Global ETD Search

1	Navigating the Land of Opportunity : How US Host Country Conditions and Firm Internal Factors Shape Internationalization Strategies of Swedish Firms Hedberg, Carl, Villasana, Christian January 2023 (has links) Multinational corporations (MNCs) encounter intricate challenges as they expand their global presence, which demands strategic decision-making. The selection of an entry mode significantly impacts various aspects of a firm's operations, stakeholder relationships and long-term performance. This thesis focuses on Swedish companies entering the US market to investigate how Internal Factors and Host Country Conditions shape entry mode strategies. The primary objective is to deepen the understanding of interactions between internal firm demands and external conditions when evaluating entry mode choices. The study considers Internal Factors such as dissemination risk, control, and resource commitment, as well as Host Country Conditions including culture, market attractiveness, legal environment, and uncertainty. The key findings highlight a discrepancy between the recommended entry modes in each category, emphasizing the importance for firms to assess the relative significance of each category and prioritize one over the other. This approach enables firms to gain a clearer understanding of how to effectively enter the market. Entry Modes Internationalization Internal Factors Host Country Conditions Entry Mode Strategy Dissemination Risk Control Resource Commitment Culture Market Attractiveness Legal Environment Uncertainty Business Administration Företagsekonomi
2	International market selection-screening technique: replacing intuition with a multidimensional framework to select a short-list of countries Gould, Richard Robert, RichardGould@ozemail.com.au January 2002 (has links) The object of this research was to develop an international market screening methodology which selects highly attractive markets, allowing for the ranges in diversity amongst organisations, countries and products. Conventional business thought is that, every two to five years, dynamic organisations which conduct business internationally should decide which additional foreign market or markets to next enter. If they are internationally inexperienced, this will be their first market; if they are experienced, it might be, say, their 100th market. How should each organisation select their next international market? One previous attempt has been made to quantitatively test which decision variables, and what weights, should be used when choosing between the 230 countries of the world. The literature indicate that a well-informed selection decision could consider over 150 variables that measure aspects of each foreign market's economic, political, legal, cultural, technical and physical environments. Additionally, attributes of the organisation have not been considered when selecting the most attractive short-list of markets. The findings presented in the dissertation are that 30 criteria accounted for 95 per cent of variance at cross-classification rates of 95 per cent. The weights of each variable, and the markets selected statistically as being the most attractive, were found to vary with the capabilities, goals and values of the organisation. This frequently means that different countries will be best for different organisations selling the same product. A country demand filtering country attractiveness country selection choosing export countries choosing export markets choosing foreign markets choosing global markets choosing international markets export country attractiveness export country choice export country identification export country scanning export country screening export country selection export demand assessment export demand attractiveness export demand identification export demand potential export demand scanning export demand screening export market assessment export market attractiveness export market choice export market identification export market potential export market scanning export market screening export market selection foreign country assessment foreign country attractiveness foreign country choice foreign country potential foreign country selection foreign country screening foreign market assessment foreign market attractiveness foreign market choice foreign market identification foreign market potential foreign market scanning foreign market screening foreign market selection global market assessment global market attractiveness global market choice global market identification global market scanning global market screening global market selection international market assessment international market attractiveness international market choice international market identification international market potential international market scanning international market screening international market selection overseas country assessment overseas country attractiveness overseas country choice overseas country identification overseas country potential overseas country scanning overseas country screening overseas country selection overseas market assessment overseas market attractiveness overseas market choice overseas market identification overseas market potential overseas market scanning overseas market screening overseas market selection
