Hotellmarknaden är under utveckling, nya aktörer kommer in på marknaden, kedjor, fusioner och nya trender skapas. Utvecklingen sker som följd av tjänsters framväxt i samhället, vilket gör att förändringar blir ett absolut. Hotellmarknaden är cyklisk, detta gäller ett beroende av det aktuella konjunkturläget, naturligt ger detta lönsamhet vid högkonjunktur som dock kan skifta snabbt. Olika verksamheter inom branschen har varierande förutsättningar, studiens objekt har begränsningar i form av ekonomiska och resursmässiga möjligheterna att förändras efter nya mönster och trender. Dessa objekt kategoriseras som mindre, fristående, traditionella hotell. Tanken med uppsatsen är att ge verksamheter som studiens eller liknande möjligheten att se viktiga delar inom den interna marknadsföringen som kan ge dem större konkurrensmöjligheter. De undersöka objekten i studien, mindre, fristående, traditionella hotell, bygger mycket av sin verksamhet på relationer, personlighet, upplevelse och en familjär känsla. Utifrån detta har uppsatsen formats att handla om den interna marknadsföringen, relationer inom verksamheten, som ligger till grund för att verksamheternas personal skall kunna ge en god service till kunderna. Uppsatsen har byggts upp utifrån en kvalitativ flerfallsstudie på sammanlagt tre hotell med liknande förutsättningar. Detta för att få en bild av deras syn på den interna marknadsföringen genom dess utformning och utbredning. Som en kontroll på utfallet av verksamheternas interna marknadsföring har en kvantitativ undersökning av hotellgästernas upplevda kvalitet genomförts. Den teoretiska utgångspunkten har formaliserats till ett idealläge, där företagen beskrivs kunna skapa bästa utvecklings- och konkurrensmöjligheter genom en välutvecklad intern marknadsföring. I uppsatsen visar samtliga verksamheter på kunskap kring fenomenet intern marknadsföring, de visar också på olika grader och former av intern marknadsföring inom de olika verksamheterna. I slutsatsen framkommer flera varierande brister med därpå lämpliga åtgärder som författarna kan peka på. Dessa brister och åtgärder utgör de faktorer som krävs för att de mindre, fristående, traditionella hotellen ska kunna öka konkurrenskraften på en föränderlig marknad. Faktorerna utgörs av brister angående ledningens engagemang i personalens delaktighet, utveckling och kompetens, personalens bristande upplevda motivation, tydliga riktlinjer visavi verksamhetens visioner, brister i de befintliga informationskanalerna och betydelsen av ägarens förståelse för skillnaden mellan att driva en verksamhet och att äga en verksamhet.

Background: Studying insider trading is difficult due to its sensitive and delicate nature. Therefore it is hard to gauge the extent of such activities. This problem has resulted in a fierce debate whether it should be prohibited or not. Using a method where the effect on monopolistic information usage can be isolated insider trading can be monitored. Such an event is a profit warning. Purpose: This paper examines whether insider trading exist for companies making a profit warning between year 2003 and 2007 on the Stockholm Stock Exchange. Furthermore the aim with the study is to contribute to the debate on the insider trading legislation. Method: The study’s purpose is achieved through an event study studying the cumulative abnormal return as well as average daily returns during the thirty days preceding the warning for a sample of thirty companies. Since profit warnings should be completely random and as such almost impossible for the market to know in advance, a significant abnormal return can only be explained with insider trading. The abnormal returns were calculated using the Capital Asset Pricing Model since it is the most widely used model. Conclusion: For the chosen time frame, when testing on a 95% significance level, the study found a significant abnormal return during the last 10 days of the event window but not for the entire period of thirty days. The daily average return for the thirty companies were significant for six of the thirty days within the event window. Two of them were included in the last ten day period with a confirmed significant abnormal return which might suggest that on average insider trading tend to occur during these days. The other four was discarded due to sample issues. Since the study was limited to a period of four years extending the results to a period other than tested should be made with great care since conditions may differ over time. Concerning the current debate on the insider legislation, the findings can be used by both sides. Either to argue for a strengthening of the law or to question its existence.

