PayPal has faced many different challenges over the years. In the beginning of their journey the biggest challenge of PayPal was the overall ignorance to prevent fraudulent activities and to provide high safety systems. By solving this, PayPal has changed and improved the opportunities of secure online purchases. During couple of years new mobile payment services have developed around the world. They are quick, safe and simple. Especially in the market of peer-to-peer PayPal will meet more competition in the future. Another big challenge of PayPal will be if more online retailers follow Amazon.com´s example and start using their own payment options and by this isolate PayPal as a payment option.

PayPal has faced many different challenges over the years. In the beginning of their journey the biggest challenge of PayPal was the overall ignorance to prevent fraudulent activities and to provide high safety systems. By solving this, PayPal has changed and improved the opportunities of secure online purchases. During couple of years new mobile payment services have developed around the world. They are quick, safe and simple. Especially in the market of peer-to-peer PayPal will meet more competition in the future. Another big challenge of PayPal will be if more online retailers follow Amazon.com´s example and start using their own payment options and by this isolate PayPal as a payment option.

PayPal is the leader in the field of online payment platform. Their ability to prevent fraudulent activities and PayPal´s high safety is the main reason for its success. PayPal is mostly used in costumer to costumer market but their business market users are also rising. Users are secured with a buy and sell insurance when they use PayPal services. If someone has purchased something online that then are not delivered, or that deviates markedly from the seller's description, PayPal can reimburse the full amount of the goods. Other services such as transferring money between friends are also possible. PayPal´s buy and sell insurance is what online purchasers’ value the most when they are shopping online and PayPal is at the forefront of this. If this type of insurances that PayPal provides would not exist people would purchase online less than they do today. PayPal has revolutionized and ameliorate the entire online purchase market for everyone with their safe payment platform.

Background: Internet and smartphones enable people to purchase online independent of time and place, and this have resulted in that impulsive purchases on the internet have increased. Different generations have been described to be more or less susceptible to impulse buying. Generation Y, the first generation that grew up with technology, have generally been described as impulsive, while Generation X, who were introduced to technology later in life, have been described as more rational. Further, consumers’ impulsive buying behavior has shown to be crucial and common, especially within the fashion industry. Purpose: The purpose was to investigate how Gen Y purchase apparel impulsively online compared to the older Gen X. Also, which one of them that make most apparel purchases online, and which one of them who do most web browsing of apparel. Further, the authors wanted to investigate how four different factors affect the generations’ impulsive buying behavior in the case of apparel online. These were based on an adjustment of the Revised CIFE-model. Method:  This research was conducted through a quantitative method, and seven hypotheses were formulated based on the theory. An online survey was constructed and shared through social media, and the final sample consisted of 709 respondents from both Gen X and Gen Y. These responses were analyzed through SPSS, and the hypotheses were tested by combining questions. Conclusion: The results showed that Gen Y are browsing more apparel online than Gen X, and also that they more often purchase apparel impulsively online. However, Gen X buy more apparel online in general. The findings further showed that Gen Y are more affected than Gen X by external trigger cues, normative evaluation, and internal factors when it comes to impulsive e-purchases of apparel. There was no difference between the generations’ impulse buying tendency. Findings from the open-ended questions showed that Gen X often are affected by advertising, while Gen Y are more affected by influencers. Sales and special offers influenced both generations.

The thesis concerns with online purchases. It is more focused on the analysis of the target audience in the fitness studio, a production of a web and an online systém, their price calculation, involvement of the specific SEO optimalization for the fitness field and evaluation of the attendance measured by Google Analytics. It connects tools that are nearly free of charge and so e-mailing, social media Facebook and video canal YouTube. The company should make a decision about an investment in a new online presentation according to the discovered data.

