<p>The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today’s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. </p><p>Flexible Snowboard System is a universal module which means that it can be assembled with all of today’s snowboards and bindings. The module enables the user to do standing position adjustments with 360 degrees rotation within a 10 centimeters long interval along the snowboard’s length direction and saves time and wear when assembling/disassembling. Flexible Snowboard System includes few components which makes manufacturing and assembling easy and inexpensive. By an easy maneuver the user can adjust the standing position as he or she prefer.</p><p>The result of this project is a prototype which firstly eases the snowboard session for the user when the module enables different standing options optimized for conditions like powder, park or piste. Flexible Snowboard System offers a great opportunity for ski rentals and ski schools to increase customer values on account of minimized idle time. The implementation of our product would bring low investment costs because it’s universal and fit the equipment they use today, easy to manufacture and assembly.</p><p>The carry through of project Flexible Snowboard Binding has been according to dynamic product development and the project group has had great use of the different methods and tools such as idea generating, model making, evaluation matrixes and testing.</p>

The project, Flexible Snowboard System, has been carried out by the project group independently and is a module developed for snowboarders, ski rentals and ski schools. The problems of today’s solutions are that they cause the user an inconvenient standing position when riding the ski lift or skating the transportation slope, also mounting, adjustments and disassembling of the bindings are time consuming and brings undesired wear to the screws and screw holes. In addition any adjustments require that the user steps out of the bindings and have tools at hand. Flexible Snowboard System is a universal module which means that it can be assembled with all of today’s snowboards and bindings. The module enables the user to do standing position adjustments with 360 degrees rotation within a 10 centimeters long interval along the snowboard’s length direction and saves time and wear when assembling/disassembling. Flexible Snowboard System includes few components which makes manufacturing and assembling easy and inexpensive. By an easy maneuver the user can adjust the standing position as he or she prefer. The result of this project is a prototype which firstly eases the snowboard session for the user when the module enables different standing options optimized for conditions like powder, park or piste. Flexible Snowboard System offers a great opportunity for ski rentals and ski schools to increase customer values on account of minimized idle time. The implementation of our product would bring low investment costs because it’s universal and fit the equipment they use today, easy to manufacture and assembly. The carry through of project Flexible Snowboard Binding has been according to dynamic product development and the project group has had great use of the different methods and tools such as idea generating, model making, evaluation matrixes and testing.

Aim and objectives The aim of this study was to examine how different biomechanical, physiological and anthropometry variables relate to snowboard jump performance. The first objective was to investigate the differences in velocity at take-off, jumping height, jumping length and air-time (AT) in straight jumps and tricks with different degrees of rotations in a jump. The second objective was to identify which biomechanical and physiological parameters correlate with snowboard jump performance, which was defined as the ranking of the athletes’ best 720° jump subjectively determined by an experienced snowboard judge. Method Eleven students at Malung-Sälens Snowboard High-school performed straight jumps and backside rotations on a snowboard jump, while data on snow variables such as velocity at take-off, jumping height, jumping length and AT were collected. An experienced judge evaluated all 720° jumps. Participants also performed strength and flexibility tests to assess their physiological performance. The physiological tests included: 1RM squat, squat jump with weight equal to 40% of their 1RM squat weight, unweighted squat jump, countermovement jumps, countermovement jumps with arm swing, chin-ups, brutal bench and a modified sit and reach test. Results While performing the 720° rotations the riders had significantly higher jumping height and AT than during the 360° jumps. No significant correlations were found between the best subjectively judged 720° and jumping height, jumping length or AT. None of the physiological tests results produced significant correlations with subjectively judged snowboard performance. Conclusions When the participants performed a higher degree of rotation, jumping height and AT increased significantly. No relationships were observed between jumping height, jumping length, or AT with subjectively judged snowboard jump performance. It is believed that the rank of the best 720° was primarily based on the athletes’ personal riding style. The physiological tests showed no relationship to the subjectively judged snowboard jump performance. Other factors such as psychology, technique and coordination might be more important for performance.

No description available.

Syftet med denna studie är att undersöka hur maskulinitetsnormer produceras och reproduceras inom snowboardvärlden. Med snowboardvärlden och snowboardindustrin syftar jag på företag, personer, medier och andra som har inflytande inom snowboardbranschen. Genom teorier om maskulinitet och begrepp som genus och normer görs en kritisk kulturanalys av materialet som visar hur maskulinitetsnormer är något som påverkar alla snowboardåkare, oavsett kön. Materialet innefattar en beskrivning av snowboardåkningens historia,  studier av hur snowboardprodukter designas och marknadsförs och hur de både producerar och reproducerar maskulinitetsnormer. I studien visas hur exempelvis snowboardfilmer reproducerar maskulinitetsnormer samt hur den inneboende sexism som finns inom snowboardvärlden är tecken på en rådande hegemonisk maskulinitet. Studien visar även hur kvinnliga snowboardåkare-, snowboardfilmer- och snowboardtillverkare väljer att göra motstånd och förändra snowboardvärlden genom att utmana dessa normer.