Background: Studying insider trading is difficult due to its sensitive and delicate nature. Therefore it is hard to gauge the extent of such activities. This problem has resulted in a fierce debate whether it should be prohibited or not. Using a method where the effect on monopolistic information usage can be isolated insider trading can be monitored. Such an event is a profit warning. Purpose: This paper examines whether insider trading exist for companies making a profit warning between year 2003 and 2007 on the Stockholm Stock Exchange. Furthermore the aim with the study is to contribute to the debate on the insider trading legislation. Method: The study’s purpose is achieved through an event study studying the cumulative abnormal return as well as average daily returns during the thirty days preceding the warning for a sample of thirty companies. Since profit warnings should be completely random and as such almost impossible for the market to know in advance, a significant abnormal return can only be explained with insider trading. The abnormal returns were calculated using the Capital Asset Pricing Model since it is the most widely used model. Conclusion: For the chosen time frame, when testing on a 95% significance level, the study found a significant abnormal return during the last 10 days of the event window but not for the entire period of thirty days. The daily average return for the thirty companies were significant for six of the thirty days within the event window. Two of them were included in the last ten day period with a confirmed significant abnormal return which might suggest that on average insider trading tend to occur during these days. The other four was discarded due to sample issues. Since the study was limited to a period of four years extending the results to a period other than tested should be made with great care since conditions may differ over time. Concerning the current debate on the insider legislation, the findings can be used by both sides. Either to argue for a strengthening of the law or to question its existence.

Abstract Title: Communicating diversity – A study about communication and involvement in The National Council of Swedish Youth Organizations. Number of pages: 58 Author: Frida Samuelsson Tutor: Peder Hård af Segerstad Course: Media and Communication Studies C Period: Autumn 2006 University: Division of Media and Communication, Department of Information Science,Uppsala University Purpose/Aim: The general purpose of this essay is to analyse how the member organizations of LSU – The National Council of Swedish Youth Organizations, see the communication,activities and their influence over the organization. I aim to do an analysis of the target group to find out if the lack of involvement in LSU is caused by communication problems. Material/Method: The method of this essay is quantitative and is based upon a web-survey.The chairmen of the member organizations have been asked to answer a survey about the communication in LSU. To get an idea of how widespread different opinions about LSU are the empirical data has been made into graphs to show the frequencies and also cross tabulations to find out if there are any correlations between the variables. Main result: This study has shown that the problem with involvement in LSU is only partly a communication problem. One important result is that many member organizations feel that LSU doesn’t listen to their opinions and they express a wish to have more influence over the organization. The broad target group is both a strength and a weakness to the organization. It is a hard task to communicate in such a differentiated organization, since the members have many views on LSU and have different degrees of involvement. But it is also a strength to be able to create meeting points where different organizations can learn from each other. Keywords: Communication problems, internal communication, involvement, non-profit, organizations, umbrella organization, youth organizations.

The focus of this study is to evaluate the impact of corporate ownership structure on the overall performance of stock exchanges. This study distinguishes in particular mutual versus demutualized ownership. London Stock Exchange and Hong Kong Stock Exchange are chosen as study cases, because London Stock Exchange is one of the world leading stock exchanges and Hong Kong Stock Exchange is definitely one of the most important emerging market stock exchanges. That is why the results obtained by comparing these two stock exchanges could serve as good indicator in understanding the effects of demutualization process on the whole stock exchange sector and retain the subtle differences in micro-behavior of the stock exchanges undergone the same transformation. In this paper the simple descriptive statistics is used as the method of analysis, in association to a profound review of the literature in this area. The data illuminate the fact that demutualized stock exchanges hold a stronger operating performance and a better performance in term of shareholder’s return than mutual exchanges. The result is generally in line with the basic theories in the area of corporate governance and empirical studies in this specific area like Aggarwal (2006), Mendiola and O’Hara (2003) and Hart and Moore (1996).

