The freight transport industry accounts for a large and, moreover, an increasing share of the global greenhouse gas emissions. Despite this, previous studies point to the fact that freight transport purchasing companies (TPCs) do not take sufficient action to reduce emissions from the freight transports they buy. Previous research has not thoroughly explored the variables that might alter this pattern found in company behavior. This thesis therefore aims to investigate what current opportunities and barriers TPCs experience and what practices these companies are utilizing to reduce freight transport emissions, in order to investigate how companies in general can be motivated to become greener. To fulfill this goal, a multiple case study was performed where qualitative data, collected through interviews, was gathered from 13 companies that are actively working to reduce their climate footprint. A theoretical framework, namely the PESTEL analysis, was furthermore utilized to analyze the macro-environment of the phenomena. The collected data was analyzed in accordance with the research questions, where the main research question concerns the role of TPCs in affecting environmental advancements and the opportunities and barriers TPCs face from a PESTEL perspective. The sub-research questions concern what motivational factors companies experience regarding the implementation of sustainability targets regarding purchased transport, and what practices companies are utilizing to decrease the emissions from purchased transport. The findings of this thesis show that TPCs play a large role in the process of affecting the environmental advancements in freight transport. Furthermore, by using the theoretical framework, fewer opportunities than barriers for affecting emissions from freight transport were identified. In two perspectives, the political and social, several opportunities were found. For instance, within the political perspective it was deduced that incentives such as the Swedish greenhouse gas reduction mandate act as opportunities for TPCs. Moreover, one of the most important barriers discovered in this thesis include the need for long-term policies by Sweden and the EU to enable investments in sustainable fuel types and vehicles. / Industrin för godstransporer står för en stor och framförallt, stigande andel av de globala utsläppen av växthusgaser. Trots detta pekar tidigare studier på att transportinköpande företag inte tar tillräckligt med initiativ för att minska utsläpp från de godstransporter som de köper in. Tidigare forskning har inte tillräckligt utforskat variablerna i företagens beteende, som skulle kunna ändra på detta mönster. Den här avhandlingen syftar till att utreda vilka nuvarande möjligheter och barriärer transportinköpande företag upplever och vilka metoder dessa företag använder för att minska utsläpp från godstransporter, för att utreda hur företag i allmänhet kan motiveras till att bli grönare. För att uppnå detta mål genomfördes en multipel fallstudie där kvantitativ data, insamlad genom intervjuer, samlades in från 13 företag som aktivt jobbar med att minska sitt klimatavtryck. Ett teoretiskt ramverk, PESTEL-analys, användes därtill för att analysera makromiljön av studien. Den insamlade datan analyserades i enlighet med forskningsfrågorna, där den huvudsakliga forskningsfrågan berör transportinköpande företags roll i att påverka miljömässiga framsteg, samt de möjligheter och barriärer företag ställs inför, från ett PESTEL-perspektiv. Delforskningsfrågorna berör vilka motiverande faktorer som företag upplever när det kommer till att implementera hållbarhetsmål rörande inköpta godstransporter, samt vilka metoder företag använder för att minska utsläppen från inköpta godstransporter. Resultatet av denna avhandling visar att transportinköpande företag spelar en betydande roll i processen att påverka de miljömässiga framstegen inom godstransporter. Vidare fann man, genom att använda det teoretiska ramverket, att färre möjligheter än barriärer som påverkar utsläpp från godstransporter kunde identifieras. Inom två perspektiv, det politiska och det sociala, identifierades flera möjligheter. Det kunde exempelvis urskiljas att incitament som den svenska reduktionsplikten verkar som möjligheter för transportinköpande företag. En av de viktigaste barriärerna som identifierades i denna avhandling berör behovet av långsiktiga policys i Sverige och på EU- nivå för att möjliggöra för investeringar i hållbara bränsletyper och fordon.

