The aim of all companies is continuously to improve their products and/or services. Managers need to understand what service quality entails and what measures to take to ensure that quality is upheld and employees are satisfied. Cost-saving initiatives often require certain changes to take place within the organisation. In the event of such changes, the psychological contract is often violated, which may have a positive or negative effect on the affected individuals. Management expects to get more work done with fewer employees, who in turn are expected to keep up the service quality. The current shortage of medical technologists in the country has made it impossible for them to cope with the heavy workload. As a result, many leave the profession and venture into something completely different. Those that are left become completely demotivated; they experience less job satisfaction and show less commitment to their work. However, some may even embrace the changes because to them it may mean bigger and better challenges. The aim of this study is to identify which approaches management took to ensure cost saving and how these approaches impacted on the behaviour of employees. A literature review was conducted to determine what the theory reveals about cost saving and its impact on employee behaviour. This was followed by an empirical survey conducted within the National Health Laboratory Services in the Ibhayi region. Finally, the practical findings and literary theory were compared to make recommendations to management on how to ensure positive employee behaviour and boost employee morale.

M.Comm. / Previously the engine components industry relied on being in the game by competing on product availability, product quality and pricing. The cost of not having customer driven strategic plans created certain drawbacks. These include: the use of crisis management (companies being reactive rather than proactive), diverse directions being taken and redundancy, loss of competitive edge and openness to outside influences. Local component manufacturers have to reduce their dependence on OEM manufacturing alone. This means that they will have to move into the after market, locally and overseas, and export more to foreign OEMs and component producers. Those who do not make the transition will have to diversify or close their doors. The result is that South African engine component companies do not only have to adapt to the reality of pricing pressure of intense competition, but also have to adapt to the increased service expectations of customers on all levels. Service quality can be defined as the extent of discrepancy between customers' expectations and their perceptions (Zeithaml, et al, 1990: 19). The question arises whether engine component companies in the current climate are basing their competitive advantage on a customer-orientated culture with an inner driving force. Service quality is an abstract and elusive concept, because it is intangible, heterogeneous and inseparable from production and consumption. In the process of growing towards customer retention and moving away from the initial concept of just providing customer satisfaction through product availability, product quality, basic service and pricing, superior service quality must be obtained. The measurement of perceived service quality within the engine component industry has not received much attention up till now. This dissertation addresses the problem of measuring the current quality of service (in the engine component industry), and provides guidelines on closing existing gaps. The objectives of the study can be summarised as follows: To assess the service expectations of engine component suppliers' customers. To assess customer perceptions of the performance of the engine component suppliers. To assess which customer - orientated strategies are perceived to be employed by engine component suppliers. To assess how engine component suppliers can narrow or eliminate the customerprovider gaps that exist.

M.Comm. / The objectives of this study are : To determine customers' perception of service quality of international telecommunications carrier services delivered by Telkom in the business-tobusiness relationships with carriers in Europe; To establish whether differences in service quality exist among the selected business customers; To identify and examine customers' needs and expectations regarding the service delivery by Telkom; To assess how well Telkom is currently performing relative to specific customer needs and expectations; To determine some of Telkom's strengths and weaknesses

