<p>Undersökningen syftade till att beskriva upplevelsen av sitt eget och andras sätt att konsumera. I relation till faktorer baserade på ”social identity theory” (Tajfel & Turner. 1979, refererat i Myers, 2007) men också egna individuella upplevelser om påverkan på det egna konsumtionssättet hos kvinnor i åldern 20-24 år. Strävan efter att uppnå en positiv social identitet och undvika en negativ social identitet upplevs påverka sättet att konsumera. Den sociala identiteten upplevs återspegla den egna identiteten i sociala interaktioner. Intervjuer med sju kvinnor gjordes och resultatet analyserades med kvalitativ tematisk analys. Resultatet beskriver att kvinnors eget och andras sätt att konsumera kan kategoriseras, identifieras och jämföras under påverkan av upplevelser kring stil, ekonomi och värderingar. Även humör och känslor upplevs påverka konsumtionssättet. Resultatet diskuteras kring betydelsen av intresse och vikten av att förmedla en positiv självpresentation och hur det kan påverka hur och vad man handlar.</p>

The state of the natural environment is a topic of increasing concern, with climate change, loss of biodiversity, and diminishing natural resources all posing eminent threats to the well-being of the planet and its inhabitants. Much of this environmental degradation is caused by human behaviour that can be changed. Psychologists have realised their role in understanding and influencing pro-environmental behaviours to help (see Chapter 1). Most psychological research of environmental behaviour has focused on the individual person as the unit of analysis. While this has been helpful, less attention has been given to how group memberships, and the social influences these create, affect environmental behaviour. Because environmental behaviour often occurs within a social context, understanding the social element may be critically important to promoting environmentally sustainable behaviour (see Chapter 2). Using the social identity approach, this research investigates how various aspects of social group membership interact with individual attributes to influence environmental behaviour. Three related strands of research explore this issue (see Chapter 3 for an overview). In Chapter 4, two studies (Studies 1 and 2) examined how group feedback in the form of social comparisons affect individual behaviour. Based on social identity theory, it was predicted that positive social comparisons would lead to more positive behaviour, and less positive comparisons to less positive behaviour, especially among individuals who identified strongly with the target ingroup. Results from both studies found some support for these hypotheses on certain (but not all) behavioural dependent measures, both at the time of manipulation and one week later. This supports the notion that individual social identification strength can moderate behavioural response to group-level feedback on environmental topics. In Chapter 5, Study 3 considered how interaction within groups via discussion might induce group norms about environmental behaviour that over-ride the effects of intergroup comparisons. A design similar to Study 1 was used, with the addition of a small-group discussion following the feedback manipulation. Discussion content was hypothesised to predict environmental behaviour, with the feedback manipulation having less impact than in Study 1. Results found that the more participants discussed environmental behaviours, the more they engaged in them one week later. This effect was independent of pre-existing environmental values, suggesting that the effects of group interaction were not merely a reflection of existing individual orientations. Following the discussion, values were also found to be very strong predictors of behaviour, a result not found in Study 1, suggesting that group interaction not only shapes individual behaviour but also reduces the classic value-action gap. Together, these findings point to the powerful role that intra-group interaction can play in forming norms of environmental behaviour and shaping individual responses. In Chapter 6, two studies (Studies 4 and 5) explored how comparisons within a group over time (i.e., intra-group comparisons) may function differently to comparisons between groups (i.e., inter-group comparisons), which were explored in Chapter 4. Based on the findings in Chapter 4, positive intergroup comparisons were predicted to result in more positive individual intentions, whereas negative intergroup comparisons were expected to result in reduced intentions. With respect to intra-group comparisons, however, the opposite pattern of effects was predicted. The results of Study 4 did not support these hypotheses. However, feedback from participants suggested that the experimental design may have produced reactance. To address this, Study 5 made use of a revised design, and the results of this study indicated support for the hypotheses. Importantly, in addition to negative and positive comparisons having opposing effects depending on whether these were intra- or inter-group, the processes behind these effects also differed. The effects of intra-group comparisons were mediated by shared responsibility whereas the effects of intergroup comparisons were mediated by environmental value centrality. These results are integrated and discussed in Chapter 7. The recurring theme of these results is that group-level feedback can interact with individual-level variables in subtle but powerful ways, leading to differing outcomes of environmental behaviour. These findings highlight the socially imbedded nature of individual environmental actions, and suggest new avenues for theoretical and practical work in the environmental domain. In particular, on the basis of the studies included in this thesis it is recommended that psychologists who are interested in understanding and changing individual environmental behaviour should incorporate an understanding of intra- and inter-group processes into their theorising and future research.