Today’s market environment is increasingly growing due to the economical globalization; with international trade, financial transfers and foreign direct investments the economy is becoming highly interconnected. The advances in communication and transportation technology combined with free-market ideology, have given products and services remarkable mobility. Nowadays, international companies are focusing on opening the world markets to their goods especially in emerging markets in order to take advantage of these markets opportunities and be part of its developing and growing infrastructure. In order for international companies to enter foreign markets, there are a variety of factors to consider while planning a strategic approach to reach new customers and differentiate their products and services from national and international competitors within the chosen market. This thesis will focus on featuring the significant factors that could affect companies entering new markets; the study is a qualitative single case study of IKEA, it will specifically investigate IKEA’s franchising in the Moroccan market and forms of internal and external factors that could affect IKEA’s entry into the market as well as it will highlight the main concepts that managers should consider when planning to enter the Moroccan market. The study was based on theoretical framework combined with empirical findings that were collected from secondary data such as annually reports and trade documents as well as through conducting in-depth interviews with IKEA’s managers to increase the study reliability and validity. According to the study findings and analytical results, the conclusion is that IKEA will not face major internal and external obstacles that would affect their operations significantly. There are few factors that could arise while entering the Moroccan market but from a holistic view this minor interferences can be overcame through IKEA’s full awareness of the market and their application of a vigorous, flexible and convenient strategic approach.

The objective of this study is to understand how the integration of digital technology (DT) in the Bangladesh Film industry has been responded to by its production, distribution and exhibition related organisations. Since no research on digital integration has been considered in a developing country context, and specifically within the area of concentrating on the industry rather than the films themselves, this research therefore addresses the gaps within the knowledge field. The Bangladesh Film Industry (BFI) used to be a centre for film production, distribution and exhibition, but this traditional industry has been in decline for decades. In response to the decline, the government started an integration process of DT in 2003, yet eight years after the launch only a fraction of the project has been completed. Apart from its partial adoption in the film production sector, distribution and exhibition have appeared to resist the adoption of new technology. This thesis therefore sets out to explore the causes of partial integration of DT in the film industry in Bangladesh through a study of the workforce, business owners, practitioners, scholars, government officials and executives functioning in and outside the industry. With the mixed method approach and emphasis on qualitative engagement (two case studies and 38 interviews), this thesis explores current attitudes and beliefs and identifies potential barriers to effective integration. In particular this dissertation examines five areas: technology integration, training for workforce development, production, distribution and exhibition capabilities, and argues that the political factor was the most important driver in integrating DT, while knowledge integration, training, and development of digital production, distribution and exhibition compatibility at individual and organisational levels were ignored. Moreover, the greatest concern of losing a job or business within the industry community due to inadequate knowledge, skills and finance is impeding the possibility of full completion of the integration process within the industry. Overall, two important contributions of this research include 1) an exploration of factors that impeded progress of the film industry in responding to the DT and 2) a formulation of some suitable recommendations to overcome the challenges in order to completely realise the integration of DT within the Bangladesh Film Industry. However, further research is recommended to investigate whether completion of the integration process will save the industry from decline or not.

The offshore wind energy industry is a rapidly growing industry as solutions are becoming cost-competitive and there is an increasing need to limit greenhouse gas emissions. New floating offshore wind turbine designs now enable the access to previously inaccessible offshore wind resources. In this research, a comprehensive analysis is made of the different factors influencing the macro environment for a potential floating offshore wind energy market in California. The analysis assesses the relevant political, economic,social, technological, environmental, and legal aspects in California. The outcome of this research shows the opportunities and challenges for a floating wind turbine market in California. It is found that there are many opportunities present due to California's political and economic climate. There is considerable support for offshore wind projects on the state level, demonstrated by the active engagement of the governor and the creation of the California Task Force. The large economy and high electricity prices are promising for future projects. Furthermore, wind resources are vast and the technical infrastructure is present, especially Southern California is well suited. There are technological threats present, but these are common for all renewable energy sources and seem unavoidable with the Renewable Portfolio Standards California has set. The main threats are posed by the complex regulatory environment and the financial uncertainty as a result of the lackof federal support. The Jones Act, for example, can be troublesome as it will likely increase costs and delay projects. Furthermore, the social environment and local willingness for such projects was shown to be very important for their success. The state of California has already been working pro-actively on involving the local members of thepublic in potential upcoming offshore wind energy projects. The research concludes that California offers many opportunities with surmountable threats.