The purpose of this master’s thesis is to explain and analyze whether today’s existing regulations provide sufficient guidance on how to apply the Profit Split Method (PSM) in practice. Since the enterprises’ profits arising from intra-group transactions increases, the tax base for any government also becomes larger and more important. This issue will likely become even more problematic as the globalization branches out and the majority of the global trade is undertaken between associated enterprises. In order to satisfy all parts and serve the dual objective of securing an appropriate tax base in each jurisdiction and avoiding double taxation, one ambition of the OECD is to harmonize the transfer pricing rules and make them become more uniform. An area in which this goal can be accomplish is at an international level such as the OECD; an important developer in the field of transfer pricing. Different transfer pricing methods has been developed which can be applied by both taxpayers and tax authorities to determine a correct transfer price. Six of these methods has gained international acceptance, although to a more or less extent among various countries, and one of these methods is the PSM. In the years between 1979 and 1995, the OECD had a reluctant standpoint of accepting the application of any transfer pricing method based on profits, such as the PSM. This hesitant viewpoint changed in the existing TPG which explicitly stipulates that the PSM could provide a transfer pricing estimation in accordance with the ALP, which should be accepted in exceptional cases. There are certain situations where a PSM possibly will provide the most appropriate arm’s length result. Since the principle of economics can create complex business environments of both vertical and horizontal integration, contributions of valuable intangibles on both sides of the cross-border transaction, the PSM might be the only method which can be employed. A relevant issue which need to be enlightened is whether the existing guidance provided by the OECD and USA is sufficient from a practitioners and tax administration point of view, or is more guidance needed to better understand the issues surrounding the concept of the PSM. The fact that OECD insist of using comparables to the highest extent as possible when employing the PSM entails practical problems, since it is rather a rule than an exception that reliable comparables cannot be found when valuable intangibles are involved. The Arthur of this master’s thesis has identified three key conclusions which might facilitate how PSM issues can be handled in the future and improve the existing PSM guidance. These conclusions are the need for a uniform PSM interpretation, the need for additional flexibility and acceptance, and the need for additional TPG guidance.

Syftet är att beskriva hur en svensk ideell förening mäter och redovisar effektivitet samt vilka effekter det har på verksamheten. I och med att ideella föreningar till skillnad från företag inte har ett vinstdrivande syfte så kan således inte effektivitet mätas på samma sätt som i den privata sektorn. I denna uppsats studeras ett fall, en kristen församling, för att få en inblick i hur en ideell förening mäter effektivitet och redovisar den. Denna uppsats utförs genom en fallstudie av både kvalitativ och kvantitativ karraktär. Författarna har besökt församlingen och genomfört en enkätundersökning av medlemmarna och deras attityder kring effektivitet och hur den redovisas till medlemmarna. Vidare har författarna intervjuat styrelsemedlemmar för att få en djupare inblick i ämnet. Vad som skiljer ideella föreningar från vinstdrivande organisationer är att de har ett icke-ekonomiskt syfte och att de bedrivs mestadels på frivillig basis. En ideell förening är beroende av bidrag från medlemmar och kommun. Normer och praxis inom redovisning är utarbetad utifrån den privata sektorn och präglas då av ett vinstdrivande syfte och finansiella mått. För den ideella sektorn lämpar sig ickefinanseella mått i form av måluppfyllelse bättre. I och med att ideella föreningar inte har en egen lagstiftning så påverkas redovisningens utformning också av ett vinstdrivande perspektiv. Den effektivitet som församlingen mäter och redovisar i sin årsredovisning är statistik på antalet medlemmar och deltagare i församlingens olika verksamheter. Däremot redovisas effektivitet i form av målsättning snarare verbalt på församlingsmöten. Genom synen på redovisning som ett informationssystem är verbal kommunikation också en form av redovisning. Icke finansiella mått är viktigast för församlingen, anser styrelsemedlemmarna, för att de kan påverka medlemmarna till att engagera sig mer i verksamheten. Finansiella mått kan församlingen också ha användning för så länge redovisningen av dem genomförs på ett sätt så medlemmarna kan ta till sig den informationen. Om redovisningen genomförs så att medlemmarna förstår informationen kan den få en positiv effekt på verksamheten för att den kan motivera medlemmarna att engagera sig mer. Studien har lett till en modell som visar hur effektivitets-redovisningen kan påverka en förening positivt. Genom att sätta upp mätbara delmål både för styrelsen och för medlemmarna kan motivationen ökas och mer resurser bli tillgängliga för verksamheten. Med fler motiverade medlemmar och mer resurser kan församlingen nå sina mål och öka effetkiviteten. Utvärdering av de uppnådda målen och redovisning av resultaten ska inspirera medlemmarna till att sätta nya mål och en enighet bland medlemmarna att sträva efter att uppnå de nya målen. / The purpose with this thesis is to describe how a non-profit association measures and presents efficiency and its effects on the organization. Non-profit organizations cannot measure efficiency in the same way as profit-driven organizations since they do not have a financial purpose. In this thesis a christian congregation is studied to attain a deeper insight in how non-profit organizations measures and presents efficiency. This thesis is conducted through a case study of both qualitatative and quantitatative character. The authors have visited the congregation in question and made a questionnaire among the members about their attitudes towards efficiency and how it is presented to them. The authors have also interviewed four members of the board to get a deeper insight in the subject. What distinguishes non-profit organizations from profit-driven ones is that they have a non-financial purpose. And also that they mostly are operated on a voluntary basis. A non-profit organization is depending on subsidies from members and the municipality. Norms within accounting are designed from a profit-driven view and is mostly focusing on financial measures. For the non-profit sector measures of non financial character is more appropriate to use. The accounting within non-profit organizations are heavily affected by a profit-driven perspective since they do not have an exclusive legislation. The efficiency that the congregation measures and presents in their annual report is statistics of members and participants in their activities. However they do present efficiency in sense of objectives verbally through their meetings. Verbal communication can from a informationsystem kind of view be considered as a way of accounting. Non financial measures is the most important ones for the congregation since it can make the members become more engaged in the activities. If the accounting is created in a way that the members can relate to, it may have a positive and motivative effect on the organisation. The study resulted in a model that shows the positive effects of presenting efficiency in an organization. By introducing measureable goals more members will become engaged and more resources will be available in the organization. Through this the congregation more easily can reach its goals. Evaluation of reached goals will inspire the members to set up new ones and to become more united.

