The development of the tabloid press has stirred heated debate among media scholars. Critics have argued against the relevance of tabloids in society, often framing them as the ‘journalistic other’ deserving no place in ‘serious’ journalism. Much of this criticism, however, has not been based on a close interrogation of the phenomenon, or an examination of the reasons for their popularity amongst readers. It is against this background that this study investigates the reasons behind the popularity of the Zimbabwean state-controlled tabloid newspaper uMthunywa, among its Bulawayo readers. In particular, it explores the meanings obtained from the content of the paper and the relevance of this content to the readers’ everyday lives. In undertaking this investigation, the study draws primarily on qualitative research methods, particularly qualitative content analysis and in-depth interviews (both group and individual). As the study demonstrates, these methods uncover the complex manner in which Bulawayo readers are attracted to uMthunywa and how they appropriate its textual meanings to their lived realities. The study establishes that despite uMthunywa being state-controlled, it offers space through which the conventional ways of presenting reality are challenged, and the importance of the newspaper being written in isiNdebele. As the study indicates, the popularity of the newspaper is largely dependent on its excessive formulaic and sensational stories, which cover issues experienced by its readers in their lived circumstances. The study thus argues that the newspaper constitutes an alternative mediated public sphere that finds space in the deeper social conditions that have alienated the people of Bulawayo from the macropolitical life of the nation and the ‘power bloc’.

The study critically explored the language of reportage of the Zimbabwe Land Reform programme as presented in selected Shona and English newspapers in Zimbabwe. The study focused on Kwayedza, The Herald, The Daily News and The Daily Mirror. The objective was to find out whether or not the verbal and visual languages used in reporting the Land Reform programme left readers more knowledgeable about the programme, and then adopt a critical attitude towards the Land Reform exercise. The study used qualitative textual analysis to unpack the language frames used in representing Land Reform in the selected newspapers. Some relevant critical voices from readers were also enlisted in order to support or complicate interpretations of how Land Reform was portrayed in the selected stories. Kwayedza and The Herald unequivocally supported the Land Reform. This official stance was contested in Chapter Four in which The Daily News adopted an ideological position opposed to both the idea of the Land Reform and the confiscatory way the land was repossessed. The Daily News’ extremely negative criticism of the Land Reform was challenged and then modified in The Daily Mirror. The Daily Mirror criticised both the government’s extremely supportive view of the Land Reform. The Daily Mirror also openly criticised The Daily News for refusing to acknowledge the historical inevitability and necessity of the Land Reform. The Daily Mirror advanced a perspective that suggested that Land Reform programme should benefit the masses more than the elites. It was argued that in contexts of political change such as that of Zimbabwe, newspapers take a stance and support particular ideological interests. / African Languages / D. Litt. et Phil. (African Languages)

This study discusses the potential for promoting cyber democracy through interactivity, on the Internet. Both interactivity and cyber democracy will lead to a broadening of the Zimbabwean public sphere by including online newspapers in the media circle. It views interactivity, cyber democracy and the public sphere as central to free expression. Zimbabwean online newspapers are not fully exploiting the Internet’s potentials to promote the threefold ideal for public deliberations identified in this study. The content analysis of 22 Zimbabwean online newspapers revealed that many newspapers are providing interactive tools that are of limited relevance to interactive communication. The different models for assessing interactivity, cyber democracy and the public sphere in the online newspapers that were employed in this study point to very low levels of interactivity, hence the rest of the components were affected. The three aspects of public deliberation identified in this study were found to be interdependent on each other. The qualitative research procedure confirms and provided reasons for low interactivity on Zimbabwe’s online newspapers from the editors’ perspectives. The online editors are cautious in their approach to a free-form type of public deliberations. Interactivity, potentials for cyber democracy and possibilities of a broadened public sphere were found to be very low on Zimbabwe’s online newspapers. However, the Internet itself is endowed with great possibilities for political deliberations that remain untapped. The onus is upon the newspapers to accord citizens opportunities for participation by making available tools for higher levels of interactive communication. / Thesis (M.A.) - University of KwaZulu-natal, Pietermaritzburg, 2009.

The construction of journalistic professionalism in Zimbabwe has stirred debate among scholars. Critics have argued that professionalism has been compromised by the stifling media laws in Zimbabwe as well as the extra legal measures the state has enforced to control the press. Some have also argued that a new kind of journalism must be emerging in the Zimbabwean newsroom as journalism try to cope with the political and economic pressures bedeviling the country. Much of this criticism however, has not been based on close interrogation of professionalism from the perspective of the journalists in any particular newsroom. It is against this background that this study examines the constructions of professionalism at the Financial Gazette. In particular it explores the meaning of professionalism through interrogating the journalistic practices the journalists consider during the process of news production in the context of overwhelming state power. In undertaking this examination, the study draws primarily on qualitative research methods, particularly observation and multi-layered individual in-depth interviews. As the study demonstrates, the interrogation of professionalism from the perspective of newsroom practices uncovers the complex manner in which professionalism is negotiated in the Gazette’s newsroom located in a country undergoing transition in Democracy. The study establishes that when measured against normative canons of journalistic professionalism the Gazette is deviating from such tenets as public service and watchdog journalism. As the study indicates, perhaps unbeknown to the respondents, the ruling ZANU PF party hegemony is reproduced at the Gazette through choice of news values such as sovereignty and patriotism all euphemisms for ruling party‘s slogans.