<p>Snowboarding is a relatively young sport and has grown since the birth in the 1960-70.</p><p>Today, snowboarding still is a lifestyle to many, but also an accepted mainstream sport and has been an Olympic sport since the Olympic Winter Games in Nagano, Japan 1998 (18,35,36). The movement pattern and body position is asymmetric, since you stand sideways with the front foot ahead of the rear foot in the line of direction (14,18,28). Several studies that have investigated the biomechanics of snowboarding have showed that the loading of the lower extremities are different in the front leg compared to the rear leg during riding (14,18, 22,23,28).</p><p>The purpose of this study was to investigate if the asymmetric body position in snowboarding causes differences between front and rear leg considering; circumference of thigh, range of motion (ROM) in the hip joints, power in lower extremities, or causes asymmetrical ROM in the spine in the test group compared to the control group.</p><p>Two groups were used, one test group consisting of ten elite snowboarders (n=10) with an average age of 18 years, and one control group consisting of eight high level skiers (n=8), average age 17,25 years. All subjects were students at Malung/Sälen Alpine Elite Gymnasium. Measurements of ROM in hip and spine were made with a myrin incline goniometer and universal plastic goniometer. A one leg countermovement jump (CMJ) was made as a test of power in the lower extremities using Ivar ump & speed analyzer. Measurements of circumference of thighs were made using a soft tape measure.</p><p>The results show significant differences in four of the ten measurements in test group and in two of the ten measurements in the control group. There are significant differences in hip passive flexion (P<0,05) and adduction(P<0,05) in both groups (Tables 2,3) suggesting that in these movements there are individual differences. The one leg CMJ and circumference of thigh shows significant differences, (P>0,05) and (P<0,001), between front and rear leg in the test group (Table 2), but no such differences can be seen in the control group (Table 3) suggesting that these differences may be caused by the asymmetrical body position during snowboarding.</p>

<p>Abstract</p><p>Aim</p><p>The aim of this study has been to survey the background of the youths in the selection group which participated in the Dream action day, to evaluate if the project succeeded and support the Swedish Ski Association with their recruiting process. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths of the selection group have that participated in the Dream action day? Is there any common denominator among those who was drawn to continue? Do the youths want to contribute to expand the sport? Is Dream action Day a good way to reach out to the target group?</p><p>Method</p><p>Through a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen six to interview. The interviews have been executed in form of semi structured interviews.</p><p>Results</p><p>The results clearly show that few of the participants had any connection to the sport, neither from home nor from friends. Most of the ones that caught interest in snowboard had an interest in athletics but not in team sports. Girls were for the most part more hesitant in their answers. Everybody, including the ones that didn’t catch interest, thought the day as a whole was successful and that they would do it again.</p><p>Conclusions</p><p>The attempt with Dream action day has been a good way to attract a new target group. The next step in the process will be to maintain interest through continued marketing. What the Ski Association has to have in mind during this project is how important the social aspect is. Snowboard is a unique product, which has to be drawn to attention as a method to draw new youths. Besides the fact that the Ski Association will expand the sport, it will also help to activate youths.</p> / <p>Sammanfattning</p><p>Syfte och frågeställningar</p><p>Syftet med denna uppsats har varit att kartlägga bakgrunden hos den urvalsgrupp som deltagit under Dream action day samt att undersöka vilka som lockades av sporten. Vår ambition är även att stödja Svenska skidförbundets i sin rekryteringsprocess samt utvärdera om satsningen varit lyckad. Vår frågeställning har varit följande: Vilken etnisk, demografisk och ekonomisk bakgrund har dem som deltar under Dream action day? Finns det någon gemensam nämnare hos de som lockats fortsätta åka? Vill dessa ungdomar vara med och bredda sporten? Är Dream action day ett bra sätt att nå ut till målgruppen?</p><p>Metod</p><p>Genom ett strategiskt urval gjort av Svenska skidförbundet har man lyckats locka 44 ungdomar till en dag där de har fått prova på snowboard. Dessa ungdomar har ingått i vår kvantitativa datainsamling och utifrån den valde vi ut sex personer att intervjua. Intervjuerna har skett i semistrukturerad form.</p><p>Resultat</p><p>Resultaten visar att få av de ungdomar som deltog under Dream action day hade någon koppling till sporten vare sig hemifrån eller genom kompisar. Av dem som blev intresserade hade de flesta ett idrottsintresse men inte som lagidrottare. Flickor var överlag mer tveksamma i sina svar om de ville fortsätta eller inte. Alla även de som inte blev intresserade, tyckte att dagen som helhet var lyckad och åker gärna på en liknande dag igen.</p><p>Slutsats</p><p>Försöket med Dream action day har varit ett bra sätt att nå ut till en ny målgrupp. Nästa steg i processen är att bibehålla ett intresse genom fortsatt marknadsföring. Vad Skidförbundet måste ha i åtanke när detta görs är hur viktig den sociala aspekten är. Snowboard är en unik produkt och det måste lyftas fram som en metod att locka nya ungdomar. Förutom att man breddar sporten hjälper man till att aktivera ungdomar socialt.</p>