Research Questions: Following questions will be looked at from a management perspective in the researched elite hockey clubs: (1) How has the commercialization affected the areas of responsibility? In regards to areas of responsibility: (a) How has the commercialization affected the decision making? (b) How has the commercialization affected the information and communication? (c) How has the commercialization affected the motivation? In addition, we need to find out the overall structure of the clubs and the managers’ view on commercialization in non-profit organizations. Therefore we need to add two more research questions: (2) In what respect is the organizational structure experienced in a different way today? and (3) How has the commercialization changed Swedish hockey clubs? Purpose: The purpose of this thesis is to create an understanding about how managers in Swedish elite hockey clubs experience the assumed adjustments in organizational structure and areas of responsibility when turning into more commercial organizations. Method: With an interpretive hermeneutic approach used in the sense of a qualitative study, we explain how the managers of five hockey clubs within Elitserien experience the adjustments when turning into more commercial organizations. The qualitative study consisted of a number of personal and phone interviews in order to collect the empirical data. Results: The main implication of the commercialization of Swedish hockey is that it has created conflicts in the daily operations, caused by the contradictions between commercial and non-profit activities. In addition, the organizational structure has in general become more professional with an increasing amount of distinct areas of responsibility.

Business restructurings within multinational enterprises (MNEs) are regular occurrences. Such restructurings are often carried out in order to increase the MNE‟s competitiveness on the market by making the supply chain and management more efficient in order to ac-quire benefits due to economies of scale. There is a risk that such cross-border business re-structurings will transfer the profit/loss potential that is associated with the assets, risks and/or functions that are transferred, to low-tax jurisdictions in order to minimize the MNEs tax burden. Germany amended its tax act in order to prevent such profit potential from being transferred out of the country. This amendment came into effect on the 1st of January 2008. The OECD, which is the normative body on the international tax arena, re-leased a Discussion Draft for the public in September 2008 with the purpose to highlight the transfer pricing aspects of business restructurings and to serve as an interpretation of the application of the Transfer Pricing Guidelines on business restructurings. In this thesis, the concepts of profit/loss potential and indemnification, as they are pre-sented in the Discussion Draft, will be analyzed. The interpretation of the OECD will then be contrasted with the German and Swedish regulation of these concepts. The OECD defines a business restructuring as a transfer including a bundle of assets, risks and/or functions which are transferred across borders within a MNE. If this transfer in-volves the shift of profit/loss potential it shall be included in the valuation of the transfer price of the transactions. The profit/loss potential shall only be included if it can be identi-fied as belonging to a specific asset, risk or function of the bundle. In Swedish legislation there is only one rule which tax authorities can use in order to adjust the income of related parties. This regulation is not a specific rule for business restructurings as such but a gener-al rule for all transfer pricing matters. Sweden has traditionally followed the OECD guide-lines and the Swedish courts and tax authorities will most likely apply the guidance set out by the OECD on business restructurings as well. Germany views a business restructuring as a transfer package which consist of assets, risks and/or functions which are transferred a cross borders within a MNE. The concept of business opportunities, i.e. the profit potential of the combined assets, risks and/or func-tions of the transfer package, shall be included in the valuation of the transfer package. In the valuation of the transfer package synergy effects for the MNE and location savings as a whole shall be included. This concept deviates from the view of the OECD. The OECD states that only local synergy effects and location savings shall be included in the valuation of the transfer package. The German approach leads to an inherent risk of overvaluation of the transfer package. The way of valuing the transfer package in Germany could lead to taxation without realization, i.e. profits that would never have been or never could be rea-lized in Germany will be taxed. This contradicts the principle of realization. The OECD, in the Discussion Draft, gives an account for the possibilities for an indemni-fication for the transferor. A business restructuring can sometimes be compared with the breach of a contractual relationship. In such a situation, associated parties would be entitled to an indemnity if independent parties would be indemnified. Such an approach will be dif-ficult to apply in practice since indemnification is closely linked to nations national com-mercial legislation. The matter of indemnifying a party shall be decided on the merits of each case, and it can thereby be complicated to formulate a general regulation. The ques-tion regarding which authority shall be competent to govern such a matter must thereby al-so be resolved.

