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This research aimed to explore the social representation of a ‘risky identity’ with regard to HIV. 12 students participated in the research and these participants were required to take photographs regarding their perceptions of a ‘risky identity’. Each participant also took part in a semi-structured interview that prompted discussion of the photographs and the different factors perceived to influence the risk of HIV infection. These interviews were audiorecorded and transcribed. Discourse analysis was used to analyse the data and how the participants position the ‘other’ as more at risk of HIV infection than the self. The analysis also revealed that the most common factor perceived to influence the risk of HIV infection is substance use. Other factors include: gender, race, age, and socio-economic status. Interestingly, the participants found it easier to attribute risk to behavioural and environmental factors, whereas they were more reluctant to associate risk with factors such as race and gender. In fact, when doing so, many of the participants emphasised the impact of environmental and behavioural factors as a means to justify their perceptions. The risk of justifying social representations in such a manner is that prejudiced attitudes remain, just in a seemingly more socially acceptable form. Subsequently, it is recommended that HIV prevention programs go beyond education to critical discussions about issues of identity and the social representations and risk perceptions influencing sexual behaviour.

This study examines the social representations of Thailand’s tourism development and related social impact, as perceived by respondents from Bangkok, Thailand. Employing social representations theory (SRT) and social exchange theory (SET), this study adopts qualitative methods to obtain respondents’ representations of tourism development in Bangkok. For the study, forty in-depth interviews and four focus-group interviews were conducted with respondents who were either involved or not involved in the tourism industry. The two main issues considered were, firstly, the determination of the concepts used to perceive tourism development and its social impact among Thai people and, secondly, how social exchanges affected these perceptions. The research suggests that there are four clusters of respondents who share common perceptions and certain socio-economic characteristics. Cluster one: respondents in this cluster are highly involved in tourism and are mostly of high socio-economic status. They share perceptions of Thailand’s tourism development as moving slowly forward, but hampered by red-tape management and bureaucratic problems. This cluster views economic impact in a positive light, especially with regard to the country’s increased revenue, and they perceive of culture as a tourism product. This group viewed environmental impact as a global problem and they mostly expressed the view that the tourism industry has a social responsibility to reduce the causes of pollution. Cluster two: respondents in this cluster are not involved in tourism and have a high socio-economic status. They perceive tourism development as having both positive and negative aspects. Economic impacts were represented both positively, in terms of national revenues and job creation, and negatively, in terms of fostering a materialistic society. Generally, this cluster views the social impact of tourism more negatively. Cluster three: respondents in this cluster are in mid-level-management positions in industries both involved and not involved in the tourism industry. They perceive tourism development in both positive and negative terms. They have favourable views of the economic impact of tourism and view Thai culture as a tourism product. Some respondents in this cluster are concerned about the environmental impact of tourism. Cluster four: respondents in this cluster have a low socio-economic status and include those involved and not involved in the tourism industry. This cluster perceived tourism development in positive terms. They predominantly viewed tourism development as a way to modernise society. This study also found six factors that affect individuals’ social representations of tourism development and social impact: personal benefits, socio-economic background, cultural values, personal traits, and socially derived and direct experiences. Of these, four were intrinsic factors—personal traits, direct experiences, individual benefits, and socio-economic backgrounds. The remaining two - socially derived and cultural values - were extrinsic factors. This study found that extrinsic factors are the main sources of individual representations and lead to hegemonic social representations. The significance and contribution of this research lies in two categories—theoretical and practical. From the theoretical angle, this research makes a number of contributions to the body of knowledge of social representation and social exchange. In terms of a practical contribution, these results can assist the Thai government to review the issues raised and ultimately provide more effective management.