Gymnasiestart innebär allt som oftast ny skolmiljö, nya klasskamrater och ett annorlunda studiesätt än vad eleverna tidigare är vana med. Nyblivna gymnasieelver befinner sig i en ålder där identifikation och tillhörighet är viktigt, detta gör det intressant att undersöka de nyblivna elevernas uppleverlser angående just identifikation och grupptillhörighet (McAdams &amp; de St Aubin, 1998., Tanti et al., 2011). Föreliggande studies syfte är att studera gymnsieelvers upplevelser om grupperingar. studien har haft Social Identity Theory som utgångspunkt och i synnerhet aspekterna om in- och ut-grupper (Tanti et al., 2011., Turner &amp; Rynolds, 2010). Sju nublivna elever från två olika städer har deltigit i semistrukturerade intervjuer angående deras upplevelser att börja gynasiet, grupperingar och deras egna identifikation. Resultatet av intervjuerna analyserades genom Burnards (1991) metodfem teman som representerar elevernas uppleveler: Mångfacetterad popularitet, Fördomar, Att skapa vänner, Identitetsskiftning samt Icke-genus grupper. Avslutningsvis diskuteras de fem temana med förankring i tidigare forskning.

The central question of this thesis is: “How can people be mobilised to feel strongly attached to or invest into their nations?” Following a review of literature on the psychology of nationhood, a social identity approach towards national attachment is suggested. The possibility of the family metaphor (e.g. fatherland) as a rhetorical device anchoring the nation in filial qualities (e.g. belonging) is discussed. In the first study, establishing the general prevalence of family metaphors and aiming to test their use as a means of mobilisation, the content of language corpora, speeches, parliamentary debates and national anthems is analysed. The results demonstrate frequent use, especially in connection to mobilisation (e.g. in speeches). Study II tests whether merely linking a stimulus to a family metaphor will elicit a positive response and increase national identification. It does so by presenting a student sample (n = 149) with a neutral picture stimulus with different titles including family terms and family metaphors; no effects of any particular picture title on national identity emerged, but a considerable share of participants provided negative Nazi-related associations when primed with ‘fatherland'. Given the apparent relevance of meaning, the third study employed a word association task to provide a more in-depth account of German (n = 119) and British students' (n =138) common associations for family metaphors, confirming that some participants associate them with a negative past (e.g. WW II) or negative politics (e.g. nationalism). In an attempt to avoid the impact of said negative associations, Study IV draws on brotherhood – the metaphor seen as most positive – adding a call for ‘working in unity as volunteers', i.e. a context matching the metaphoric use in anthems, contrasting it with a) a call to work ‘as citizens' or b) a non-matching context (‘being devoted'). While it was assumed that such a fitting mobilisation context (i.e. ‘working together') would be buttressed by a family metaphor, similar results emerged. In a sample (n = 102) matched to the overall population, the brother metaphor did not have an effect on national identification and participants reported lower agreement with a statement presented together with a family metaphor, often providing associations of nationalism or Nazism. The fifth study responded to the frequent associations of the Second World War by providing British (n = 109) and German (n = 113) students with a distant past (1830s) or WW II context prior to presenting a text that was either using family metaphors or not. It aimed to test whether avoiding a link to the Second World War would alleviate the negative associations. However, the results pointed in the opposite direction, i.e. German participants were more likely to invest in their nations if family metaphors and the 1930s occurred together, albeit the negative understanding of family metaphors provided in the previous studies remained, which can be interpreted as an expression of collective guilt. In the last study, a fictitious nation was presented to a general student sample at the University of St Andrews (n = 198) as either trying to achieve independence through militant struggle or building cultural institutions. As in the previous studies, the majority of participants saw family metaphors as negative, and only a small minority from countries with a higher acceptance of power-distance described them in a positive light. This thesis argues that, in the light of the results, the family metaphor has to be understood as evoking historically situated meanings and is seen as essentialising nationhood, a notion predominantly not matching the understanding participants had of their nation and consequently being rejected. It suggests that a) (national) identity research needs to be aware of context and b) other frameworks for exalted attachment should be investigated.