<p>Sammanfattning</p><p>Syfte och frågeställningar</p><p>Syftet med denna uppsats har varit att kartlägga bakgrunden hos den urvalsgrupp som deltagit under Dream action day samt att undersöka vilka som lockades av sporten och vill vara med att bredda den. Vår avsikt är även att undersöka om Dream action day var ett bra sätt att nå ut till en ny målgrupp. Vår ambition är även att stödja Svenska skidförbundets i sin rekryteringsprocess samt utvärdera om satsningen varit lyckad. Frågeställningen har varit följande: Vilken etnisk, demografisk och ekonomiska bakgrund har de som deltar under Dream action day? Finns det någon gemensam nämnare hos de som lockats fortsätta åka? Vill ungdomarna vara med och bredda sporten? Är Dream action day ett bra sätt att nå ut till målgruppen?</p><p>Metod</p><p>Genom ett strategiskt urval gjort av Svenska skidförbundet har man lyckats locka 44 ungdomar till en dag där de har fått prova på snowboard. Dessa ungdomar har ingått i vår kvantitativa datainsamling och utifrån den valde vi ut sex personer att intervjua. Intervjuerna har skett i semistrukturerad form.</p><p>Resultat</p><p>Resultaten visar att få av de ungdomar som deltog under Dream action day hade någon koppling till sporten vare sig hemifrån eller genom kompisar. Av de som blev intresserade hade de flesta ett idrottsintresse men inte som lagidrottare. Flickor var överlag mer tveksamma i sina svar. Alla, även de som inte blev intresserade, tyckte att dagen som helhet var lyckad och åker gärna på en liknande dag igen.</p><p>Slutsats</p><p>Försöket med Dream action day har varit ett bra sätt att nå ut till en ny målgrupp. Nästa steg i processen är att bibehålla ett intresse genom fortsatt marknadsföring. Vad förbundet måste ha i åtanke när detta görs är hur viktig den sociala aspekten är. Snowboard är en unik produkt och det måste lyftas fram som en metod att locka nya ungdomar. Förutom att man breddar sporten hjälper man till att aktivera ungdomar.</p> / <p>Abstract</p><p>Aim</p><p>The aim of this study has been to survey the background of the youths who participated in the Dream action day. The aim has also been to examine which youths who were drawn to continue snowboarding and expand the sport. Our intention was also to examine if Dream action day was a good way to reach out to a new target group. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths have that participated in the Dream action day? Are there any common denominators among those who was drawn to continue? Do the youths want to help expand the sport?Is Dream action day a good way to reach out to the target group?</p><p>Method</p><p>Through a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen to interview six of them. The interviews have been executed in form of semi structured interviews.</p><p>Results</p><p>The results show that few of the participants had any connection to the sport, neither from home nor from friends. Most of the ones that caught interest in snowboard had an interest in athletics but not in team sports. Girls were for the most part more hesitant in their answers. Everybody, including the ones that didn’t catch interest, thought the day as a whole was successful and that they would do it again.</p><p>Conclusions</p><p>The attempt with Dream action day has been a good way to attract a new target group. The next step in the process will be to maintain interest through continued marketing. What the Ski Association has to have in mind during this project is how important the social aspect is. Snowboard is a unique product, which has to be drawn to attention as a method to draw new youths. Besides the fact that the Ski Association expands the sport, it will also help to activate youths.</p>

