Yes / In this paper, we examine how and when chief executive offers’ (CEOs’) reputation enhances environmental innovation by considering quality management as a mediating mechanism of this relationship. In addition, we introduce stakeholder pressures (primary and secondary stakeholder pressures) as important contingencies of the relationship between CEOs’ reputation and quality management. Moreover, we test the moderating role of resource commitment on the quality management-environmental innovation relationship. We test our research model using data from a manufacturing industry sample of 217 firms from Ghana. We find that quality management mediates the relationship between reputation and environmental innovation. Moreover, the relationship between CEOs’ reputation and quality management is amplified when levels of both primary and secondary stakeholder pressures are greater. Finally, our findings show that the effect of quality management on environmental innovation is enhanced when resource commitment is greater. Implications for theory and practice are discussed.

Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. This thesis focuses on Swedish companies entering the US market to investigate how Internal Factors and Host Country Conditions shape entry mode strategies. The primary objective is to deepen the understanding of interactions between internal firm demands and external conditions when evaluating entry mode choices. The study considers Internal Factors such as dissemination risk, control, and resource commitment, as well as Host Country Conditions including culture, market attractiveness, legal environment, and uncertainty. The key findings highlight a discrepancy between the recommended entry modes in each category, emphasizing the importance for firms to assess the relative significance of each category and prioritize one over the other. This approach enables firms to gain a clearer understanding of how to effectively enter the market.

Denna uppsats syftar till att undersöka synen på varumärkesbyggande hos fyra ideella organisationer; Plan Sverige, RFSU, Svensk Friidrott och Barncancerfonden. För att utreda detta så har kvalitativa intervjuer med representanter med stor insyn i kommunikationsarbetet på de ideella organisationerna genomförts.  Med en grund i generella varumärkesteorier har författarna analyserat om dessa teorier är relevanta och i sådana fall applicerbara på ideella organisationer. I studien undersöks även om ideella organisationers syfte påverkar deras varumärkesarbete. Genom den undersökning som gjorts  kan man urskilja att valda ideella organisationers varumärkesarbete skiljer sig markant från teorier för kommersiella företag. Detta gör det svårt att applicera generella teorier på ideella organisationer eftersom de ideella organisationerna styrs av yttre faktorer som i stor utsträckning inte går att påverka. De intervjuade organisationernas syfte påverkar i stor grad deras positionering, vilket styr varumärkesarbetet. Studien finner även att resursförpliktelse och bieffekt av image är stora problem för de ideella organisationerna och medför att varumärkesbyggandet bör ha en central roll i kommunikationsarbetet. / his bachelor thesis investigates four different non-profit organizations’ view on brand management. The chosen organizations are as follows; Plan Sverige, RFSU, Svensk Friidrott and Barncancerfonden. Qualitative interviews has been made with a respondent from each organization, the respondent has been well informed within the subject. The authors of this thesis has analyzed  if general brand theories are relevant, and in that case applicable on non-profit organizations. The study is also investigating if the purpose of each organization affects the organization’s brand management.  Through this research it is possible to distinguish differences in the chosen organizations’ brand management. Differences between the organizations and the general theories are also found. This generate difficulties to apply general theories on non-profit organizations, mostly because the organizations are affected by circumstances that they cannot prevent. The purpose of the chosen organizations does in large extent affect their positioning, which controls their brand management. This study also finds that resource commitment  and image spillover are highly recognized as problems for the organization’s brand building and therefore those threats needs to have a more central role in the organization’s brand management.