Denna studie grundar sig på en enkätundersökning av 59 gymnasieungdomars intentioner till att inom de närmaste 5 åren påbörja studier vid högskola eller universitet. Undersökningen är baserad på Theory of planned behavior och syftar till att testa teorins pålitlighet i att besvara vilken av de socialt betingade bakgrundsfaktorerna attityd, subjektiv norm och upplevd beteendekontroll som utgör den bästa prediktorn för undersökningsdeltagarnas intentioner. Därtill undersöks dessa faktorers samband med föräldrarnas utbildningsnivå. Theory of planned behavior visade sig vara ett reliabelt mätinstrument gällande studiens övriga frågor, där den upplevda beteendekontrollen och den subjektiva normen utgjorde signifikanta prediktorer gällande undersökningsdeltagarnas intentioner. Därtill påvisades samband mellan föräldrars utbildningsnivå och deltagarnas intentioner samt subjektiva norm. Författaren menar att studier likt denna ger ett värdefullt bidrag till det viktiga arbetet med att förverkliga den svenska skolans likvärdighetsmål.

De flesta organisationer är idag målstyrda där måluppföljning sker genom resultatbaserade styrsystem. Utvecklingen av styrsätt och styrsystem har gått från regelstyrning till fokus på prestationer. Tidigare studier visar att inre motivation skapar bättre attityder till arbetet. Det leder till bättre prestationer om medarbetaren känner delaktighet och får regelbunden återkoppling. I uppsatsen undersöktes hur medarbetare upplever att mål- och resultatstyrning påverkar motivationen och arbetsutförandet i en bankverksamhet, samt hur detta tar sig i uttryck i handling. Fyra intervjuer med anställda och två informativa samtal med chefer genomfördes på två bankkontor. Resultatet analyserades i teman formade ur det empiriska materialet. Prestationsjakt, kundnöjdhet och tekniska problem är faktorer som påverkar motivation och arbetsutförande. Individanpassade och sporrande mål, tydliga system och återkoppling visade sig i den här studien vara förutsättningar för en väl fungerande mål- och resultatstyrning. Studiens bidrag till ett relativt outforskat område, är att synliggöra och öka förståelsen för attityder till mål- och resultatstyrning ur ett medarbetarperspektiv.

Purpose This paper is to discuss social respsonsibility of SMEs in Taiwan through ISO 26000. The main purpose of the study is to explore the relationship between Prin-ciples of social responsibility of cognition, implementation and self-regulation ISO 26000 from the behavior of perspective. Study Design This paper is base on framework of ISO 26000. The scales of "Principles of social responsibility," "Political Pressure", "Economic Attitude", "Fundamental prac-tices of social responsibility" and ¡§Social responsibility core subjects¡¨ are developed. This study maps the relation between the scals through a Taiwan survey of 266 SMEs. Using factor analysis, path analysis and mean tests for statistical analysis. Findings SMEs in Taiwan have highly recognized carrying out SR. The study finds that SMEs have higher awareness of social responsibility, their implementations of social responsibility are better. Implications and contributions This paper draws the linkage between ¡§awareness of social responsibility, ¡§so-cial responsibility behavior¡¨ and ¡§self-regulatory ISO 26000¡¨. The relationship is positive. This provides the government a way to promote social responsibility. ISO 26000 is the most influential initiative in CSR area in recent years, this study adopted the structure of social responsibility indicators, can provide business information and make their awareness of social responsibility better.

The importance of control in information system development (ISD) project has been widely emphasized. However, most studies focused on formal control and relative few efforts haven been entered to understand the effect of information control. In addition for those studies focus on informal control only viewed this issue from team level perspective. Drawing on the limitations of past studies, this study attempted to query possible antecedents of clan control effectiveness from aspect of the social control theory. In particular, we focus on the effects of personal beliefs, project commitment, team attachment and involvement on the compliance of individuals on group norm. We hypothesized that social bonds lead to compliance as well as extra-role behaviors for individuals within project team. Based on survey data collected from 205 members of ISD project teams. The results confirmed the hypothesized relationship between social bonds and compliance. The analysis also reveals that three factors, including personal beliefs, project commitment, and involvement are associated with external-role behavior. The results of this study can not only serve as a reference for future researches but also generate implications for practitioners.

