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Envy, as a result of upward social comparisons, is an unpleasant emotion that occurs when a consumer sees others as being more advantaged than him- or herself, in terms of achievements and/or possessions. Envy may drive the envious consumer to 'compete' with the envied-target through purchase of similar or better products; for that reason, envy is frequently used in advertising to motivate consumers to buy better products. While envy may be good for businesses as it may promote economic growth through the “keeping up with the Joneses” mechanism, envy tends to bring destructive behavior to consumers, especially in the long run. Departing from the view to maintain consumer welfare, we argue that envy should be reduced or perhaps, temporarily deactivated. Through a series of studies, we attempt to see if envy, as an emotion, can be transformed into an object upon which physical actions can be performed to destroy it, which thus reduces or temporarily deactivates envy. Furthermore, we want to see if any of these actions, assuming that envy is reduced or temporarily deactivated as a result, would lead consumers to adopt more pro-social behavior, as opposed to typical destructive behavior of envy. / Business Administration/Marketing

Animals coordinate their behavior with each other during cooperative and agonistic social interactions. Such coordination often adopts the form of “turn-taking”, in which the interactive partners alternate the performance of a behavior. Apart from acoustic communication, how turn taking is coordinated, is not well known. Furthermore, the neural substrates that regulate persistence in engaging in social interactions are poorly studied. Here, we use Siamese fighting fish (Betta splendens), to study visually-driven turn-taking aggressive behavior. Using encounters with real conspecifics and with computer animations, we discover the visual cues from an opponent and the behavioral dynamics that generate turn taking. Through a brain-wide screen of neuronal activity during aggressive behavior, followed by targeted brain lesions, we then discover that the caudal portion of the dorsomedial telencephalon, an amygdala-like region, promotes continuous participation in aggressive interactions. Our work highlights how dynamic visual cues shape the rhythm of social interactions at multiple timescales and points to the pallial amygdala as a region controlling the drive to engage in such interactions.

Dynamics of social processes in populations, such as the spread of emotions, influence, opinions, and mass movements (often referred to individually and collectively as contagions), are increasingly studied because of their economic, social, and political impacts. Moreover, multiple contagions may interact and hence studying their simultaneous evolution is important. Within the context of social media, large datasets involving many tens of millions of people are leading to new insights into human behavior, and these datasets continue to grow in size. Through social media, contagions can readily cross national boundaries, as evidenced by the 2011 Arab Spring. These and other observations guide our work. Our goal is to study contagion processes at scale with an approach that permits intricate descriptions of interactions among members of a population. Our contributions are a modeling environment to perform these computations and a set of approaches to predict contagion spread size and to block the spread of contagions. Since we represent populations as networks, we also provide insights into network structure effects, and present and analyze a new model of contagion dynamics that represents a person\'s behavior in repeatedly joining and withdrawing from collective action. We study variants of problems for different classes of social contagions, including those known as simple and complex contagions. / Ph. D.

Although behavioral science, due to its emphasis on the use of single-subject research design, appears to focus solely on individual behaviors, behavioral scientists have a long history of lamenting the trajectory of humans, societies, and the discipline itself. Some scholars, for instance, called for our attention to expand our focus beyond individual behaviors to generate solutions for societal issues that we face. When we attempt to develop solutions for issues that require multi-level analysis, we must be cognizant of how institutional contingencies operate at the individual level. The current study analyzed triadic interactions using an exchange task in six triads. The result of this study showed that one common pattern of interactions among participants across triads was direct reciprocation between two participants. The implications of such findings, how they inform social behavior and metacontingency experiments, and future directions are discussed.

The major problem of this study is an investigation, by means of a time-sampling technique, the relationship between social behavior and social acceptance as determined by a sociometric technique.

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While the gestural communication of apes is widely recognised as intentional and flexible, their vocal communication still remains considered as mostly genetically determined and emotionally bound. Trying to limit the direct projections of linguistic concepts, that are far from holding a unified view on what constitute human language, this thesis presents a detailed description of the pant-grunt vocalisation usage and development in the chimpanzees (Pan troglodytes schweinfurthii) of the Budongo forest, Uganda. Pant-grunts are one of the most social vocalisations of the chimpanzee vocal repertoire and are always given from a subordinate individual to a dominant. The question of how such a signal is used and develops is critical for our understanding of chimpanzee social and vocal complexity in an ontogenetical and phylogenetical perpective. Results suggest that pant-grunt vocalisations can be used in a flexible way, both in their form and usage within a social group. More specifically, chimpanzees seemed to take into account the number and identity of surrounding individuals before producing these vocalisations. At the acoustic level, pant-grunts seem to be very variable vocalisations that corresponded to different social situations commonly encountered. Grunts are one of the first vocalisations produced by babies but they are not first produced in social contexts. Although some modifications of the social grunts form and usage could not entirely be attributed to maturation only, the role of the mother seemed to be restricted. Her direct influence was perhaps more visible in the rhythmic patterns of chorusing events. Taken together, this thesis suggests that chimpanzee vocalisations are more flexible in their usage, production and acquisition than previously thought and might therefore be more similar to gestural communication.