Thesis (MComm)--Stellenbosch University, 2012. / ENGLISH ABSTRACT: Scientists agree that the rising electricity usage of the rapidly growing human race to improve its standard of living is negatively affecting the environment. To create a sustainable environment for future generations, renewable and environmentally friendly resources have to be exchanged for the present finite resources. In South Africa, coal plants are responsible for more than 90% of the electricity production. This means that action has to be taken now to start a process of change to sustainable electricity resources. This study focused on the South African solar industry. Due to the high sun radiation levels, solar technology is one of the renewable energy sources with the greatest potential. The industry is in its infancy, characterised by accelerated growth expectancy and fuelled by factors such as government subsidies, the fluctuations of fossil fuel prices and the increasing focus on economical long-term sustainability. The expected growth necessitates a focus on the market positioning of solar service providers in the Western Cape with the aim of taking full advantage of the opportunities associated with this industry. The main objective of this study was to determine the current structure of the solar service provider value chain and subsequently areas of improvement to increase growth, stakeholder satisfaction and sustainability. A literature review was conducted to address the research objective, relevant approaches and the broader electricity industry. Porter’s Value Chain approach was used as a foundation for the adaptation to the solar service provider value chain. Porter’s Five Forces model was also used as a secondary approach, which analysed the competitive environment of the solar service provider industry in the Western Cape. The methodology entailed a qualitative research approach in the form of semi-structured interviews. All respondents were general managers or owners of a solar service provider, who were interviewed face to face. The study focused on the entire population of solar service providers in the Western Cape. Seventy-seven different service providers were targeted, of which 18 were interviewed. The interviews were transcribed and analysed using content and frequency analysis. To guarantee reliability, a pilot study was conducted to ensure that the questionnaire was understood by the respondents. The validity of this study is gauged as high as the entire population was targeted and the results can be broadly generalised. The findings show that customer service is the foremost value driver for solar service providers. This entails the actual installation of the product as well as the people skills of the installation team. As most customers only have to be served once due to the long life span of the products, marketing also plays an obvious role in attracting new customers. The most important outcome of this study is the determination and a better understanding of the solar service provider value chain in South Africa. The recommendations, especially with regard to marketing and service elements, could improve the performance of solar service providers. The consequence could be an increase in stakeholder satisfaction and an enhanced usage of solar energy in South Africa. Future research should focus on customers to reveal preferences and opportunities for marketing approaches. / AFRIKAANSE OPSOMMING: Wetenskaplikes is dit eens dat die snelgroeiende mensdom se stygende elektrisiteitsverbruik ten einde hul lewenstandaard te verhoog, die omgewing benadeel. Om ’n volhoubare omgewing vir toekomstige geslagte te skep, sal die huidige beperkte hulpbronne met hernubare en omgewingsvriendelike hulpbronne vervang moet word. In Suid-Afrika is steenkoolaanlegte verantwoordelik vir meer as 90% van die land se elektrisiteitsproduksie. Dít beteken dat daar nóú opgetree moet word om ’n proses van oorskakeling na volhoubare elektrisiteitshulpbronne aan die gang te sit. Hierdie studie konsentreer op die Suid-Afrikaanse sonenergiebedryf. Weens die hoë sonstralingsvlakke wat die land ervaar, is sonenergietegnologie een van die hernubare energiebronne met die grootste potensiaal. Die bedryf staan nog in sy kinderskoene en word gekenmerk deur ’n verwagting van al hoe vinniger groei, wat aangedryf word deur faktore soos staatsubsidies, skommelinge in fossielbrandstofpryse en ’n toenemende klem op ekonomiese langtermynvolhoubaarheid. Die verwagte groei noodsaak ’n ondersoek na die markplasing van sonenergiediensverskaffers in die Wes-Kaap ten einde die geleenthede verbonde aan hierdie bedryf ten volle te benut. Die hoofdoel van hierdie studie was om die huidige struktuur van die waardeketting van sonenergiediensverskaffers, en gevolglik ook moontlike verbeteringe vir groter groei, belanghebbende-tevredenheid en volhoubaarheid, te bepaal. ’n Literatuuroorsig is onderneem om die navorsingsoogmerk, tersaaklike benaderinge en die groter elektrisiteitsbedryf in konteks te beskou. Porter se waardekettingbenadering het as grondslag gedien vir aanpassing by die waardeketting van sonenergiediensverskaffers. Daarbenewens is Porter se model van vyf kragte as sekondêre benadering ingespan om die mededingende omgewing in die sonenergiediensverskaffersbedryf in die Wes-Kaap te ontleed. Die studiemetodologie het ’n kwalitatiewe navorsingsbenadering in die vorm van semigestruktureerde onderhoude behels. Alle respondente is algemene bestuurders of eienaars van ’n sonenergiediensverskaffer en het aan persoonlike onderhoude deelgeneem. Die studie het op die algehele populasie van sonenergiediensverskaffers in die Wes-Kaap gekonsentreer. Die teikengroep was 77 verskillende diensverskaffers, van wie 18 aan onderhoude deelgeneem het. Die onderhoude is getranskribeer en met behulp van inhouds- en frekwensie-analise ontleed. Betroubaarheid is gewaarborg deur middel van ’n loodsstudie om te verseker dat die respondente die vraelys sou verstaan. Aangesien die hele populasie as teikengroep gedien het en die resultate dus in die breë veralgemeen kan word, word hierdie studie as uiters geldig beskou. Die bevindinge toon dat kliëntediens die grootste waarde-aandrywer vir sonenergiediensverskaffers is. Dít behels die praktiese installering van die produk sowel as die mensevaardighede van die installasiespan. Aangesien die meeste kliënte weens die lang gebruiksduur van die produkte slegs een maal bedien hoef te word, speel bemarking ook ’n voor die hand liggende rol om nuwe kliënte te lok. Die belangrikste uitkoms van hierdie studie is die bepaling en beter begrip van die waardeketting van sonenergiediensverskaffers in Suid-Afrika. Die aanbevelings, veral met betrekking tot bemarkings- en dienselemente, kan sodanige verskaffers se prestasie verbeter. Dít kan weer tot groter belanghebbende-tevredenheid sowel as meer sonenergie-aanwending in Suid-Afrika lei. Toekomstige navorsing behoort op kliënte te konsentreer om hulle voorkeure, en dus ook moontlike bemarkingsgeleenthede, te bepaal.