The purpose of this study was to gain an understanding of the structure and antecedents of travelers' behavioral intentions. Understanding travelers' behavioral intentions is an important goal of both destination marketing organizations and host destinations. However, little research has contributed to the theoretical development in this area, and the lack of a solid theoretical framework has negatively influenced the validity of existing research. Thus, this study attempted to explain travelers' behavioral intentions, using a model which was developed based on existing human behavior theories: the theory of reasoned action and the theory of planned behavior. Another major objective of the current study was to test the validity of the proposed model. Based on the theory of reasoned action and the theory of planned behavior, a conceptual framework was established to explain travelers' behavior intention in a tourism context. Attitude was conceptualized as destination image which is a two-dimensional construct including cognitive and affective components. Subjective norms were conceptualized as the combination of normative beliefs and motivation to comply. Perceived behavioral control was conceptualized as constraints which is a three-dimensional construct including intrapersonal, interpersonal, and structural components. An online panel survey was launched in September 2008 to collect data. Respondents were specially asked their perceived image about Texas, what were the barriers preventing them from traveling to Texas, and how their reference groups affected their travel decision to Texas. Totally, 1,448 completed surveys were received and utilized for analysis which included both visitors and non-visitors. The data analysis procedures included six major steps, from descriptive analysis and preliminary data analysis, to model and hypothesis testing. To do so, the Statistical Package for the Social Sciences 16.0 (SPSS) and Amos 16.0 were utilized. The structural relationships between all variables were tested with using structural equation modeling (SEM). Results of the study showed that destination image and subjective norm positively impacted behavioral intentions while constraints negatively affected behavioral intentions. Hence, this research provides important direction for the development of a more comprehensive theoretical framework to explain travelers' behavioral intentions, and presented a step toward offering practical as well as theoretical implications for future research.

In Taiwan, the environmental protection actions that people usually take are "physical actions", such as picking up litter, sorting trash, installing household resource-conserving devices. Other kinds of actions¡Xe.g., persuasive actions, civic action (such as signing for environmental causes, petitioning and lobbying) ¡Xare far less common. However, the latter actions, especially civic actions, are more effective than physical actions in pushing the government to adopt proenvironment policies and thus have more far-reaching impacts. This study thus focused on three civic and persuasive actions¡Xsigning for environmental causes, lobbying, and being an ecotourism interpreter. And since these actions are usually taken as a group action (people do so either because they are members of environmental groups or other NGOs, or because they join the actions of these organizations) , this study took environmental group members as its target population. A survey of intentions regarding the above three kinds of actions was made, with 210 environmental group members as respondents. Two models were used to predict these behaviors. One was the theory of planned behavior (TPB) proposed by Ajzen (1988, 1991) , the other one was an integrated model based on theories from three disciplines¡Xsocial psychology, environmental education, public health¡Xand literatures of society mobilization. The integrated model contained 8 predictors, 4 of which were from the TPB (the subjective norm variable in the TPB was further split into 2 variables: subjective norm with respect to family members, subjective norm with respect to community members) . The other 4 variables were environmental moral obligation, environmental attitude, response efficacy and collective efficacy. Results showed that both the TPB and integrated models could predict all three kinds of environmental intention (R2 > .49 for each model and intention) . The integrated model, however, was not better than the TPB model in predicting the intention to lobby. And it was only a little better in predicting the intentions to sign and to be an interpreter. Implications of these results and suggestions for environmental groups and environmental education organizations were discussed.

