Global ETD Search

31	Návrh komunikační strategie podniku / Suggestion on Communication Strategy of the Company Josková, Michaela January 2009 (has links) The goal of the thesis is an evaluation of a present communication with customers concrete company and proposal of the new communication campaign for the next years. The thesis is separated on a theoretical and practical part. The theoretical part concerns importance of a marketing communication, analysis methods of internal and external background, description of particular tools of a communication mix and it solves budget determination for communication campaign. In the practical part is described the selected company, its current situation analysis of communication mix, customer satisfaction research which is focused on current services and new communication campaign proposal.
32	Návrhy na zlepšení propagace firmy / The Proposal of Improving the Company Promotion Fendrychová, Lucie January 2010 (has links) This Diploma Thesis discusses the marketing communication of the company C-FILTER FITRY, s.r.o. which distributes filters and related services. This project analyses the current situation and weaknesses of the company and looks for ways to improve its promotion in order to increase the company´s revenue.
33	Marketing communication methods used by tour operators in Gauteng Van der Merwe, Michelle Caroline 30 November 2003 (has links) The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management) Tourism Marketing communication tools South African Tourism SATSA Tour operator Tourist guide Gauteng South Africa Foreign tourists Marketing mix for services Personal marketing communication Direct marketing Interactive media Personal selling Word of mouth Nonpersonal marketing communication Advertising Sales promotion Public relations 658.802 Marketing -- South Africa -- Gauteng
34	Marketing communication methods used by tour operators in Gauteng Van der Merwe, Michelle Caroline 30 November 2003 (has links) The purpose of this study is to determine which marketing communication methods tour operators in Gauteng, registered with SATSA, utilise. Tour operators aim to enhance tourist experiences. Companies need to be exposed to the marketplace to attract and keep business, thus marketing communication methods used by tourism organisations are examined at length. The results for the study were obtained using a web-based questionnaire. Main findings include the fact that SATSA-registered tour operators frequently use interactive media, direct marketing and advertising. Word of mouth was continually regarded as an important marketing communication method. The larger the company, the more likely it is to use advertising. Interactive media can be used by small and large companies alike. Many marketing communication methods that are used frequently were not deemed to be efficient. One may therefore conclude that SATSA-registered tour operators in Gauteng prefer to use interactive media. / Business Management / M. Comm. (Business Management) Tourism Marketing communication tools South African Tourism SATSA Tour operator Tourist guide Gauteng South Africa Foreign tourists Marketing mix for services Personal marketing communication Direct marketing Interactive media Personal selling Word of mouth Nonpersonal marketing communication Advertising Sales promotion Public relations 658.802 Marketing -- South Africa -- Gauteng
35	Návrh komunikační strategie (pro konkrétní firmu, organizaci) / Proposal of Communication Strategy (for real company, organizaci) Tuč, David January 2008 (has links) The diploma thesis concerns a creation of communication strategy for multimedia festival named Lumirova triska 2009. The work includes a summary of basic marketing approaches towards the communication strategy creation, description of its application, former communication analysis and an overview of the current state on the market of festivals involving advertising creation, as well as proposals for communication improvement, managing model of the event and an effectivity assessment from the economical point of view.
36	Návrh komunikační strategie pro obchodní firmu / Proposal of Communication Strategy for Business Company Kozáková, Andrea January 2009 (has links) The master’s thesis concerns about analyses of existing conditions of Stim tools, PLC., its surroundings and factors influencing its customers. The thesis is based on theoretical knowledge of marketing, which is used for the company description in the practical part of the work. Based on the existing information a proposal of communication strategy for this company is suggested.
37	Recruitment Strategies Aiming to Attract Females into Undergraduate Engineering Programs: Examining Their Role and Use Howenstine, Julie Anne 21 August 2013 (has links) No description available. Civil Engineering Education Electrical Engineering Engineering Gender Studies Higher Education Industrial Engineering Mechanical Engineering Marketing Mass Communications Personal Relationships Womens Studies Chilly climate learning & living communities promotional mix advertising personal selling sales promotion public relations direct marketing recruitment recruitment initiatives recruitment materials

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