Baigiamojo magistro darbo tyrimo objektas – investicijos į Vilniaus biurų rinką. Pagrindinis darbo tikslas yra atlikti investicijų į Vilniaus biuro paskirties nekilnojamąjį turtą tyrimą. Baigiamąjį magistro darbą sudaro trys pagrindiniai skyriai. Pirmame skyriuje analizuojama įvairi literatūra ir moksliniai straipsniai apie biuro paskirties nekilnojamąjį turtą, investicijas į nekilnojamąjį turtą ir biurus, biurų plėtros tendencijas, Vilniaus investicinį potencialą ir biurų rinkos analizę. Antrame skyriuje atliekamas Vilniaus ir Amsterdamo biurų rinkos palyginimas. Trečiame skyriuje atliekama investicijų į Vilniaus biuro paskirties nekilnojamąjį turtą PĮSETA analizė. Darbo pabaigoje padaromos darbą apibendrinančios išvados ir pateikiami pasiūlymai. Gauti rezultatai parodė, kad Vilniaus biurų rinka neišnaudoja savo potencialo ir dabartinė plėtra yra tikslinga. Darbo apimtis yra 70 psl. be priedų, 20 paveikslų, 6 lentelės, 85 bibliografiniai šaltiniai ir 1 priedas. / Object of the final master thesis is investments in the office market of Vilnius. The aim of work is to make a study of investments in the office real estate of Vilnius. The master thesis consists of three main chapters. Different literature and scientific articles about the office real estate, investments in real estate and offices, development tendencies of offices, investment potential of Vilnius and office market analysys are analyzed in the first chapter. Office market comparison of Vilnius and Amsterdam is fulfiled in the second chapter. PESTEL analysis of investments in the office real estate of Vilnius is done in the third chapter. Conclusions and proposals that summarize the work are made in the end. The results showed that potential of office market of Vilnius is not used and current development is expedient. Scope of the work is 70 pages without appendices, 20 figures, 6 tables, 85 sources of literature and 1 appendix.

This diploma thesis deals with the topic "Evaluation of the Level of Organic Brewing Industry in Selected Countries of the European Union". It is describing the current situation of organic hop growing industry and organic brewing industry in two selected countries that are the Czech Republic and the Federal Republic of Germany with the help of two analyses of the external environment (PESTEL analysis and the Porter's Diamond Model). On the basis of these two analyses the evaluation and comparison of both countries are done. And finally, as it is the main objective of this diploma thesis there are recommendations for Czech organic hop growers how to enter the German market and which export strategy is the most suitable for them.

The tea industry in Kenya is among the main consumers of firewood for its intensive thermal energy demand. Along with the growing concerns about firewood depletion, tea factories have begun transitioning to alternative fuels to power their boilers. Briquettes made of biomass residues are among the promising solutions; however, they are not yet widely adopted. This study was conducted to identify the factors that motivate the tea factories to use biomass briquettes instead of firewood and the factors hindering such substitution. The substitution potential was assessed, and the drivers and barriers of the substitution were examined using a combination of SWOT (strengths, weaknesses, opportunities, and threats) analysis and a PESTEL (political, economic, social, technological, environmental, and legal) framework. The findings suggest that even though using biomass briquettes is technically possible, it is not economically favorable for tea factories. The SWOT/PESTEL analysis identified 27 factors influencing the substitution. Among the key drivers are the depleting supply of firewood, the availability of biomass residues, and the external support from development organizations to improve the technical capacity in both tea and briquette industries. The study revealed the barriers to substitution include the cost competitiveness, insufficient supply, and varying quality of briquettes, as well as the lack of awareness and knowledge of briquettes.

