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An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball ChampionshipByon, Kun-Wung. January 2004 (has links)
Thesis (M.S.)--Slippery Rock University, 2004. / Includes bibliographical references. Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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Proposal to First Union Bank for corporate sponsorship of Virginia Tech athletics /Herbster, David M. January 1994 (has links)
Report (M.S. Ed.)--Virginia Polytechnic Institute and State University, 1994. / Includes bibliographical references (leaves 28-29). Also available via the Internet.
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Corporate sponsorship : Virginia Tech women's athletics and Sara Lee /Gillespie, Ann Brett. January 1994 (has links)
Report (M.S. Ed.)--Virginia Polytechnic Institute and State University, 1994. / Includes bibliographical references (leaves 34-35). Also available via the Internet.
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An analysis of consumers' recall and recognition of ambush marketing in the 2004 NCAA Division-I Men's Basketball ChampionshipByon, Kun-Wung. January 2004 (has links)
Thesis (M.S.)--Slippery Rock University, 2004. / Includes bibliographical references.
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Permanent corporate signage at the University of North Carolina-Chapel Hill a survey of student and faculty opinions /Gailey, Kevin R. January 2004 (has links)
Thesis (M.A.)--University of North Carolina at Chapel Hill, 2005. / Includes bibliographical references (leaves 134-138).
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The effect of negative sponsor information and team response on identification levels and consumer attitudesParker, Heidi M., January 2007 (has links)
Thesis (Ph. D.)--Ohio State University, 2007. / Title from first page of PDF file. Includes bibliographical references (p. 85-91).
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Permanent corporate signage at the University of North Carolina-Chapel Hill a survey of student and faculty opinions /Gailey, Kevin R. January 2004 (has links)
Thesis (M.A.)--University of North Carolina at Chapel Hill, 2004. / Includes bibliographical references (leaves 134-138). Also available online (PDF file) by a subscription to the set or by purchasing the individual file.
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MARKETING CULTURAL GUIA DE PROPOSTA PARA SOLICITAÇÃO EM DIVERSAS ENTIDADES / CULTURAL MARKETING - GUIDE TO PROPOSAL FOR APPLICATION IN OTHER ENTITIESMachado, Marcos Vinicios Machado 30 March 2010 (has links)
In this study, the Cultural Marketing is directly associated to the term which expresses the patronage polices of
public funding for culture, where it is assumed that both the coordination between state, private and the field of cultural
producers as the goals of the funding.
Tax incentives are part of the financing system and constitute an instrument of government to direct and encourage
the presence of private resources and strategic segments.
This work is basically composed of two distinct parts. In the first part delimit the conceptual field, passing by a
brief historical background, trying to identify from empirical trends Patronage in Brazil, and by drawing the guidelines of the
cultural policies during the period of democratization in Brazil. The second part presents some of the main sponsors of the
culture in Brazil, values and forms of investment, covering the period from 2008 and the presentation of the major steps
required in developing a Cultural Project. / Nesse estudo, o Marketing Cultural está associado diretamente ao termo Mecenato que
expressa a política de financiamento público para a cultura, onde supõe-se tanto a
coordenação entre agentes estatais, privados e o campo dos produtores culturais quanto os
objetivos do financiamento.
Os incentivos fiscais são parte do sistema de financiamento e se constituem em
instrumento do poder público para direcionar e estimular a presença de recursos privados em
segmentos estratégicos.
Assim, este trabalho está composto basicamente por duas partes distintas. Na primeira
parte, delimita-se o campo conceitual, passando-se por uma breve contextualização histórica,
procurando-se identificar, a partir de bases empíricas, as tendências do Mecenato no Brasil, e
traçando-se as diretrizes da política cultural implementada durante o período de
redemocratização brasileira. Na segunda parte, são apresentadas algumas das principais
empresas patrocinadoras da cultura no Brasil, os valores e as formas de investimentos,
relativo ao período de 2008, bem como a apresentação das principais etapas necessárias na
elaboração de um Projeto Cultural.