abstract: This phenomenological qualitative study examines the experiences of volunteer tourism on host communities using social representations theory. The experiences of three stakeholder-groups (community residents, volunteers, and nongovernmental organizations) are considered. Overall objectives of this project are to investigate the following questions: a) what are the effects of volunteer tourism on a community as perceived by different stakeholders; b) what effects do volunteer tourists have on the community compared to other forms of tourism as perceived by different stakeholders; c) how do the various stakeholders perceive the different forms of tourism in communities in which they live or work; and d) why and how do nongovernmental organizations (NGOs) use volunteer tourism as a strategy for their projects. This study attempts to describe and interpret these meanings with a high degree of depth and richness using interviews, observation, and document analysis. Each chapter is written as a stand-alone paper to be published in a journal and describes the perspectives of the three groups interviewed with the final chapter a summary and comparison from all three groups. Findings show that there are both positive and negative impacts of volunteer tourism in favela communities, with the majority of the three groups expressing its positives and its importance to the community. All groups mentioned similar positive and negative elements of volunteer tourism with some elements that were unique to each group. This study also attempted to compare and contrast the differences between volunteer tourism and favela tours. The findings show that volunteer tourism helps recreate the social representations of the favela thereby improving self-esteem in the community, helps breakdown preconceptions, and helps create community pride. The community feels as equals with the volunteers and describes the interactions as friendships, sharing cultural experiences, and exchanging of knowledge. Conversely, all three groups described favela tours as dehumanizing using words like `safari tour' or `zoo tour' and felt that their community was being sold as a commodity. However, the interviews showed that all three groups, although had strong opinions about the ethical implications of favela tours, still felt conflicted when comparing it with some of the potential social and economic benefits that it may bring. / Dissertation/Thesis / Ph.D. Community Resources and Development 2013

Made available in DSpace on 2017-07-21T20:31:21Z (GMT). No. of bitstreams: 1 Vania Fernandes Machado.pdf: 3457464 bytes, checksum: c47607291ec85ae750c49f78e51c6417 (MD5) Previous issue date: 2015-02-26 / Taking into consideration the teaching context, in which teachers and students are mediated by technological resources, not using the conventional classroom but employing the virtual learning environment (VLE) we reflected on the education modes of delivery issue. The research problem raised the following question: which are students’ Social Representations of Distance and Classroom taught courses? From this question, we started the research which aimed to point out, through analytical reflections, the students’ Social Representations of these education modes of delivery. The study was developed at the Ponta Grossa State University, in the courses Teaching Physical Education, Education, Language and Mathematics which are offered in both modes Distance and Classroom courses. In order to answer our question and achieve our objective, we carried out qualitative research, since we understand that this is the most suitable methodology to this study. For the collection of empirical data, a questionnaire was used, which was applied both in a printed version and online. The theoretical background was based on the Social Representations Theory (SRT) by Sergé Moscovici (1976), since this is a theory related to the common sense knowledge study, which characterizes a set of explanations, beliefs and ideas that enable us to evoke a certain event, person or object. The SR is related to the way the individual thinks and interprets their own everyday life, that is, it is formed by the set of images of a reference system that allows the individual to interpret the information received, reinterpreting their life and giving it some meaning. In order to aid the data analysis, the methodology used was that proposed by Bardin (1977). The results pointed out that there are different SR between students who have classroom taught courses with online subjects and those that have only classroom courses and Distance course students. We emphasize that the SR about time, flexibility, negligence, effort, autonomy, dedication, opportunity and technology are common to all responses given by the teaching courses students participating in the study. / Tendo em vista o contexto de ensino, no qual professores e estudantes estão mediados pelos recursos da tecnologia, não utilizam a sala de aula convencional e sim ambiente virtual de aprendizagem (AVA) refletimos sobre a questão das modalidades de ensino. Tivemos como problema de pesquisa o seguinte questionamento: quais as Representações Sociais de alunos sobre as modalidades de Educação a Distância e Presencial? A partir desse questionamento, começamos a pesquisa que teve por objetivo apontar, por meio de reflexões analíticas, as Representações Sociais de alunos sobre as modalidades de EaD e Presencial. Realizamos a pesquisa na Universidade Estadual de Ponta Grossa PR, nos cursos de licenciatura em Educação Física, Pedagogia, Letras e Matemática que são ofertados nas modalidades de EaD e Presencial. Para responder ao nosso problema de pesquisa e atingir o objetivo proposto, optamos pela realização de uma pesquisa qualitativa, pois entendemos que seja a metodologia mais adequada à nossa pesquisa. Como instrumento para coleta de dados empíricos, utilizamos um questionário, que foi aplicado nas formas impressa e online. Como referencial teórico, utilizamos a Teoria das Representações Sociais (TRS) de Sergé Moscovici (1976), por se tratar de uma teoria que está relacionada ao estudo do conhecimento do senso comum, que caracteriza um conjunto de explicações, crenças e ideias que nos permitem evocar um determinado acontecimento, pessoa ou objeto. A RS está relacionada com a maneira de o indivíduo pensar e interpretar seu cotidiano, ou seja, ela é formada pelo conjunto de imagens de um sistema de referência que permite ao indivíduo interpretar as informações que recebe, reinterpretar sua vida e a ela dar sentido. Para subsidiar a análise dos dados, como metodologia de análise utilizamos a proposta de Bardin (1977). Como resultados inferimos que existem RS diferentes entre alunos que fazem curso presencial e tem disciplinas online, alunos que não tem disciplina online e os alunos da EaD. Destacamos que as RS acerca do tempo, flexibilidade, descaso, esforço, autonomia, dedicação, oportunidade e tecnologia são comuns a todas as respostas de alunos de licenciatura pesquisados.

