Yahoo! Auction web site now is the most often visiting web site in Taiwan. Wish this leading advantage, it offers an e-commerce platform for small business entrepreneurs to start their own business on Internet. This research is to investigate how the online shops build their own Internet reputations and how they successfully attract consumers to shop their online stores continuously. Literatures of Marketing Communication Theory were reviewed and the strategies and tools of Marketing Communication were summarized especially for online stores. This thesis is a multiple case study by investigating three successful and highly growing online stores selling woman clothing and accessories. The research findings are listed as the following: those online stores (1) continuously emphasize the low prices and rational shopping, (2) adopt the e-commerce platform provided by the portal for the high exposure effects, (3) provide sufficient merchandise information on their web pages, (4) often held promotion activities, (5) utilize offline marketing communication as much as possible, and (6) maintain auction accounts on various portals to obtain multiple channel synergy. In addition, there are suggestions for the three online stores that can be further considerations for other online stores. Keywords: Marketing Communication Theory, E-commerce, Online Shop, Woman Clothing.

<p>Introduction: Competition increases and companies need to adjust their business to stay competitive. Employees have gained an important for an or-ganisation and are often seen as the key to business success. Motiva-tion is important for increased performance. A reward system can, amongst other things, help an organisation to motivate, attract and retain their employees. Historically, rewards have concerned mostly senior management. We where interested in how a reward system could affect people further down in the hierarchy.</p><p>How can a reward system influence motivation in small shop-floor business units?</p><p>What are the benefits and possible pitfalls with a reward system for such a setting?</p><p>Purpose: The purpose of this report is slightly wider than what the research questions suggest. By thoroughly investigating the motivating ele-ments we aim to create a frame of reference, which is thought to give insight into the important components of a reward system and the motivating factors. It is our aim that this frame will be applicable to other settings similar to the one which we will investigate. We also intend to look into what positive and negative aspects there are and how the disadvantages with a reward system can be minimized.</p><p>Method: To fulfil our purpose we have chosen to perform a case study on the service unit of Hedin Göteborg Bil AB. In order to retrieve the necessary empirical data we have interviewed two managers and car-ried out a questionnaire amongst the thirteen service technicians.</p><p>Results: In line with theory, we found that financial rewards it is not the prime source for motivation; there are many factors that play a lar-ger role. Some of the most motivating factors turned out to be col-leges, autonomy and responsibility, fun and rewarding work tasks. More interestingly, we saw a relation between many of these and the reward system, indicating that financial rewards enhance the motiva-tional effects of other factors.</p><p>We found that there are several positive and negative aspects with any reward system. The case study presented solutions to many of the possible pitfalls and indicated that they benefited from their cur-rent reward system.</p>

Η παρούσα διπλωματική εργασία έχει ως αντικείμενο την κατασκευή ενός ηλεκτρονικού καταστήματος το οποίο καλύπτει όλες τις βασικές απαιτήσεις του ηλεκτρονικού εμπορίου, παρέχοντας πληθώρα δυνατοτήτων όχι μόνο στους απλούς χρήστες / πιθανούς πελάτες αλλά και στον διαχειριστή του διαδικτυακού τόπου. / The current thesis has as subject the development of an e-shop which covers all basic demands of e-commerce providing many of abilities not only to simple users but also to the administrator of the website

Analizuojamos e.parduotuvės Lietuvoje ir užsienyje. Randami trūkumai. Savame sukurtame modelyje trūkumai pašalinami ir modelis pritaikomas remiantis mažu darbuotojų skaičiumi. Modelis sukurtas ir realizuotas adresu www.goldenway.lt. / There were analyzed e-shops in Lithuania and abroad. New model developed, which is based on small number of employees. Model is developed and applied to e-shop www.goldenway.lt.

Prestashop turinio valdymo sistemos statistkos posistemė, kuri fiksuoja neregistruotų lankytojų duomenis tokius kaip: peržiūrėtas prekes, IP adresus, IPT, geografinę padėtį. / Prestashop module, which can capture data about non registered users such as :viewed products, product categories, IP address, ISP, geographic location.

No description available.

Thesis (Ph. D.)--University of Notre Dame, 2008. / Thesis directed by John T. McGreevy for the Department of History. "August 2008." Includes bibliographical references (leaves 255-276).

Thesis (M.Ed.(Onderwysbestuur, Reg- en Beleidstudies))--Universiteit van Pretoria, 2008. / Includes bibliographical references.

Thesis (Ph. D.)--University of California, May 1930. / Bibliography: p. 347-360.

This thesis deals with the creation of a canvas business model which is understood as a company strategy plan. Its structure consists of nine basic elements (customer segments, value preposition, chanels, customer relationship, revenue streams, key resources, key activities, key partners and cost structure), which must be interconnected in the way that they could bring significant values to the company and its strategy. The aim of this thesis is to apply this method canvas business model to a business subject operating in the wood processing industry and to suggest possibilities of innovation in the same company using the canvas model. The innovation should have the significant positive influence on the future development of the explored subject.