Proverbs are one of the important oral literary genres in various cultures. Though in many societies and for a long time proverbs are regarded as succinct fixed artistic form, and authoritative which contain a general truth, wisdom and experience of the society and its creators are elders or anonymous, these characteristics are increasingly challenged today. This paper, therefore, intends to examine how Swahili literary writers and social network users participate in the creation and spread of Swahili modern proverbs in Tanzania. Data of this study were collected from Swahili literary works and websites. The findings reveal that the need to address and cope with today’s environment and change of worldview of the present generation are among the important factors to the emergence of the modern proverbs. It is also noted that modern Swahili proverbs are not only found among the Kiswahili literary writers and social network users, but also other people and avenues. / Methali ni moja ya utanzu muhimu wa fasihi simulizi katika tamaduni mbalimbali. Ingawa katika jamii nyingi na kwa muda mrefu methali zimekuwa zikichukuliwa kama usemi mfupi wa kisanaa, wenye mamlaka, ukweli, maarifa na tajiriba ya jamii, na watungaji wake ni wazee au hawajulikani, sifa hizi siku hizi zinazidi kudadisiwa. Makala hii, kwa hiyo, inalenga kuchunguza namna waandishi wa fasihi ya Kiswahili na watumiaji wa mitandao ya kijamii wanavyoshiriki katika uundaji na usambazaji wa methali za kileo za Kiswahili nchini Tanzania. Data za makala hii zilikusanywa kwa kupitia kazi mbalimbali za fasihi ya Kiswahili na kutembelea tovuti. Matokeo ya data yanaonesha kuwa haja ya kuakisi mazingira ya sasa na mabadiliko ya kimtazamo kwa kizazi cha leo ni miongoni mwa sababu zinazochangia katika kuibuka kwa methali za kileo. Aidha, methali za kileo za Kiswahili si tu zinapatikana miongoni mwa wanafasihi wa Kiswahili na watumiaji wa mitandao ya kijamii, bali pia zinatumika na watu na miktadha mbalimbali.

Women in East Africa appear to be in a unique position worldwide: their everyday dresses are not only significant in their habitual textile codes, but also as textures exhibiting meaningful verbal elements in complex density and seemingly endless variety These textual elements are proverbs or proverbial phrases written in Swahili, which seem to interact with the colour and design of the cloth (termed kanga), being either abstract or figurative in ornament, which the female wearer may choose according to cunent personal and interpersonal dispositions The paremiologist will find a traesury of signs, texts and contexts, which extend the conventional notions of literature and the verbal arts It appears rather curious to the reviewer that the Swahili proverb cloths have only recently come into scholarly focus, perhaps because of the meanwhile more advanced studies in gender relations and popular culture (though, for instance, truck slogans as another medium of proverb-like sentences were already recorded some 30 years ago)

Die Dissertation geht am Beispiel der Übersetzung arabischer Redensarten und Redewendungen ins Deutsche der Frage nach, auf welche Weise die hinter dem Text stehenden kulturellen Bezüge und Deutungsmuster beim Übersetzen berücksichtigt werden können. Es soll gezeigt werden, wie also Kulturtransfer beim Übersetzen möglich ist und welche Schwierigkeiten dabei entstehen, und in welcher Art und Weise diese übertragenen Redensarten auf Kulturtransfer und Vermittlung fremdsprachiger Literatur wirken bzw. welchen Einfluss sie ausüben.

Proverbs are one of the important oral literary genres in various cultures. Though in many societies and for a long time proverbs are regarded as succinct fixed artistic form, and authoritative which contain a general truth, wisdom and experience of the society and its creators are elders or anonymous, these characteristics are increasingly challenged today. This paper, therefore, intends to examine how Swahili literary writers and social network users participate in the creation and spread of Swahili modern proverbs in Tanzania. Data of this study were collected from Swahili literary works and websites. The findings reveal that the need to address and cope with today’s environment and change of worldview of the present generation are among the important factors to the emergence of the modern proverbs. It is also noted that modern Swahili proverbs are not only found among the Kiswahili literary writers and social network users, but also other people and avenues. / Methali ni moja ya utanzu muhimu wa fasihi simulizi katika tamaduni mbalimbali. Ingawa katika jamii nyingi na kwa muda mrefu methali zimekuwa zikichukuliwa kama usemi mfupi wa kisanaa, wenye mamlaka, ukweli, maarifa na tajiriba ya jamii, na watungaji wake ni wazee au hawajulikani, sifa hizi siku hizi zinazidi kudadisiwa. Makala hii, kwa hiyo, inalenga kuchunguza namna waandishi wa fasihi ya Kiswahili na watumiaji wa mitandao ya kijamii wanavyoshiriki katika uundaji na usambazaji wa methali za kileo za Kiswahili nchini Tanzania. Data za makala hii zilikusanywa kwa kupitia kazi mbalimbali za fasihi ya Kiswahili na kutembelea tovuti. Matokeo ya data yanaonesha kuwa haja ya kuakisi mazingira ya sasa na mabadiliko ya kimtazamo kwa kizazi cha leo ni miongoni mwa sababu zinazochangia katika kuibuka kwa methali za kileo. Aidha, methali za kileo za Kiswahili si tu zinapatikana miongoni mwa wanafasihi wa Kiswahili na watumiaji wa mitandao ya kijamii, bali pia zinatumika na watu na miktadha mbalimbali.

