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1	AB „Rokiškio sūris“ įvaizdžio gerinimo strategija / SC „Rokiškio sūris“ strategy of image improvement Kaušikas, Edmundas 15 June 2006 (has links) This master work consists of 80 pages. There are 44 tables, 24 figures and 1 affix in this work. It refers to 42 sources of literature. KEY WORDS: image, corporate image, communication, communication of organization, corporate image formation, corporate image evaluation, public relations, mass-media, identity of organization. The research object of this master thesis is the image of SC „Rokiskio suris“. Research aim: to create the image improvement strategy for SC „Rokiskio suris“. To reach the aim of the research the following objectives were raised: 1. To define a corporate image, its meaning and importance; 2. To base the necessity of formation and control of a corporate image 3. To analyze the most important aspects of „Rokiskio suris” work; 4. To ascertain the current situation of „Rokiskio suris” image; 5. To reveal the main image problems and weaknesses of „Rokiskio suris”. Research methods: 1. The analysis of scientific literature; 2. The analysis of work and statistics of „Rokiskio suris”; 3. The analysis of e-media sources; 4. Questionnaire interview; 5. The mathematical analysis of statistics using STATISTICA programme. Research hypothesis: The analysis of a corporate image in mass media and analysis of consumer’s opinion identify the same image problems and help to create one image improving strategy. Marketing and Administration Communication Identity of organization Organizacijos identitetas Corporate image Ryšiai su visuomene Žiniasklaida Organizacijos įvaizdžio formavimas Public relations Organizacijos įvaizdžio vertinimas Corporate image formation Mass-media Komunikacija Įvaizdis Communication of organization Organizacijos komunikacija Corporate image evaluation Organizacijos įvaizdis

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AB „Rokiškio sūris“ įvaizdžio gerinimo strategija / SC „Rokiškio sūris“ strategy of image improvement