Media are created to disseminate information and foster dialogue to support democratic societies. As society evolved and liberalism and marketization gained ground, Public Service Broadcasting was established to produce and distribute content that benefits society without aiming for profit. The notion has faced several challenges with technology development, leading to a transition to Public Service Media being the current one, where media content is consumed through different online platforms. Public Service Broadcasters transition on different phases to Public Service Media based on the country they operate in and the sociopolitical conditions. This research explores the history and origins of PSB and the challenges they face, focusing on the Greek media landscape and the Greek PSB ERT, which since 2020 has been following an online media-focused strategy. By conducting a survey of Greek audience members, quantitative data are generated on the public perception of ERT, the media habits of the Greek audience, and their view on the new strategy of ERT and its streaming platform ERTFLIX. Results indicate that Greek PSB is a state broadcaster due to its lack of editorial autonomy, while the low viewership and survey responses show a lack of trust of the Greek audience in ERT. Participants are in favor of the new ERT strategy, and the majority have used ERTFLIX even once. On the other hand, the news programming of ERT is still not trusted by the audience, indicating that further actions need to be taken to change the state broadcaster identity of ERT. / Medierna skapas för att sprida information och främja dialog för att stödja demokratiska samhällen. I takt med att samhället utvecklades och liberalismen och marknadsföringen vann terräng inrättades public service-bolag för att producera och distribuera innehåll som gynnar samhället utan att sträva efter vinst. Begreppet har stått inför flera utmaningar i samband med den tekniska utvecklingen, vilket har lett till en övergång till Public Service Media, där medieinnehållet konsumeras via olika onlineplattformar. Public service-bolagen övergår i olika faser till public service-medier beroende på vilket land de är verksamma i och de sociopolitiska förhållandena. Denna forskning utforskar de offentliga radio- och tv-bolagens historia och ursprung och de utmaningar de står inför, med fokus på det grekiska medielandskapet och det grekiska offentliga radio- och tv-bolaget ERT, som sedan 2020 har följt en strategi inriktad på onlinemedier. Genom att genomföra en undersökning bland grekiska tittare genereras kvantitativa uppgifter om allmänhetens uppfattning om ERT, den grekiska publikens medievanor och deras syn på ERT:s nya strategi och dess streamingplattform ERTFLIX. Resultaten visar att den grekiska public service-bolaget är ett statligt radio- och tv-bolag på grund av bristen på redaktionell självständighet, medan det låga tittarantalet och enkätsvaren visar att den grekiska publiken saknar förtroende för ERT. Deltagarna är positiva till ERT:s nya strategi och majoriteten har använt ERTFLIX en enda gång. Å andra sidan har publiken fortfarande inget förtroende för ERT:s nyhetsprogram, vilket tyder på att ytterligare åtgärder måste vidtas för att ändra ERT:s identitet som statligt programföretag.

No description available.

The digital technology is growing, which challenges the traditional media of printed newspapers. As more people consume news online, technology has transitioned to the digital platform. One of the challenges with moving to a digital platform is that it is hard for the reader to interpret the credibility of news.In this “Research Through Design” project, the aim is to understand how to design for better credibility in public service news for young adults. The external client of this thesis is SVT Interaktiv and achieving high credibility for public service is important since the news agencies have a responsibility of maintaining high credibility in the public interest. Sustaining a positive user experience in these services is essential for maintaining the customer's trust.A data collection of remote co-design workshops and questionnaire was made with eight participants. This data was later clustered into six themes and articulated into design guidelines that could be used to improve credibility for news services. These seven design guidelines act as recommendations for developers and designers working within the news industry to increase credibility in their services and products.Keywords:

This project, based on a study of television producers in Colombia, is an ethnographic exploration of the working conditions of cultural production within a highly contextualized environment such as public service television under state control, using Señal Colombia TV channel as case study. I examine how cultural production is affected by governmental structures and dynamics, whilst exploring the conditions and processes of public service television production, and how television producers experience these processes at an individual level. My primary question is to determine how the production of public service television under state control impacts producers’ practices and perceptions regarding the value and outcomes of their work. In this context, precariousness, autonomy, good work, power and public value have emerged as central areas of constant tension. I link issues regarding cultural work and public value in a media production analysis, obtaining direct empirical data that provides an in-depth description of the current public media production context under state control in Colombia. To explore these intersections, the project brings together interviews, focus groups, and participant observation. The findings exposed that the internal dynamics of both the nation and the organisation significantly affect the concept of public value, making it an ambivalent, uncertain and ill-defined notion. Where governance is state-driven, workers, regardless of their role, subscribe to dominant narratives and discourses that justify their work, and thus contribute to keeping themselves under prescribed creativity. In general, the present study provides a holistic account of cultural work study, focusing on what occurs to cultural work in various contexts of control, and the individual reactions to these contexts. The analysis of cultural work in this context, also broadens current knowledge on the concepts of network sociality and good work under clientelism, and in a non-free-market.

