My thesis analyses the phenomenon of Figwit, a non-speaking elf extra who appeared for only three-seconds in the first instalment of Peter Jackson's 2001 Lord of the Rings movie trilogy. Figwit was initially generated as an online parody by female fans of the movie and as a foil to the 'swooning, drooling girly' fandom that was being directed towards the movie's star actors. However, Figwit evolved into a bona fide, albeit minor, celebrity both on and offline as he attracted attention from worldwide media, a small speaking role in the final movie and genuine adulatory fandom as manifested in the production of Figwit merchandise. In my thesis I argue that Figwit's creation and consequential community formation reflects a dynamic online-offline dialogic in which pre-existing offline and habitus-generated social practices and distinctions, ideal reflexive individuality and celebrity/fandom were dynamically reproduced within online technological frameworks. I also argue that online activity and interactivity is generated by users to strategically express and engage intensified reflexive individuality, affirming sociability and hyper-social distinctions. In this regard I have also argued that these various potentials and imaginaries were significantly enabled by digital architectures and genres of online communication and interactivity. In particular, I discuss the internet's capacity for searchability, traceability, and rhetorical framing processes that facilitate continuous re-editing authorship possibilities, which are not necessarily replicable in face-to-face interactions. Finally, I argue that reflexive online interactivity and identity expressions may transform into online and offline consequences that may be constructive, divergent or even contradictory. The arguments put forward in this thesis are based on a multi-sited ethnography, which utilises a variety of methodologies including participant-observation, subject interviews, communications and media archiving and analysis, and it draws from a variety of sources both online and offline.

The study introduces an alternative analytic framework for the investigation of online discussion forums. It focuses on the social dynamics occurring in online discussion threads situated within a tertiary e-learning context, and advocated by social learning theories. Online discussion forums are perceived as conducive environments for the evolvement and support of collaborative and socio- constructivist learning. However, the literature reviewed, revealed a growing need for finding empiric frameworks for ascertaining the materialisation of these perceptions. Attempting to address the identified need, the study adopts ethnomethodological notions, complemented by Structural Analysis approach, to produce an alternative analytic frame called the Event Centre (EC) approach for the study of online discussion forums. The theoretical framework chosen in this study enables the investigation of online discussion forums as systems of relations rather than aggregations of individuals. The EC approach enables the visual representation of networks of people interacting with each other and at the same time presenting the content discussed in each interaction. Applying the EC approach to a set of 131online discussion threads, enabled the discovery of social dynamics occurring within the discussion threads. Preliminary investigations of these visually represented dynamics revealed two overarching patterns. One depicting uni directional interactions in which all participants referred to a single message and a second one depicting sequences of interactions organised in chain like patterns. The study suggests that these overarching patterns may imply different perceptions of knowledge as enacted by the participants, and hence possibly reveal different perceptions of teaching and learning through which it may be possible to detect collaborative and social constructivist processes. The study suggests that the visual patterns introduced should be perceived as abstractions of particular events, implying their generalisability and hence possible application to different data sets.

In Online Social Networks (OSNs), users are often overwhelmed with a huge amount of social data, most of which are irrelevant to their interest. Filtering of the social data stream is the common way to deal with this problem, and it has already been applied by OSNs, such as Facebook and Google+. Unfortunately, personalized filtering leads to “the filter bubble” problem where the user is trapped inside a world within the limited boundaries of her interests and cannot be exposed to any surprising, desirable information. Moreover, these OSNs are black boxes, providing no transparency for the user about how the filtering mechanism decides what is to be shown in the activity stream. As a result, the user trust in the system can decline. This thesis presents an interactive method to visualize the personalized stream filtering in OSNs. The proposed visualization helps to create awareness, explanation, and control of personalized stream filtering to alleviate “the filter bubble” problem and increase the users’ trust in the system. The visualization is implemented in MADMICA – a new privacy-aware decentralized OSN, based on the Friendica P2P protocol, which filters the social updates stream of users based on their interests. The results of three user evaluations are presented in this thesis: small-scale pilot study, qualitative study and large-scale quantitative study with 326 participants. The results of the small-scale study show that the filter bubble visualization makes the users aware of the filtering mechanism, engages them in actions to correct and change it, and as a result, increases the users’ trust in the system. The qualitative study reveals a generally higher proportion of desirable user perceptions for the awareness, explanation and control of the filter bubble provided by the visualization. Moreover, the results of the quantitative study demonstrate that the visualization leads to increased users’ awareness of the filter bubble, understandability of the filtering mechanism and to a feeling of control over the data stream they are seeing.