Understanding why people become involved in terrorism is vital to inhibiting recruitment and radicalisation, and therefore preventing terrorist attacks. The question of why people support, engage with, and participate in terrorism is addressed in this thesis. Insights into the causes of terrorism and the process of radicalisation are garnered from social and evolutionary psychology in an effort to add an additional interdisciplinary layer of theoretical understanding to existing political science research. The central argument made in this thesis is that certain psychological processes (social identity), and mechanisms (parochial altruism), influence people to favour ingroups and disfavour outgroups in light of particular intergroup cues. Although social identity theories and the concept of parochial altruism pertain to the same argument for bias towards ingroups, which may also entail bias against outgroups, they arrive at this position in different ways and therefore offer alternative insights into what conditions trigger this bias, and responses to it. A novel experimental paradigm with student participants generated data to investigate the evolved mechanism parochial altruism. Social identity theories were applied to certain features of the radicalisation process to explain how and why identification with the Muslim Umma (worldwide community) occurs, which is a central feature of radicalisation in Al-Qaeda type groups. The insights challenge some of the assumptions made by scholars about the nature of radicalisation and terrorism. This thesis considers the process of radicalisation to be rooted in, and influenced by, normal psychological processes and mechanisms that are present in all humans. Although there are caveats, this thesis provides new avenues of exploration and further research to investigate terrorism, radicalisation, and intergroup conflict more generally.

Research has consistently demonstrated the influences of cultural orientation (Individualism/collectivism) on emotional expression when interacting with in-groups and out-groups members in face-to-face communication (e.g., Eid & Diener, 2001; Matsumoto et al., 2008; Safdar et al., 2009). The purpose of the proposed study is to investigate whether the same pattern exists in virtual communication, especially in instant text messaging. Using a mixed design, an online self-report questionnaire measuring Individualism/Collectivism and intensity of emotional expression of both positive and negative emotions will be given to a sample of 788 college students. Several universal effects are predicted, including greater emotion expression toward in-groups versus out-groups, greater overall expressivity for people with a high individualism score, and greater expressivity for positive emotions than negative emotions. It is further predicted that people with high individualism score will express more negative emotions to their in-groups, while people with high collectivism score will express more positive emotions. Lastly, it is predicted that when interacting with out-groups, people with a high individualism score will express more positive emotions, while people with high collectivism score will express more negative emotions. Implications for cultural orientation and emotion expression are discussed.

Undersökningen syftade till att beskriva upplevelsen av sitt eget och andras sätt att konsumera. I relation till faktorer baserade på ”social identity theory” (Tajfel &amp; Turner. 1979, refererat i Myers, 2007) men också egna individuella upplevelser om påverkan på det egna konsumtionssättet hos kvinnor i åldern 20-24 år. Strävan efter att uppnå en positiv social identitet och undvika en negativ social identitet upplevs påverka sättet att konsumera. Den sociala identiteten upplevs återspegla den egna identiteten i sociala interaktioner. Intervjuer med sju kvinnor gjordes och resultatet analyserades med kvalitativ tematisk analys. Resultatet beskriver att kvinnors eget och andras sätt att konsumera kan kategoriseras, identifieras och jämföras under påverkan av upplevelser kring stil, ekonomi och värderingar. Även humör och känslor upplevs påverka konsumtionssättet. Resultatet diskuteras kring betydelsen av intresse och vikten av att förmedla en positiv självpresentation och hur det kan påverka hur och vad man handlar.

Citizenship acquisition is often interpreted as indicating an immigrants successful integration into their new society. The literature includes a variety of behavioural, but not psychological, indicators of integration in the prediction of citizenship acquisition. Using an intergroup relations perspective, this study examined Asian immigrants intentions to become Canadian citizens. <p>Social identity theory was used to conceptualize the formation of a Canadian identity as an indicator of psychological integration into Canada. It was hypothesized that the stronger immigrants identify with Canada, the more likely they will want to acquire Canadian citizenship. Perceived discrimination and cultural incompatibility, as acculturative barriers to the formation of a Canadian identity, were hypothesized to relate negatively to intentions to acquire Canadian citizenship. The relationship between immigrants cultural identity and citizenship acquisition intentions was also explored, as was the importance of psychological predictors in relation to behavioural predictors of citizenship acquisition intentions. <p>One hundred and fourteen immigrants to Canada from Asia completed an Internet questionnaire about their experiences in Canada, and their intentions to become Canadian citizens. The results showed a positive relationship (r = .55) between respondents strength of Canadian identification and their intentions to apply for Canadian citizenship, as well as an unexpected positive relationship (r = .15) between their perceptions of discrimination against immigrants in the Canadian labour market and their citizenship acquisition intentions. Cultural identity and perceptions of cultural incompatibility were unrelated to their citizenship acquisition intentions.<p>A hierarchical multiple regression showed that the combination of English ability, length of time lived in Canada, participation in Canadian society, Canadian Identification, and Perceptions of discrimination against immigrants in the labour market accounted for 36.5% of the variance in citizenship acquisition intentions. Only Canadian identification and perceptions of discrimination contributed uniquely to the variance. It was concluded that Canadian identity is importantly related to immigrants citizenship acquisition intentions, and that psychological acculturation is relevant to the study of citizenship acquisition. These novel findings are important and expand the citizenship acquisition literature as well as contribute to the further development of social identity theory.