Student Number : 0106135V - MA research report - School of Human and Communitiy Development - Faculty of Humanities / The mass media persistently thrusts the awareness of risk of HIV/AIDS into our lives. The question is: how do people respond to this increased awareness and how do people cope with living in what has been termed ‘the risk society’? This can only be investigated within a given social and cultural context, in order to examine how individuals make sense of a perceived imminent crisis. This research has highlighted the prominent phenomenon of a widespread sense of personal invulnerability when faced with risk: the ‘not me’ dynamic in response to the negative Social Representations that surround this disease. Social representations Theory is a useful psychological framework as it approaches the study of perceptions of HIV risk by highlighting the emotional factors which are key to the human responses of risk while at the same time concentrating on the role of cognitive processing in the development of representations of social phenomena. The results from the HIV Knowledge, Perceptions & Practices questionnaire survey in this cross-sectional study with 200 Johannesburg university students indicate that while the large majority of the participants know a great deal about HIV, this knowledge is highly impacted upon by the Social Representations that exist around this virus. It is believed that the Social Representations surrounding HIV (death, pollution, the evil perpetrator etc.) can act as a barrier between intellectual knowledge of HIV and the related behaviour to reduce the risk of infection by distorting one’s perception of susceptibility of infection through the process of ‘othering’.

This qualitative study examines the relationship between professional group belonging and what individuals deem valuable within the creative partnership projects they carry out together in schools. There were three consecutive stages to the research. The first stage was the phenomenographic analyses of interview transcripts from twenty three teachers and twenty three creative practitioners who partnered each other to run year long projects. The second stage was the aggregation of the resulting forty six analytic outputs into formats permitting inter-group comparisons to be made. This stage included three separate analyses: not only was an individual¿s professional group belonging shown to impact on what they deemed valuable, but partnership type, i.e. new versus established, also had a substantive impact. The influence of school type was examined and shown to have a lesser effect. The third stage was the use of formal, academic theories to interrogate trends appearing in the results: social identity theory and social representations theory, alongside discursive psychology and readings of identity from cultural studies, were mobilized as consecutive lens on the analytic outcomes. These theories were found to be apposite and a deeper comprehension of creative partnership dynamics was arrived at. This study evidences not only a difference between what teachers and creative practitioners respectively value, but shows how the application of theory is a valuable aid in understanding the variations. This represents a major contribution to the field as the use of formal academic theories does not, as yet, feature in the discourses underpinning creative partnership work.