This essay investigating outbound factors by theoretical planning behaviors approach which generate knowledge information sharing component to knowledge workers of IC Testing/Assembly plant. The external essence and factor is divided into Individual-Level Factors, Team-Level Factors and Organizational-Level Factors: Individual-Level factors including motives (Self-Interest factor and altruistic Factor), job satisfaction; Team-Level Factors should be complied with trust, leaderships; Organizational-Level Factors would be concluded with enterprise culture, management constitutions. Investigated objects would be focused on Walton Advanced Engineering Co.,Ltd., after sampling with the IT engineering, I have concluded with the following issues: 1. Self-Interest factor and job satisfactory factor would be greater influence than the altruistic Factor. 2. Leadership is a critical influencing factor in the knowledge sharing process. 3. Trust is an essential factor for knowledge sharing within a group. 4. Culture and reward system are the most influencing factor for knowledge sharing. 5. It is necessary to tie in administrative strategy to raise the wills to share knowledge. 6. Encouraging group members explode the nuclear tacit knowledge benefits a lot to individuals and overall group improvement and growth. 7. It is quite a challenge to enterprise to build the knowledge sharing mechanism. Hoping the conclusions above would benefit to those knowledge works related managers and knowledge owners to inherit and preserver the main essence of knowledge base for their working groups.

The research was conducted by stratified random sampling. A structural questionnaire on the basis of the Theory of Planned Behavior (TPB) is designed as study instrument for data collection in this research aimed to study the influential factors on the lifelong learning (LLL) behavioral intention of nursing staff and the satisfaction with LLL passport. Seven hundreds and fifty questionnaires were distributed and 451 copies returned, which made up 60.13% of returning rate. Among the returned questionnaires, 433 were effective samples and returning rate of returning samples was 57.73%. Collected data were computed by SPSS/PC10.0. Computing results shown that average age of subjects was 30.7 and average working seniority of them was 9 years. Research results indicated that there was a positive attitude (with 70.44% of support) towards LLL behavioral intention and 65.75% of overall satisfaction of the implementation of LLL passport. Results also found that, among all of the factors, the participants¡¦ age, working seniority, number of children, job position, educational background, attitude towards LLL, perceived behavioral control, and subjective norm of environmental support including support from administrators, overcoming obstacles from family, support from colleagues and families, and backup from working shift table and manpower positively correlated with their LLL behavioral intention(p<.01). Nevertheless, attribute of working unit was found to have negative correlation with LLL behavioral intention(p<.01). While participants¡¦ job position, educational background, attitude towards LLL, perceived behavioral control, and subjective norm of environmental support consisting of support from nursing unit and administrators, overcoming obstacles from family, and support from colleagues and families indicated positive correlations with satisfaction with LLL passport(p<.01), attribute of working unit revealed negative correlation(p<.01). The above results have verified and echoed Ajzen¡¦s (1985) Theory of Planned Behavior (TPB). The theory was to evaluate one¡¦s behavioral intention based on one¡¦s attitude, perceived behavioral control, and subjective norm. In this study, the perceived behavioral control has the highest influence (84.19%). In addition, there was a positive correlation between nursing staff¡¦s LLL behavioral intention and their satisfaction with LLL passport. Furthermore, by using regression analysis, the results shown that factors such as ¡§support from colleagues and families¡¨, ¡§support from nursing unit and administrators¡¨, and ¡§backup from working shift table and manpower¡¨ could be used as predictors to LLL internal behavioral intention and satisfaction with LLL passport. The overall prediction variance of these three factors reached 34% and ¡§support from colleagues and families¡¨ was the highest (29.5%) among all. In conclusion, except factor of personal characteristics, if working shift and manpower factors could be overcome when nursing staffs are participating in LLL activities, and meanwhile with support of colleagues, families, and administrators, the LLL behavioral intention and satisfaction with LLL passport could be enhanced. The researcher suggested that the results of this study could be used by pertinent units and nursing administrators to build a sound human resources system, establish a learning organization, propel incessant professional development, and help promote nursing staff¡¦s professional accomplishments and competition.