The master thesis The position and the function of the public service radio in the age of multimedia deals with changes of production of Český rozhlas (Czech radio) from 2005 till the present time in connection with the beginning of multimedia technologies. The most important chapteres of the theoretical part introduce definitions of basic concepts which are important basis for the analytical part: multimedia, media convergence, concept of active audience, interactivity and digitization. Another chapteres deal with public service media and technological and cultural development in the territory of Czech republic. The aim of practical part is to analyze technological changes, which happend in Český rozhlas after beginning of multimedia era, by using the method of case study. The purpose is to do complex introduction of multimedia platforms by means radio mediates its production. Another aim is to find out, how multimedia influence interaction between radio and its audience. The master thesis focus on the analysis of social networks through which Český rozhlas communicates with audience. The text also deal with the question, if beginning of multimedia era influences forms of traditional formats of broadcasting or if new formats emerge.

The thesis titled "French News Agency AFP - the Agency with Special Statutes" deals with the world agency AFP and its public statutes. The news agency is defined on the most general base and there is described the history of the first news agency Havas which is followed by AFP. The author is also interested in foundation of AFP and its transformation into the public institution. The thesis deals with reporting tasks, financial sources, composition and competence of the inspecting authority and statutory authority of Agence France-Presse and Czech News Agency. The content of the work is comparison of agencies above. In the final chapter the author reminds the attempt to change the special statutes of AFP.

This study focuses on the internet as a public space and explores the emotionality of this area. It is also approached as a case study which investigates the relationship between emotionality and commercialization. In the theoretical part, the concept of the public space and especially its changes that came with the internet and social networks is specified for the reader, to provide a general overview essential to the results of this work. Furthermore, the theme of the communication via internet is defined and the identification of emotions in media communication is explained in the theoretical part. The practical part analyses in which intensity the mass media use the tools of the expressibility on their facebook profiles. These mass media were purposely chosen, one being commercial and the next one the public service television, whose function is to support the social cohesiveness and to cultivate the language. The representatives are television TV Nova and radio Rádio Impuls as the commercial media, television Česká televize and radio Český rozhlas as the public service media. The findings of this thesis provide the insight into the issues and point out the difficult position of the public service media on the social networks.

The Masterˈs thesis deals with an answer of public service media and a way of their representation in selected newspapers and news websites. Due to the importance of public service media as a guarantee of the balanced and neutral news and because of their specifics to commercial media, this thesis focuses on the way the other media write about them, on the example of the last elections of directors of public service media. The first part explains the specifics of public service media, their progression, the actual position and problems. Further it concerns concrete, czech public service media and there searched phenomenon, i. e. the election of director of public service media too. The second part is my own research. I researched the way of representation of the election of director of Czech Radio in the year 2016 and the elections of directors of Czech Television and Czech News Agency in the year 2017 in the journals Hospodářské noviny, Mladá fronta DNES and Právo and on the news websites IHNED.cz, iDNES.cz and Novinky.cz. The method of research was qualitative content analysis due to keep an open access to the found informations. I didnˈt want to limit the possible survey by previously defined categories, but I let them resulted from the analysis. The process of election was described very factual...

Public service media has a big role in the traditional media in Sweden. Historically, they constructed a shared cultural reference and applied news and facts to people to make it possible for them to be educated citizens. However, public service and other traditional media have a difficulty reaching young people today. At the same time young people are the group that consumes the most amount of media. Therefore, it is relevant to study what they consume and what they discard - and why. Especially why they don’t consume the content provided by Swedish public service media. Because if they don’t consume it now, will they in the future?       This qualitative study aims to examine how young people in Sweden use public service media and whether they value it as a public service. To do this, we conducted four focus groups with a total of twelve 18-year-olds. The result shows that even though few of them choose to consume content from the public service media, most of them have a positive association of it and value it as a public service. Many said that they trust that they follow their assignment to serve the public and that they produce objective and accurate news. However, the knowledge about the way public service media is organized and financed was shallow at best. It appears that the main reason they don’t consume the content is that they don’t come across it where they consume media. The interviewees that did consume public service media content did so on a different platform such as Spotify or YouTube. So the difficulty in reaching the young audience might not be because of the content, but that they don’t even know of its existence.

The master thesis describes the development of Czech Television and Czech Radio be- tween 2005 and 2012, focusing on media policy, technology, content and attitude to the audience. It applies research output of the RIPE initiative as a theoretical basis for col- lection and interpretation of the data. RIPE, which links academia with media profes- sionals worldwide, aiming to redefine the public service remit for the 21st century, sug- gests that the political, economic, technological and social context has fundamentally changed in the last two or three decades. As a result, the original concept of public ser- vice broadcasting, established in Western Europe after the Second World War, has lost its legitimacy. It is therefore necessary for public service broadcasters (PSB) to trans- form into public service media (PSM). This means diversifying modes of distribution to new technologies besides traditional broadcasting, setting mechanisms of two-way and interactive communication with the audience, producing multimedia content exploitable on various platforms and clearly defining and justifying the value added of their offer- ings compared to those of commercial competitors. Using the method of case study, the thesis matches this conceptual framework with the situation in Czech Television and Czech...