<p>„Od początku istnienia komunikacji językowej, w sytuacji nadawania nazwy jakiemuś fragmentowi świata zewnętrznego lub życia wewnętrznego człowieka, pojawiły się różnice semantyczne związane z subiektywnym widzeniem rzeczywistości. Szczególnym subiektywizmem obciążona jest sfera leksykalna języka.” Opis świata dokonany językiem powstał jednak w sposób spontaniczny i naturalny, nie w sposób sterowany. Jednak nazwy, nadawane na przykład sklepom i firmom, wyrażają intencje twórcy nazwy, kreują rzeczywistość, jaka mu odpowiada, a tym samym tworzą „pozorny”, „sztuczny” obraz, który odbieramy.</p><p>Właśnie ten „pozorny” obraz świata, zawarty w nazwach, stał się inspiracją mojej pracy, w której chciałabym zająć się sposobem nazywania sklepów i firm w Wodzisławiu Śląskim. Miasto to wybrałam ze względu na fakt, że jestem jednym z jego mieszkańców.</p><p>Celem mojej pracy będzie analiza nazw sklepów i firm. Będzie to analiza zarówno opisowa jak i analityczna. Nie chciałabym jednak zapomnieć o pobieżnym scharakteryzowaniu onomastyki i jednego z jej kierunków, a mianowicie chrematonimii. Są to bowiem działy językoznastwa, które zajmują się nazwami. Mam zamiar także zbadać, w jaki sposób nazwy sklepów i firm odzwierciedlają subiektywną rzeczywistość i ją kategoryzują. Przyjrzę się ponadto trendom we współczesnym nazewnictwie, a przede wszystkim jak proces nazewniczy w Wodzisławiu Śląskim kształtuje się na ich przykładzie.</p><p>Materiał badawczy do mojej pracy zaczerpnęłam przede wszystkim</p><p>z internetowego wydania Polskich Książek Telefonicznych (umieszczonego na portalu www.pkt.pl), jak również z bezpośredniej obserwacji ulic miasta, na których widniały szyldy reklamowe. Materiał jest na tyle obszerny, że posłużyłam się przykładami, które uznałam za najbardziej reprezentatywne i charakterystyczne dla nazw firm i sklepów</p><p>w Wodzisławiu Śląskim.</p><p>Praca ta została napisana w czasie moich studiów na Uniwersytecie</p><p>w Sztokholmie w ramach Programu Sokrates/Erasmus. Moim opiekunem naukowym była prof. Ewa Teodorowicz – Hellman.</p>

<p><strong>Title</strong></p><p>Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and  purchase decisions</p><p><strong>Authors</strong> Sara Lundgren El-Salhy & Amanda Lundmark</p><p><strong>Seminar Date</strong> 2009-06-02</p><p><strong>Level </strong> C-level Thesis</p><p><strong>Tutor </strong> Malin Näsholm</p><p><strong>Keywords </strong></p><p>CSR, The Body Shop, Corporate Identity, Corporate Image, Associations, Attitudes, Purchase Decision</p><p><strong>Problem</strong><em> </em></p><p>Previous research suggests that by using well known CSR as a branding tool, companies can create positive consumer attitudes, and these attitudes are assumed to lead to positive purchase decisions. This study aims to test this connection, when CSR is well known, by answering the following problem question: What are the opinions and attitudes among The Body Shop Umeå's visitors towards The Body Shop and CSR, and how do they perceive the company regarding CSR? Are their purchase decisions affected by these opinions and attitudes?</p><p><strong>Purpose </strong></p><p>To explore the importance of a well-known CSR; to find what attitudes consumers have towards CSR and a company with well-known CSR, and to look at these attitudes' relation to the consumers' purchase decision.</p><p><strong>Methodology</strong></p><p>A quantitative, deductive study is conducted, where the theory is tested. The data is collected by handing out self-completion questionnaires to The Body Shop visitors in Umeå.</p><p><strong>Results & Conclusion</strong></p><p>This study shows that The Body Shop visitors in Umeå think that CSR is important when buying cosmetics. The respondents have positive attitudes towards The Body Shop and these positive attitudes can be connected to The Body Shop's CSR. The positive attitudes can also be connected to positive purchase decisions. A conclusion that can be drawn from these findings is that well known CSR can be connected to positive purchase decisions, if the CSR is trustworthy. This conclusion can, however, only be generalized to the population for this study; the visitors to The Body Shop's store in Umeå.</p><p><strong>Number of Pages</strong> 57</p><p><strong>Number of References</strong> 40</p>

