Within the marketing management sphere, consumer-brand relationship theory has attracted interest and academic research since its inception. One area that has been relatively unexplored, however, is the interplay between vernacular languages and consumer-brand relationships in a multilingual South Africa. Celebrated for its multicultural and multilingual identity, South Africa recognises eleven official languages with English predominantly used across marketing activities. Despite a variety of research projects aimed at exploring consumer-brand relationship theory, there remains a gap in the knowledge regarding how languages impact the relationships that consumers form with brands. Previous research has been centred on the Western and Asian markets and has failed to address the challenges of the diverse South African market. Consumers experience an emotional link and a sense of attachment to their home language. This paper postulates that this connection extends to consumer-brand relationships and that language choice can, therefore, impact the formation and development of brand relationships. This paper sought to explore this theory, using qualitative research methods. In-depth interviews were conducted in order to collect information about consumers' experiences and feelings regarding this topic. Fourteen participants from various language groups were asked a series of open-ended questions and their responses recorded. Results demonstrated that the use of first languages can influence how consumers respond to brands and can affect a number of elements identified in the brand-relationship quality model. The analysis found a link between language use and brand relationship theory, finding that the use of consumers' mother tongues can lead to consumers developing relationship qualities including love and passion, self-connection and commitment. This demonstrates that language can play a significant role in impacting consumer-brand relationships. We, therefore, infer that language can potentially impact consumer-brand relationships, and that language choice has the power to impact how consumers build relationships with brands.

In today's professional arena, organized sports have grown to become institutionalized and highly organized through corporations in a multi-billion dollar industry. Through the use of in depth interviews completed online, this study investigated the role franchise communication plays in the development of nineteen minor league players' relationships within the Major League Baseball (MLB) sports industry. Results found that players feel their organizations disproportionately help some players achieve success over others and withhold information. As players, they felt they have a limited voice regarding the direction of their careers. Despite a difficult working environment, the players' desire to achieve success and perform at their best on a consistent basis remains strong. A majority of the players experience job satisfaction and feel motivated, but these factors were not related to their employer's organization.

The purpose of this study is to explore the relational contradictions experienced by family business daughters, and to investigate how they responded to these tensions. For this project, I interviewed twelve second and third generation family business daughters from eleven different family businesses. I utilized research procedures similar to grounded theory to analyze my interview transcripts. I examined relational tensions at both a personal level and an organizational level involving the larger work-family system. At a personal level, the connection/separation contradiction is significant to family business daughters and to their relationships with work and family. Many family business daughters helped at the family business because it was a means of emotional connection to family members who work there. Some family business daughters went so far as sacrificing their personal goals for family business goals. At an organizational level, one advantage of working at a family business was the flexibility it provided family business daughters to respond to family emergencies. Yet ironically, family business daughters were not granted the same accommodations for schedule demands associated with childcare. Family business daughters who were mothers often felt as if they could not be good mothers and productive workers. I explored the gendered basis of these different tensions, particularly as they arise from the ideology of separate spheres and patriarchal assumptions concerning the public-private divide and the assumed separation of family and work. I argue family business daughters have inherited a phenomenal work ethic that makes them successful business women yet they have also inherited the legacy of the founder's sexist attitudes toward motherhood and work. These sexist attitudes live in the organizational culture, and family business mothers adopt a separate spheres discourse in which they must choose between their work and their family. They address these relational tensions through the strategy of balancing family and work; however, this places family business daughters in a position where they feel as if they have to sacrifice in both the areas. I contend the family business should treat its members as "whole beings" by merging family into work.