This qualitative study examines the relationship between professional group belonging and what individuals deem valuable within the creative partnership projects they carry out together in schools. There were three consecutive stages to the research. The first stage was the phenomenographic analyses of interview transcripts from twenty three teachers and twenty three creative practitioners who partnered each other to run year long projects. The second stage was the aggregation of the resulting forty six analytic outputs into formats permitting inter-group comparisons to be made. This stage included three separate analyses: not only was an individual's professional group belonging shown to impact on what they deemed valuable, but partnership type, i.e. new versus established, also had a substantive impact. The influence of school type was examined and shown to have a lesser effect. The third stage was the use of formal, academic theories to interrogate trends appearing in the results: social identity theory and social representations theory, alongside discursive psychology and readings of identity from cultural studies, were mobilized as consecutive lens on the analytic outcomes. These theories were found to be apposite and a deeper comprehension of creative partnership dynamics was arrived at. This study evidences not only a difference between what teachers and creative practitioners respectively value, but shows how the application of theory is a valuable aid in understanding the variations. This represents a major contribution to the field as the use of formal academic theories does not, as yet, feature in the discourses underpinning creative partnership work.

This research develops the social psychological study of lay perception of human rights and of rights-based reactions to perceived injustice. The pioneering work by social representation theorists is reviewed. Of particular interest is the use of rights-based responses to perceived relative subgroup disadvantage. It is argued that these responses are shaped by the historical development of the legal concept of unique subgroup rights; rights asserted by a subgroup that cannot be asserted by outgroup members or by members of a broader collective that includes all subgroups. The assertion of unique subgroup rights in contrast to individual rights was studied by presenting participants with scenarios suggestive of human rights violations. These included possible violations of privacy rights of indigenous Australians (Study 1), civil and political rights of indigenous Australians under mandatory sentencing schemes (Study 2), privacy rights of students in comparison to public servants (Study 3), refugee rights (Study 4), and reproductive rights of lesbians and single women in comparison to married women and women in de facto relationships (Study 5). The scenarios were based on real policy issues being debated in Australia at the time of data collection. Human rights activists participated in Studies 4 and 5. In Study 5, these activists participated via an online, web-based experiment. Both quantitative and qualitative data were collected. A social identity theory perspective is used drawing on concepts from both social identity theory and self-categorization theory. The studies reveal a preference for an equality-driven construal of the purpose of human rights law (i.e. that all Australians be treated equally regardless of subgroup membership) in contrast to minority support for a vulnerable groups construal of the purpose of human rights (i.e. that the purpose of human rights law is to protect vulnerable subgroups within a broader collective). Tajfelian social belief orientations of social mobility and social change are explicitly measured in Studies 3-5. Consistent with the social identity perspective, these ideological beliefs are conceptualised as background knowledge relevant to the subjective structuring of social reality (violation contexts) and to the process of motivated relative perception from the vantage point of the perceiver. There is some indication from these studies that social belief orientation may determine construals of the purpose of human rights. In Study 5 the observed preference for using inclusive human rights rhetoric in response to perceived subgroup injustice is explained as an identity-management strategy of social creativity. In Studies 4 and 5, explicit measurement of activist identification was also made in an attempt to further explain the apparently-dominant preference for an equality-driven construal of the purpose of human rights law and the preferred use of inclusive, individualised rights rhetoric in response to perceived subgroup injustice. Activist identification explained some action preferences, but did not simply translate into preferences for using subgroup interest arguments. In Study 5, metastereotyping measures revealed that inclusive rights-based protest strategies were used in order to create positive impressions of social justice campaigners in the minds of both outgroup and ingroup audiences. Ideas for future social psychological research on human rights is discussed.