Text in English, abstract in English and Afrikaans / Information is one of the most important resources in organizations today. The role of Marketing Information Systems (MKIS) is to facilitate the efficient and effective use of information in marketing decision-making. Service organizations are especially reliant on decision-support information, due to the complex nature of their environment. However, indications are that they are not utilizing information to their best benefit, despite the considerable advantages they might gain from it. In fact, it could be said that service organizations often seem to lack a culture of market orientation. In measuring the satisfaction with the quality of market intelligence, it becomes obvious that marketing decision-makers are generally dissatisfied with the results of MKIS. Some of the reasons are: • The 'disconnect' between information technology and marketing in organizations, which results in marketing decision-makers not getting information in the format they require, and feeling as if their requirements are not taken into account when MKIS are developed. • The lack of availability of usable customer and competitor data, which are regarded by marketing decision-makers as the most important categories of information. • The focus on generating data, but not adding value to it. Marketing decisionmakers have indicated that they require analysis, and not raw data. In order to bridge these problems, South African service organizations need to focus on the successful integration of MKIS into the organization. This requires an understanding of marketing decision-makers' requirements, closer cooperation between IT and marketing and the establishment of a culture of information sharing. / lnligting is een van die belangrikste hulpbronne van hedendaagse organisasies. Die rol van bemarkingsinligtingstelsels (BMIS) is die fasilitering van die doelmatige en effektiewe gebruik van inligting in bemarkingsbesluitneming. Diensorganisasies is veral afhanklik van besluitsondersteunende inligting, as gevolg van die komplekse aard van hulle omgewing. Tog is daar aanduidings dat hulle inligting nie tot die beste voordeel aanwend nie, ten spyte van die aansienlike voordeel wat hulle daaruit kan trek. In werklikheid kan dit gestel word dat diensorganisasies skynbaar nie 'n markgerigte kultuur het nie. In die meting van tevredenheid met die kwaliteit van markintelligensie blyk dit dat bemarkingsbesluitnemers in die algemeen ontevrede is met die resultate van BMIS. Sommige redes hiervoor: • Die gaping tussen inligtingstegnologie en bemarking in organisasies, wat daartoe lei dat bemarkingsbesluitnemers nie inligting ontvang in die formaat wat hulle vereis nie, en voel dat hulle behoeftes nie in ag geneem word wanneer BMIS ontwikkel word nie. • Die gebrek aan bruikbare inligting oor kliente en mededingers, wat deur benarkingsbesuitnemers beskou word as die belangrikste kategoriee van inligting. • Die fokus op die genereer van data, sonder om waarde daaraan toe te voeg. Bemarkingsbesluitnerners het aangedui dat hulle ontleding vereis en nie slegs 'rou' data nie. Ten einde hierdie probleme te oorbrug moet Suid-Afrikaanse diensorganisasies fokus op die suksesvolle integrasie van BMIS in die organisasie. Dit vereis begrip vir bemarkingsbesluitnemers se behoeftes, nader samewerking tussen inligtingstegnologie en bemarking en die daarstel van 'n kultuur van gedeelde inligting. / Business Management / D. Comm. (Business Management)

Thesis (MBA)--Stellenbosch University, 2012. / Relationship marketing is still in its infancy as a mainstream marketing concept, although it has established itself as an underlying paradigm in modern services marketing. Its importance is recognised to a growing extent with a call for organisations to move from a short-term transactional approach to a long-term relationship one (Kotler, 1992; Grönroos, 1994). From the interviews, it is clear that the directors support the findings in respect of the literature review that service marketing should be centred on the key concept that quality should form an integrated component of every step of the development and delivery of a service bundle and should be based on long-term customer relationship development. From the literature review, and with specific reference to the seven P’s marketing mix and relationship marketing approach, it can be delineated that service marketing practices are the combination of service-bundle development, pricing, process, promotion, place, people, physical evidence and the management of the relationship with the customer through the various relationship marketing practices. This conceptual framework will enable the Firm to categorise its marketing objectives and also to provide a clear description of how the marketing objectives identified will be achieved within a stated timeframe. Therefore, quality within the conceptual framework of marketing is measured through the perception of the customer primarily during two occurrences. The first is during any contact session between the customer and service provider or with one or more of the service provider’s employees and the second is when the service bundle is utilised. In the first instance referred to above, customer contact sessions provide the service provider with the opportunity to engage the customer by way of an interactive process in a social context, thus enhancing social bonds through relationship marketing. It has been accepted in the marketing industry that the relationship component is firmly underpinned by mutual trust. Where a service provider maintains strong trust relations with their customers, the relationships involved generally culminate both in the retention of the customer and in long-term profitability. The second determinant of service-bundle quality (product quality) requires from the service provider the skill and ability not only to develop a service bundle that meets the quality expectation of the customer, but which further extends to the ability of the service provider to ensure the recruitment of employees with the appropriate interpersonal skills, aptitude and service knowledge and to provide them with continuous training, leadership, coaching, development programmes and communication to ensure that they retain the skills and expertise to develop a professional service-bundle offering that meets the customers’ expectations. Consumers make judgements and deliver perceptions of the service provided based on that which is provided by those employees with whom they interact. Consequently, employees drive service value which, in turn, drives customer satisfaction and loyalty, resulting in increased revenue and profit (Hanna & Newman, 2007). It is, therefore, submitted that relationship marketing and quality control in development of the various service bundles by the professional service provider are essential if the Firm wants to obtain a form of competitive advantage over its competitors.

published_or_final_version / Economics and Finance / Doctoral / Doctor of Philosophy

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Business Administration / Master / Master of Business Administration

published_or_final_version / Urban Planning and Design / Master / Master of Housing Management

published_or_final_version / Business / Master / Master of Philosophy