節能與環保是當今世界各國共同要面對的課題，而解決此人類共同難題所孕育而生的太陽能綠色產業是未來世界的潮流與希望，世界各先進國無不大力推展。而台灣向來致力於高科技產業發展，對於這未來的科技趨勢與產業大餅，從半導體代工、液晶面板及系統模組製造的科技大廠紛紛積極相繼投入。而本研究以半導體通路商T公司為例，以一個營業額百億規模的中型企業，由半導體矽晶圓銷售，切入太陽能矽原料買賣市場，進而建立自有太陽能模組品牌，並在歐洲市場有成功的市場實績，探討個案企業如何成功轉型，並在太陽能產業的新市場中取得競爭優勢。茲提出以下討論問題：1. 半導體通路商跨足太陽能產業的多角化動機與策略思考為何？2. 半導體產業轉型(多角化)跨足至太陽能產業的動態能耐發展及成功因素為何？希望藉此了解企業的多角化策略思考以及如何運用或產生新的能力順利跨足新事業領域。 本研究經由相關文獻探討後，以動態能耐架構，「組織與管理程序」、「定位」、「發展路徑」三構面來分析研究個案企業多角化發展歷程，資源與能力的改變與新生。採用個案研究法深入訪談個案公司相關高階主管，以了解其多角化跨足太陽能產業的實務作為。由個案分析與研究發現得出研究結論如下： 結論一：企業轉型動機為提昇企業價值，實踐永續經營。為延續以往成功經驗，多角化轉型常選擇相關多角化經營策略。 結論二：在組織與管理程序方面，企業多角化歷程中，新事業多會延續原企業的制度與流程。在組織學習與人才培育上，新事業則會偏重外部資源。 結論三：在組織定位方面，相關多角化的發展初期，新事業運用現有資產，能夠快速獲得成功。但是公司的資產定位與優勢，會隨著產業狀況變化而改變。 結論四：在企業發展路徑方面，企業過去發展歷程中的經營策略調整的經驗對多角化經營的發展，有正面助益。 結論五：策略選擇會對企業本身動態能耐造成影響，當企業的經營形態改變，會使公司專屬資產地位的優/劣勢產生變化。 / Nowadays, shortage of crude oil and global warming are major issues that every country in the world must to confront. To solve these problems, all advanced industrial countries are making a lot of efforts in researching and developing alternative energies, including solar energy, which is taken as one of the most effective and mature solutions at the moment. High-tech industries have been well developed and prosperous in Taiwan during past decades. To take the trend of solar energy, many leading companies in semiconductor, LCD panel and computer system manufacturing industries are actively participating in solar industry. This research is to take T-company, one of the major material distributors in semiconductor industry, as example to study how it succeeds in diversification and gets advantages in the new market of solar industry. The major two subjects in this research are as below: 1. What are the motives and strategies for a semiconductor distributor to diversification in order to enter solar industry? 2. What are the success factors and dynamic capabilities needed when a company transforms or diversifies itself from semiconductor industry to solar industry? Case-study method is applied in this research to analyze the actions taken by T-company. To track the diversification and the changes of resources/ capabilities in T-company, the analysis of dynamic capabilities are divided into three dimensions: “organization and managerial processes”, “positioning” and “path of growth”. As a result, the conclusions of this research are as below: 1. The motives of business transformation/ diversification are to ensure the growth and sustainability of corporation. To continue the successful experience, transformation or diversification to related industry is often chosen. 2. In the transformation/ diversification, systems and processes of new business often follow the original ones. As to human resource and professional training, external resources are preferred. 3. Regarding organization positioning, in the initial stage of diversification, the new business has the advantages of using existing resources and reputation to speed up to success. However, the existence of advantages will depend on the industrial situation in the long run. 4. On the paths of enterprise growth, the experiences of strategy adjustment are positively helpful when the corporation goes diversification. 5. The choice of business strategies will influence the dynamic capabilities of a company. When the business model is changing, the advantages/ disadvantages of company exclusive assets will also change.