<p>Sammanfattning</p><p>Denna uppsats har sin bakgrund i fem ord som kan ses som en kort sammanfattning kring vad matematikundervisningen bör innehålla enligt Lpo94 och kursplanen för matematik. Där står att matematik bör pratas, undersökas, upplevas, skapas och utforskas. Om dessa ord får finnas med i undervisningen så bör man kunna göra matematiken roligare och mer intressant. Att finna glädje och lust till matematiken är väldigt viktigt för att fånga barnens uppmärksamhet och rapporten <em>Lusten att lära—med fokus på matematik</em> diskuterar just vikten av lusten till matematik.  Baserat på vad som står skrivet kring matematikverkstäder så borde pedagoger kunna jobba i enlighet med vad Lpo94 och kursplanen i matematik förespråkar. Till bakgrund utav detta så har jag valt att undersöka vad pedagoger anser att en matematikverkstad är, hur pedagogerna ser på matematikundervisningen, om pedagogerna anser att de kan nå elever i matematiksvårigheter och om pedagogerna anser att deras syn på matematikundervisningen ändrats sedan de introducerats till matematikverkstaden. Jag har intervjuat fem pedagoger som alla arbetar/ har arbetat aktivt med matematikverkstad för att finna deras åsikter kring de ovan nämnda frågorna och ifall de arbetar så som Lpo94 och kursplanen i matematik förespråkar. Mina resultat visar på att pedagogerna arbetar i enlighet med vad Lpo94 och kursplanen i matematik förespråkar. Att göra matematiken intressant och lustfyllt är väldigt viktigt för pedagogerna, de ansåg också att de kunde nå elever i matematiksvårigheter. Det viktigaste resultatet var att pedagogerna ansåg att matematikverkstadsarbetet var ett sätt att tänka, ett förhållningssätt till hur matematikundervisningen bör se ut.</p><p> </p><p>Nyckelord: Matematikverkstad, matematik, pedagogik.</p> / <p>Abstract</p><p>This examination is based on five words that one can say is a summary of what mathematics education should hold according to Lpo94 and the syllabus of mathematics. Mathematics should be spoken, investigated, experienced, created and explored. Combined, these words can lead to a more delightful mathematical experience. To create a mathematical education that grabs the children’s attention and makes math fun and fulfilling is very important and according to <em>Lusten att lära—med fokus på matematik </em>making math exciting is very important. Based upon what can be read about mathematical work shops teachers should be able to work in accordance with what the above mentioned sources say. Due to this I have chosen to investigate what a mathematical work shop is to the teacher, what mathematical education is to the teacher, if teachers feel that they can reach students with mathematical difficulties through these works shops and whether the work shops have affected the teachers view on mathematical education. I have interviewed five teachers whom all work or has worked actively with mathematical work shops to find their views on these matters and if they work according to these five above mentioned words. My results show that the teachers work according to what Lpo94 and the syllabus of mathematics say. Making math interesting is very important to the teachers and mathematical works shops help them to make math fun and fulfilling. They also felt that they could reach students with mathematical difficulties through this educational method. The main result show that mathematical work shops mainly is an attitude towards mathematical education—it is a way of thinking about mathematical education.</p><p> </p><p>Keywords: Mathematical Work Shop, mathematics, teaching.</p>

Introduction: Competition increases and companies need to adjust their business to stay competitive. Employees have gained an important for an or-ganisation and are often seen as the key to business success. Motiva-tion is important for increased performance. A reward system can, amongst other things, help an organisation to motivate, attract and retain their employees. Historically, rewards have concerned mostly senior management. We where interested in how a reward system could affect people further down in the hierarchy. How can a reward system influence motivation in small shop-floor business units? What are the benefits and possible pitfalls with a reward system for such a setting? Purpose: The purpose of this report is slightly wider than what the research questions suggest. By thoroughly investigating the motivating ele-ments we aim to create a frame of reference, which is thought to give insight into the important components of a reward system and the motivating factors. It is our aim that this frame will be applicable to other settings similar to the one which we will investigate. We also intend to look into what positive and negative aspects there are and how the disadvantages with a reward system can be minimized. Method: To fulfil our purpose we have chosen to perform a case study on the service unit of Hedin Göteborg Bil AB. In order to retrieve the necessary empirical data we have interviewed two managers and car-ried out a questionnaire amongst the thirteen service technicians. Results: In line with theory, we found that financial rewards it is not the prime source for motivation; there are many factors that play a lar-ger role. Some of the most motivating factors turned out to be col-leges, autonomy and responsibility, fun and rewarding work tasks. More interestingly, we saw a relation between many of these and the reward system, indicating that financial rewards enhance the motiva-tional effects of other factors. We found that there are several positive and negative aspects with any reward system. The case study presented solutions to many of the possible pitfalls and indicated that they benefited from their cur-rent reward system.

