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Det här examensarbetet har skett i samarbete med Etteplan. Etteplan har efterfrågat en bruksanvisning som sänder ett specifikt budskap: premium.I detta arbete har det lagts fokus på den visuella utformningen av en bruksanvisning och dess betydelse för varumärket. Varumärkesteori, budskap, gestaltningsteorier, pop out effekter, informationsstruktur, papperskvalitet och teknisk illustration har studerats för att utreda hur detta kan utformas för att nå premiumkänslan. För att inhämta empiri har intervjuer och omvärldsanalys använts. Av omvärldsanalysens resultat har arbetet kunnat analysera, på ett systematiskt vis, hur andra aktörer utformar sina bruksanvisningar visuellt. Vidare har arbetet, utifrån resultatet av, teori och empiri gestaltat prototyper. Dessa prototyper har utvärderats och utvecklats och presenterats i gestaltningsförslaget.Att skapa något som upplevs som premium är en utmaning. Det är inte möjligt att peka på var exakt premiumkänslan kommer ifrån. Det är en summa av alla signaler som ett varumärke sänder till köparen. Allt ifrån kundservice, kvalitet, pris, bemötande av personal, visuell profil, miljöprofil och exempelvis en bruksanvisning. I min roll som informationsdesigner har min ambition varit att, skapa nya riktlinjer, för hur en bruksanvisning av premiumkvalitet ska utformas visuellt. / This project has been done in cooperation with Etteplan. Etteplan has requested a user manual that sends a specific message: premium.In this project, attention has been focused on the visual design of a user manual and its importance to the brand. Brand theory, messages, gesture theories, pop out effects, information structure, paper quality and technical illustration have been studied to investigate how this can be designed to reach the premium feeling. In order to gain empirical data, interviews and world-wide analysis have been used. From the results of the world-wide analysis, the work has been able to systematically analyze how other actors visualize their user user manuals. Furthermore, the work, based on the results of theory and empirical data, has produced prototypes. These prototypes have been evaluated and developed and presented in the draft proposal.Creating something that is experienced as a premium is a challenge. It is not possible to point out where exactly the premium feeling comes from. It is a sum of all signals that a brand sends to the buyer. Everything from customer service, quality, price, staffing, visual profile, environmental profile and, for example, an instruction manual. In my role as information designer, my ambition has been to, create new guidelines for how a premium quality manual should be visualized.

This thesis investigates the changes and challenges technology has created in the field of technical illustration. Technical illustration includes the fields of technical drawing as well as scientific and medical illustration. Previously, technical illustrators learned and used traditional illustration methods, without the aid of computers. However, technology has rapidly entered the field and has changed the education, work environment, skills, and role of the technical illustrator. I note both the benefits and disadvantages that current technical illustrators are facing in their work. I explore both sides of the digital media and traditional art debate while focusing on the technical illustrator's role, tools and methods used in the illustration process, education, idea-generation, and the future of technical illustration. By emphasizing the issues associated with the incorporation of digital media into traditional methods, I hope to bring awareness to the transformation of technical illustration and the future of this discipline.