3	Market analysis for electric vehicle supply equipment : The case of China / Analys av marknaden för laddningsutrustning för elbilar : Fallet Kina BUSK, ANDREY, JOELSSON WARRENSTEIN, ARVID January 2014 (has links) Personliga eldrivna fordon (EV) är ett nytt teknikområde som är på väg att uppnå stort momentum på flera av världens marknader. Eftersom branschen fortfarande ligger i sin linda finns det i nuläget inga tydliga strukturer, som gäller för alla marknader världen över, gällande relationerna mellan aktörer, vilket leder till osäkerheter när det kommer till att ta strategiska beslut. Uppdragsgivaren för denna studie är Hong Kong EV Power Ltd. (EV Power), en Hongkong-baserad leverantör av laddningsstationer för elbilar och relaterade tjänster, som har ambitionen att inträda marknaden på det kinesiska fastlandet inom den närmaste framtiden. Emellertid har EV Power ännu inte bestämt sig vilken stad de vill rikta in sig på i det första skedet. Denna avhandling ämnar formulera en modell som kan användas för att utvärdera och jämföra geografiska marknader med avseende på lämpligheten för ett marknadsinträde av en leverantör av laddningsstationer för elbilar. Dessutom kommer modellen testas på tre städer på kinas fastland (Peking, Shanghai och Shenzhen), med syfte att komma fram till vilken stad som är mest attraktiv för EV Power, samt att utvärdera modellens funktionsduglighet. Sist kommer resultaten från utvärderingen av de tre städerna att tjäna som utgångspunkten för en analys som ämnar ta fram framgångsfaktorer för ett marknadsinträde på kinas fastland. För att uppnå detta har fyra olika datainsamlingsmetoder använts: Först studerades teori, med syfte att få bakgrundskunskap likväl som att få förståelse för specifika faktorer som påverkar ett marknadsinträde som detta. För det andra observerades EV Powers nuvarande verksamhet i Hong Kong, i avsikt att förstå vad som har lett till den framgång som företaget upplevt på sin hemmamarknad. För det tredje intervjuades branschexperter för att få ett perspektiv på branschen som helhet. Sist samlades sekundär data kring de tre städerna in, för att kunna utvärdera de olika faktorerna som ingår i den framtagna modellen. Den slutgiltiga modellen består av fem faktorer som påverkar en stads attraktivitet för ett marknadsinträde av en leverantör av laddningsstationer för elbilar. De identifierade faktorerna är: ’Marknadens tillgänglighet’, ’Kortsiktig efterfrågan’, ’Förväntad marknadsandel’, ’Vinstmarginal’ och ’Långsiktig produktpotential’. Dessa faktorer är i sin tur indelade i subfaktorer som har sina egna uppsättningar av drivare. Efter att ha använt modellen för att utvärdera de tre städerna konstaterades det att Shanghai är den lämpligaste staden för ett marknadsinträde av EV Power, främst på grund av stadens dominans på marknaden för privatanvända elbilar och ett gynnsamt regelverk. Slutligen hittades tre framgångsfaktorer för ett sådant inträde: ’Fokusera på tjänster’, ’Bibehåll partner-relationer’ och ’Inträd tidigt’. / Personal electric vehicles (EV) is an emerging technology that has gained much momentum in several markets during the past decade, and China is currently one of the markets where the growth in EV sales is the highest. Since the industry is still in its infancy, there are currently no clear structures regarding the relationships between different actors that apply to all markets globally, leading to great uncertainty in strategic decisions. The commissioner of this study is Hong Kong EV Power Ltd. (EV Power), a producer of EV supply equipment (EVSE) and related services in Hong Kong, which aspires to enter the Chinese mainland in the near future. However, EV Power has yet to decide which city they want to target first. This thesis aims to formulate a model that can be used to evaluate and compare geographic markets for a market entry by an EVSE company. Furthermore, the model is tested on three cities in Mainland China (Beijing, Shanghai and Shenzhen), in order to derive the most attractive city for EV Power and to evaluate the adequacy of the model. Lastly, with the results from the city evaluation, as a point of departure, success factors for an entry into Mainland China by the commissioning company will be summarized. In order to achieve this objective, four distinct data collection methods have been used: First, theory was studied, in order to gain background knowledge as well as to understand specific factors that impact a market entry decision such as this. Second, EV Power’s current business in Hong Kong was observed, with a view to achieve an understanding of what has led the company to experience success in its home market. Third, Interviews with industry experts were conducted, so as to get a perspective on the industry as a whole. Fourth and last, secondary data for the different cities was collected, for the sake of evaluating them according to the developed model. The final model consists of five main factors that encompass the elements that influence a cities level of attractiveness for entry by an EV charging station supplier. The identified factors are: ‘Market accessibility’, ‘Short-term demand’, ‘Expected market share’, ‘Profit margin’, and ‘Long-term product potential’. These factors are in turn divided into sub factors that have their own set of drivers. Using the model to evaluate the cities, it was found that Shanghai is the most suitable city for a market entry by EV Power, mainly due to its dominance in the market for private EVs and a favourable regulatory environment. Finally, three main success factors, for such a market entry, were found: ‘Focus on services’, ‘Maintain partner relationships’, and ‘Enter early’. Electric vehicle electric car new energy vehicle electric mobility EV PEV Electric vehicle supply equipment EVSE electric vehicle charging charging infrastructure market analysis market entry market attractiveness evaluation model China emerging markets emerging technologies small and medium-size enterprises SME start-up Eldrivna fordon elfordon elbilar elektriska fordon e-mobilitet laddning av elbilar laddinfrastruktur marknadsanalys marknadsinträde Kina tillväxtmarknad nya teknikområden SMF små och medelstora företag uppstartsföretag Economics and Business Ekonomi och näringsliv

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