Title Corporate Social Responsibility in Branding - A study of The Body Shop's visitors' attitudes and  purchase decisions Authors Sara Lundgren El-Salhy &amp; Amanda Lundmark Seminar Date 2009-06-02 Level C-level Thesis Tutor Malin Näsholm Keywords CSR, The Body Shop, Corporate Identity, Corporate Image, Associations, Attitudes, Purchase Decision Problem Previous research suggests that by using well known CSR as a branding tool, companies can create positive consumer attitudes, and these attitudes are assumed to lead to positive purchase decisions. This study aims to test this connection, when CSR is well known, by answering the following problem question: What are the opinions and attitudes among The Body Shop Umeå's visitors towards The Body Shop and CSR, and how do they perceive the company regarding CSR? Are their purchase decisions affected by these opinions and attitudes? Purpose To explore the importance of a well-known CSR; to find what attitudes consumers have towards CSR and a company with well-known CSR, and to look at these attitudes' relation to the consumers' purchase decision. Methodology A quantitative, deductive study is conducted, where the theory is tested. The data is collected by handing out self-completion questionnaires to The Body Shop visitors in Umeå. Results &amp; Conclusion This study shows that The Body Shop visitors in Umeå think that CSR is important when buying cosmetics. The respondents have positive attitudes towards The Body Shop and these positive attitudes can be connected to The Body Shop's CSR. The positive attitudes can also be connected to positive purchase decisions. A conclusion that can be drawn from these findings is that well known CSR can be connected to positive purchase decisions, if the CSR is trustworthy. This conclusion can, however, only be generalized to the population for this study; the visitors to The Body Shop's store in Umeå. Number of Pages 57 Number of References 40

Sammanfattning Denna uppsats har sin bakgrund i fem ord som kan ses som en kort sammanfattning kring vad matematikundervisningen bör innehålla enligt Lpo94 och kursplanen för matematik. Där står att matematik bör pratas, undersökas, upplevas, skapas och utforskas. Om dessa ord får finnas med i undervisningen så bör man kunna göra matematiken roligare och mer intressant. Att finna glädje och lust till matematiken är väldigt viktigt för att fånga barnens uppmärksamhet och rapporten Lusten att lära—med fokus på matematik diskuterar just vikten av lusten till matematik.  Baserat på vad som står skrivet kring matematikverkstäder så borde pedagoger kunna jobba i enlighet med vad Lpo94 och kursplanen i matematik förespråkar. Till bakgrund utav detta så har jag valt att undersöka vad pedagoger anser att en matematikverkstad är, hur pedagogerna ser på matematikundervisningen, om pedagogerna anser att de kan nå elever i matematiksvårigheter och om pedagogerna anser att deras syn på matematikundervisningen ändrats sedan de introducerats till matematikverkstaden. Jag har intervjuat fem pedagoger som alla arbetar/ har arbetat aktivt med matematikverkstad för att finna deras åsikter kring de ovan nämnda frågorna och ifall de arbetar så som Lpo94 och kursplanen i matematik förespråkar. Mina resultat visar på att pedagogerna arbetar i enlighet med vad Lpo94 och kursplanen i matematik förespråkar. Att göra matematiken intressant och lustfyllt är väldigt viktigt för pedagogerna, de ansåg också att de kunde nå elever i matematiksvårigheter. Det viktigaste resultatet var att pedagogerna ansåg att matematikverkstadsarbetet var ett sätt att tänka, ett förhållningssätt till hur matematikundervisningen bör se ut.   Nyckelord: Matematikverkstad, matematik, pedagogik. / Abstract This examination is based on five words that one can say is a summary of what mathematics education should hold according to Lpo94 and the syllabus of mathematics. Mathematics should be spoken, investigated, experienced, created and explored. Combined, these words can lead to a more delightful mathematical experience. To create a mathematical education that grabs the children’s attention and makes math fun and fulfilling is very important and according to Lusten att lära—med fokus på matematik making math exciting is very important. Based upon what can be read about mathematical work shops teachers should be able to work in accordance with what the above mentioned sources say. Due to this I have chosen to investigate what a mathematical work shop is to the teacher, what mathematical education is to the teacher, if teachers feel that they can reach students with mathematical difficulties through these works shops and whether the work shops have affected the teachers view on mathematical education. I have interviewed five teachers whom all work or has worked actively with mathematical work shops to find their views on these matters and if they work according to these five above mentioned words. My results show that the teachers work according to what Lpo94 and the syllabus of mathematics say. Making math interesting is very important to the teachers and mathematical works shops help them to make math fun and fulfilling. They also felt that they could reach students with mathematical difficulties through this educational method. The main result show that mathematical work shops mainly is an attitude towards mathematical education—it is a way of thinking about mathematical education.   Keywords: Mathematical Work Shop, mathematics, teaching.

