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  • About
  • The Global ETD Search service is a free service for researchers to find electronic theses and dissertations. This service is provided by the Networked Digital Library of Theses and Dissertations.
    Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
21

What factors are influencing domestic purchasers in their purchase of imported low-involvement products due to the products' country-of-origin? : - A case study of a natural stones importer

Logardt, Ulrika January 2014 (has links)
The author has applied an abductive research design and performed a case study which includes a survey and e-mail interviews of workers within the construction industry. The purpose of the survey and the interviews is to investigate what factors may be the most influential for individuals in establishing their apprehension of natural stones. The research has been made on commission of the case firm which is a natural stones importer located in Sweden and the survey is based on the 17-point CETSCALE originally created by Shimp and Sharma in 1987. The survey was sent to workers with different occupations (architects, contractors and purchasers) within the construction industry who encounter natural stones in their work. Therefore, the theoretical purpose of this study is to contribute to increase the knowledge of country-of-origin effects of imported low-involvement products. The research gap this study aims to fill is to outline what factors are influencing consumers' purchasing behavior on purchasing low-involvement products. The practical purpose of this study is to provide the case firm with more knowledge of the phenomenon of negative COO-effects. Theories on ethnocentrism have been included since ethnocentric tendencies among customers have been considered by previous researchers as one of the contributing factors of fostering negative country-of-origin perceptions. The case firm can implement this knowledge in creating a more effective marketing strategy and thereby develop their operation domestically as they wish to do. Empirical findings of this study demonstrate that cognitive influence is the factor with the largest influence on country-of-origin effects while factors such as familiarity and environmental concerns are less influencing. The author recommends future researchers to further investigate this phenomenon, especially to investigate its connection to cognitive- and other psychosocial factors in order to gain a more solid understanding for why problems related to this phenomenon arise and how they may be encountered. Since Corporate Social Responsibility was demonstrated to be the most influencing factor in consumers’ purchasing decisions of this study, it is suggested to future researchers to investigate the phenomenon of country-of-origin in relation to ethical- and moral standards of individuals.
22

La disparition de la rencontre de marché dans la tradition économique française : de Boisguilbert à Walras / The disappearance of the encounter of market in the French economic tradition : from Boisguilbert to Walras

Bruneau, Laurent 16 December 2010 (has links)
La thèse se propose de réexaminer le concept de concurrence dans une sélection de textes classiques de la tradition économique française du 18ème siècle et du 19ème siècle.L’examen des textes fondateurs de Boisguilbert et de Cantillon, montre que le concept de concurrence recouvre deux contenus différents.- D’une part, la concurrence qui s’exerce sur un site de marché, du côté long du marché, et qui prend la forme d’un comportement conflictuel de rabais ou d’enchères monétaires.- D’autre part, la concurrence qui s’exerce ensuite à partir des signaux prix constitués sur le site de marché, et qui prend la forme de décisions quantitatives, de réallocations des marchandises, des capitaux et des hommes. Cette deuxième signification va peu à peu supplanter la première jusqu’à faire disparaître le concept même de rencontre de marché, notamment dans l’œuvre de Turgot (avec le marché général). Cette même tendance apparaît dans l’analyse mathématique d’Isnard, alors même que Canard propose une approche mathématique de la rencontre conflictuelle de marché.Au début du 19ème siècle, influencé par Smith modifiant la définition de la demande, Say confirme la disparition, tandis que Sismondi ne parvient pas à dissocier les processus concurrentiels.Par la suite, les auteurs de l’école française, au premier rang desquels Garnier et Molinari vont alors parachever le processus d’occultation des processus concurrentiels du premier type, malgré la tentative iconoclaste de Walras qui tente, sans succès selon nous, d’en rendre compte avec le tâtonnement. Au final, la recherche montre que l’absence de prise de conscience de la dualité du concept de concurrence, a rendu invisible le changement de direction de l’analyse de la rencontre de marché, vers 1760. Une reconnaissance de cette dualité pourrait donc réorienter efficacement les recherches contemporaines. / The thesis offers to re-examine the concept of competition in a selection of traditional texts of the French economic tradition of the 18th and 19th century.The examination of the founding texts of Boisguilbert and Cantillon, shows that the concept of competition covers two different contents.- On the one hand, the competition which is exerted on the site of a marketplace, on the long side of the marketplace, and which takes the form of conflictual behavior of outbidding or underbidding price.- On the other hand, the competition which is exerted from indications of price signal on the site of marketplace, and which takes the form of quantitative decisions, of réallocations of the goods, capital and men. This second significance gradually will supplant the first, until it made disappear the concept itself of encounter of market, in particular in the work of Turgot (with the general market). This same tendency appears in the mathematical analysis of Isnard, while at the same time Canard introduces a mathematical approach of the conflictual encounter of market.At the beginning of the 19th century, influenced by Smith amending the definition of the demand, Say confirms this disappearance, while Sismondi does not manage to dissociate the competitive processes. Thereafter, the authors of the French school, first and foremost Garnier and Molinari are then going to complete the blanking process of the competitive behaviour of the first type, in spite of the iconoclastic attempt of Walras which tries, unsuccessfully according to us, to give an account of it, with the concept of tâtonnement (groping).Finally, research shows that the absence of awareness of the duality of the concept of competition, made invisible the change of direction in the analysis of the encounter of market, in about 1760. A recognition of this duality could thus successfully reorientate contemporary research.

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