Online shopping involves more uncertainty and risk than traditional shopping. These phenomena are even obvious in online group-buying. One of the main factors causing the uncertainty and risk is the role of the initiator. Since it is quite often that the initiators themselves are consumers, the initiators are not as huge and professional as the sellers. Clearly the trust in initiator becomes a major concern when joining the online group-buying. Based on the theory of planned behavior, the purpose of this research is to understand how initiator¡¦s reputation, interactions with initiator, consumers¡¦ perceived risk and personal characteristics impact consumers¡¦ trust in the initiators and then how the consumers¡¦ perceived trust in the initiators, subjective norm and familiarity with online group-buying together impact the consumers¡¦ behavior in group-buying. The study result indicates that the perceived initiator¡¦s reputation, interaction with initiator, perceived risks in online group-buying, and subjective norm impact the trust in initiator. Moreover, based on TPB, the trust has significant effects on consumer¡¦s intention to join online group-buying. Subjective norm has impacted the consumer¡¦s intention to join online group-buying not only directly but also through the trust in initiator indirectly. However, the familiarity with online group-buying has no significant effects on consumer¡¦s intention to join online group-buying.

The transition of working patterns has led the work force today focus more on brain than labor, hence strengthen the desire for leisure. The relationship between leisure and work nowadays has different meaning. Besides of traditional concepts such as good for health or the release of work pressure, leisure is further considered to be a new goal to enhance job involvement. Factors of social capital such as trust and network are the significant elements of human interaction, which can not only create self-welfare but also bring better achievement on work. To work force with different degree of social capital, it is believed that different level of involvement to work would generate. From the start point of leisure instead of traditional point that focuses on work, the research combines and integrates perspectives of outdoor recreation, job involvement and social capital from different regions, exploring the relationship between leisure and work. Analyzed with SEM, questionnaire survey is adopted aiming at Kaohsiung Government¡¦s Officials. The research objects are divided into two groups with different degree of social capital, conducting the model construction and differentiation test separately. The research structure includes 9 variables: ¡§job involvement¡¨; ¡§net¡¨ and ¡§trust¡¨ in social capital; ¡§attitude¡¨, ¡§subjective norm¡¨, ¡§perceived behavioral control¡¨, ¡§self-efficacy¡¨, ¡§behavioral intention¡¨ and ¡§behavioral frequency¡¨ in Theory of Planned Behavior of outdoor recreation. The results of the research have verified 11 hypotheses, among which 7 have been significant in both two high and low groups. The significance of the above-mentioned results is the following: (1) interpersonal ¡§network¡¨ increases interpersonal ¡§trust¡¨; (2) interpersonal ¡§network¡¨ increases the degree of ¡§job involvement¡¨; (3) after officials reflect on the ¡§subjective norm¡¨, the ¡§behavioral intention¡¨ of outdoor recreation is remarkably promoted; (4) officials¡¦ ¡§attitude¡¨ increases the ¡§behavioral intention¡¨ of outdoor recreation; (5) the ¡§perceived behavioral control¡¨ of the resources and opportunities needed for officials to consider undertaking behavior outstandingly influence the ¡§behavioral intention¡¨ of outdoor recreation; (6) ¡§subjective norm¡¨ increases the brief of ¡§attitude¡¨ of outdoor recreation; (7) officials¡¦ ¡§self-efficacy¡¨ reflect on the ¡§perceived behavioral control¡¨ of the resources and opportunities in outdoor recreation. In high social capital group, officials¡¦ cognition of ¡§behavioral intention¡¨ of outdoor recreation reflects on the degree of ¡§job involvement¡¨. In low social capital group, after officials reflect on the ¡§perceived behavioral control¡¨ of the resources and opportunities in outdoor recreation, the brief of ¡§attitude¡¨ is increased.