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Today's society appears to have become focused on the individual and his/her exclusive needs in relationships. Self-sacrifice has seemingly become a forgotten value and behavior. The motives for sacrificing for another can widely vary for each individual. This study examined the effects of couples' sacrificing behaviors and the motives for sacrificing on the couples' marital quality. In this research, a random sample of 138 couples from Oakland, CA; Phoenix, AZ; Ogden, UT; and Atlanta, GA were assessed on these variables using the Self Perception of Sacrifice, Partner Perception of Sacrifice, Motives for Sacrifice, Revised Dyadic Adjustment Scale, and Personal Assessment of Intimacy in Relationships measures. Analyzing the data with structural equation modeling showed that approach and avoidance motives for sacrifice were related to the individual's marital quality. The approach motives were also related to the individual's actual frequency of sacrificing, but only wives' avoidance motives were a predictor of her frequency in sacrificing. Husband's sacrificing frequency was a strong predictor of his own marital quality and also his wife's. The wife's frequency of sacrificing was also connected with her and his marital quality, but was not as strong of a predictor as his frequency of sacrificing. In examining the partner effects, only wives' approach and avoidance motives had an effect upon their husband's marital quality. Husband's approach and avoidance motives were not related to his wife's marital quality; rather, the husband's actual frequency of sacrifice and the wife's perception of his sacrificing influenced her marital quality. Husbands' and wives' approach motives were associated with their partner's frequency of sacrifice, but their avoidance motives were not significant predictors of their partner's frequency of sacrifice. Clinical implications and directions for future research are discussed.

This study examined the relationships between childhood family of origin (FOO) adversities, coming to terms with them, and adult intimate relationship satisfaction for Native American individuals. The sample consisted of 186 Native American individuals in committed relationships who responded to the RELATionship Evaluation (RELATE). Among the items in the questionnaire were measures of childhood FOO adversity, whether respondents had come to terms with FOO problems, relationship quality and depression. Results from structural equation modeling indicated that coming to terms buffered the negative effects of childhood family of origin adversities on depression and relationship quality. Results suggest that coming to terms may help Native American individuals deal with FOO adversity and improve intimate relationship quality. Coming to terms with childhood FOO adversity should be considered in the treatment of Native American individuals in intimate relationships. Clinical implications and directions for future research are discussed.

This study examined the direct actor/partner effects of self-esteem, coming to terms, and relationship quality and the indirect effects of self-esteem on relationship quality when mediated by coming to terms. The sample included 160 interracial couples of which 69.4% were made up of an African-American male and a Caucasian female, while 30.6 were made up of an African-American female and a Caucasian male. These couples completed the RELATionship Evaluation (RELATE), a survey questionnaire. This study used three variables from the RELATE: self-esteem, coming to terms, and relationship quality. Results from Structural Equation Modeling indicated that self-esteem had a negative effect on relationship quality in men and women. Female partner's negative self-esteem increased her male partner's likelihood of coming to terms, but male partner's negative self-esteem decreased his own likelihood of coming to terms. Coming to terms did not predict relationship quality in this study. The relatively satisfied couples of this sample suggest that interracial couples may not have poorer relationship quality than intraracial couples, as some previous research purports.

This study provides an understanding on how Relationship Quality is conceptualised in business-to-business marketing relationships. It investigates the relationships of Jordanian Banks with their small and medium sized enterprise (SMEs) customers in terms of Commitment, Satisfaction, Trust, Communication, Transparency, Understanding, and Cooperation. It examines the antecedents and outcomes of the quality of corporate customer relationships by developing a conceptual model which empirically tests this relationship. This research builds and validates a research model based on the literature survey and uses a mixed methods approach. Qualitative data were gathered through in-depth interviews to achieve the goal of refining the initial research model. The second stage is a quantitative empirical study that uses a questionnaire and tests the empirical model generated in the first stage. This integration of methods provides a more complete view of this emerging area of marketing theory. Using Structural Equation Modelling; research findings support the use of a secondorder relationship quality construct consisting of Trust, Commitment, and Satisfaction as a direct outcome of a relationship and is named ¿Attitudinal Loyalty¿. Antecedents including; Transparency, Communication, Understanding and Cooperation were found to have a positive impact on relational outcome in a business-to-business context in Jordan. The importance of Transparency emerged as one of the most significant determinants of Relationship Quality, which is considered to be a new finding and not common among previous studies. Communication appears to make the biggest contribution overall and have direct and indirect relationships with other variables. It is therefore a major source of success in a business relationship. This research has several implications for the theory and practice. An important issue is the affects on change management. It requires the establishment of business communications to strengthen existing relationships and to form new ones. This implies developing an interactive approach with other parties. This study gives the banking industry an insight for developing their marketing strategy. It also provides a tool to assess the portfolio of relationships, which helps in targeting specific customers. Furthermore, Transparency in the flow of information imposes cultural change. Studying the Jordanian market can help to provide an insight into an emerging economy. Several qualitative findings showed that the relationship between banks and their small and medium enterprises is interesting. All this enriches and adds to the originality of this work and contributes to existing theory by investigating how relationships between partners can be enhanced. / Al-Balqa ' Applied University

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