Purpose The purpose of the paper is to understand how crucial of importance is e-WOM within the French tourism industry with a focus on trip retailers – travel agencies and tour-operators – by observing and analyzing how they encourage and manage e-WOM.   Methodology The paper uses deductive approach with a triangulation method based on a qualitative research through 24 semi-structured telephone interviews and a quantitative research through the behavior analysis of 112 trip retailers on online communities. Findings It was found that the French trip retailers encourage e-WOM by primarily joining and using online communities via posting pictures and special offers at least twice a week on social networks. Besides, among those that collect and manage positive and negative comments, they mainly do it on Facebook by rather adopting a non-defensive attitude. Managerial implications The authors suggest trip retailers not use as many online communities they can but regularly be active on the one(s) they choose to use. Moreover, responding not only to negative but also to positive e-WOM may be a strategy that paid off since few trip retailers take it into consideration. Regarding the management of negative e-WOM, the authors recommend against deleting non-eulogistic comments and reply publicly within 24 hours.   Limitations This study was limited to French trip retailers and cannot consequently be generalised for all international trip retailers. Additionally, the specific sector trip retailers work with has not been taken into consideration. Moreover, even if trip retailers have been classified within four categories, no deeply correlation has been studied between the size and their online activity.   Further research suggestions Future research is needed to possibly confirm and subsequently generalise the findings of this paper to the overall tourism industry in France. Moreover, it is necessary to compare what trip retailers think to do and what they really do on the web and determine a degree of relevance. Furthermore, due to the constantly growing interest for online communities by tourism professionals, an updated study of that one should be conducted during the next five years and results compared. It would be finally also interesting to measure the impact of e-WOM on online communication strategies   Article classification Qualitative and quantitative studies

Motherhood is one of the most enduring and consequential rites of passage to adult femininity for women. Indeed "motherhood changes everything" (Nelson 2009, p. 3, Fox 2009). However, not all women have access to motherhood. What happens then when women do not have access to the gender ideal of motherhood or to the cultural spaces that define it? How do women deal with this exclusion? In the course of this research I answer these two questions through an examination of women’s blogging in the online infertility community. Women in the online infertility community characterize their fertility challenges as unfair and unjust, wherein their expressions of desire to become mothers are made in direct relation to, and in comparison with, the women around them who are on their way to becoming mothers (i.e., pregnant) or have already become mothers. In characterizing their experience as an injustice, I argue that women begin to lay claim to motherhood as an entitlement. They do so by drawing on, engaging with, and seeking out a multiplicity of cultural and scientific discourses associated with motherhood and women’s bodies. Through an examination of these discourses, I argue that the pursuit of motherhood is a journey that is relational and comparative, and one that happens in a single-gender, homo-social environment. Conceptualizing motherhood as a gendered entitlement, rather than a gender identity achievement allows us to recognize that women’s relationality and sociality are central to how women negotiate gender norms and expectations more broadly. In the face of infertility women in the online community express incredulity about the prospect of never having a biological child of their own and become industrious in navigating their circumstances. Their industrious responses help us locate infertility as a gendered penalty in the larger context of misfortune, which is often overlooked by sociologists.

Motherhood is one of the most enduring and consequential rites of passage to adult femininity for women. Indeed "motherhood changes everything" (Nelson 2009, p. 3, Fox 2009). However, not all women have access to motherhood. What happens then when women do not have access to the gender ideal of motherhood or to the cultural spaces that define it? How do women deal with this exclusion? In the course of this research I answer these two questions through an examination of women’s blogging in the online infertility community. Women in the online infertility community characterize their fertility challenges as unfair and unjust, wherein their expressions of desire to become mothers are made in direct relation to, and in comparison with, the women around them who are on their way to becoming mothers (i.e., pregnant) or have already become mothers. In characterizing their experience as an injustice, I argue that women begin to lay claim to motherhood as an entitlement. They do so by drawing on, engaging with, and seeking out a multiplicity of cultural and scientific discourses associated with motherhood and women’s bodies. Through an examination of these discourses, I argue that the pursuit of motherhood is a journey that is relational and comparative, and one that happens in a single-gender, homo-social environment. Conceptualizing motherhood as a gendered entitlement, rather than a gender identity achievement allows us to recognize that women’s relationality and sociality are central to how women negotiate gender norms and expectations more broadly. In the face of infertility women in the online community express incredulity about the prospect of never having a biological child of their own and become industrious in navigating their circumstances. Their industrious responses help us locate infertility as a gendered penalty in the larger context of misfortune, which is often overlooked by sociologists.