The flow shop scheduling problems with fuzzy processing times and fuzzy due dates are investigated in this paper. The concepts of earliness and tardiness are interpreted by using the concepts of possibility and necessity measures that were developed in fuzzy sets theory. And the objective function will be taken into account through the different combinations of possibility and necessity measures. The genetic algorithm will be invoked to tackle these objective functions. A new idea based on longest common substring will be introduced at the best-keeping step. This new algorithm reduces the number of generations needed to reach the stopping criterion. Also, we implement the algorithm on CUDA. The numerical experiments show that the performances of the CUDA program on GPU compare favorably to the traditional programs on CPU.

The growth rate of GDP of mainland China in 2003 is 11.48% and the average growth rate of GDP in recent five years is about 9.50%. The growth rate of total retail amount of social consumer goods is 9.00% and the average growth rate of it in recent five years is 10.16% which make mainland China the most prospective market. After joining the world trade organization¡]WTO¡^in 2001, the retail business in China went through a huge variation. Not only the keen competition between China enterprises and foreign businesses, but also the rivalries among various retail types of operation in China retail market make the progress of retail business in China. This study reviews literature to understand the research on the revolution of the retail type of operation, collects and organizes the inferiority materials to know the development of present economic circumstance in mainland China, probe into the growth and future trend of the consumption and retail market. The three most attractive retail types of operation in recent mainland China are department store, supermarket and specialty shop, this study analyses the financial statements of the benchmarks of the three retail types of operation to obtain a deeper comprehension of the future development trend. The result of this study shows the diversification of the development trend of recent retail type of operation in China which is different from the past situation. Every retail type of operation grows prosperously in China, and the performance of supermarket is even better than that of department store. According to the retail life cycle theory, department stores in mainland China are in the maturity phase and have to re-segment its target customers to raise its market share and revenue. The result of this study also shows the polarization of the trend of the retail type of operation in China, which the three most attractive retail type of operation represent. According to the dialectic model, there will be a synthesis between thesis and antithesis retail type of operation possesses the advantages of them. We can also learn from the three wheels of retailing theory that the department store will improve its return ratio by imitating and learning while supermarket will improve its turnover rate to strengthen its differences. Keywords: Retail business in China, type of operation, department store, supermarket, specialty shop.

With the improvement of information technology, the environment of electronic commerce is shifting gradually from M-Commerce to U-Commerce. However, U-Commerce is still in its infancy for most enterprises although it extended from M-Commerce. The knowledge about how the business model and the enabling technology together create the business for inter and intra customers is till vague, while it is important for the success of U-Commerce. Therefore, in this study, we conduct the secondary data analysis and use a value shop model to analyze what determinates the value creation for the customers and what the enabling core components are. The findings of this study provide a great insight for better understanding the value configuration of U-commerce and a leading index for the enterprise to constructing business model and developing IT core components when implementing the U-commerce.

While mobile technologies and applications are rapidly and widely utilized and adopted in electronic commerce (E-commerce), it is extremely important to better understand the value creation, business model capability and core component capability in mobile commerce (M-commerce). In this study, we conduct the secondary data analysis and use a value shop model to analyze the innovation in technological knowledge, business model, and dynamic capability aspects used in Internet-enabled commerce (I-commerce) versus M-commerce. A set of critical dynamic capabilities for each innovation is then identified. These results provide great insight for practitioners and scholars for enhancing their understanding of M-commerce innovation, and provide guidelines to help practitioners adapt from I-commerce to M-commerce innovation.