Submitted by Jakeline Ortega (jakortega@unoeste.br) on 2018-09-17T20:41:51Z No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Caroline Venturin Guarinão.pdf: 449997 bytes, checksum: 41ccbb1187b8672641d9e5fbc9452c11 (MD5) / Made available in DSpace on 2018-09-17T20:41:51Z (GMT). No. of bitstreams: 2 license_rdf: 0 bytes, checksum: d41d8cd98f00b204e9800998ecf8427e (MD5) Caroline Venturin Guarinão.pdf: 449997 bytes, checksum: 41ccbb1187b8672641d9e5fbc9452c11 (MD5) Previous issue date: 2018-03-07 / To apprehend and to research the teachers' practices in the Nursing, as well as it happens in other professional areas is done necessary, because it is directly related with the excellence in the formation and the professional nurse's performance. Like this, this research has as objective analyzes as it is configured the relationship theory and the professional nurse's practice in a degree course of Nursing of a private University of the Interior of the State of São Paulo. This research was developed in a qualitative approach, if configuring as a case study. The research procedures were documental analysis and interviews semiestruturadas with six teachers and eight students of the nursing course. The discussion of the data was developed starting from the analysis of content of Bardin, being used the interpretation of the meaning of the answers presented by the subjects, which were organized for axes and emerging categories of the obtained data and related to the objectives proposed in the research. Before that, they were elencados two essential analysis axes: Axis 01: what the teachers think concerning the relationship theory and practice about the nurse's formation, in that we looked for to establish associations and dichotomies among the guidelines curriculares for the nurse's formation, the pedagogic proposal of the nursing course with the intencionalidades and the actions. Already Axis 02: what thinks the discentes concerning the relationship theory and practice about his/her formation process looked for to understand as the same ones notice the relationship theory and practice in every process of existence of the course, mainly by the pedagogic didactic relationship and the articulation among the disciplines in elapsing of the process of his/her formation. As main results have that starting from the reading of the teachers' speeches and discentes is evident that the discentes get to notice the relationship between the theory and practice with more clarity starting from the existence in the disciplines that compose the 4th term of the course. In that sense, we understood that there is still certain difficulty in the process of elaboration of practical activities in the disciplines that compose the first terms of the course that take the student to contemplate. / Apreender e pesquisar as práticas dos docentes na Enfermagem, assim como ocorre em outras áreas profissionais se faz necessário, pois está diretamente relacionada com a excelência na formação e atuação do profissional enfermeiro. Assim, esta pesquisa tem como objetivo analisar como se configura a relação teoria e prática do profissional enfermeiro em um curso de graduação de Enfermagem de uma Universidade privada do Interior do Estado de São Paulo. Esta pesquisa foi desenvolvida em uma abordagem qualitativa, se configurando como um estudo de caso. Os procedimentos de pesquisa foram análise documental e entrevistas semiestruturadas com seis professores e oito alunos do curso de enfermagem. A discussão dos dados foi desenvolvida a partir da análise de conteúdo de Bardin, sendo utilizada a interpretação do significado das respostas apresentadas pelos sujeitos, as quais foram organizadas por eixos e categorias emergentes dos dados obtidos e relacionados aos objetivos propostos na pesquisa. Diante disso, foram elencados dois eixos de análise essenciais: Eixo 01: o que pensam os docentes acerca da relação teoria e prática na formação do enfermeiro, em que buscamos estabelecer associações e dicotomias entre as diretrizes curriculares para formação do enfermeiro, a proposta pedagógica do curso de enfermagem com as intencionalidades e as ações elencadas pelas falas dos docentes. Já Eixo 02: o que pensam os discentes acerca da relação teoria e prática em seu processo de formação buscamos entender como os mesmos percebem a relação teoria e prática em todo processo de vivência do curso, principalmente mediante a relação didático pedagógica e a articulação entre as disciplinas no decorrer do processo de seu formação. Como principais resultados temos que a partir da leitura dos discursos dos docentes e discentes fica evidente que os discentes conseguem perceber a relação entre a teoria e prática com mais clareza a partir da vivência nas disciplinas que compõem o 4º termo do curso. Nesse sentido, entendemos que ainda há certa dificuldade no processo de elaboração de atividades práticas nas disciplinas que compõem os primeiros termos do curso que levem o aluno a refletir sobre a aplicabilidade da teoria em tais situações. Nossa intenção ao desenvolver este estudo foi de contribuir para uma análise crítica da formação atual no campo da saúde, principalmente na formação do enfermeiro, enfatizando que para a formação de um enfermeiro crítico e reflexivo, que saiba compreender as questões sociais, teóricas e práticas em seu campo de trabalho é preciso que os cursos de enfermagem não apresentem apenas propostas de mudança que fiquem no campo da intenção, mas que se legitimem como ações transformadoras com vistas à melhoria qualitativa na formação dos futuros enfermeiros.