This study is a netnography of an online gluten-free community through the scope of the Facebook group "Gluten Free." The objective of this qualitative inquiry is to investigate the key characteristics of this online gluten-free community and gain a deeper understanding of member purposes for participation. Employing the method of netnography allows for an unobtrusive exploration of the community by discreetly utilizing anthropological techniques in an online setting. Despite growing awareness, no academic research has yet been conducted on the social aspects of the online gluten-free community. The thematic findings that emerged from this study were two-fold. First, this investigation revealed three key characteristic themes in the content of community posts: suspiciousness and distrust, defensiveness and frustration, and passion and determination. Second, this analysis discovered three purposive themes for member participation: validation, friendship, and education. The findings of this study render a thick description of the unique culture of the online gluten-free community, sharpen the academic understanding of online communities, and strengthen the valuable method of netnography.

Algorithm visualizations (AVs) have become a popular teaching aid in classes on algorithms and data structures. The AlgoViz Project attempts to provide an online venue for educators, students, developers,researchers, and other AV users. The Project is comprised of two websites. The first, the AlgoViz Portal, provides two major informational resources: an AV catalog that provides both descriptive and evaluative metadata of indexed visualizations, and an annotated bibliography of research literature. Both resources have over 500 entries and are actively updated by the AV community. The Portal also provides field reports, discussion forums, and other community-building mechanisms. The second website, OpenAlgoViz, is a SourceForge site intended to showcase exemplary AVs, as well as provide logistical and hosting support to AV developers. / Master of Science

<p>Communities är ett hett ämne som idag ständigt diskuteras i media. Människor blir mer och mer benägna att interagera online och mängden med online communities ökar i takt med detta. I Sverige finns en community som heter Lunarstorm som har blivit ett fenomen som inte har skådats någon annanstans. Med sina 1,3 miljoner användare är det absolut störst i Sverige idag. Jag har i min uppsats tagit fram ett antal faktorer ur litteraturen som är avgörande för ett online communities framgång. Jag har även gjort en empirisk studie av företaget Lunarstorm och webbplatsen Lunarstorm. Jag har sedan i analysen använt mig av framgångsfaktorerna för att kunna dra slutsatser om hur Lunarstorm har kunnat bli ett sådant fenomen. Det som har framkommit av undersökningarna är att det framför allt är tre faktorer som har givit Lunarstorm den plats i rampljuset som det har idag, nätverkseffekter, att vara först, att de har skapat ett helt koncept och inte bara är en webbplats.</p> / <p>Online communities are today widely discussed in media and a very popular subject. People all around the world are more and more willing to interact online and the number of online communities are rising with this. Today we have a community in Sweden that is called Lunarstorm, this has become a phenomen not seen anywhere else. Whit its 1,3 million users, it is the absolut biggest in Sweden today. I have in my essay found a number of factors in the litteratur that are essential for an online communities succes. I have also done an empirical study on Lunarstorm as a company and Lunarstorm as a webbsite. I have then in my analys part applyed my success factors on Lunarstorm, to be able to make conclusions about why Lunarstorm have become such a success. What I can see from my researches there is especially three things that makes Lunarstorm speciell, and that is networkeffects, to be the first one and the entire koncept of Lunarstorm.</p>

Social networking services (SNS) like Facebook are used by an increasing number of people worldwide for social exchange. Given the amount of time that is spent on these online services, they are likely to have an impact on how individuals interact with each other. On this note, anecdotal examples emphasize both positive (i.e., expanding or strengthening relationships) and negative effects (i.e., bullying, feelings of disconnectedness). To shed more light on this issue, scholars from various disciplines have started to investigate the significance of social networking services on interpersonal relationships and on how individuals might experience benefits on the one hand, or face challenges through the use of online services on the other hand [1, 2]. One research interest that has gained significant attention in recent years is the analysis of effects that social networks may have on the quantity and quality of interpersonal online social support in different contexts. [... from the introduction]