Thesis (J.C.D.)--Catholic University of America, 1925. / Biography: p. [127]. Bibliography: p. 117-119.

Thesis (J.C.L.)--Catholic University of America, 1994. / This is an electronic reproduction of TREN, #029-0292. Includes bibliographical references (leaves 52-59).

Sponsring i Sverige idag är en miljardindustri och idrotten får den största delen av kakan. Allsvenskan ligger i framkant när det kommer till sponsring och föreningarnas omsättning består till stor del av sponsorintäkter. Av den summan står huvudsponsorer för den största delen och är därmed den kategori sponsorer studien behandlar. Vårt syfte är öka förståelsen för vilka mål som är gällande för huvudsponsorerna, om de aktiverar sin sponsring samt om storleken på deras kostnad påverkar målen. För att ta reda på det identifierade vi de vanligast förekommande målen i litteraturen och lät Allsvenska huvudsponsorer svara på hur viktiga målen var för dem. De fick även frågor gällande aktivering och kostnadsstorlek. Studien kartlägger vilka mål som är viktigast för de Allsvenska huvudsponsorer som deltagit. Exponering och externa mål visade sig vara viktigare än mål som var riktade internt. Det mål som utmärkte sig mest var Ökad varumärkeskännedom som fick klart högst resultat. Studien stärker även den rådande bilden av att svenska företag är dåliga på att aktivera sin sponsring, exempelvis visade det sig att vissa av huvudsponsorerna inte aktiverar sin sponsring alls. På grund av respondenternas låga svarsfrekvens gällande frågan om kostnadsstorlek misslyckades studien i viss mån att kategorisera målen på det sättet. / Sponsorship in Sweden is a billion crown industry and sports gets the biggest part of that sum. The highest soccer league in Sweden, Allsvenskan, has clubs that rely heavily on sponsorship money to make the business run. Each club has sponsors in different categories depending on much they invest. This study will focus on the main sponsors in each club that pay the clubs the largest amount. Our purpose is to increase the understanding about which objectives with sponsorship that are most established among main sponsors to clubs in Allsvenskan. Also to examine if they activate their sponsorship and if the size of the investment affect the sponsorship objective. To do this we identified the most common objectives with sponsorship from literature and let main sponsors of clubs in Allsvenskan respond to how important each of these objectives were to their sponsorship. We also included questions regarding activation and size of investment. This study shows which objectives with sponsorship that are most established to main sponsors of clubs in Allsvenskan. Objectives of more external character regarding exposure seemed more important than other objectives. The objective of Brand awareness scored the highest result. The study also underlines the notion that swedish sponsors are bad at activating their sponsorship, some of the participating sponsors didn’t activate their sponsorship at all. Because most participants did not answer the question about how much they invest in the club the study to some degree fail to categorise objectives with sponsorship in regards to how big the investment is.

Competitive sports has grown into a large industry with a turnover of hundreds of billions of dollars. In line with the digitalization and globalization that the world has undergone in recent years, there have been great marketing opportunities for sponsors who want to benefit from the sport and its positivity. Although choosing a sponsor is not always easy, especially not because the sport has its norms and values ​​to take into account, which may differ from the sponsors' purposes.In the idea program Idrotten vill, which was approved by the members at the Swedish Sports Confederation's meeting in 2019, it is written that sports in Sweden should function as a social force that contributes to a more sustainable society by, among other things, promoting public health. Despite this, there are sponsors from industries such as betting, alcohol and fast food, all of which go against public health. The purpose of this study is to increase the understanding of consumer attitudes towards sponsorship collaborations that go against the stated values ​​of sport, by examining any differences between supporters with an emotional connection to a sports team or an athlete, and those supporters without an emotional connection. Through a quantitative survey, questions have been formed based on the theories of Corporate Social Responsibility, Heider's balance theory and Word of mouth. With the help of 176 sports supporters, the study has shown that they are influenced by their surroundings' views on sponsorship collaborations, and that trust in them is strengthened if their products in any way give back to society. However, the results show that a product's affiliation with the sports movement does not necessarily have to be accepted as a sponsor.

The focus of the thesis is how football clubs can increase their revenues through brand equity and different marketing activities. The purpose is to develop a professional attitude towards football brands among the Swedish clubs and to increase the awareness of aspects possible to improve. Due to current regulations the Swedish league differs in some aspects from other leagues in Europe. Therefore this thesis will provide guidelines of how Swedish football clubs could increase their revenues. The theoretical framework includes concepts such as brand equity, stakeholders and the European revenue model. In addition to this a general discussion about sport marketing and its differences from regular marketing will be provided. In order to answer the main research question; "How can Swedish football clubs increase their revenues through marketing activities in order to keep a competitive squad?" interviews with people associated to Swedish football have been conducted. Different aspects have been identified that will provide the Swedish football clubs with important insights of how to improve their revenue stream. Recommendations will be given of how to proceed with increasing the clubs revenues.

Project Thesis (D. Min.)--Denver Conservative Baptist Seminary, 1993. / Includes bibliographical references (leaves 173-178).

