Dissertation (Ph.D.)--Auburn University, 2009. / Abstract. Includes bibliographic records (p.44-49).

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Introduction: The study of self-talk and its influence on sport performance is extensive. Lately, the study of pressure performance within a regulatory fit framework has gained momentum. However, little research has investigated the influence regulatory fit may have on performance and, more precisely, how the use of self-talk with such framework may have on performance under pressure. Objective: To examine whether female football players with self-talk training within a regulatory fit framework produce better performances in a passing football task when under perceived pressure compared to a control group. Methods: In a pre– post-test, independent group study design, 33 female football players (M = 19.52, SD = 2.82 years) completed a passing drill carried out in two separate conditions, that is under no pressure and under pressure. Participants also completed a series of psychological measures that are relevant in the study of the performance–pressure relationship (i.e., affect, anxiety, self-confidence, and mental effort). Results: Performance under pressure was protected from deterioration in the experimental group. The experimental group also showed lower levels of negative emotions and higher self-confidence. Conclusion: Findings suggests that self-talk within a regulatory fit framework improves footballing performance under pressure and could be considered as a self-talk strategy beneficial to performance under pressure. / Introduktion: Studerandet av self-talk och dess inverkan på sportprestationer är omfattande. På senare tid, har studerandet av prestation under press inom ett regulatory fit ramverk tagit fart. Dock har begränsat med forskning undersökt inverkan regulatory fit kan ha på prestation och mer exakt, hur användandet av self-talk med ett sådant ramverk kan ha på prestation under press. Syfte: Att undersöka om kvinnliga fotbollsspelare med self-talk träning inom ett regulatory fit ramverk producerar bättre prestationer i en passningsövning under upplevd press jämfört med en kontrollgrupp. Metod: I en för- och eftertest, oberoende gruppstudiedesign genomförde 33 kvinnliga fotbollsspelare (M = 19.52, SD = 2.82 år) en passningsövning under två separata förhållanden, det vill säga under ingen press och under press. Deltagarna genomförde också en rad psykologiska mätningar som är relevanta i studerandet av relationen prestation-press (d.v.s. affekt, ångest, självförtroende och mental ansträngning). Resultat: Prestation under press skyddades från försämring i experimentgruppen. Experimentgruppen visade också lägre nivåer av negativa känslor och högre självförtroende. Slutsats: Resultaten tyder på att self-talk inom ett regulatory fit ramverk förbättrar fotbollsprestation under press och kan betraktas som en self-talk strategi som är fördelaktig för prestation under press.

Theories of self-regulation have not adequately specified the psychological events and processes that cause an emotional response following acute failure to be prolonged and intensified. Research on repetitive thought suggests that engaging maladaptive rumination can prolong and intensify existing mood states. However, theories of rumination have not incorporated the implications of failing to attain different types of desired end states for rumination, that is failing to attain goals associated with nurturance and advancement (i.e., promotion goals) versus goals associated with safety and security (i.e., prevention goals). In this investigation, 78 graduate and professional students participated in a within-subjects experimental design testing the overall hypothesis that exposure to past failures to attain promotion and prevention goals will promote maladaptive rumination on dejection- and agitation-related emotions, respectively. Furthermore, under conditions of high negative affect engaging in maladaptive rumination will cause the specific type of negative affect experienced to be intensified and prolonged. Study findings did not result in clear support for the proposed model in the prevention condition. The prevention manipulation failed to induce agitation-related emotions associated with anxiety and instead appeared to induce emotions associated with anger. The prevention condition also did not result in unique changes in quiescence. However, as predicted decreases in quiescence uniquely predicted increased engagement in maladaptive rumination. In this condition, engagement in rumination did not interact with low levels of quiescence to prolong and further decrease quiescence. Stronger support was found for the proposed model in the promotion condition. Individuals with chronic promotion failure experienced significant increases in dejection following exposure to past promotion failures. The level of dejection experienced significantly predicted engaging in greater maladaptive rumination. Furthermore, engaging in maladaptive rumination in the presence of high levels of dejection intensified and prolonged of the experience of dejection-related emotions. Overall, the results suggest that self-regulatory cognition, the level of affect that results, and variability in the tendency to engage in maladaptive rumination all play a significant role in determining a person's cognitive and emotional experiences in the ongoing process of self-regulation. / Dissertation