Citizenship acquisition is often interpreted as indicating an immigrants successful integration into their new society. The literature includes a variety of behavioural, but not psychological, indicators of integration in the prediction of citizenship acquisition. Using an intergroup relations perspective, this study examined Asian immigrants intentions to become Canadian citizens. <p>Social identity theory was used to conceptualize the formation of a Canadian identity as an indicator of psychological integration into Canada. It was hypothesized that the stronger immigrants identify with Canada, the more likely they will want to acquire Canadian citizenship. Perceived discrimination and cultural incompatibility, as acculturative barriers to the formation of a Canadian identity, were hypothesized to relate negatively to intentions to acquire Canadian citizenship. The relationship between immigrants cultural identity and citizenship acquisition intentions was also explored, as was the importance of psychological predictors in relation to behavioural predictors of citizenship acquisition intentions. <p>One hundred and fourteen immigrants to Canada from Asia completed an Internet questionnaire about their experiences in Canada, and their intentions to become Canadian citizens. The results showed a positive relationship (r = .55) between respondents strength of Canadian identification and their intentions to apply for Canadian citizenship, as well as an unexpected positive relationship (r = .15) between their perceptions of discrimination against immigrants in the Canadian labour market and their citizenship acquisition intentions. Cultural identity and perceptions of cultural incompatibility were unrelated to their citizenship acquisition intentions.<p>A hierarchical multiple regression showed that the combination of English ability, length of time lived in Canada, participation in Canadian society, Canadian Identification, and Perceptions of discrimination against immigrants in the labour market accounted for 36.5% of the variance in citizenship acquisition intentions. Only Canadian identification and perceptions of discrimination contributed uniquely to the variance. It was concluded that Canadian identity is importantly related to immigrants citizenship acquisition intentions, and that psychological acculturation is relevant to the study of citizenship acquisition. These novel findings are important and expand the citizenship acquisition literature as well as contribute to the further development of social identity theory.

The purpose of this research is twofold. Firstly, this research aims to investigate whether the design preferences of bloggers in selected countries from different cultural backgrounds are influenced by national culture traits. The investigation involves two categories of blogs selected within a country where the bloggers share similar attributes such as language or geographical location. Secondly, simultaneously, this research intends to discover the possibility of the impact of group level influence on design preferences of bloggers who are linked together in a network through bloggers’ linkage or blogrolls. To achieve the said purposes, observations on both the global and local blogs of six selected countries are conducted using the content analysis method. This method allows this research to observe web pages and rate design preferences of bloggers via a coding system, similar to the method used to analyse documents or manuscripts to find common themes or keywords. A total of 612 blogs (306 global and 306 local) are observed for a period of nine months to identify cultural traits on design behaviour based on national culture indicators chosen from prominent literatures. To prevent a systematic error, an independent second observer was appointed and the results obtained are compared using a statistical methodology. In addition, translators were also engaged to verify that the translations are of a correct meaning and comprehension since blogs use various national languages on their web pages. The data were statistically tested using SPSS engaging in statistical analysis of frequency table, Cross-Tabulation and cluster analyses and MANOVA. Results shown that design preferences between both the global and local blogs in each country, has significant differences in most of the design indicators chosen. The findings indicate that the national culture influence on design preferences in linked networks of blogs is weakening indicating another type of influence might be in existence. The results also provide evidence that blogs in linked networks are statistically significant as a cluster or a group by themselves and are independent from one cluster to another. The research, however, studies only six countries from six different cultural dimensions. The inclusion of other countries, similar to or different from the countries under investigation, would be an added advantage. Furthermore, the use of only a single type of global blog provider (blogspot.com) in this research could be extended to other global blog providers such as wordpress.com to give fairer coverage of major and popular global blogs as well as providing a wider generalisation effect of the research findings.