2008年1月1日起員工分紅之會計處理，將與IFRS國際財務報告準則接軌，即員工分紅不再是盈餘分配，而是作為當期的費用；此外，公司以股票作為員工獎酬，原則上亦須以公平價值衡量，並以費用認列入帳。預計此一會計處理之變革，將對公司、股東及員工均產生重大衝擊。而公司為減緩這些衝擊，會產生何種因應措施，即為本研究探討之對象。 由於太陽能產業在近兩三年之EPS及股價高漲。因股價為影響股票獎酬的重要因素之一，因此受員工分紅費用化之衝擊較大，故選擇兩家太陽能電池之上櫃公司為分析及訪談研究之對象，係因獎酬制度的變革對其影響較可明顯觀察。 獎酬員工之態樣甚多，經訪談兩家樣本公司後，兩家公司之管理當局均不希望政策的改變對公司的EPS造成太大的影響，然以2006年度為例，在維持員工原獲配股數不變的假設下，設算修法後對兩家公司在獲利方面分別下降了32%及15%，股東所得亦呈等額下降，員工個人綜合所得稅總稅負有可能最高分別增加161,893千元及29,383千元；而在公司分配之帳列盈餘不變的假設下，兩家公司之EPS分別減少1.5元及0.5元，股東所得降幅分別為9％及3％，員工總所得減少輻度分別為97.2%及97.4%。綜上可見在不做任何因應的情形下，其對樣本公司的EPS影響甚鉅，故兩家樣本公司勢必在此間尋求一個均衡點，修正其目前的獎酬措施，即可能會降低股票的分配比例，相對增加現金分紅的比例。 又以2005年度兩家公司員工紅利實際分配之情形分析，兩家公司員工紅利配股中分別有27％及44％，分配給公司重要管理當局，所以在此波獎酬制度的變格中，公司的管理當局也是重要的受衝擊者。另董事會及高階經理人通常是公司擬訂員工獎酬計畫的重要決策者，如公司利益與其個人利益相衝突時，是否會影響其決定員工獎酬制度的獨立性，是值得深入探討的問題。 在考量各獎酬制度之特性後，及分析整理員工分紅費用化及適用39號公報對個案公司之影響，本研究彙總結論如下: 一、公司應設算決定固定的員工分紅比例，以免超過公司章程所訂定的配比，同時可控制此對公司EPS的衝擊。 二、降低分紅配股之比重，增加現金股利之比重。 三、透過發放現金及發行員工認股權憑證或限制性股票方式，取代部分員工分紅配股。 四、在公司股價較低的時候買回庫藏股再轉讓給員工，以減少對原股東權益的稀釋程度。 本研究對實務提出下列建議： 一、法令規定員工分紅費用化後，應依費用性質列於營業成本或營業費用項下，惟該費用之估列時點與實際員工分紅分配時點可能差距一年半載，其費用性質分類如涉及有資本化之問題時，是否有操弄損益的空間？建議法令規定有更明確之規範。 二、公司的管理當局，尤其是董事會及高階經理人，為擬訂公司員工獎酬制度重要的決策者。在多數董事又身兼公司重要職務的情形下，為避免董事個人與公司、員工或股東的利益相衝突，建議應制訂法令，規範兼任員工之董事於擬訂公司員工獎酬制度時，應予利益迴避，或委由獨立董事來代表研討及擬訂新的員工獎酬制度。 三、39號公報的適用屬估計變動或會計原則變動，依目前對外公告的39號公報版本看，以估計變動的方式來處理，即不追溯調整以前年度的財務報表，此規範適切與否值得探討。 / In order to converge with International Financial Reporting Standard, the accounting treatment for distribution of employee bonus should be considered as current expense and not be deemed as part of earnings distribution starting from January 1, 2008. Besides, share compensation also has to be recognized as current expense using it’s fair value to measurement. This accounting process changed will result in significant impact on the enterprise, shareholders and employee. This study will discuss what kind of approach might be adopted by those enterprises to mitigate this huge challenge. The EPS and share price for those solar energy related industry are increasing dramatically recently. This study decided to select two solar cell IPO companies as sample to interview and analysis the impact on employee compensation scheme changed, due to the impact will be more observable compare with other industries. There are variety types of employee compensation programs. After interviewed, the management of these two sample companies stated that they are not expecting to impact the company’s EPS significantly. By using these two sample companies’ 2006 financial figures as a base, to understand the effect after amendment of the regulation. Under the assumption of non-amended employees’ distributed shares recalculating