1 The aim of the thesis is the reconstruction of the linguistic image of "Friend and foe" category on the basis of the selected hip-hop texts. The theoretical part of the work will be devoted to the basic aspects of the linguistic image of the world theory and also the history of the hip hop music genre of in Poland. Material for the analytical part of the thesis will be texts of selected artists of the older (e.g. Stare Miasto, Kaliber 44, Liroy, Wzgórze Ya-Pa 3), and also the younger Polish hip-hop generation (e.g. O.S.T.R., Donatan, Małpa, Taco Hemingway). Using their content analysis, the author tries to reconstruct the "Friend and foe" category image based on subcategories, such as "My place", "My person", "My life ideals" as well as "internal enemy" and "external enemy". Texts from different time periods will be analysed, which will allow to answer the question of how and whether the reconstructed image changes over time.

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Riddles can refer to all spheres of human being. The thesis is based on contemporary theories and methods of cognitive linguistics and etnolinguistics: riddles can be seen as a specific semiotic system, which contains references to the certain way of understanding the world. The aim of this thesis is to define the linguistic picture of human being and human body in Czech folk riddles. The article of etnolinguist H. Kazancewa provides the methodical basis. Riddles can be classified: riddles about human ontogenesis are in the first group, rhyming riddles describing human body and its parts using neologisms are in the second group, riddles about organs and parts of the body are in the third group. Part of human body can be encoded on the basis of its appearance, or on the basis of its function, or both. Sets of organs in the second and in the third group differ. Head, hair, eyes, nose, mouth, hands (and arms) and legs appear in both groups - they have the central position in the linguistic picture of the human body in Czech. The second group of riddles encodes forhead, stomach, knees, feet and heels in addition. The third group of riddles encodes teeth, tongue, beard, fingers and ears in addition. Some parts of human body - back, buttocks, genitals - appear exceptionally or are missing. Riddles about...

This thesis focuses on the image of "hlava" (head) in the Czech linguistic picture of the world. It is based on theories and methods of cognitive linguistics. The purpose of the thesis is to describe the structure of the meaning of the word hlava. The paper by I. Vaňková and V. Vitkovskaya was used as a methodological and theoretical starting point. In that paper four semantic profiles of "hlava" are defined. The results of Vaňková and Vitkovskaya were compared with the findings of our research. We try to find out, whether the mentioned profiles are valid on a larger linguistic material, too. Two types of data are analysed - systemic data (especially phraseology, then also etymology of the word, derivatives, compounds and synonyms) and corpus materials (from Czech National Corpus). Then, we also compare the differences in the findings between systemic and textual (corpus) data. Finally, all results are summarized in the cognitive definition of hlava.

The diploma thesis deals with the text-forming and pragmatic potential of phraseological units in advertising. The aim is to document the phraseological apparatus within the Czech and Slovak advertising space from 2017 to 2019. The theoretical basis of the work are the concepts of two dimensions of phraseology - forms and faces of the idioms, linguistic actualization and linguistic picture of the world. In the practical part, idioms in selected Czech and Slovak advertising communications are interpreted by a descriptive and comparative method through a qualitative analysis. The anthropocentric orientation of phraseology and the linguistic image of the world is confirmed, as well as the thesis about the dominance of somatic components in phraseological units (life and phraseological universals). Idioms, linguistic peculiarities, an aestheticizing factor with a charge of expressiveness, an attractive function and the ability to evoke a persuasive effect, have proven to be productive and effective means of expression of advertising messages that can present any message (social, economical, ecological, educational or cultural) in an understandable, entertaining and attractive way, helping to meet the basic requirements of advertising.

Магистерская работа посвящена исследованию концепта здоровье в русской и китайской лингвокультуре с опорой на фонд паремий двух национальных культур. В работе на основе паремий русского и китайского языков выделены культурные смыслы концепта здоровье и проведен сравнительно-сопоставительный анализ русских и китайских паремий как средств выражения культурной информации в языковой картине мира. / Master's work is devoted to the concept of health in the Russian and Chinese linguistic culture, drawing on the fund of proverbs of two national cultures. In this work, based on Russian and Chinese proverbs were marked the cultural meanings of the concept Health and was conducted comparative analysis of Russian and Chinese proverbs as a method of expressing cultural information in the language picture of the world

В магистерской диссертации национальные ценности рассматриваются как объект лингвокультурологического анализа. Для анализа используются русские и китайские паремии и результаты опросов в русской и китайской аудитории. Проводится сопоставление перечней национальных ценностей русской и китайской лингвокультур. / In the master's thesis national values are treated as an object of linguistic-cultural analysis. For analysis we used Russian and Chinese paremias and the results of surveys among the Russian and the Chinese students. We have compared series of national values in the Russian and Chinese liguistic cultures.

This diploma thesis aims to contribute to the research of the Czech language picture of the world. It is based on fundamental theoretical and methodological resources of cognitive and cultural linguistics and focuses on the opposition of "man - animal", or "human - animal", in the Czech language, aiming to illustrate the way in which zooappellatives (animal names) relate to the reality of the human world. The most extensive part of the thesis is based mainly on an analysis of Czech dictionary material (etymological, reference, synonym and phraseological dictionaries), as well as comparing the scientific (biological) classification of animals to the categorization in natural language. In regard to the category ANIMAL, the thesis establishes four basic domains constituting the category's conceptual model (framework): "the place where the animal lives", "physical traits", "the animal's behaviour" and "relation to man". The thesis also includes questionnaire-based research that focuses on analysing the way in which speakers of the Czech language understand the category ANIMAL, and attempts to determine whether they regard some animals as more protypical than others.

In this thesis we deal with the analysis of expressions - in particular the metaphorical and phraseological expressions - containing a motive of an animal in Czech and Norwegian. The method is based on cognitive linguistics, mainly on the Polish ethnolinguistic school, with a special focus on the definition of metaphor and symbol from the point of view of the philosophical hermeneutics. We describe and support some common principles of the perception and conceptualization of animals in both languages and we focus on semantic connections concerning this topic. Our main focus is on the expression wolf - we compare the linguistic picture of the world of this controversial animal in Czech and Norwegian.

I. Abstract This paper is based on the theoretical principes of the Polish ethnolinguistic works introduced in the first part of this paper. We pay special attention to the theory of anthropocentrism of a natural language. The main focus of this theory is the differentiation between "one's own" and "human" on one side and "someone else's" and "non-human"on the other in a cognitive comprehension of the world. We further apply the anthropocentric approach to outline the conceptualization of domestic animals in the Czech language. The second part of the text deals with the expression pes (‚dog') in Czech and its derivatives, their position within the lexical system, their semantics, connotations and the stereotypes associated with them. The conclusion presents a cognitive definition of the concept pes (‚dog') in Czech. The definition builds upon the entry structure of the Polish Dictionary of Folk Stereotypes and Symbols.