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181	Marketingová strategie společnosti S.E.N. OKNA A DVEŘE spol. s r.o. / The Marketing Strategy of S.E.N. OKNA A DVEŘE spol. s r.o. Suchý, Marek January 2015 (has links) The subject of master thesis is to design marketing strategy of S.E.N. OKNA A DVEŘE spol. s r. o. operating in the market with panels for building openings. Thesis works on the knowledge gained in the theoretical part and the information found in the analytical part and proposes strategic and individual tactical marketing activities which contribute to strengthening the company's position in the market.
182	Inovace vybraných pojistných produktů / Innovation of Selected Insurance Products Vlachová, Martina January 2015 (has links) Master’s thesis researches the possibility of inovation or creation of brand new insurance product on czech insurance market. In theoretical part there is basic insurance terms overview, insurance products division and description of analyses and methods used. Analysis of the insurance market at present follows and then behavior and financial situation of nearest competitors are mapped. Thesis includes questionnaire study outcomes of 179 respondents applied to personal insurance preferences and insurance portfolio. The project part applies mainly to possibility of creating new insurance product „Long-term care insurance“ and it’s implementation.
183	Studie proveditelnosti, jako součást marketingového řízení stavebního projektu / Feasibility study, as part of the marketing management of construction project Lhota, Jiří January 2014 (has links) This work is focused on marketing planning in feasibility study. The aim of this work is to describe the connection between marketing planning and feasibility study. Based on theoretical knowledge, the marketing plan will be included in feasibility study and applied on model of investment intention.
184	Návrh komunikačního mixu / Proposal of Communication Mix Koutná, Kateřina January 2016 (has links) This master thesis focuses on improving communication mix of selected businessman, Mr. Marek Argan, who operates in the sale of Thai products and provides services as Thai yoga and Thai massage. This work is is divided into three main parts. The first part describes theoretical knowledge, which is then used as a base for the next parts. The second part describes the activities of the selected company and analysis of the current marketing and communication mix. In the last part is the proposal of communication mix, which will be applied in the company .
185	Podnikatelský plán pro založení malého podniku / Business Plan for Small Company Establishment Poláchová, Kateřina January 2017 (has links) The master´s thesis deals with the creation of a business model and a business plan for founding a small company making salty desserts in Brno. The first part of this thesis contains information used for creation of the business plan. Second part describes market research. The last part is focused on business plan itself created by application of all the information.
186	Rozvoj malé firmy / Small Company Development Rauschová, Lenka January 2017 (has links) The main aim of my master´s thesis is suggesting developement of a small company based on a critical analysis. In the theoretical part of the thesis is explained the basic concepts which will be used in analytical and conclusion part. In analytical part of the thesis there is performed analysis of internal and external environment. On the basic of analytical part, will be detected the proposal for development. In the conclusing part the changes are proposed for introduction into the company.
187	台灣旅遊業經營管理與營運策略 / Management and operating strategy of tourism industry in Taiwan 謝宏明, Hsieh, Hung Ming Unknown Date (has links) 台灣有超過2,000家在營業中的旅行社，營運規模由3到5個員工到數千人員工，由極輕量化的公司營運一直到大型營運的公司皆存在旅遊產業中。本研究個案試著運用幾種企業管理常用的理論模組，讓閱讀本文的人士能夠清楚地了解，如何在適當的時機做對的決策，以擴大營運規模。以本個案的綜合旅行社為例，年間服務出境旅客超過20萬人次，在過去七年間，員工人數成長約2.5倍，業績成長約3倍，並且上興櫃成功；除了公司內部作業平台的改善及優化之外，本個案要闡明的是，在快速變遷的環境中，如何掌握機會，做好決策，並落實執行的過程。期望能提供有效的資訊給有意將公司大型化的同業參考，並也藉由個案檢視公司成長的決策過程，由累積公司成長的經驗中建立有效、穩定的公司決策模式。讓個案中的公司與有興趣閱讀的人員可以從文中獲得知識的累積與經營事業的啟發。旅遊業經營管理營運策略 PEST理論五力分析 SWOT理論波士頓矩陣 Tourism industry Management Operating Strategy PEST Analysis Michael Porter's Five Forces Model SWOT Analysis BCG Matrix
188	Hodnocení investičního projektu na území Ruské federace z pohledu zahraničního investora / Investment project evaluation in the Russian Federation from a foreign investor’s perspective Budaeva, Larisa January 2009 (has links) The aim of the thesis is to evaluate an investment project in the Russian Federation from the foreign investor's perspective. The project feasibility study was developed as the first step in a decision making process of execution an international investment project, which includes ambient conditions and market analysis. The plan of cash flow was compiled in compliance of Russian tax system, and was considered as a base for project evaluation by using appropriate methods. For further assessment of possible risks of the project was used sensitivity analysis.
189	Strategická analýza / Strategic analysis Burešová, Barbora January 2009 (has links) This thesis aims to realize the strategic analysis of K Brewery, to disclose its strategic competitive advantage and its chances to succeed on a highly competitive beer market. Hence, the author analyzes global background and beer industry (external analysis) as well as identifies company's specific sources and abilities (internal analysis). Finally, the synthesis of findings of both analyses allows comparing company's strength and weaknesses with its potential threatens and opportunities.
190	Strategická analýza podniku / Strategic Analysis of an Enterprise Dudincová, Jana January 2008 (has links) In my diploma thesis I have worked up a strategic analysis of the Pacovské strojírny Inc. company, during which I have used various methods of internal and external strategic analysis. Strategic analysis included Analysis of Company Resources, Portfolio Analysis and SWOT Analysis. The external strategic analysis included Porter's Five Forces Model, PEST Analysis and Competitors Analysis. On the basis of the aforementioned analyses I recommended a suitable strategy for future development of the enterprise.

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