<p>Theories of self-regulation address the continuous process in which individuals compare their behavior to salient goals or standards. Two well-known theories of self-regulation, self-discrepancy theory (SDT) and regulatory focus theory (RFT), each make distinctions regarding the types of standards and goals in reference to which individuals self-regulate. Authenticity--the idea of being one's true self--has the potential to influence the kinds of goals or standards that individuals come to possess and may have implications for understanding the outcomes of self-regulatory processes. This research links the construct of authenticity with SDT and RFT, emphasizing how individual differences in authenticity could influence the motivational and affective consequences of self-regulation predicted within each theory. Individual differences in authenticity were expected to influence the nature of the goals and standards that individuals hold, as well as the acute and chronic affective consequences of discrepancies between the actual self and the ideal and ought self-guides respectively. Specifically, individual differences in authenticity were expected to predict magnitude of actual:ideal and actual:ought self-discrepancy as well as the intensity of distress that individuals report (acutely as well as chronically) in association with self-discrepancies. More importantly, self-discrepancies were expected to be less prevalent among individuals high in authenticity, but more distressing among high-authenticity individuals than among individuals with lower levels of authenticity. The results of this research suggest that individual differences in authentic behavior do have a direct influence on both acute and chronic affect. Authenticity was found to interact with self-discrepancies in predicting chronic affect. Authenticity has a unique role in the process of self-regulation, distinct from the contributions of SDT and RFT.</p> / Dissertation

Background: Due to the growth of green markets, the phenomenon of greenwashing arises. This leads to consumers experiencing feelings of betrayal and having trust problems with the brand using this misleading tactic. Nevertheless, there is also literature indicating that some customers ignore this and do not alter their purchasing behavior by continuing to buy from these misbehaving brands. This can be explained by moral decoupling, which allows customers to separate their judgements of morality from their judgements of the company's performance. In addition to this, three further variables were analyzed, to comprehend this concept better. Purpose: This study's goal was to retest relationships established in previous research, concretely moral decoupling linked with brand identity fusion, purchase intention and the regulatory focus theory in the context of a greenwashing infraction. By retesting and further proving these, this study’s contribution would have been to propose the expansion of the moral decoupling model with the mentioned variables. Also, this study would expand the existing literature on causes of customer behavioral responses and bring light and study further the detrimental practice of greenwashing.  Method: The foundation of this study was previous literature, which helped construct three hypotheses that were tested via an online questionnaire that has 122 usable responses. In summary, this study follows a deductive approach using quantitative methods to fulfill the purpose of this explanatory, positivist research.  Conclusion: There was not enough evidence to support hypotheses 1 and 2. These stated that regulatory focus influences moral decoupling in a greenwashing context, promotion focus negatively and prevention positively, and that brand identity fusion influences moral decoupling positively in a greenwashing context. The third hypothesis stating that moral decoupling positively influences purchase intention was only proven in the English survey. The overall results contradict the findings of the literature this study is based on, meaning that future research is needed to reconcile these differences.

