Notation The goal of the submitted diploma thesis “Analysis, Design and Implementaion of Company's E-commerce” is analyze market of e-commerce system's and installation of a new internet shop. First part is devoted to theory, in the second part I describe characteristic features of present systems. Third part is concerned with web usability, SEO optimization and implementation internet shop into company.

The diploma thesis focuses on the analysis of e-commerce selected subject. The aim is to design an optimal variant creation of e-commerce and the possible appearance of a promotion. The thesis also includes analysis of the external and internal environment of the company necessary to determine the future direction of the company strategy.

The Master's thesis is dealing with elaboration of internal and external analysis of the given company in purpose of the proposal of e-commerce of the company, which will be chosen based on the given criterias. There will be included in the own proposal the chosen solution together with proposal of the appearance and options of e-marketing tools.

Visiblity of page assume that is situated at top positions in search engines results for particular keywords. Search engine optimization is collection of rules, that should pass every page. In this thesis is described all essences of this technique, including methodology, that helps create optimized pages.

[pt] Este estudo trata de como as métricas de audiência associadas às práticas de SEO impactam as rotinas de produção em jornalismo. No contexto da plataformização, o jornalismo está cada vez mais dependente de métricas e regras que são definidas, estruturadas, vigiadas e checadas por grandes companhias de processamento de dados e tecnologia. Desta maneira, esta pesquisa tratou de entender os conceitos de métrica e de audiência no jornalismo digital para explicar os processos impostos às rotinas produtivas para que as notícias sejam meios de promoção de resultados de crescimento de audiência. Além disso, sobre SEO, foram trabalhados o conceito e as práticas para que as regras de ranqueamento de conteúdos pudessem ser analisadas junto com as consequências que essas regras impõem às rotinas de produção em jornalismo. Esta tese tem a Economia Política da Comunicação como subcampo de pesquisa e, portanto, examinamos as relações sociais que compõem as práticas jornalísticas ligadas às métricas de audiência no contexto do capitalismo. Os principais referenciais teóricos desta pesquisa são MARX (1983, 2013). BOLANO (2000, 2002, 2004, 2014, 2017), GILLESPIE (2018), HEINRICH (2011), MEIJER (2019, 2021) e ZUBOFF (2020). Para análise, foram realizadas 68 entrevistas exploratórias e, posteriormente, seis entrevistas em profundidade. Como indicações conclusivas, esta tese defende a regulação da indústria de dados sobre as operações no mercado de notícias e também colocamos como proposta a discussão da ética do algoritmo do Google. / [en] This study deals with how audience metrics associated with SEO practices impact production routines in journalism. In the context of plataformization, journalism is increasingly dependent on metrics and rules that are defined, structured, monitored, and checked by large data processing and technology companies. Thus, this research sought to understand the concepts of metric and audience in digital journalism to explain the processes imposed on production routines so that news can be means of promoting audience growth results. Additionally, on SEO, the concept and practices were worked on so that content ranking rules could be analyzed along with the consequences these rules impose on production routines in journalism. This thesis has Political Economy of Communication as a research subfield and, therefore, we examine the social relations that make up journalistic practices related to audience metrics in the context of capitalism. The main theoretical references of this research are MARX (1983, 2013), BOLANO (2000, 2002, 2004, 2014), DUFFY (2020), GILLESPIE (2018), HEINRICH (2011), MEIJER (2019, 2021), PETRE (2015, 2021), TANDOC JR. (2014, 2017, 2019), and ZUBOFF (2020). For analysis, 68 exploratory interviews were conducted, followed by six in-depth interviews. As conclusive indications, this thesis advocates for the regulation of the data industry on news market operations and also proposes the discussion of Google s algorithm ethics.

The thesis deals with SEO problems (Search Engine Optimization). The part of the thesis is creation of tool which analyzes web pages in multilanguage versions and results provides with appropriate educational effect for user. According the analyzing that can be also used in the regular interval it's possible to show optimization history. The tool uses Microsoft technologies, especially ASP.NET, SQL Server 2008 or Microsoft Server 2008 and is developed by Visual Studio 2010.

<p>I takt med att Internetanvändandet ökar på bekostnad av andra medier blir Internet allt</p><p>viktigare som marknadsföringskanal.</p><p>Att synas på Internet har tidigare främst åstadkommits med hjälp av så kallade bannerannonser.</p><p>Numera finns det en mängd andra sätt för att kommunicera med sina kunder som</p><p>till exempel e-postmarknadsföring och marknadsföring genom sökmotorer.</p><p>Av alla varianter av marknadsföring på Internet är sökmotormarknadsföring den marknadsf</p><p>öringsform som växer överlägset snabbast. Det finns två varianter av sökmotormarknadsf</p><p>öring: vanliga annonser i form av länkar som presenteras vid sidan av sökresultatet och</p><p>sökmotoroptimering. Sökmotoroptimering, som företrädesvis behandlas i den här utredningen,</p><p>syftar till att ge webbplatser höga placeringar i sökmotorer som Google, Yahoo och</p><p>MSN Search.</p><p>Eftersom sökmotoroptimering, även kallat search engine optimization eller SEO, är en mycket</p><p>komplex verksamhet är det svårt för företag som vill köpa den här tjänsten att veta hur man</p><p>skall gå tillväga för att få tag på en kompetent konsult. Vad som komplicerar saken ytterligare</p><p>är att det har framkommit att många sökmotormarknadsförare har använt otillåtna metoder för</p><p>att ge sina kunder höga placeringar. Dessa metoder kan visserligen vara mycket effektiva men</p><p>om det upptäcks riskerar både konsulten och kunden att bli utslängda ur sökmotorernas</p><p>register, även kallade index. Detta kan naturligtvis få katastrofala ekonomiska konsekvenser.</p><p>I denna rapport avser jag att utreda vad företag bör tänka på och hur de skall agera vid köp av</p><p>SEO-tjänster. Utredningen kommer att resultera i en checklista med rekommendationer.</p><p>Rapporten är avgränsad till sökresultat presenterade av de tre största sökmotorerna: Google,</p><p>Yahoo och MSN search.</p><p>Jag behandlar områden som optimeringsförloppet, vilka metoder som är tillåtna, hur man</p><p>skall ta reda på om konsulten är kompetent, viktiga frågor att ställa, varningssignaler,</p><p>resultatet och det viktiga avtalet.</p><p>I det sista kapitlet sammanfattar jag utvärderingen och ger konkreta tips på vad man skall</p><p>undvika och vad man skall eftersträva. Rekommendationerna sammanfattas i en checklista</p><p>som omfattar sju punkter.</p>