Project Thesis (D. Min.)--Denver Conservative Baptist Seminary, 1993. / This is an electronic reproduction of TREN, #090-0158. Includes bibliographical references (leaves 173-178).

The thesis analyses the current economic position of the football club HC Kometa Brno, a.s. (joint-stock company), including the analysis of motives and conditions for the sponsorship of the club. The primary task of this thesis was to create a theoretical description of the points at issue of marketing (or marketing mix), suggestions for improving the operation of hockey club, financial analysis sponsorship opportunities and consequentially their practical use.

Bakgrund Den kommersiella utvecklingen inom idrott har de senaste decennierna lett till nya möjligheter inom en sport- och mediarelation. Denna kan delas upp mellan flera sammanhängande parter där en idrottsorganisation attraherar sponsorintäkter, sponsorer söker varumärkesexponering och broadcast bolag vill skapa intäkter via reklam och nya abonnenter. Denna studie innefattar parter från Svenska Skidförbundet, avgränsat till grenen längdskidor, deras sponsorer samt Viaplay som tagit över Tv-rättigheterna för längdskidvärldscupen. Syfte Syftet med uppsatsen är att utforska ett nyuppkommet trepartsförhållande samt att analysera hur parterna påverkas av varandra. Metod En kvalitativ undersökning har genomförts där nio respondenter intervjuats från organisationer och företag inom trepartsförhållandet. Med bakgrund av tidigare forskning samt insamlad empiri från semistrukturerade intervjuer har en analys på materialet gjorts. Resultat Resultatet visar att parterna i trepartsförhållandet påverkar varandra i stor utsträckning. Även om den kommersiella utvecklingen medför nya möjligheter för flera parter är inte alla överens om dess positiva påverkan på idrotten. Alla parter i trepartsförhållandet gynnas av ett ökat intresse till längdskidåkningen vilket de alla kan vara med och påverka. Vi har även identifierat en underliggande konflikt rörande tittarsiffror som skapar problem för både Svenska Skidförbundet och deras sponsorer. Slutsats Studiens slutsats bidrar till att få en ökad förståelse över hur trepartsförhållandet är uppbyggt, hur parterna påverkar varandra och vad som kan göras för att stärka trepartsförhållandet. Ett teoretiskt och praktiskt bidrag utifrån resultatet kan ge ny kunskap och information till alla i trepartsförhållandet. / Background The commercial development of sport in recent decades have led to new opportunities in sport and media relations. This relation is divided into several interrelated components where a sport organization seek to attract sponsorship revenues, sponsors seek to increase brand exposure and the broadcaster generate revenue through advertising and new subscribers. This study includes parties from the Swedish Ski Federation, limited to cross-country skiing, their sponsors and Viaplay which have taken over the TV rights for the cross-country ski worldcup. Purpose The purpose of the thesis is to explore a new tripartite relationship and to analyze how the parties are affected by each other. Methodology A qualitative survey was conducted in which nine respondents were interviewed from organizations and companies within the tripartite relationship. Based on previous research and collected empirical data from semi-structured interviews, an analysis of the material has been made. Results The results show that the parties in the tripartite relationship influence each other to a great extent. Although commercial development brings new opportunities for several parties, not everyone agrees on its positive impact on sport. All parties in the tripartite relationship benefit from an increased interest in cross-country skiing, which they all can be involved in and influence. We have also identified an underlying conflict regarding viewers that creates a problem for both the Swedish Ski Federation and their sponsors. Conclusion The study's conclusion contributes to an increased understanding of how the tripartiterelationship is structured, how the parties affect each other and what can be done to strengthen the tripartite relationship. A theoretical and practical contribution based on the results can provide new knowledge and information to everyone in the tripartite relationship.

This research examines the history of a small Florida agricultural community over the course of the twentieth century from a rhetorical perspective in order to understand the technological and communicative transitions that governed the development of American agricultural production. By examining archival and oral histories, this research will add to our understandings of how written and oral communications temper the relationships and social situations of an agricultural community, including the knowledge-making and technological adaptation resulting from communications within the community and with outside institutions and entities. Agricultural villages are not isolated entities, but rather sites of multiple rhetorical situations, and farmers do not farm alone, but inside an ecosystem of networked knowledges, practices, and traditions. Thus, the history of a singular farming community may serve as a rhetorical microcosm of modern American agriculture's evolution over the course of the twentieth century, and provide some mindfulness concerning the social, technological, and natural ecologies that act and interact within modern farming communities. This dissertation will use rhetorical genre theory and ideas of local literacies to examine the written and oral discourses that run through these ecologies for the purpose of tracing the relationships between the sponsors of agricultural ideas and technologies and the local farmers who interpreted, employed, and modified them. In addition, this project purports to add to digital history-making research through the construction of an historical archival website to which community members can add their voices. The Samsula Historical Archive creates an online nexus where community members can document, organize, and preserve the history of the community, offering a portal supporting multiple narratives and perspectives. Each family has its own stories and perspectives on historical happenings; by bringing these together in one databased location, the layers and interconnections will become clearer and perhaps stimulate further memories and insights. A discussion of the rhetorical choices faced in constructing such an artifact may also help future researchers embarking on such a project.