Snowboarding is a relatively young sport and has grown since the birth in the 1960-70. Today, snowboarding still is a lifestyle to many, but also an accepted mainstream sport and has been an Olympic sport since the Olympic Winter Games in Nagano, Japan 1998 (18,35,36). The movement pattern and body position is asymmetric, since you stand sideways with the front foot ahead of the rear foot in the line of direction (14,18,28). Several studies that have investigated the biomechanics of snowboarding have showed that the loading of the lower extremities are different in the front leg compared to the rear leg during riding (14,18, 22,23,28). The purpose of this study was to investigate if the asymmetric body position in snowboarding causes differences between front and rear leg considering; circumference of thigh, range of motion (ROM) in the hip joints, power in lower extremities, or causes asymmetrical ROM in the spine in the test group compared to the control group. Two groups were used, one test group consisting of ten elite snowboarders (n=10) with an average age of 18 years, and one control group consisting of eight high level skiers (n=8), average age 17,25 years. All subjects were students at Malung/Sälen Alpine Elite Gymnasium. Measurements of ROM in hip and spine were made with a myrin incline goniometer and universal plastic goniometer. A one leg countermovement jump (CMJ) was made as a test of power in the lower extremities using Ivar ump &amp; speed analyzer. Measurements of circumference of thighs were made using a soft tape measure. The results show significant differences in four of the ten measurements in test group and in two of the ten measurements in the control group. There are significant differences in hip passive flexion (P&lt;0,05) and adduction(P&lt;0,05) in both groups (Tables 2,3) suggesting that in these movements there are individual differences. The one leg CMJ and circumference of thigh shows significant differences, (P&gt;0,05) and (P&lt;0,001), between front and rear leg in the test group (Table 2), but no such differences can be seen in the control group (Table 3) suggesting that these differences may be caused by the asymmetrical body position during snowboarding.

Sammanfattning Syfte och frågeställningar Syftet med denna uppsats har varit att kartlägga bakgrunden hos den urvalsgrupp som deltagit under Dream action day samt att undersöka vilka som lockades av sporten och vill vara med att bredda den. Vår avsikt är även att undersöka om Dream action day var ett bra sätt att nå ut till en ny målgrupp. Vår ambition är även att stödja Svenska skidförbundets i sin rekryteringsprocess samt utvärdera om satsningen varit lyckad. Frågeställningen har varit följande: Vilken etnisk, demografisk och ekonomiska bakgrund har de som deltar under Dream action day? Finns det någon gemensam nämnare hos de som lockats fortsätta åka? Vill ungdomarna vara med och bredda sporten? Är Dream action day ett bra sätt att nå ut till målgruppen? Metod Genom ett strategiskt urval gjort av Svenska skidförbundet har man lyckats locka 44 ungdomar till en dag där de har fått prova på snowboard. Dessa ungdomar har ingått i vår kvantitativa datainsamling och utifrån den valde vi ut sex personer att intervjua. Intervjuerna har skett i semistrukturerad form. Resultat Resultaten visar att få av de ungdomar som deltog under Dream action day hade någon koppling till sporten vare sig hemifrån eller genom kompisar. Av de som blev intresserade hade de flesta ett idrottsintresse men inte som lagidrottare. Flickor var överlag mer tveksamma i sina svar. Alla, även de som inte blev intresserade, tyckte att dagen som helhet var lyckad och åker gärna på en liknande dag igen. Slutsats Försöket med Dream action day har varit ett bra sätt att nå ut till en ny målgrupp. Nästa steg i processen är att bibehålla ett intresse genom fortsatt marknadsföring. Vad förbundet måste ha i åtanke när detta görs är hur viktig den sociala aspekten är. Snowboard är en unik produkt och det måste lyftas fram som en metod att locka nya ungdomar. Förutom att man breddar sporten hjälper man till att aktivera ungdomar. / Abstract Aim The aim of this study has been to survey the background of the youths who participated in the Dream action day. The aim has also been to examine which youths who were drawn to continue snowboarding and expand the sport. Our intention was also to examine if Dream action day was a good way to reach out to a new target group. The questions of issue have been: Which ethnical, demographical and economical backgrounds do the youths have that participated in the Dream action day? Are there any common denominators among those who was drawn to continue? Do the youths want to help expand the sport?Is Dream action day a good way to reach out to the target group? Method Through a strategic selection made by the Swedish Ski Association 44 youths participated in a day during which they tried snowboard. They have been a part of our quantitative data collection and we have chosen to interview six of them. The interviews have been executed in form of semi structured interviews. Results The results show that few of the participants had any connection to the sport, neither from home nor from friends. Most of the ones that caught interest in snowboard had an interest in athletics but not in team sports. Girls were for the most part more hesitant in their answers. Everybody, including the ones that didn’t catch interest, thought the day as a whole was successful and that they would do it again. Conclusions The attempt with Dream action day has been a good way to attract a new target group. The next step in the process will be to maintain interest through continued marketing. What the Ski Association has to have in mind during this project is how important the social aspect is. Snowboard is a unique product, which has to be drawn to attention as a method to draw new youths. Besides the fact that the Ski Association expands the sport, it will also help to activate youths.