This document deals with the private enterprise in the field of early childhood education and child care. Summarizes the various possibilities and forms of these institutions, which can currently be found in the Czech Republic, discusses their attributes. The aim is to draw attention to important facts and pitfalls related to the establishment and operation of private nursery schools to be included in the register of schools and school facilities. The work includes an internal analysis of strengths and weaknesses and the external analysis just as micro /macroenviroment political, environmental, socio-demographic, economic and legislative framework. Calculation pessimistic, realistic and optimistic scenarios of business by determining the brake even point, quantifying the amount of profit the project decide on feasibility of the project of foundation Private nursery school Amálka.

This diploma thesis deals with the marketing strategy of ROS.BR s.r.o. The work is divided into three units. The first theoretical part describes general problems of marketing strategy development, market development characteristics, segmentation and marketing situational analysis. The second analytical part deals with the analysis of the internal factors of the company, the general and the business environment, the interpretation of the conclusion from the questionnaire survey and the analysis of the web marketing tools. In the third final part is elaborated a proposal of marketing strategy, individual goals and paths to achieve the stated goals.

There is an urgent need to mitigate carbon emissions to the atmosphere to reduce the negative effects of climate change. Countries have pledged national strategies to reach their climate change mitigation goals in their Nationally Determined Contributions (NDC). In the case of Colombia, the country envisions becoming carbon neutral by 2050.  A pathway to reach this goal is emission reduction through nature-based solutions (NBS). Biochar is an NBS with the potential to be used as a land-based emission mitigation technology. Records indicate that it was first used by indigenous communities in the Amazon about a thousand years ago. Biochar can be obtained through thermochemical conversion by slow pyrolysis of residual biomass. The original organic carbon present in the biomass is sequestered in the biochar as it is pyrolyzed and thus, CO2 emissions are prevented. Biochar is not yet considered in Colombia´s carbon neutrality strategy. The aim of this thesis project is to investigate the potential of biochar production in Colombia as a land-based mitigation technology (LMT). Therefore, a comprehensive assessment is performed with the purpose of identifying the status of biochar in the country. The motivation behind the assessment is to gain an understanding of the variables involved in biochar production. Factors such as the production sectors involved, feedstocks, production technologies, project costs and emission mitigation are of interest. The study explores these factors by following five methodological steps. First, the current research on the technology is mapped to understand biochar’s status at a national level. Second, experts are interviewed to collect their views regarding biochar and a PESTEL (Political, Economic, Social, Technological, Environmental & Legal) analysis is employed based on their point of view on the technology. Third, the potential sources of residual biomass which could be used to produce biochar in the agricultural sector are quantified. The approach to biochar’s potential is enriched with a focused in-person case study of biochar production from oil palm residues. Fourth, these residual biomass sources are subsequently employed to estimate the emissions sequestered in their biochar production. Lastly, project feasibility implementation is evaluated through a techno-economic to identify the project’s main cost drivers. The results are then discussed using a SWOT (Strength, Weaknesses, and Opportunities & Threats) analysis. The existing studies and the local experts’ opinion indicate that biochar potential is in the agricultural sector and that it can be thought of for soil adaptation. Biochar’s emission mitigation is considered an added value. In 2021, the agricultural sector produced near 73 million tonnes of agricultural products. The residues from agriculture could be used for biochar production. If the residues from the most produced agricultural products are transformed into biochar, about 1 to 2,2 tonne of CO2 per tonne of biochar could be