<p>Examensarbetet Seostik, sökmotorstatistik som säljstöd, genomfördes, på uppdrag av ClearSense AB i Kalmar. Syftet var att utveckla en webbapplikation som ska underlätta försäljningen av webbtjänster åt företaget. ClearSense arbetar huvudsakligen med sökmotoroptimering och sökmarknadsföring.</p><p>Sökmotoroptimering som är ett hett ämne tilldelas mycket resurser men få talar om den verkliga effekt som optimeringen har på en webbplats. Med det utvecklade verktyget Seostik gör vi det möjligt att se effekterna av sökmotoroptimering både på lång och kort sikt.</p><p>Applikationen har utvecklats enligt MVC-mönstret i PHP med en MySQL-databas. Verktyget behandlar även teknikerna JavaScript, XHTML och XML.</p><p>Projektet har resulterat i en färdig webbapplikation som förhoppningsvis kommer att bli en viktig del i ClearSense dagliga arbete och utveckling av webbtjänster.</p>

The provision of public services has changed significantly over the years. One of the more recent changes has involved the increased delivery of public services by non-governmental organizations, whether these organizations be private in nature or belong to the so-called third sector. The third sector is known by a number of different terms, including the non-profit sector, the voluntary sector, civil society, and the social economy. Of particular interest in this study are those social economy organizations (SEOs) that receive the whole or a part of their revenue from the government. These organizations must be accountable to the government for the funds that government provides to them. The purpose of this accountability is to ensure SEOs undertake their obligations to use public resources effectively and to deliver quality public services. One potential accountability challenge involves the limitations associated with the performance evaluation of SEOs, since performance is often not easily observable. Performance is comprised of two parts: the work done by the organization (output) and the impact of this work (outcome). The difficulty in the observation of both outputs and outcomes may result in a conflict for the SEOs between focusing on observable parts of their work that can be more readily measured and reported to meet accountability requirements versus work with less tangible outputs and outcomes. In a funding agreement between an SEO and government, the SEO might have to agree with government requirements, for instance, to follow standardized procedures so that the government can monitor the observable aspects of its work. This requirement may conflict with the SEO’s desire to focus on things that are not observable, and consequently not funded by the government, but are important to the SEO’s mission and social goals. The goal of this research study is to examine the challenges that arise in the operation of SEOs, given that they need to be responsive to government’s expectations and at the same time follow their mission requirements. In-depth interviews were used to examine the extent to which outputs and outcomes are unobservable in SEOs as well as the possible conflicts that might arise between competing objectives within SEOs. Interview participants are three SEO executive directors and one manager, each of whom is responsible for the work carried out by his or her respective SEO. A government employee involved in providing funding to one of the SEOs was also interviewed. The results of this study suggest that the SEOs that were examined have varying degrees of unobservable outputs and outcomes. This study also found that organizations with a greater percentage of unobservable outputs and outcomes experienced a greater degree of conflict in their relationships with government. One of the reasons for the conflict is that the SEO personnel felt that the government focused its attention too much on the observable outputs/outcomes and not enough on outputs and outcomes that, although unobservable, were nevertheless important to clients and the public. Moreover, the SEOs examined in this study that serve specific groups of clients, such as seniors or immigrants, experienced less conflict than those whose services (e.g., increasing environmental sustainability) target the general public. The results of this research have implications for the way in which government structures its activities. Over the last 25-30 years, governments have, through New Public Management (NPM), privatized the provision of public services and encouraged greater competition in the delivery of public services. The results of the analysis carried out in this thesis suggest that this restructuring may not be as effective in situations where the services are directed toward the general public and/or where the services provided involve unobservable outputs and outcomes. The added conflict that appears to accompany these situations suggests that there may be goals and objectives that are important to society but are not being met through the contractual relationship established between the government and the SEO. Since NPM is expected to remain in place, government may wish to find ways of better addressing important unobservable outputs and outcomes. One suggestion, drawn from the interviews with SEOs, is that the government officials who are assigned to work with SEOs should have a good knowledge of the SEOs and be familiar with their missions and functions. This knowledge and familiarity might enable the government officials to evaluate the degree to which non-observable outputs and outcomes are being provided, which in turn might reduce conflict and ensure a better provision of services to clients and the public.

The topic of this thesis is search engine optimization (SEO). This term covers many activities, procedures and techniques. When using SEO you can improve your position in a search engine and narrow it to so called key words. The first part of the theoretical part acquaints readers with the basic facts, statistics and defines the basic terminology. The main objective of the second part is concentrated on the main elements which affect the successes of optimalization. The practical part is dealing with analysis of the optimalized e-shop including its competitors. The changes and recommendations of improvement and development of the e-shop were suggested on the basis of the analysis, the theoretical acquirements and the experience of the author. These changes are gradually implemented in the following part of the thesis. The impact on the attendance and placement in the search engines is reviewed after the realization of the suggested above.