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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
1

Unintended consequences of negative messages: why some health interventions miss the mark

Burpo, Jill Elizabeth 17 September 2007 (has links)
The debate about how to frame health messages to maximize their effectiveness is ongoing. Research supports the use of both positive and negative frames under different conditions. This project was developed to further clarify the circumstances under which a negative frame may be harmful, or even backfire. In Study 1 it was proposed that past drinking behavior would moderate the relationship between message frame and behavioral intention to drink alcohol in the future such that people with a heavy drinking past would react to a negatively framed message by increasing their intention to consume alcohol. A total of 212 students participated in the study where they completed a questionnaire to provide information on some of the key variables, such as drinking history, and then were asked to read mock health materials with either a positive or negative frame. They concluded the study by responding to a final questionnaire where they provided feedback on the health materials and indicated their intentions to drink in the future. Results of this study supported the hypothesis. The goals of Study 2 were to replicate the findings of Study 1 and to test the hypothesis that self-esteem would be a second-order moderator of this effect such that people with a heavy drinking past and high self-esteem would be most likely to respond to a negatively framed message by increasing their intention to drink alcohol in the future. A total of 490 students participated in the study, which followed the same procedure as the first study. Results of Study 2 failed to replicate the findings from Study 1, and indicated that self-esteem did influence the relationship between past behavior, message frame and behavioral intention but not in the proposed direction. The marginally-significant effect found in Study 2 suggested that heavy drinkers with high self-esteem were actually more likely to decrease their intentions to drink alcohol after reading a negatively framed message. Because of the inconsistency in the results of the two studies presented, proposed directions for future research are discussed.
2

Unintended consequences of negative messages: why some health interventions miss the mark

Burpo, Jill Elizabeth 17 September 2007 (has links)
The debate about how to frame health messages to maximize their effectiveness is ongoing. Research supports the use of both positive and negative frames under different conditions. This project was developed to further clarify the circumstances under which a negative frame may be harmful, or even backfire. In Study 1 it was proposed that past drinking behavior would moderate the relationship between message frame and behavioral intention to drink alcohol in the future such that people with a heavy drinking past would react to a negatively framed message by increasing their intention to consume alcohol. A total of 212 students participated in the study where they completed a questionnaire to provide information on some of the key variables, such as drinking history, and then were asked to read mock health materials with either a positive or negative frame. They concluded the study by responding to a final questionnaire where they provided feedback on the health materials and indicated their intentions to drink in the future. Results of this study supported the hypothesis. The goals of Study 2 were to replicate the findings of Study 1 and to test the hypothesis that self-esteem would be a second-order moderator of this effect such that people with a heavy drinking past and high self-esteem would be most likely to respond to a negatively framed message by increasing their intention to drink alcohol in the future. A total of 490 students participated in the study, which followed the same procedure as the first study. Results of Study 2 failed to replicate the findings from Study 1, and indicated that self-esteem did influence the relationship between past behavior, message frame and behavioral intention but not in the proposed direction. The marginally-significant effect found in Study 2 suggested that heavy drinkers with high self-esteem were actually more likely to decrease their intentions to drink alcohol after reading a negatively framed message. Because of the inconsistency in the results of the two studies presented, proposed directions for future research are discussed.
3

Investigating the Determinants of Recycling Behavior in Youth by Using Theory of Planned Behavior.

Gadiraju, Tejaswini 24 March 2016 (has links)
The aim of this study is to understand the determinants that influence the youth recycling behavior intention. In other words, this study wants to know the motivations and barriers behind university students’ recycling behavior. The Theory of Planned Behavior (TPB), which provides a theoretical framework for systematically identifying the determinants of recycling behavior, is the basis for this study. Along with the TPB variables, additional predictor variables (moral norm, past experience, knowledge of how and what to recycle, knowledge of consequences, and inconvenience) that can influence behavior intentions were tested in the study. Online survey was used to collect the required information and the sample consists of 172 students from University of South Florida. The findings suggest that past recycling experience is the major contributor to recycling behavior. Moral norm, knowledge of how and what to recycle and knowledge of consequences are also significant predictors of recycling behavior. In other words, students are more likely to form the intention to recycle, when they have prior experience with recycling on campus, if they personally feel recycling is the right thing to do, when they have appropriate knowledge of recycling and when they are aware of consequences of recycling. Recommendations to promote recycling behavior among students are discussed in this study.
4

Intention to Use Dietary Supplements: The Role of Self-Identity and Past Behavior in the Theory of Planned Behavior

Kiefer, David J. 12 August 2008 (has links)
No description available.
5

Intention to use dietary supplements the role of self-identity and past behavior in the theory of planned behavior /

