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The Global ETD Search service is a free service for researchers
to find electronic theses and dissertations. This service is
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Networked Digital Library of Theses and Dissertations.
Our metadata is collected from universities around the world. If you manage a university/consortium/country archive and want to be added, details can be found on the NDLTD website.
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Showing 1 to 2 of 2 (0.073 seconds)Spelling suggestions: "subject:"restaurant attributes"" "subject:"reastaurant attributes""
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How Online Reviews Influence Consumer Restaurant SelectionGunden, Nefike 22 March 2017 (has links)
Since social media has been growing rapidly, the restaurant industry has been exploring this area extensively. Given that social media provides restaurant consumers with an opportunity to share their dining experiences, several studies have examined the impact of social media on consumer restaurant selection (Tran, 2015). As a part of the social media umbrella, online reviews are significant factors that influence consumer restaurant selection (Park & Nicolau, 2015; Yang, Hlee, Lee, Koo, 2017). However, there is a lack of understanding with regard to which attributes of restaurant online reviews are the most influential when it comes to customer decision making. Therefore, this study aims to investigate the relative importance of online review attributes in consumer restaurant selection. Particularly, this study focuses on the number of online reviews, the overall restaurant rating, and the following restaurant attributes: food quality, service quality, atmosphere, and price, to address the purpose of the research.
Based on the recommendation of Orme, (2010), 353 respondents are recruited via Amazon’s Mechanical Turk, and a choice-based-conjoint (CBC) analysis is performed. The CBC analysis reveals the relative importance of each attribute for customer decision making. Based on the CBC analysis, the results confirms that food quality is the most important attribute in consumer restaurant selection. This factor is followed by overall restaurant rating, price, service quality, the number of online reviews, and atmosphere. Additionally, the overall restaurant rating is determined to be a substantially important factor that influences consumer restaurant selection, while the rest of the attributes vary in their rank. The market simulation calculated the preference estimates for the products for each respondent. This approach predicts the impact of each attribute on the market share. Food quality and overall restaurant rating are used for the market simulations. Therefore, it is also found that in relation to the market simulation, the decrease of food quality influenced the market share by about 58.88%. The findings of this study contribute greatly to the knowledge of the importance of food quality, and as a result, an overall restaurant rating. Therefore, restaurant managers should prioritize these key attributes to manage strategies for the restaurant
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Consumer Loyalty in Fast-Food Restaurants in Saudi ArabiaBukhari, Sulafah January 2015 (has links)
This study assesses the loyalty behaviour of consumers in fast-food restaurants in Saudi Arabia by studying the antecedents and the consequences of loyalty behaviour. The sample consisted of 231 Saudis and non-Saudis living in Saudi Arabia. They were approached using the “snowball” technique. Participants were all over the age of eighteen, and they were customers of Al-Baik restaurants. Data was collected through a face-to-face questionnaire, and analyzed using SPSS software. Specifically, Cronbach’s Alpha test, Pearson correlation coefficient, Spearman correlation coefficient, and multiple regression analysis were used. Results show that significant relationships exist between the antecedents and the consequences of loyalty behaviour. It is also indicated that participants’ personalities and values were significantly related to the loyalty behaviour of consumers in Saudi Arabia. The major limitation of this study is that it was conducted in only one city, Jeddah. Therefore, additional research should be carried out in other cities with larger samples. The research results offer compelling evidence that Saudi loyalty behaviour differs from Western behaviour. Therefore, it suggests that international fast-food operators in Saudi Arabia should take local factors into account when formulating marketing strategies, such as the role of women and youth in Saudi society. This thesis makes a novel contribution to the literature, as it is the first to model the antecedents and the consequences of loyalty behaviour of consumers in a single study. It is also the first to study contributed to the literature to examine the relation between the Six Dimensional Achievement Motivation Scale (Jackson, Ahmed, and Heapy, 1976), Rokeach Value System (1973), and loyalty behaviour of consumers.
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