Tiktok is a social media platform that is one of the world's most popular mobile applications. Previous research suggests that consuming short form content on Tiktok can affect users' health and has shown that social media use can be addictive and have negative health consequences for users. Using a systematic research review with Maslow's hierarchy of needs as a theoretical framework, we examine what previous research has identified regarding the consequences on the user's health from short form content through TikTok use. Through a thematic analysis, we have found six main themes that we put in relation to Maslow's hierarchy of needs. The results show that the effects on the user's health are mostly negative. Examples of negative effects on the user's health are excessive, problematic or addictive use, which in turn leads to depression, anxiety, stress, impaired sleep quality and negative effects on the user's learning processes. We were also able to identify positive effects on the user's health, such as reduced stress and anxiety, a sense of community and belonging, and a more fulfilling social life. Based on our findings, we can conclude that TikTok usually does not have negative effects from short term use, but that excessive, problematic and addictive use often leads to negative consequences on the user's health.

This study examines the potential challenges and opportunities a digital media producer faces when designing a short video for social media with the purpose of eliciting a desire in the user to transfer over to the media platform of which the forementioned short video is marketing and take part of longer video content. Using a qualitative research method, six professional digital media individuals were interviewed, each with varying degrees of experience in social media conversion. The findings reveal several challenges that digital media producers may encounter in their pursuit of conversion, as well as insights on possible ways to overcome these challenges. Notable discoveries include that short videos may not always be the best option for conversion on social media, and the importance of the first seconds of a short video. Overall, this research contributes to a deeper understanding of the challenges and opportunities digital media producers face in the constantly evolving world of social media.