens, through a mixed methods approach incorporating a content analysis of thousands of tweets sent by four separate government Twitter accounts, as well as interviews with Kenyans who have interacted with the accounts on Twitter. In addition, I assess the potential value of Twitter as a corruption-reporting platform. The research builds on existing ICT4D research, Castells’ communication power theory, as well as collective-action approaches to fighting corruption. The results of the research reveal potential problems of incident-focused social media-based corruption reporting in developing collective-action networks focused on fighting police bribery and broader government corruption. The tendency of social-media interactions to be dominated by relatively meaningless discussions limits Twitter’s value as a useful channel for two-way communication between citizens and officials. Social media-based anti-corruption efforts dedicated to building collective-action networks focused on long-term solutions, rather than highlighting individual incidents, may be more effective in fighting corruption. / <p>I submitted this thesis on August 20; however, there was apparently a technical error with the previous submission, which I was informed of today.</p>

This thesis focuses on the contextualization of my artistic practice, which explores digital glitch as a disruptive force and an aesthetic treatment in the contemporary technological world. While the body of work draws on the methodology of glitch art, this paper attempts to relate the idea of glitch to a wider range of philosophical and artistic frameworks stemming from Lettrism, Situationist International, Punk, and Nihilism. The aim of this investigation of a digital disturbance through its categorization into natural, stimulated and assimilated glitch, is to facilitate an understanding of the glitch event as both something threatening and attractive, while it transitions from a spontaneous to a controlled process in a photoreal image. The passing of the destructive glitch from life to art is placed against the backdrop of the apocalypse, which one may imagine as a literal and metaphorical disaster in the physical world and value systems of western society. / vii, 113 leaves ; col. ill. ; 29 cm

Mobile television ( TV ) is a relatively new and unknown field of communication. Thus, role players in this field of communication find themselves in a new context for relationship. This raises the question as to what the key challenges in the relationship between content providers and users in mobile TV involve. More specifically, the following questions should be answered. Does mobile TV display particular characteristics of new media? If so, then how could content providers meet the challenge of understanding the user profile in mobile TV as a new medium? Also, how could content providers meet the challenge of adapting content provision according to the user experience of mobile TV as a new medium? This research paper explores these questions through means of an explorative literature study of relevant sources. Firstly, it provides a conceptual framework of mobile TV as well as an understanding of mobile TV within the greater context of new media. Secondly, it presents a means to understand the user profile in mobile N as a new medium. Lastly, it presents practical aspects that need to be considered when providing content for mobile TV as a new medium. The findings of the study can be summarised as follows: (a) Mobile TV portrays particular new media characteristics, such as, digitalisation, interactivity, hypertext, dispersal and virtuality. (b) A market-led approach should be employed in order to understand the user profile. (c) Mobile N content production should be integrated into the production process with the requirement that it is of a high quality and meets the technical and feasible limitations of the medium. / Thesis (M.A. (Communication Studies))--North-West University, Potchefstroom Campus, 2007.