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<p>Purpose/Aim: To study the existence and level of bias in British press coverage of the 2008 US presidential election.</p><p>Material/Method: A rhetorical analysis of 20 newspaper articles dealing with the election taken from The Guardian (liberal) and The Daily Telegraph (conservative) newspapers over a fiveday period up to and including the election.</p><p>Main Results: Bias was found to be present, although the level of bias proved significantly higher in the material selected from the liberal newspaper. The conservative newspaper selected exhibited significantly lower levels of bias. This trend was true of both news and opinion articles</p>

<p>Purpose/Aim: To study the rhetorical changes in the speeches of Barack Obama from being a presidential candidate to being the President.</p><p>Material/Method: A rhetorical analysis of two defining speeches using logos, pathos and ethos in conjunction with framing and identity.</p><p>Main Results: The main result of the essay was that the rhetoric used by Barack Obama did indeed change as his position as a politician changed. This change, however, was the result of how language is affected by circumstance, audience, the context in which the language is sent and received and the current identity being used by the speaker. Rhetoric is not purely about the language used.</p>

<p>Abstract</p><p>Title: To work or not to work, an essay about information and inspiration on www.ams.se.</p><p>Number of pages: 39</p><p>Author: Ann Höglund</p><p>Tutor: Peder Hård af Segerstad</p><p>Course: Media and communication Studies D</p><p>Period: Fall 2005</p><p>University: Uppsala University, Department of information science, Division of Media and Communication</p><p>Purpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews.</p><p>Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match.</p><p>Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se</p><p>consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life. The people in the films offer the viewer a personal perspective on the job, and the texts present facts and information that might be used for further research.</p><p>Key words: AMS, working life, information, inspiration, youths, ethos, logos, pathos.</p>

Thesis (Ph.D. (Homiletics))--North-West University, Potchefstroom Campus, 2007.

Purpose/Aim: To study the existence and level of bias in British press coverage of the 2008 US presidential election. Material/Method: A rhetorical analysis of 20 newspaper articles dealing with the election taken from The Guardian (liberal) and The Daily Telegraph (conservative) newspapers over a fiveday period up to and including the election. Main Results: Bias was found to be present, although the level of bias proved significantly higher in the material selected from the liberal newspaper. The conservative newspaper selected exhibited significantly lower levels of bias. This trend was true of both news and opinion articles

Purpose/Aim: To study the rhetorical changes in the speeches of Barack Obama from being a presidential candidate to being the President. Material/Method: A rhetorical analysis of two defining speeches using logos, pathos and ethos in conjunction with framing and identity. Main Results: The main result of the essay was that the rhetoric used by Barack Obama did indeed change as his position as a politician changed. This change, however, was the result of how language is affected by circumstance, audience, the context in which the language is sent and received and the current identity being used by the speaker. Rhetoric is not purely about the language used.

Abstract Title: To work or not to work, an essay about information and inspiration on www.ams.se. Number of pages: 39 Author: Ann Höglund Tutor: Peder Hård af Segerstad Course: Media and communication Studies D Period: Fall 2005 University: Uppsala University, Department of information science, Division of Media and Communication Purpose/Aim: To investigate the frequency of ethos, logos and pathos in the work-guides on www.ams.se, and study how they match the needs of the respondents in the essay-interviews. Method/Material: To investigate the needs and wishes for information I have made three group-interviews with university students. In order to analyse the texts and films on www.ams.se I have used tools from the modern rhetoric analysis. In the last part of my analysis I compared the results of the rhetoric analysis and the requests from the interviews to see if and how they match. Main Results: The respondents requested inspiration for their future work lives, and information that could de-dramatize the image of working. The texts on www.ams.se consist mostly of facts, while the films made a slightly more emotional contribution to the image of the occupation. The films showing relaxed and satisfied people can be seen as a way to de-dramatize the image of working-life. The people in the films offer the viewer a personal perspective on the job, and the texts present facts and information that might be used for further research. Key words: AMS, working life, information, inspiration, youths, ethos, logos, pathos.

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This study explores the normative role of emotional rhetoric and the social passions (with an emphasis on compassion) in politics through a consideration of the divergent perspectives of Rousseau and Nietzsche. These two invite comparison not only because of the wide range of ideas they represent, but also because each employed rare rhetorical skill to effect extensive cultural change. To analyze this dynamic relationship between theory and practice, I focus on how each philosopher sought to transform the sentimental basis of social and political life. I argue that Rousseau, through his intentional use of sentimental rhetoric, inspired cultural romanticism and the equity of the political left, and that Nietzsche, through his extreme attack on ordinary compassion, and his invocation of tragic pity and the “pathos of distance,” hoped to prevent nihilism from taking root in the modern spirit by bringing about an age of renewed cultural depth and robust individualism. My study is unique in its investigation of the autobiographical rhetoric of the two philosophers. I argue that both Rousseau and Nietzsche wrote autobiographies that exemplify their respective philosophical teachings on the sentiments, which is to say that in the autobiographical works they employ personal rhetoric aimed at illuminating and reinforcing these teachings. Rousseau’s pathos-filled self-presentation serves his vision for a withdrawn cultural elite that, while tolerated and quietly influential, does not enjoy public honors; Nietzsche, I suggest, worries that the cost of privatizing great individual virtue will be too high; his bombastic self-portrait not only satirizes faux Rousseauian vulnerability, but also serves personally to exemplify the possibility of a new cultural super-authority. In both cases, I suggest, a fundamental consistency exists between their theoretical teachings and their self-presentations, such that their autobiographical works should be understood as integrated parts of their greater philosophic projects. / text