Doctor of Philosophy / Department of History / Donald J. Mrozek / This study argues that after World War I, corporate executives continued a strategy of perception management (PM) to control Americans’ choices in the commercial sphere and to shape the economic and cultural landscape of the 1920s. The state used PM on an unprecedented scale in 1917 and 1918 to promote a model of loyal American behavior (as part its effort to manage the mobilized U.S. society), but the use of PM did not end after the Armistice. While many historians have seen wartime propaganda measures as the result of special fears and circumstances tied to a sense of pervasive national emergency, they fail to explain the continuation of comparable methods into the period of peace supposedly characterized by a return to "normalcy." Whereas most historical studies sharply delineate between political propaganda and commercial advertising, this study stresses leaders' continuous use of PM to promote their notions of what constituted typical, normal, even loyal American behavior in times of both war and peace. While not a contemporary term in the early twentieth century, PM offers an appropriate conceptual framework to analyze a deliberate strategy at that time. This study defines it as actions used to convey or deny selected information to audiences to influence their emotions, motives, and objective reasoning, resulting in behaviors and actions favorable to the originators’ objectives. During WWI, policymakers and bureaucrats concealed the state's effort to control people's behavior with claims of defending liberty and democracy. After the war, corporate executives used PM to manufacture consumer demand and encourage Americans to think of themselves foremost as consumers. A cross section of political, economic, and cultural history, Perception Management in the United States from the Great War to the Great Crash offers an original perspective that emphasizes the consistency between the wartime and postwar eras by highlighting leaders' ongoing use of perception management to control Americans' behavior.

Master of Public Health / Department of Human Nutrition / Sandra B. Procter / Family meals and meals with caregivers can be sources of social support. Current literature indicates that social support is important for physical and psychological health and well-being. There has been no published research looking at the role of communal meals in collegiate dining centers as sources of social support. This study investigated the possibility that communal meals in a collegiate dining center and eating with other people in these settings may be related to perceived social support, academic success, frequency of family meals, and/or degree of involvement in college extracurricular activities. To investigate these relationships, first-year Kansas State University students living in the residence halls of the Derby Complex (Ford, Haymaker, Moore, and West Halls) were administered a survey about dining center usage habits. The survey included the previously tested Interpersonal Relationship Inventory Short Form by V.P. Tilden (n.d.) as a measure of perceived social support. Participants granted access to their first semester Kansas State University grade point average and semester dining center usage data. Surveys were completed online (n=216) and in paper format (n=89) for a total of 303 participants. There was no significant difference between the demographics of those that completed the online versus paper formats of the survey. Therefore, the online and paper formats of the survey were analyzed together. The data were analyzed for all participants and for males (n=94) and females (n=209) separately. Results revealed multiple significant relationships (p<0.05). Results related to grade point average and perceived social support revealed a significant positive relationship between frequency of eating in the dining center and grade point average for all participants combined. This relationship was also noted for males and females analyzed separately. Frequency of eating with others was found to be significantly positively correlated to perceived social support score for all participants combined, and for males and females analyzed separately. Frequency of eating with others was significantly positively correlated with grade point average for males alone and females alone, but not all participants combined. Further research is needed to determine if the relationships are causal and if so, the direction of causality in the relationships.

Master of Science / Department of Apparel, Textiles, and Interior Design / Kim Hiller Connell / Acculturation can be a difficult process for many immigrants, and because there is a large number of Iranian immigrants living in the United States (over one million), the focus of this study is to understand how women cope with moving from a country with conservative standards to a more liberal country and the role dress plays in their acculturation process. Specifically, the purpose of this study is to: 1) explore Iranian dress standards and the effect these standards have on Iranian-American women’s lives; 2) gain understanding of the role of dress in women’s transition from Iranians to Iranian-Americans; 3) apply Abraham Maslow’s hierarchy of needs motivational model to the women's acculturation process; and 4) compare two distinct generations of women—women born before the 1979 Islamic Revolution and women born after the Revolution. This study utilized a qualitative approach and collected data through semi-structured interviews with 11 women. The women did not express any traumatic psychological effects caused by the conservative dress standards in Iran. The main impact of the dress standards was the physical discomfort caused by wearing the hijab in hot weather. Dress played a significant role in the women's transitions process. More freedom in dress in the United States has allowed the women to express themselves much more than when they lived in Iran, leading to higher self-esteem and confidence levels. The women expressed a desire to sustain their Iranian heritage, and both generations shared similar perceptions of American dress standards prior to immigrating to the United States. Differences included higher consumption levels by the younger generation and their higher knowledge about the fashion industry and trends. The findings can be useful for Iranian women as they transition to an Iranian-American lifestyle. Additionally, it can also be beneficial to women from other countries who share similar experiences. Furthermore, the results may assist in aiding different organizations which help Iranian women integrate into the U.S. culture. Finally, retailers with target markets similar to the women of this study can use the findings to better understand the habits, needs, motives, and overall consumer behaviors of their clientele.