avoided. The published literature and the in-person study visit confirmed that the largest advance in biochar production and use in Colombia is in the oil palm sector. Palm kernel shell, fibre and empty fruit bunches are the oil palm residues that could be used to produce biochar. From 1 tonne of these three oil palm residues, about 60 kg of biochar can be obtained. The results show that currently there is no market for trading with biochar in Colombia. High investments, transport and feedstock costs are identified obstacles. An Advanced Technology pyrolizer cost can cost around 330.000 USD while a Basic Technology one can be around 100 USD. Taxes associated with revenue from the biochar trade can negatively impact a biochar project’s feasibility. In this study, a price for biochar is estimated using break-even analysis. Under the assumptions used, the biochar price per tonne is around 200 to 1.000 USD. Price variability is explained in the technologies used for production, feedstock biomass availability and variable revenues from biochar sales. / Koldioxidutsläppen till atmosfären behöver minskas för att undvika de negativa effekterna av klimatförändringar. Olika länder har presenterat på sina nationellt fastställda bidrag (NDC) hur sina mål för begränsning av klimatförändringarna skulle kunna uppnås. I Colombia är planen att uppnå koldioxidneutralitet år 2050. Ett sätt att uppnå detta mål är att minska utsläpp genom naturbaserade lösningar (NBS). Biokol är en NBS som kan användas som landbaserade åtgärder för att minska växthusgasutsläpp eller öka koldioxidupptag. Forskning har bevisat att biokol användes i Amazonas för ungefär tusen år sedan. Biokol framställs genom långsam pyrolys av restprodukter av biomass. Kolet i biomassan binds i biokolet genom pyrolysis, vilket förhindrar koldioxidens utsläppning till atmosfären. Biokol inkluderas ännu inte i Colombias strategi för koldioxidneutralitet. Syftet med detta projekt är att undersöka biokolets produktionspotential i Colombia son ett landbaserade åtgärder (LMT). En analys gjordes för att identifiera statusen av biokol runt om i landet. Faktorer såsom berörda produktionssektorer, råvaror, produktionstekniker, projektkostnader och koldioxidutsläppen var av intresse. Studien undersöker faktorerna ovan genom att tillämpa en femstegsmetod. Först identifierades den aktuella forskningen om biokol i Colombia. Sedan intervjuades experter för att samla in deras åsikter om biokol och en PESTEL analys (Political, Economic, Social, Technological, Environmental & Legal) användes. Nästa steg i metoden var att kvantifiera potentialen av restprodukter inom jordbrukssektorn. Detta steg kompletterades med en fallstudie som fokuserade på biokolproduktion från rester från oljepalmer och sedan beräknades utsläppen som binds i biokol. Till sist utvärderades projektets genomförbarhet genom en teknoekonomisk analys som identifierade viktigaste drivkrafterna bakom kostnaderna. Resultaten diskuterades med hjälp av en SWOT analys (Strength, Weaknesses, and Opportunities & Threats). Experter och forskningsresultat om biokol i Colombia anger att det finns stor potential nom jordbrukssektor där biokol skulle kunna användas för jordförbättring, medan utsläppsminskningar endast anses vara en ytterligare fördel. År 2021 Colombias jordbrukssektor producerade nästan 73 millioner tonne av jordbruksprodukter och restprodukter från jordbruket kan användas för produktion av biokol. För varje ton biokol som produceras undviks ungefär 1 till 2,2 tonne koldioxid. Litteraturen och studiebesöket bekräftade att största framsteget inom produktion och användning av biokol i Colombia händer inom oljepalmssektorn. Palmkärnor, fibrer och tomma fruktknippar är restprodukterna som kan användas för att producera biokol. En ton av dessa tre typer av oljepalmsrester ger cirka 60 kg biokol. Resultaten visar att det inte finns en marknad för biokol i Colombia. Höga investeringskostnader, transport-och råvarukostnader är främsta hindarna som identifierades. En pyrolysanläggning med avancerad teknik kostar cirka 330 000 US-dollar, medan en pyrolysanläggning med grundläggande teknik kostar cirka 100 US -dollar. Skatter på inkomster från biokolsförsäljning kan ha en negativ effekt på genomförbarhet. Studien uppskattas ett pris för biokol med hjälp av en break-even-analys och visar att cirka 200 till 1.000 USD per tonne biokol vore ett möjligt prisintervall. Prisvariationerna förklaras av tekniken som används för produktion, tillgång på biomassa som råvara och varierande intäkter från biokolförsäljning.