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Le traitement juridique d'un fait de dopage / The legal treatment of a doping caseTampere, Klaas 08 December 2017 (has links)
Lorsque le sportif professionnel exerce son activité en tant que salarié, il devrait disposer d’un contrat de travail classique soumis au droit commun. Toutefois, la spécificité du monde sportif complexifie les rapports contractuels que peut entretenir un sportif. En effet, la discontinuité des rapports contractuels, conséquence des transferts et prêts dont peuvent faire l’objet des joueurs, ou encore la règlementation sportive mise en place par les autorités sportives font que le législateur a dû s’adapter pour répondre correctement à l’originalité du monde sportif. Il a ainsi introduit, par le biais de la loi du 27 novembre 2015, le contrat à durée déterminée spécifique pour les sportifs et entraîneurs professionnels qui a permis de mettre fin à une incertitude juridique. Mais la spécificité du sport est également liée au rapport délicat qui existe entre les règles purement sportives et la législation étatique. La règlementation antidopage illustre parfaitement ce propos car il n’a vocation à s’appliquer que dans le monde du sport. Ainsi, pour préserver l’équité des manifestations sportives, il a été nécessaire de définir la notion de dopage mais surtout de rendre la lutte internationale en obligeant les différents États à intégrer les règlements en la matière au sein de leurs législations. La rencontre de ces différentes autorités permet d’expliquer la complexité du traitement juridique d’un fait de dopage d’un sportif. En effet, le sportif professionnel va faire face à plusieurs procédures qui peuvent entrer en conflit les uns avec les autres. La première est celle qui se tiendra devant la justice fédérale qui peuvent prononcer une sanction sportive. Les co-contractants du sportif peuvent également introduire une action afin d’obtenir réparation de leurs préjudices. Finalement, il est nécessaire de prendre en compte la possibilité que des poursuites pénales puissent être engagé à l’encontre du sportif qui se rend responsable d’un fait de dopage. / When the professionnal sportsman carry out his activity as an employee, he should have a classic work contract subject to the ordinary law. However, the specificity of the sports world further complicate the contractual relationship that the sportsman can have. Indeed, the discontinuity of the contractual relations, resulting of the players’ transfers and loans, or the rules governing sport implimented by the sports authorithies have forced the legislator to adapt himself and to take in account the uniqueness of the sports world. He thus incorporated, through the law of 27th november 2015, a specific fixed-term contract for the professionnal sportsmen and trainers which has put an end to the legal uncertainty. But the specificity of sport is also linked to the delicate balance existing between the purely sporting rules and the state legislation. The anti-doping regulation is a good example of this because it is intended to apply only in the sports world. Therefore, to preserve the fairness during the sport events, is was necessary to define the notion of doping but especially to make the fight international by forcing the different states to adopt the regulations into their legislations. The meeting between these different autorities can explain the complexity of the legal treatment of a doping case. Indeed, the professionnal sportsman will face different procedures who can be in conflict with each other. The first one is the procedure held before the federal justice who can pronounce a sporting sanction. The other contracting partners of the sportsman can also introduce an action to obtain redress for the injury caused. Finally, it is necessary to take in account the possibility that criminal proceedings are taken against the sportsman who is guilty of a doping case.
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MARCAS ORGANIZACIONAIS E A AGREGAÇÃO DE VALOR INSTITUCIONAL POR MEIO DO INVESTIMENTO EM AÇÕES SOCIAIS ALTERNATIVAS / Organizational brands and aggregation of insti- tutional values by alternative social actions investiment.DEL VECHIO, GUSTAVO HENRIQUE 09 November 2015 (has links)
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Previous issue date: 2015-11-09 / Conselho Nacional de Pesquisa e Desenvolvimento Científico e Tecnológico - CNPq / In a market scenary with high competitivity and saturation, brands and their values can take a decisive role in buying's differentation and decision from the consumers. Brands should understand the need of the social responsibility and care about social and en- vironmental issues, otherwise they can be seen with negativity, that it, as corporations that want to get profit only. In order to understand the space of organizational brands in the contemporary society, this research introduces a rescue of historic evolutions, spe- cially in the last decades, to reveal the considerable progresses in the way of thinking regarding to the brand values, to the relationship with interested publics and to society in general. It's from these analyses that this study presents the importance of the inves- timents in social causes not as an obligation or self-promotion, but as an approach that must become a basic premise and part of the organization's culture. The cutting of this research turns into the study of the less widespread social causes or with less midiatic repercussion ones, in order to verify if the investiment into these causes can return in values to brands, as well as the support to more known causes is expected, as cancer, poverty and hunger. The study is complemented with in-depth interviews with Grupo Abril and Volkswagen do Brasil executives, whose purpose is to evaluate how these
organizations consider the possibility to invest in less known causes, like daltonism / Em um cenário de mercado com alta competitividade e saturação, marcas e seus valores podem ter um papel decisivo na diferenciação e decisão de compra por parte dos consumidores. As marcas devem entender a necessidade da responsabilidade social e se preocuparem com questões sociais e ambientais, caso contrário, podem ser vistas com negatividade, isto é, como corporações que só desejam lucrar. Para compreender o espaço das marcas organizacionais na sociedade contemporânea, esta pesquisa apresenta um resgate de evoluções históricas, sobretudo nas últimas décadas, para mostrar os consideráveis progressos no modo de pensar em relação aos valores das marcas, ao relacionamento com públicos interessados e à sociedade em geral. É a partir destas análises que se apresenta a importância do investimento em causas sociais não como obrigação ou autopromoção, mas como abordagem que deve se tornar premissa básica e parte da cultura das organizações. O recorte desta pesquisa volta-se ao estudo de causas sociais menos difundidas ou de menor reper- cussão midiática, procurando verificar se o investimento nessas causas podem se refletir em valores para marcas, assim como se espera do apoio a causas mais conhe- cidas, como por exemplo, o câncer, a pobreza ou a fome. O estudo se complementa a partir de entrevistas em profundidade com executivos do Grupo Abril e da Volkswagen do Brasil para avaliar como estas organizações se posicionam frente à possibilidade
de investir em causas menos conhecidas, como o daltonismo
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