This study explores the extent to which the use of indigenous languages in the publications of Kwayedza and uMthunywa has contributed to the empowerment of the indigenous people. It is informed by the idea that language is an important instrument of development which can either facilitate participation or engender exclusion, bringing about agency thereby inspiring a transformational and participative agenda. Given that the media plays a major role in informationdissemination, this study engages an important subject which has often been given cursory attention. The study is guided by the post-colonial theoretical framework. It employs the mixed methods approach which is premised on the assumption that life is characterised by complex realities which can be understood using multiple approaches. As such, elements of both quantitative and qualitative research are used. Findings revealed that the use of indigenous languages empower readers through making information accessible in a language that makes sense to them. The collected data also show that the newspapers are pivotal in resuscitating the indigenous languages that have been overshadowed by the hegemonic English. They promote the values, norms and general cultural features of indigenous people. Above all, the papers provide curriculum-specific columns for school going children. However, these newspapers are found wanting with regards to the scope of their coverage. Their coverage tends to concentrate on the socio-cultural lives of people at the expense of scientific, technological, political and economic issues. Furthermore, the papers‟ handling of the history of the nation is simplistic and lacks depth. In addition, issues of spirituality also tend to be concerned with the negative (witchcraft, bogus prophets and traditional healers) than the positive aspects. The study recommends a conversion of the papers from tabloid to a genre that accommodates politico-economic, scientific and technological news the social interest stories already being covered in these indigenous language papers; the development of orthographies of other local languages to avoid having Shona and Ndebele being the only indigenous languages that are used in these papers and that the papers present the best of all aspects of the Zimbabwean cultural heritage to restore the indigenous people‟s belief and respect in themselves. The study also suggests that the two papers and many more that are to come in indigenous languages, must showcase, develop, promote and institutionalise the positive aspect of the Zimbabwean cultural heritageand the infusion of all dimensions of indigenous knowledge systems into the current set-up. / African Languages / D. Litt. et Phil. (African Languages)

The study critically explored the language of reportage of the Zimbabwe Land Reform programme as presented in selected Shona and English newspapers in Zimbabwe. The study focused on Kwayedza, The Herald, The Daily News and The Daily Mirror. The objective was to find out whether or not the verbal and visual languages used in reporting the Land Reform programme left readers more knowledgeable about the programme, and then adopt a critical attitude towards the Land Reform exercise. The study used qualitative textual analysis to unpack the language frames used in representing Land Reform in the selected newspapers. Some relevant critical voices from readers were also enlisted in order to support or complicate interpretations of how Land Reform was portrayed in the selected stories. Kwayedza and The Herald unequivocally supported the Land Reform. This official stance was contested in Chapter Four in which The Daily News adopted an ideological position opposed to both the idea of the Land Reform and the confiscatory way the land was repossessed. The Daily News’ extremely negative criticism of the Land Reform was challenged and then modified in The Daily Mirror. The Daily Mirror criticised both the government’s extremely supportive view of the Land Reform. The Daily Mirror also openly criticised The Daily News for refusing to acknowledge the historical inevitability and necessity of the Land Reform. The Daily Mirror advanced a perspective that suggested that Land Reform programme should benefit the masses more than the elites. It was argued that in contexts of political change such as that of Zimbabwe, newspapers take a stance and support particular ideological interests. / African Languages / D. Litt. et Phil. (African Languages)

The study critically explored the tabloidisation of political news in Zimbabwe by focussing on the coverage of the expulsion of Joice Mujuru from ZANU PF and government by selected newspapers. The study analysed three national dailies across the ownership divide; The Herald, Daily News and NewsDay. The objective of the study was to establish whether or not the decline in standards of journalism and performance in Zimbabwe could be attributed to tabloidisation. The study employed a qualitative methodology through qualitative content analysis and in-depth interviews to assess whether the framing reflected tabloid or broadsheet journalism styles. The framing of Joice Mujuru by The Herald was pejorative and derisive as she was depicted as corrupt, traitor, inept and a simplistic thinker who cannot handle issues to do with statecraft. Daily News sympathised with Joice Mujuru as a victim of chauvinistic factional politics in ZANU PF, especially, after the death of her husband, General Solomon Mujuru. The study argued that Joice was also depicted as a brave leader who could challenge for the office of the president, if she formed a coalition with MDC –T leader Morgan Tsvangirai. Daily News sought to counter all the negative framing of Joice Mujuru by The Herald. NewsDay framing was sympathetic, like Daily News but was more inclined on creating an image of a moderate leader in Mujuru, one who would be acceptable to all Zimbabweans because she had the critical liberation war credentials that Tsvangirai lacked and Mujuru’s perceived abilities to extricate the country from the economic challenges by mending relationships with the West. Despite the diametrically opposed frames in terms of The Herald versus Daily News and NewsDay, all the newspapers are undergoing the damaging process of tabloidisation by employing tabloid styles and formatting in their political news coverage through sensationalism, trivialisation and emotionalism. It was argued that the media needs self-introspection and recommitment to ethical and objective journalism as the watchdogs of society. / Communication / D. Litt. et Phil. (Communication)