Titel: “Ska vi ha sex?” - En kvalitativ studie om mottagandet av Brottsoffermyndighetens kampanj “Av fri vilja”     Författare: Emma Nilsson & Amanda Forsberg   Kurs, termin och år: Examensarbete C-uppsats MK094G, VT19   Antal ord i uppsatsen: 14 241   Problemformulering och syfte: I juli 2018 ändrades sexualbrottslagsstiftningen i Sverige och arbetet med att implementera den så kallade “samtyckeslagen” påbörjades. Brottsoffermyndigheten har fått i uppdrag att implementera lagändringen och gör detta i form av kampanjen “Av fri vilja”. Idag kämpar olika slags organisationer med att nå fram genom det oändliga kommunikationsbruset där allt fler kanaler och budskap tävlar om människors uppmärksamhet. För att lyckas förändra människors attityder gentemot utvalda fenomen är det avgörande för organisationer att skapa budskap som går igenom bruset, fastnar hos mottagaren, blir ihågkommet och slutligen förändrar mottagarens attityd enligt sändarens önskemål. Studien undersöker hur genus påverkar mottagandet av Brottsoffermyndighetens kampanj “Av fri vilja”.   Metod och material: För att effektivt kunna besvara studiens syfte och frågeställningar har det konstruerats fokusgrupper för att undersöka attityder gentemot samtycke före och efter ett stimuli i form av Brottsoffermyndighetens kampanjfilmer “Av fri vilja”. Urvalet bestod av unga vuxna mellan 18-25 år. Deltagarna i fokusgrupperna har sedan fått ta del av en enkät som har undersökt relationen till kampanjens ambassadörer samt i vilken grad budskapet fastnar och blir ihågkommet av mottagarna.   Huvudresultat: Resultatet visade att det finns indikationer för vissa skillnader i hur män respektive kvinnor påverkas av kampanjen. Även om det finns vissa motsägelser gentemot de teoretiska resonemangen så visar resultatet i huvudsak att tidigare medvetenhet om och engagemang för samtycke kan avgöra hur kampanjen tas emot. Detta beror i stor grad på genus då de kvinnliga deltagarna har haft ett större intresse för samtycke än de manliga deltagarna.

No description available.

No description available.

The Creation and Manifestation of Reality-theory was developed for this study. This theory provides an answer to why high functioning people experience problems at work, develop relationship problems, and other dysfunctions that occur in their lives. It provides an explanation as to why this happens: at a certain point in our existence a critical incident (or Initial Sensitising Event) or a series of repeated incidents is perceived by the person as traumatic. During this time of high emotion the child forms a subconscious conclusion, followed by a subconscious decision. The Hypnotic Blueprint is an accumulation of all the different subconscious conclusions and decisions formed over time at a time of intense emotionality, during which the psyche feared for its survival, repressed, gated and banished into the borders of the person's subconscious mind. Numerous other incidents occur through life that reinforce and bolster the original Hypnotic Blueprint. Simultaneously, conflicting ego-states are formed, attempting to balance the state of disequilibrium. Later in life, the original Blueprint is triggered, through the Symptom Activating Event, at a sub-conscious level and starts to operate in the person's life, attracting the circumstances and people who best replay or re-enact the original trauma on a symbolic level. This pattern will be recreated in the person's life, and will most often be the reason why the person enters therapy, or the presenting problem. Life acts as a mirror of the inner world or the psyche of the person. The inner world is mirrored by the other world, or reality. By changing our inner reality, we impact or transform our outer reality. To complete the Creation and Manifestation of Reality-theory, the Imago Developmental Stages identified by Harville Hendrix, were integrated, namely Attachment, Exploration, Identity and Competence. The therapeutic modality suggested is de-hypnotising. The study does not intend to measure the success of the therapy, but rather to establish and test the validity of the Creation and Manifestation of Reality-theory on case studies, using the Life History approach. / Educational Studies / DED(PSYCHOLOGY OF EDUCATION)

The Creation and Manifestation of Reality-theory was developed for this study. This theory provides an answer to why high functioning people experience problems at work, develop relationship problems, and other dysfunctions that occur in their lives. It provides an explanation as to why this happens: at a certain point in our existence a critical incident (or Initial Sensitising Event) or a series of repeated incidents is perceived by the person as traumatic. During this time of high emotion the child forms a subconscious conclusion, followed by a subconscious decision. The Hypnotic Blueprint is an accumulation of all the different subconscious conclusions and decisions formed over time at a time of intense emotionality, during which the psyche feared for its survival, repressed, gated and banished into the borders of the person's subconscious mind. Numerous other incidents occur through life that reinforce and bolster the original Hypnotic Blueprint. Simultaneously, conflicting ego-states are formed, attempting to balance the state of disequilibrium. Later in life, the original Blueprint is triggered, through the Symptom Activating Event, at a sub-conscious level and starts to operate in the person's life, attracting the circumstances and people who best replay or re-enact the original trauma on a symbolic level. This pattern will be recreated in the person's life, and will most often be the reason why the person enters therapy, or the presenting problem. Life acts as a mirror of the inner world or the psyche of the person. The inner world is mirrored by the other world, or reality. By changing our inner reality, we impact or transform our outer reality. To complete the Creation and Manifestation of Reality-theory, the Imago Developmental Stages identified by Harville Hendrix, were integrated, namely Attachment, Exploration, Identity and Competence. The therapeutic modality suggested is de-hypnotising. The study does not intend to measure the success of the therapy, but rather to establish and test the validity of the Creation and Manifestation of Reality-theory on case studies, using the Life History approach. / Educational Studies / DED(PSYCHOLOGY OF EDUCATION)