Regulatory focus theory is a motivational orientation theory encompassing two regulatory systems: promotion focus and prevention focus. Promotion focused individuals tend to seek success, implement risky tactics, and an eager goal pursuit. Prevention focused individuals tend to avoid failure, implement conservative tactics, and a vigilant goal pursuit. Scholer and Higgins (2011) propose an exception to the rule where individuals break the natural RF alignment, which individuals typically seek to maintain. Scholer and Higgins (2011) proposed that promotion (prevention) focused individuals in a state of gain (loss) become conservative (riskier) in their behavior while maintaining an eager (vigilant) goal pursuit. However, literature supporting this theory is between-subjects in methodology and does not measure GP strategy, only risk. The current study proposes two competing regulation patterns: 1) When individuals change in their risk, they maintain their GP strategy 2) when individuals change in their risk, their GP strategy also changes, becoming more eager with higher levels of risk and more vigilant with more conservative behavior. Therefore, the following study examined how tactics and GP strategies change within-person when experiencing loss and gain states. Specifically, examining change in risk and GP after positive and negative goal discrepancy feedback. In order to examine this self-regulation, participants who were primed to be in either a promotion or prevention focused state played three rounds of a simple risk-measuring game. Even though the RF prime did not produce the expected results, there was regulation occurring. After recategorizing the baseline risk and GP to create a high risk /eager GP and a low risk /vigilant GP groups, there was support for the idea that as behavior changes to be riskier, so too does GP change to become more eager. This finding is in contradiction to Scholer and Higgins' (2011) theory that there is a cognitive reappraisal of what it means to be risky, such that it can fit within the vigilant goal pursuit strategy. Additionally, latent profile analyses further supported the second of the competing regulation patterns, in that higher risk-taking corresponded with eager GP, and more conservative behaviors led to greater levels of vigilant GP. Future directions and limitations are discussed. / Doctor of Philosophy / Regulatory focus theory has two motivational orientations: promotion focus encompassing those who seek success and avoid the absence of success and prevention focus encompassing those who avoid failure and seek the absence of failure. Scholer and Higgins (2011) describe a level approach to regulatory focus where individuals typically seek alignment throughout these levels. However, they note an exception to the rule where individuals implement tactics incongruent with their current regulatory focus system. They propose that individuals maintain this incongruency by cognitively redefining the tactics to align with the current regulatory focus system. Drawing from this exception to the rule, and from Lord et al.'s (2010) self-regulation model, two competing self-regulation patterns were examined: 1) When individuals change in their risk behaviors, they maintain their current regulatory focus system 2) when individuals change in their risk behaviors, it causes bottom-up self-regulation and changes individuals' regulatory focus system to match the risk behavior. In order to test these competing regulation patterns, participants completed a writing task meant to place them in either a promotion or prevention regulatory focus state. They then played three rounds of a simple risk-measuring game. In addition, after each round of the game, the participants' goal pursuit strategies were measured to see if the general strategy changed as risk behaviors changed. In order to necessitate a change in in levels of risk, between rounds, participants were given negative and positive feedback (in a random order). Negative feedback was meant to cause individuals to be risky and positive feedback was meant to lead to more conservative behaviors from the participants. Results indicated the regulatory focus prime did not work, however, after examining exploratory analyses, there was some support for the idea that individuals implement self-regulation in order for their regulatory focus system to match their behaviors.

Team psychological safety fosters interpersonal risk-taking and constructive debate. Yet, how psychological safety develops in diverse teams needs to be explained. I apply collective regulatory lenses to shed light on how collective prevention focus (status quo) and collective promotion focus (growth) uniquely affect team psychological safety. I believe promotion focus makes it easier to attain psychological safety, while prevention focus makes it harder. Under a collective promotion lens, teams seek growth. Under a collective prevention lens, teams desire protection and not making things any worse. A pilot study of 76 students in 17 student project teams provided initial support for individual relationships in my model. In Study 2, an experiment, I manipulated team regulatory foci in three tasks (building towers, selling a house, negotiating a salary). I did not find significant mean group differences in psychological safety between promotion (n = 17) and prevention (n = 15) teams; yet, promotion teams experienced greater team viability in the final activity. In Study 3, I employed an experimental vignette method that suggested leadership conditions (e.g., leader humility vs transactional leadership) created differences in regulatory foci and subsequent differences in psychological safety with 343 working professionals in 7 scenarios.

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Emotional brand attachment has emerged as an important marketing concept that can strengthen a brand's performance. One way to create emotional bonds with consumers is to match the brand's personality with the consumer's self-concept (i.e. self-congruence). Nonetheless, research on brand attachment has a strong westernized focus leaving a vast majority of the world's population outside the frame of research, which limits our understanding of how consumers perception of self form emotional attachments to brands across cultures. We address this issue by developing the novel construct of ought self-congruence and test a conceptual model in two large scale studies including 810 respondents from Sweden and South Korea. The results showed similarities as well as unique cultural differences. Brand personalities in line with a consumer's actual self-view yield the strongest positive impact on emotional brand attachment in both cultures. However, an ideal self-congruent brand only showed a positive impact on Swedish consumers or when the self is sculpt independently from others. In contrast, South Koreans formed attachments to global brands that were congruent with an ought self-perception. A consumer's regulatory focus provides a theoretical explanation to the mixed results. Avenues for further research and managerial implications are also proposed.