In 2022, Russia started a full-scale invasion of Ukraine. This act had created turmoil outside of Ukraine’s border and politicians around the globe took this as a chance to promote themselves and their values. This thesis follows how was the war used in the Czech Republic during Senatorial, Municipal, and Presidential campaigns. To do so, a qualitative analysis of multimodal content uploaded to individual politicians and full-party Facebook and Twitter profiles has been conducted. The author argues that a phenomenon discovered in journalism called “media domestication” can be applied also to the field of political communication. Each party and politician has constructed the war in their own way to present their values while sharing the content, due to the fact that in their communication, different elements of the war have been used. This allows its own interpretation to fit the agenda of the sender of said communication.

Made available in DSpace on 2014-12-17T14:20:12Z (GMT). No. of bitstreams: 1 LuizGFB_DISSERT.pdf: 1669915 bytes, checksum: a65713acff606584b209652dbd9b093d (MD5) Previous issue date: 2013-03-22 / Universidade Federal do Rio Grande do Norte / Given the importance that political science and social sciences give studies of voting behavior, this study sought to fill this academic discussion another important element that makes up this complex set. From the campaign trail to City Christmas in 2012 work has been undertaken analysis of rejection in the first and second rounds of this election. For this analysis we used two sources of data: quantitative research, conducted by Search Consult the first and second rounds of elections, and the use of focus group technique, performed in the second round of elections. Knowing the various factors that may affect the voting decision, but also the dynamism that pervades a political dispute, seek, with this work, contribute to the deepening of the rejection of studies, aiming to bring subsidies presenting information to better explain the behavior studies election. The results showed that there is a less expressive, the chamda strong rejection. We speak of that rejection based on a political, historical and ideological. The reason for the weak presence of strong rejection seems to be little involvement of voters with politics and, consequently, low knowledge about politics and politicians. We observe, however, evidence of rejection volatile. We refer here to a kind of rejection that develops during the election process depending on the preference of the voter and according to the circumstances of the campaign. The data also lead us to conclude that television is as an instrument for the dissemination of ideas that can contribute in shaping the opinion of viewers. The role of political parties in representing the interests of the people have lost their strength in recent years. The data also show that, to the extent that increases the preference of voters in the electoral process, also increases its rejection / Dada a import?ncia que a ci?ncia pol?tica e as ci?ncias sociais d?o aos estudos do comportamento eleitoral, este trabalho acad?mico buscou inserir nesta discuss?o outro elemento importante que comp?e este conjunto complexo. A partir da campanha eleitoral para Prefeitura de Natal em 2012 foi empreendido um trabalho de an?lise da rejei??o no primeiro e segundo turnos desta elei??o. Para a realiza??o dessa an?lise foram utilizadas duas fontes de dados: as pesquisas quantitativas, realizadas pelo Consult Pesquisa no primeiro e segundo turnos das elei??es; e a utiliza??o da t?cnica de grupo focal, realizada no segundo turno das elei??es. Sabendo dos v?rios fatores que podem interferir na decis?o do voto, como tamb?m do dinamismo que permeia uma disputa pol?tica, buscamos, com este trabalho, contribuir com o aprofundamento dos estudos da rejei??o, objetivando trazer subs?dios que apresentem informa??es para melhor explicar os estudos do comportamento eleitoral. Os resultados apontaram que existe, de forma menos expressiva, a chamda rejei??o forte. Falamos daquela rejei??o fundamentada em um sentido pol?tico, hist?rico e ideol?gico. A raz?o para a fraca presen?a da rejei??o forte parece ser o pouco envolvimento dos eleitores com a pol?tica e, consequentemente, o baixo conhecimento sobre os pol?ticos e a pol?tica. Podemos observar, no entanto, a evid?ncia de uma rejei??o fraca. Referimos aqui, a um um tipo de rejei??o que se desenvolve durante o processo eleitoral em fun??o da prefer?ncia do eleitor e de acordo com as circunst?ncias da campanha. Os dados tamb?m nos levam a concluir que a televis?o constitui-se como instrumento de divulga??o de id?ias que possam contribuir na forma??o da opini?o dos telespectadores. O papel dos partidos pol?ticos na representa??o dos interesses populares perderam sua for?a nos ?ltimos anos. Os dados apresentam tamb?m que, na medida que aumenta a preferencia dos eleitores no processo eleitoral, aumenta tamb?m sua rejei??o

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