Tese de mestrado integrado. Engenharia Química. Universidade do Porto. Faculdade de Engenharia. 2011

Made available in DSpace on 2014-12-17T14:19:53Z (GMT). No. of bitstreams: 1 MariaSOE.pdf: 2714563 bytes, checksum: 2334cc432788b4b14ffbd7c43b7d713a (MD5) Previous issue date: 2005-07-16 / Nowdays, recycling became a relevant social and educational aim among many other factors, which involve balance between man and nature. This study relates the experiences with the production of recycled handmade paper directed at the teaching in Universidade Federal do Rio Grande do Norte UFRN, and through workshops of carnauba recycled handcrafts papers as a pioneer activity accomplished at the Felix Rodrigues Foundation, in the city of Pend?ncias, A?u Valley, Rio Grande do Norte. A bibliographic review was done about the history of handmade paper and a discussion about carnauba?s paper artistic possibilities in art-education. Analyses within the context of art teaching, accordingly to Ana Mae Barbosa?s triangle propose and, also, Buoro, Ostrower and Nachmanovitch?s pedagogy of art. It deals with a group of artisans in order to establish the nature of their relationship and the possibilities of achieving more ecological awareness. Finally, we intend to realize a dialogue with Morin and other authors / Na contemporaneidade, a quest?o da reciclagem tem se destacado pela sua import?ncia social e educativa, entre tantos outros fatores que envolvem o equil?brio do homem e da natureza. Relata-se a experi?ncia de ensino de arte na Extens?o Universit?ria com a produ??o de papel reciclado artesanal, direcionado ao ensino no laborat?rio de artes pl?sticas da UFRN e em oficinas de papel artesanal com fibras de carna?ba, como atividade pioneira realizada na Funda??o F?lix Rodrigues, na cidade de Pend?ncias, munic?pio do Vale do A?u, no Rio Grande do Norte. Recomp?e-se a hist?ria do papel artesanal e um di?logo reflexivo sobre as possibilidades art?sticas do papel de carna?ba. Elabora-se ainda, uma discuss?o sobre o aproveitamento desse papel para a cria??o art?stica como elemento complementar no ensino da arte, conforme sugest?es das propostas de ensino de Ana Mae Barbosa, e outros autores da pedagogia do ensino de artes como Buoro, Ostrower, Nachmanovitch. Analisa-se a natureza das rela??es sociais estabelecidas nesses grupos numa perspectiva de renova??o da consci?ncia ecol?gica. Pretende-se trilhar os caminhos de religa??o entre saberes cient?ficos e da tradi??o, ? luz de um di?logo com Edgar Morin e outros autores

A través del presente trabajo de investigación, buscamos sustentar la deseabilidad, viabilidad y rentabilidad del Modelo de Negocio de Innobag Perú, que tiene como objetivo la distribución gratuita de bolsas de papel reciclado con publicidad impresa a bodegas, mini-markets y puestos de mercado en Lima Metropolitana. Innobag Perú busca contribuir con la reducción en el consumo de bolsas plásticas, atacando y aprovechando uno de los principales momentos de uso, generando ahorros en los establecimientos e incrementando la atractividad de nuestro producto. Completamos nuestra propuesta de valor, convirtiendo estas bolsas de papel reciclado en un medio para que las empresas anunciantes publiciten su marca de manera efectiva y directa en un momento de alto uso asegurando la viabilidad de nuestro modelo de negocio. A través de un sondeo realizado entre consumidores, administradores de bodegas, mini-markets y puesto de mercado; y decisores de inversión en publicidad de empresas anunciantes, hemos logrado validar la deseabilidad de nuestro modelo de negocio. Nuestro análisis económico financiero, nos ha permitido validar la rentabilidad del modelo, esperando un VAN de S/ 114,202 y una TIR de 81.26%. / Through this research work, we seek to support the desirability, feasibility and profitability of the Innobag Peru Business Model, which aims to distribute free recycled paper bags with printed advertising to grocery stores, mini-markets and market stalls in Lima. Innobag Peru seeks to contribute to the reduction in the consumption of plastic bags taking advantage of one of the main moments of its use, generating savings for the owners of these establishments and increasing the attractiveness of our product. We complete our value proposition by turning these recycled paper bags into a mean for companies to advertise their brand effectively and directly at a time of high use, ensuring the viability of our business model. Through our market research conducted among consumers, decision makers of investment in advertising as well as managers of grocery stores, mini-markets and market stalls, we have validated the desirability of our business model. Our financial and economic analysis allowed us to validate the profitability of the model, expecting an NPV of S / 114,202 and an IRR of 81.26%. / Trabajo de investigación