Kiefer, David James. January 2008 (has links)
Thesis (M.A.)--Miami University, Dept. of Communication, 2008. / Title from first page of PDF document. Includes bibliographical references (p. 42-46).
6

Correlates of a Past Behavior Interview for the Business Unit Leader: Experience, Motivation, Personality and Cognitive Ability

Conner, Lane A. 08 1900 (has links)
This research evaluates the relationship between various individual differences constructs and performance on a past behavior interview (PBI)-one of the most popular forms of personnel selection interviews used today-within a sample of business unit leader level incumbents and applicants from organizations across the United States. Correlation analysis is conducted on the relationship between overall performance on a PBI and four work-related constructs: Experience, Motivation, Personality, and Cognitive Ability. The existing literature on PBIs and the four independent variables is critically reviewed. As limited research has been conducted on the influence of Experience and Motivation on PBI performance, this study makes unique contributions to the literature regarding impact of these two constructs. The major hypotheses stated that Experience and Motivation would yield significant, positive correlations with PBI performance while Personality and Cognitive Ability would not be significantly correlated with PBIs. Results partially supported the hypotheses-Experience, Motivation, and Personality were significantly related to overall PBI score, while Cognitive Ability was not. Implications for the findings as well as suggestions for future research are discussed.
7

Factors Influencing Indiana Residents' Level of Interest in Engaging with Purdue University

Ashley E Rice (6615803) 15 May 2019 (has links)
The land-grant university system was founded in the 19th century as a public means to help improve people’s everyday lives. A century and a half later, the challenges that the public faces to live a quality life are constantly changing, creating a need for the land-grant system to respond and adapt to continue to fulfill its mission. While the literature contains a wealth of conceptual papers addressing the role and mission of land-grant universities, relatively few papers could be found that reported empirical data or proposed and tested metrics for public engagement constructs. The current study sought to address this void in the literature through the investigation of factors influencing Indiana residents’ level of interest in engaging with Purdue University. Mail survey methods were used in which up to three contacts were made with adult members of 4,500 Indiana households identified through address-based sampling. Stratified random sampling was employed to ensure adequate rural household participation for other project purposes. Usable responses were received from 1,003 households representing 87 Indiana counties for a total response rate of 26%. <br><div><br> </div><div> A theoretical perspective was developed from Public Sphere Theory and the social science writings of Jurgen Habermas and Alexis de Tocqueville. Descriptive findings revealed some to moderate concerns about community and social issues such as affordable health care, violent crime, pollution and prescription drug abuse. Moderate levels of anomie, or perceived social disconnectedness, were also reported by respondents. Several items tapped respondents’ past levels of interaction with and current perceptions of Purdue University. Nearly a fifth of respondents reported interacting with Purdue University by having visited a website for news or information, followed by interacting with a Purdue University Extension professional. Regarding perceptions of Purdue University, the results of this study revealed relative consensus among respondents that Purdue University makes a positive contribution to the state of Indiana through its educational, research and outreach programs. For a majority of the perceptual items regarding Purdue University, more than one-third of the respondents neither agreed nor disagreed with the statement, suggesting some areas in which the university might improve its reputational standing with Indiana residents in the future. Nearly one-quarter to about half of the respondents indicated interest in topical areas addressed by Purdue Extension programs as well as an interest in engaging with the university. Respondents reported the highest levels of interest in free Extension programs in their local area, followed by the topics of science and technology, health and well-being, and gardening.</div><div><br> </div><div> A predictive model of respondent interest in engaging with Purdue University was developed and tested using binary logistic regression procedures. The model was shown to be of modest utility in accounting for variance in respondent interest in engaging with Purdue University, explaining 12% to 16% of total variance. Past interaction with Purdue University, perceived level of concern for social and community issues, and highest level of education were the strongest predictors in the model.</div><div><br> </div><div> The current research was completed in 2019 as Purdue University celebrated its 150th anniversary. Results and implications of this study provide important insight into current engagement levels, concerns and perceptions of residents within the state of Indiana, whom the university is mandated to serve. One of the study’s primary contributions is the establishment of baseline engagement data on current levels of Indiana residents’ interest in engaging with Purdue University on selected topics. Findings from this study could be of benefit to university administrators, faculty, staff and Extension professionals in assessing and improving future programming and setting strategic priorities. This study also adds to the conceptual and empirical body of literature, which may help inform future public engagement efforts at other land-grant universities. Periodic social science and public opinion research is needed to keep pace with the changing needs and perceptions of Indiana residents. Different data collection modes should be utilized to reach more audience segments and add to the growing knowledge base of public engagement.</div>

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