En la actualidad, como consecuencia de la pandemia, los hábitos de consumo de las personas han cambia. Según Andina (2020), las compras online en el Perú han aumentado en 120% para el primer trimestre del 2020 y continuaran creciendo. Las personas optan por solicitar servicios o productos mediante medios digitales. Asimismo, el número de FreeLancer en el Perú se ha triplicado (Comercio, 2020). Esto debido a que existen más trabajadores independientes que empezaron a utilizar las redes sociales para prestar servicios como gasfitería, carpintería, entre otros. Considerando ello, nuestro proyecto se basa en la creación de una aplicación denominada Repair & Remodel, la cual servirá como medio de conectividad para los jefes de familia y los FreeLancers, que son personas dedicadas a la construcción y decoración de hogares ubicados en Lima Metropolitana. El objetivo de esta aplicación es permitir al FreeLancer ampliar su cobertura de clientes y para los jefes de familia les permitirá reducir el tiempo de búsqueda del FreeLancer que requieran de forma segura, sencilla y dinámica. Para sustentar este proyecto se realizaron una serie de experimentos como validación del problema, de la solución, del modelo de negocio y/o intención de compra. Finalmente, se elaboró un plan financiero de tres años para determinar la viabilidad del negocio. Expuesto las líneas anteriores, brindamos a disposición de los lectores este proyecto de investigación para que sirva como guía para futuras ideas de negocio. / Currently, as a result of the pandemic, people's consumption habits have changed. According to Andina (2020), online purchases in Peru have increased by 120% for the first quarter of 2020 and will continue to grow. People choose to request services or products through digital media. Likewise, the number of FreeLancer in Peru has tripled (Comercio, 2020). This is since there are more independent workers who began to use social networks to provide services such as plumbing, carpentry, among others. Considering this, our project is based on the creation of an application called Repair & Remodel, which will serve as a means of connectivity for heads of family and Freelancers, who are people dedicated to the construction and decoration of homes located in Lima Metropolitan area. The objective of this application is to allow the FreeLancer to expand its coverage of clients and for the heads of families it will allow them to reduce the search time for the FreeLancer they require in a safe, simple and dynamic way. To support this project, a series of experiments was carried out to validate the problem, the solution, the business model and / or purchase intention. Finally, a three-year financial plan was developed to determine the viability of the business. As exposed the previous lines, we offer to readers this research project to serve as a guide for future business ideas. / Trabajo de investigación

El propósito del presente trabajo tiene como finalidad analizar los factores que influyen en la compra en el canal digital en tiendas por departamento, en los cuales se resaltaron y se usaron como base cuatro grandes factores expuestos por Martin Lewicki, los cuales son: la arquitectura, la oferta, la información y la comunidad. Estos factores, serán detallados más adelante con el fin de poder identificar cuáles son los que generan mayor influencia en los usuarios de este medio. Asimismo, poder conocer las relaciones que guardan entre los mismos y ver en cuáles las compañías debería ponerle más énfasis para poder generar mayor cantidad de rotación de productos y así generar ganancias. / The purpose of this work is to analyze the factors that influence purchases in the digital channel by department, in which four major factors were highlighted and used as a basis by Martin Lewicki, which are: architecture, supply , information and the community. These factors will be detailed later in order to be able to identify the greatest ones that generate the greatest influence on users of this medium. Likewise, knowing the relationships between them and looking at companies in search engines should put more emphasis on it to generate a greater amount of product rotation and thus generate profits. / Trabajo de investigación

El comercio electrónico ha ido evolucionando alrededor del mundo, cambiando el entorno comercial de las tiendas tradicionales. La competencia ya no se limita a los servicios que brinda una tienda física, sino que se ha vuelto necesario incursionar en el mundo digital. Asimismo, los productos comestibles en línea están en la categoría con mayor evolución en el mundo. Sin embargo, en Perú no se la ha logrado explotar debido al poco estudio de los factores que influyen en la decisión de compra. Partiendo de esta realidad, la presente investigación busca determinar qué factores externos en el comportamiento del consumidor influyen en la decisión de compra de productos comestibles en supermercados en línea. Para ello, se revisó bibliografía sobre la venta de alimentos en supermercados en línea y sobre los factores del comportamiento del consumidor. Además, se obtuvo información cualitativa mediante entrevistas a expertos y tres focus groups, para conocer la percepción acerca de este canal de comercialización. Respecto al análisis cuantitativo, se realizó encuestas con el objetivo de conocer qué factores en el comportamiento del consumidor influyen en la decisión de una compra de productos comestibles en supermercados en línea. Finalmente, se identifican características de la mujer moderna, entre las edades de 26 a 35 años, de la generación Millennial, de los niveles socioeconómicos B y C de Lima Metropolitana. Asimismo, como resultado del análisis, se presentan las conclusiones y recomendaciones en relación a la influencia de los factores externos en la decisión de compra de productos comestibles en un supermercado en línea. / In recent years, e commerce progress has evolved around the world, changing the commercial environment of traditional stores. The competition is no longer limited to the services provided by a physical store but it is necessary to enter the digital world. In that sense, the online food products sector is the category with the greatest evolution in the world. However, in Peru this sector has not been exploited due to the little study of external factors that influence in the purchase decision. Based on this, the present investigation seeks to determine which external factors of consumer behavior influence the decision to buy grocery products in online supermarkets. Therefore, bibliography was reviewed based on the sale of food in online supermarkets and based on the factors of consumer behavior. In addition, qualitative information was obtained through interviews with experts and three focus groups, this to know the perception about this commercialization channel. Regarding the quantitative analysis, surveys were carried out as planned in order to know the factors of consumer behavior that influence the decision to purchase grocery products in online supermarkets. Finally, characteristics of modern women are identified, between the ages of 26 to 35 years, of the Millennial generation of the NSE B and C of Metropolitan Lima. Likewise, as a result of the analysis, the conclusions and recommendations are presented in relation to the influence of external factors in the decision to buy grocery products in an online supermarket. / Tesis