This study has as its purpose to reveal whether female and male entrepreneurs are offered the same kind of conditions in their role of entrepreneurs in their respective media representation. This is studied by analyzing portrayals in the magazine Entreprenör (Br.E. “Entrepreneur”). Methodologically the analysis will be making use of textual analysis, semiotics and discourse analysis in order to expose the underlying gender perspective(s) in Entreprenör. The entrepreneur portrayals’ texts and visuals will be studied in the light of gender and entrepreneur theory, and more specifically on the basis of theories about representation, discourse and stereotypes. The main conclusion of the study is that female and male entrepreneurs are not offered the same conditions in their roles of entrepreneurs in a medium such as Entreprenör. A major factor behind this result appear to be found in a dominant male stereotypical entrepreneurial discourse.

This essay examines through a postcolonial analysis of the intermedial aspects of comicbooks how stereotypes and depictions of the Other and the alien are formed in Tintin au Congo and Tintin en Amérique. The aim has been to call attention to the importance of the relationship between text and image to create meaning, as well as to gain a deeper insight into how different stereotypes are created and their function. Hergé illustrated the Tintin-books according to something that would come to be known as ”The Clear Line”, a way of drawing that focused on the readbility of the images. In this essay I argue that the simplicity of these readable images were used in his work as comic relief but also to create an awareness of deeper social issues in the world. There is a notable difference between Tintin au Congo and Tintin en Amérique where in the first album Hergé seems to be governed by these stereotypes, fully embracing them without questioning. In the second one however he is consciously and playfully using these images to make the reader aware of the problems with Othering, simultaneously using recognizable symbols that everyone can understand but with a critical gaze that not only reveals these problems but also condemns them. The use of these symbols and stereotypes highlights the importance of the relationship between text and image, as signification and meaning can differ depending on translation and the words used.

Background and Purpose: The energy crisis that evolved from Russia’s attack on Ukraine had an impact on Swedish energy companies. Therefor these energy companies Karlstad Energy and Hedemora Energy published texts containing the word “energy crisis”. This study’s purpose was to understand how energy companies work with web published texts visually and textually after a crisis. To do this, the study focuses on the multimodal analysis method on texts from Karlstad Energy and Hedemora Energy.     Method: The study found usage of the semiotic visual analysis method and the content analysis method on the texts to answer the sought-out question that was created from the study’s purpose. These methods have different recommendations to help analyze material and which has been used to answer the study’s question. This was done to analyze the texts from Karlstad Energy and Hedemora Energy individually, then these analyses were put against each other to find differences and similarities.     Results and Conclusion: The results that came from these analyzes were that the companies Karlstad energy and Hedemora energy work differently on the web. They have multiple visual differences like their usage of color, divisions of the text on the web, usage of pictures and textual differences such as their response possibilities and their CEOs participation to the text and usage of the word “we”. Then there were some similarities, such as the company’s usage of big texts, their order of themes of texts and their statement of facts. With this, the Conclusion is that these companies, Karlstad Energy and Hedemora Energy work differently visually and textually. / Bakgrund och syfte: Rysslands angrepp mot Ukraina har medfört en energikris som påverkat energiföretag. Energiföretagen Karlstad Energi och Hedemora Energi har publicerat texter på sina webbsidor som nämner ordet ”energikrisen”. Studiens syfte är att förstå hur energiföretag använder sig av webben för kommunikation under och efter en kris. För detta syfte genomförs en multimodal analys av Karlstad Energi och Hedemora Energis publicerade texter på webben.     Metod: Den multimodala analysmetoden med specifikation av den semiotiska visuella analysmetoden och innehållsanalysmetoden användes för att besvara studiens frågeställning och konstruerades utifrån studiens syfte. Dessa metoder har flera rekommendationer som hjälper med analyserna och dessa användes för att få fram svaren till de visuella och textuella analyserna. Därmed analyserades texterna från webben individuellt och ställdes därefter emot varandra för att finna skillnader och likheter.     Resultat och slutsats: Det resultat som framgick var att företagen Karlstad Energi och Hedemora Energi har olika arbetssätt även om de är inom samma bransch. De har flera visuella kontraster som färgval, uppdelning av text på webben, användning av bilder, och flera textuella skillnader som responsmöjlighet, VDs tillägg till texten, användningen av ordet ”vi” m.fl. Likheter fanns i användningen av fetstil, rangordningen av teman och framkodning av påståenden. Resultatet är slutsatsen att företagen jobbar helt olika både visuellt som textuellt, även om de är inom samma bransch.