Tangu kuzuka kwa umiliki wa vyombo vya moto vya usafiri (mabasi, malori, pikipiki) kwa watu binafsi katika miaka ya 1990 nchini Tanzania, misemo kwa kiasi kikubwa imechupa kutoka katika majukwaa yake ya asili ya kanga, vihangaisho, vipepeo na makawa majumbani na kuhamia katika vyombo vya usafiri. Si tu misemo mipya imezuka bali hata ile misemo ya asili imepindwa na kutumiwa katika miktadha mipya. Waandishi wa semi za magari ni madereva, utingo au wamiliki wa vyombo hivyo. Tumebaini makundi matatu ya misemo katika data yetu, yaani misemo kongwe, misemo pindwa na misemo ibuka, kwa kuakisi nadharia za methali na misemo za Mieder & Litovkina (1999), Mieder (2007) na Litovkina (2011). Je, misemo hiyo ni mkondo wa fikra mpya za watu kama alivyotabiri Kezilahabi (1988, 1995)? / Since the introduction of the private commercial motor transport services in Tanzania in the 1990s, the inscription of sayings has shifted from their mainly traditional platforms of female cotton wrap (Kanga), palm leaf food cover (kawa) or hand fan (kipepeo) onto the tailgate, sideboards or mudguards of commercial automobiles. The vehicle owners and/or their operators are inscribers of these automobile slogans. I analyse them in three forms: standard, parodied and innovated sayings adopting the paremiological approaches by Mieder & Litovkina (1999), Mieder (2007), Litovkina (2011). Do these forms of car inscriptions fulfill the prediction by Kezilahabi (1988, 1995) on the imminent transformation of the Swahili sayings to become a platform for negotiation of people`s tumultuous life challenges and desires?

Die Dissertation geht am Beispiel der Übersetzung arabischer Redensarten und Redewendungen ins Deutsche der Frage nach, auf welche Weise die hinter dem Text stehenden kulturellen Bezüge und Deutungsmuster beim Übersetzen berücksichtigt werden können. Es soll gezeigt werden, wie also Kulturtransfer beim Übersetzen möglich ist und welche Schwierigkeiten dabei entstehen, und in welcher Art und Weise diese übertragenen Redensarten auf Kulturtransfer und Vermittlung fremdsprachiger Literatur wirken bzw. welchen Einfluss sie ausüben.

Women in East Africa appear to be in a unique position worldwide: their everyday dresses are not only significant in their habitual textile codes, but also as textures exhibiting meaningful verbal elements in complex density and seemingly endless variety These textual elements are proverbs or proverbial phrases written in Swahili, which seem to interact with the colour and design of the cloth (termed kanga), being either abstract or figurative in ornament, which the female wearer may choose according to cunent personal and interpersonal dispositions The paremiologist will find a traesury of signs, texts and contexts, which extend the conventional notions of literature and the verbal arts It appears rather curious to the reviewer that the Swahili proverb cloths have only recently come into scholarly focus, perhaps because of the meanwhile more advanced studies in gender relations and popular culture (though, for instance, truck slogans as another medium of proverb-like sentences were already recorded some 30 years ago)

Tangu kuzuka kwa umiliki wa vyombo vya moto vya usafiri (mabasi, malori, pikipiki) kwa watu binafsi katika miaka ya 1990 nchini Tanzania, misemo kwa kiasi kikubwa imechupa kutoka katika majukwaa yake ya asili ya kanga, vihangaisho, vipepeo na makawa majumbani na kuhamia katika vyombo vya usafiri. Si tu misemo mipya imezuka bali hata ile misemo ya asili imepindwa na kutumiwa katika miktadha mipya. Waandishi wa semi za magari ni madereva, utingo au wamiliki wa vyombo hivyo. Tumebaini makundi matatu ya misemo katika data yetu, yaani misemo kongwe, misemo pindwa na misemo ibuka, kwa kuakisi nadharia za methali na misemo za Mieder & Litovkina (1999), Mieder (2007) na Litovkina (2011). Je, misemo hiyo ni mkondo wa fikra mpya za watu kama alivyotabiri Kezilahabi (1988, 1995)? / Since the introduction of the private commercial motor transport services in Tanzania in the 1990s, the inscription of sayings has shifted from their mainly traditional platforms of female cotton wrap (Kanga), palm leaf food cover (kawa) or hand fan (kipepeo) onto the tailgate, sideboards or mudguards of commercial automobiles. The vehicle owners and/or their operators are inscribers of these automobile slogans. I analyse them in three forms: standard, parodied and innovated sayings adopting the paremiological approaches by Mieder & Litovkina (1999), Mieder (2007), Litovkina (2011). Do these forms of car inscriptions fulfill the prediction by Kezilahabi (1988, 1995) on the imminent transformation of the Swahili sayings to become a platform for negotiation of people`s tumultuous life challenges and desires?