Doctor of Philosophy / Curriculum and Instruction Programs / Steven R. Harbstreit / There has been little research conducted related to the National FFA Alumni Association since its establishment in 1971. The purposes of this study were to determine the demographic characteristics of the membership of the National FFA Alumni Association, determine whether differences exist regarding members’ motivation to join and engage themselves in the local FFA Alumni affiliate, and whether differences exist in members’ loyalty to the FFA Alumni at the national and local levels based on their level of engagement. This descriptive study utilized survey research to accomplish the purpose, assessing the motivational functions for volunteering and measuring loyalty to the local FFA Alumni affiliate and the National FFA Alumni Association. The population of this study was the membership of the National FFA Alumni Association for the 2009-2010 membership year (N = 49,589). A proportional stratified random sample (n = 1,000) was used to identify study participants and ensure representation from the four membership regions of the National FFA Alumni Association. Based on a final usable sample (n = 913), the researcher obtained a final response rate of 43.7% (n = 399). The National FFA Alumni Association is comprised of predominantly white, male, college-educated, actively engaged former FFA members with an average age of 49.6 years. The results of independent sample t-tests indicated a significant difference between male and female members in the importance they place on six motivations for volunteering. Female members were considerably higher in the motivational functions of values, understanding, enhancement, social, career, and protective. A correlation analysis also indicated that age of the respondents played a role in the motivation to volunteer. Older members were less motivated in the areas of career, understanding, values, and enhancement. Paired samples t-tests determined members were significantly more loyal to the local FFA Alumni affiliate than the National FFA Alumni Association. There was also a significant difference in the loyalty of members based on their level of engagement with a local FFA Alumni affiliate with more highly engaged members expressing more loyalty to the association.

Master of Science / Department of Apparel, Textiles, and Interior Design / Melody LeHew / The purpose of this study was to explore how African American women think and feel about their bodies. Specifically, this study examined how Black women define beauty by means of variables such as body shape, skin complexion, and hair texture; whether African American women ages 18-30 compared themselves to media images; and if so, did comparison to these media images impact African American women’s body satisfaction. In addition, this study explored if African American women felt pressure to adopt beauty standards attributed to the dominant culture, as well as the role of racial identity in forming beauty standards and social comparison behavior. Twelve African American women were interviewed and findings of this exploratory research illustrated that the Black community has different standards than the traditional beauty standards of the U.S. Even though interviewees articulated standards of beauty for women in the Black community, there was a lack of uniformity in how these women felt about their own attractiveness: some identified with the Black beauty standards, while others did not. In addition, opinions varied regarding Black women’s engagement in social comparison behavior and whether it was related to racial identity or body satisfaction. Limitations of study included: how Black women define social comparison behavior and racial identity, self-identification of participants, and the lack of Caucasian women included in this study. However, this research still provided rich data exploring Black women’s perceptions of beauty among other issues within the Black community. Future research is required to better understand influences shaping standards of beauty within this subculture of the United States and recommendations are provided in the last chapter.

Doctor of Philosophy / Department of Family Studies and Human Services / Sandra Stith / Farrell Webb / This study explored the impact of differentiation of self on Intimate Partner Violence (IPV). First, the study determined if differentiation of self in a relationship added to the variance accounted for by the known risk factors including relational satisfaction, marital conflict, romantic jealousy, depression, anxiety, and attitude about violence towards women. Second, it examined the moderating effect of gender on the relationship between differentiation of self and IPV. Results indicated that differentiation of self in a relationship is a predictor of perpetration of intimate partner violence in relationships even after controlling for other known risk factors. Results also indicated that gender did not moderate the relationship between differentiation of self and perpetration of violence.