The thesis focuses on the analyse of the marketing communication in the micro region Veselsko. The aim of the diploma paper was to find what the methods of the marketing communication have been used in the concrete micro region in the tourism.

This thesis concern with marketing comunication and especially with propagation as an important factor of company success transacting in service business. First of all the attention is given to differences between marketing services and marketing product and its specific properties. Chief of the work attends to marketing service mix, mainly service propagation. Peroration of the theoretic part deal with external environment analyse. Practical part of the thesis is trying to show on czech company as an exemple how the comunication principles are applied in today´s use and value their effectiveness. Final part then gives attention to new comunication mix proposals.

This master´s thesis was elaborated for the company AUTOELEGANCE BRNO, s. r. o., that works in the automobile industry. It analyses and evaluates its marketing communication and examines imperfections in this field. It contains a proposals of improving the company promotion, which include new methods of the company marketing communication and their application in practice, leading to an increase of the saleability.

This master´s thesis was elaborated for the company TS Valašské Meziříčí s.r.o., that provides services in the waste management. It analyses and evaluates its marketing communications and examines imperfections in this field. It contains a proposal of improving the company promotion, which includes new methods of the company marketing communication and their application in practise, leading to an icrease of a saleability and their norms.

The purpose of this research was to investigate the marketing communication practices of car dealerships, in order to identify what factors are considered in the selection of the marketing communication mix incorporated in the marketing communication strategy. Furthermore, identify and establish an understanding of the marketing communication mix elements used by car dealerships in their marketing communication strategies. A qualitative research approach was followed in this paper. Semi-structured, in-depth interviews were conducted with marketing personnel of various car dealerships in Gauteng, South Africa. In this paper, a qualitative content analysis was followed, and Atlas.ti version 10 computer software was used to generate themes. The study uncovered that car dealerships use various marketing communication mix elements to achieve their marketing communication objectives, such as creating dealership brand awareness, stimulating sales, and closing sales transactions. The study revealed also uncovered that internet is also used by car dealerships in executing marketing communication strategies. The study revealed the internal and external factors considered in planning and executing marketing communication strategies and campaigns. The study further discovered that these marketing communication elements are not used in isolation, but support each other in conveying marketing messages that lead to the attainment of various marketing communication objectives. The findings revealed that despite the use of radio and print media, social media types are increasingly being used by dealerships to share information with existing customers and potential customers regarding the dealerships‟ products and special offers, although the use of social media platforms varied. The study also discovered that car dealerships experience some challenges in planning and executing marketing communication strategies and campaigns. Recommendations to stakeholders in the motor industry and future research directions are provided. / Business Management / M. Com. (Business Management)

The object of research – cooperative “Daržovių centras”. The subject of research – promotion and forces having influence on it. The aim of the work – to prepare promotion strategy for cooperative “Daržovių centras”. The tasks: 1) to estimate forces, influencing marketing and promotion strategy in organization; 2) to analyze theoretical aspects of promotion instrumentality and define relations between them; 3) to identify promotion strategy stages; 4) to analyze environmental forces, influencing promotion; 5) to analyze forces influencing promotion inside organization; 6) to summarize influence of all forces and to prepare the model of promotion strategy. Methods of research – analyses and synthesis of literature, analyses of statistical data, half-structured interview, questionnaire poll, graphics, PEST analyses, SWOT analyses, portfolio analyses. Having analyzed theoretical aspects of strategic marketing management and made empirical research, it was find out the influence of different forces, affecting promotion strategy in cooperative „Daržovių centras“ and prepared the model of promotion strategy.

The aim of this thesis is the evaluation of using financial resources for promotion of a company and to propose their appropriate changes. I have chosen company ČZ a.s. with production plant in Strakonice. This company is one of the biggest engineering companies in South Bohemia and even in the Czech Republic. Thesis is pointed to evaluation of the means of promotion. Top management of ČZ company give it to me all necessary informations to perform analysis.

The goal of the thesis "Proposal of Communication Mix of the Selected Company" is to propose concrete measures to improve the communication mix based on the analysis of the current state of the company. The study is divided into theoretical, analytical, and the proposition part. The theoretical part serves as the basis for analytical and proposition parts. It discusses tools of marketing communication mix in the context of the entire marketing. The practical part analyzes the selected company and its communication mix. The proposition part is based on the analysis and it further describes a plan to improve the current state of marketing communication tools.

The thesis deals with marketing communications of mobile operators on the Czech market. Marketing communications is analyzed using the research methods of competitive intelligence and mystery shopping. Sub-goal of this paper is a performance of a particular competitive intellingence tool for continuous monitoring of marketing communications. The main aim of this work is the processing of competitive analysis in the different areas of the communication mix. The media spending on ATL communications are evaluated in advertising. In direct marketing there are analyzed and evaluated member gets member activities of Czech mobile operators. The goal in the area of sales promotion is to compare the loyalty communications of the operators and in the branch of public relations CSR activities with an emphasis on the endowment policy are evaluated. Personal selling of mobile operators is evaluated using the method of mystery shopping.

The master´s thesis deals with the promotion of the firm called efF creative ateliér, that works in printing industry. This work is focused on analysis of marketing environment in and out of the firm and recognizes particular forms of marketing communication. On the basis of these analyses a new promotion for firm is suggested.