We have in this master thesis chosen to evaluate limit us to the non-profit fundraising associations. The evaluation is based on what Vedung(1998) the side-effect model, where we have the purposes of the law as the point of departure, to see that these law purposes are fulfilled. With this model we have also seen if there are any side-effects that were not foreseen. In the analysis we have compared the non-profit associations’ annual reports with each other and with one profit making limited company. The evaluation shows that the annual reports are now more alike than before, both between each other and with the profit making limited company. However there is still room for the associations to use the annual report in a marketing-oriented way, to “sell” themselves to the stakeholders. Before 2001 it was almost impossible to compare the non-profit associations’ annual reports. The profit making limited companies annual reports are much more focused on numbers, this probably has to do with that the stakeholders’ wishes return on investment. A donor to a non-profit association rather wants to know that his/her money have done someone’s life to the better. Our conclusions in this master thesis are that the new accounting law have affected the non-profit associations’ annual reports, this when they now are obligated to form its accounting according to ÅRL. But in the same time we also believe that the law not only has affected how the annual reports are formed. The expectations from the stakeholders, the accountants etc. also forms how they arrange the annual report, have also been affected. If any side effects that have arisen since the law changed among the non-profit associations’ annual reports are not easy to find. This is because it is still differences between a profit making limited company and a non-profit association, but they are now under the same annual report rules. / Syftet med uppsatsen är att utvärdera om årsredovisningarna hos ideella föreningar har påverkats efter att man 2001 valde att skriva om bokföringslagen så den nu gäller ett större antal företag. Anledningen till att man valde att ändra bokföringslagen var att få normgivningen mer enhetlig och generell. Innan 2001 var normgivningen spridd på flera olika lager, vilket ledde till att allt blev mer komplicerat än vad det behövde vara, menade vissa. Vi har i denna uppsats valt att utvärdera ideella insamlingsorganisationer för att avgränsa oss. Utvärderingen utgår från vad Vedung (1998) kallar bieffektmodellen, där vi har som utgångspunkt syften med lagen, för att se om dessa syften levdes upp till. Vi har även i och med denna modell sett på om det blev sidoeffekter av lagen, som inte var meningen från början. I analysen jämför vi de ideella föreningarnas årsredovisning med varandra och med ett vinstdrivande företag. Utvärderingen visar på att årsredovisningarna nu är mer lika varandra, både mellan varandra och med ett vinstdrivande företag. Dock finns det ett utrymme i årsredovisningen som föreningarna använder på ett reklaminriktat sätt, för att sälja in sig till intressenterna. Innan 2001 var det i princip omöjligt att jämföra de ideella föreningarnas årsredovisningar. Det vinstdrivande företagets årsredovisning är mycket mer inriktat på siffror och detta har antagligen att göra med att deras intressenter är vinstintresserade. En bidragsgivare till en ideell förening vill förmodligen istället veta att det man har skänkt pengar till har gjort att någon har det bättre nu. Våra slutsatser i uppsatsen är att bokföringslagen har påverkat de ideella föreningarnas årsredovisningar, detta då de nu är tvingade till en mall enligt ÅRL. Men samtidigt tror vi att inte bara lagen har påverkat hur årsredovisningarna utformas. Förväntningar från intressenterna, samma revisor eller andra mallar på hur de kan lägga upp årsredovisningar påverkar även det. Sidoeffekter som har uppstått i och med att lagen ändrades är att årsredovisningarna hos ideella föreningar inte är helt enkla att läsa av. Detta då det i grunden ändå är skillnader mellan ett vinstdrivande företag och en ideell förening, men att de nu går under samma redovisningsregler.