The purpose of this study was to determine if male and female communicators utilize different styles of persuasion with an attractive versus an unattractive female target. Forty undergraduate students were asked to persuade a female confederate in either an attractive condition or an unattractive condition to eat M&M's. Perceptions of attractiveness and personality assessments were checked by a post-experimental questionnaire. Influence attempts were rated and categorized by the use of the Social Interaction Scoring System. Individual responses were then factor analyzed to identify profiles of persuasive communication. These behavioral profiles were then statistically compared across experimental conditions by analyses of variance. No significant differences were found for sex or experimental condition. The subjects did, however, perceive the confederate as significantly more attractive when in the attractive condition than when in the unattractive condition. Further, while the confederate was perceived as more curious and perceptive when in the attractive condition, she was perceived as more indifferent and insensitive when in the unattractive condition. From the results of this study, it -was concluded that people do not necessarily alter their persuasive technique according to the attractiveness of the target person. Possible explanations for these findings are discussed, and suggestions for further research are given.

<p>Efterfrågan på arbetskraft har ökat inom IT-branschen samtidigt som den svenska arbetsmarknaden står inför en generationsväxling. Därav har konkurrensen om arbetskraften ökat och det har blivit viktigare för arbetsgivarna att arbeta mer fokuserat med att attrahera och behålla unga medarbetare. Syftet med denna studie är därför att undersöka vad unga som redan arbetar på ett IT-företag anser är viktigt, både för att attrahera och behålla unga framtida medarbetare. Detta gjordes genom en fallstudie och tio djupintervjuer genomfördes med unga medarbetare på företaget. Detta har resulterat i ett utkast till en modell som visar vilka aspekter som är viktiga för att attrahera och behålla unga medarbetare. Vidare i modellen beskrivs förhållandena mellan dessa aspekter och när dessa är viktiga för unga medarbetare. Den främsta aspekten både ur behålla- och attraheraperspektivet visade sig vara utveckling. De psykologiska teorier och begrepp som appliceras på modellen är commitment, psykologiska kontrakt, employer attractiveness, employer branding samt diverse strategier för att attrahera och behålla personal.</p>

<p>Syftet med uppsatsen var att undersöka om ansiktsattraktivitet hänger samman med kvalitet i vänskapsrelationer. Hypotesen utgick ifrån att likhet i ansiktsattraktivitet påverkar valet av viktigaste vän samt att en låg skillnad i ansiktsattraktivitet mellan personerna gynnar relationskvaliteten. Tidigare forskning har antingen undersökt attraktivitet eller vänskapsrelationer. Vår uppsats knyter samman dessa två faktorer. 150 tonårspojkars ansiktsattraktivitet bedömdes med hjälp av ett eget utformat instrument. Data på pojkarnas vänskapsrelationer från en longitudinell studie användes för jämförelser. Högt skattad ansiktsattraktivitet visade i vår studie ha ett samband med konflikter i vänskapsrelationen. Attraktiviteten visade sig inte spela någon roll i valet av viktigaste vän. Däremot har attraktiviteten en betydelse för vänskapskvaliteten, då hög ansiktsattraktivitet påverkar vänskapskvaliteten negativt.</p> / <p>The purpose of this thesis was to investigate if facial attractiveness and quality in relationships are connected. The hypothesis was that equality in facial attractiveness matters in people’s choices of important friends and that low difference in facial attractiveness between the people profits quality in their friendship. Earlier research has either been focusing on attractiveness or quality in friendships. This thesis links these two factors together. The facial attractiveness of 150 teenage boys was judged with an instrument made by us. Data, with information about the boys’ relationships, from a longitudinal study were used for comparisons. We found that high facial attractiveness is related to conflicts in friendships, but that attractiveness does not matter in the choice of important friends. However, attractiveness does matter in friendship quality, since high attractiveness affects the quality in a negative way.</p>

<p>Abstract</p><p>Purpose/Aim: The purpose of this study is to examine if employer branding affects a company’s attractiveness as employer among students studying economics. The aim is also to identify other factors that could affect a company’s attractiveness as employer.</p><p>Material/Method: In order to examine the effects above a qualitative method is used. Interviews with people responsible for employer branding at companies with different positions in the study FöretagsBarometern form the base for analysis.</p><p>Main results: The main results can be summarized as follows:</p><p>- Employer branding is important for a company’s ability to keep its position among the most attractive employers according to students studying economics.</p><p>- Even though employer branding seems important, employer branding can not single-handedly build the attractiveness needed to reach the “top of mind” among students.</p><p>- Other factors, such as the company’s culture and organization, its size and market, and the business cycle, needs to match with the students preferences before employer branding has an effect on attractiveness.</p><p>Keywords:</p><p>Employer Branding, Public Relations, communication, attractiveness, employers, students</p>

This licentiate thesis examines why Åre, the premium skiresort of Sweden, is so successful inproducing new small and medium sized firms. Since the 1980s, Åre has been among the highestranked Swedish municipalities when it comes to new firm formation, and their survial rateis better than in the rest of the country. Åre is situated in the interior north of Sweden, and isthe only comparable municipality in that part of the country that has increased its popultion inrecent years. Other similar municipalities are facing a heavy decline in population. Åre has along history in the tourist industry and most newly started firms are connected to this industry.Some 450 000 visitors come annually, mainly in the wintertime, to experience Åre, which hasthereby developed into a local market with demand on a broad range of products and services.The aim with the licentiate thesis is to analyse what is causing the entrepreneurial processthat is taking place in Åre. The theoretical point of departure is found in theories of contemporaryeconomic geography with concepts like social capital, cluster and ”creative class” formingthe framework for the analysis. Path-dependence theory is also in focus when it comes tounderstanding the importance of local history and its footprint of today.The main data used in the thesis come from 34 semi-structured interviews with companyowners/managers representing private firms in Åre. Only individuals that have started theirbusiness or taken over the firm from a family member have been of interest in the study. Thepurpose is to get close to the persons behind the business and reveal why they became entrepreneursin the local context. The mainly qualitative analysis of the interview material is supplementedby a statistical analysis where a) Åre is compared with other similar municipalitiesin Sweden concerning for example the development of new business or unemployment rates.And b) where all individuals who have lived in Åre during the period of 1990-2008 are analyzedusing different variables concerning socio-economic background and occupation.The thesis shows the importance of the attraction to the local environment where newfirms are formed as a result of a strong local market and an positive entrepreneurial atmospherethat exists in Åre. Entrepreneurs in Åre have a diverse background, but with the passionfor skiing or outdoor activities as common denominators. Another important factor is thegathering of local actors in the destination around a future oriented vision that unites them.

Abstract Purpose/Aim: The purpose of this study is to examine if employer branding affects a company’s attractiveness as employer among students studying economics. The aim is also to identify other factors that could affect a company’s attractiveness as employer. Material/Method: In order to examine the effects above a qualitative method is used. Interviews with people responsible for employer branding at companies with different positions in the study FöretagsBarometern form the base for analysis. Main results: The main results can be summarized as follows: - Employer branding is important for a company’s ability to keep its position among the most attractive employers according to students studying economics. - Even though employer branding seems important, employer branding can not single-handedly build the attractiveness needed to reach the “top of mind” among students. - Other factors, such as the company’s culture and organization, its size and market, and the business cycle, needs to match with the students preferences before employer branding has an effect on attractiveness. Keywords: Employer Branding, Public Relations, communication, attractiveness, employers, students

Syftet med uppsatsen var att undersöka om ansiktsattraktivitet hänger samman med kvalitet i vänskapsrelationer. Hypotesen utgick ifrån att likhet i ansiktsattraktivitet påverkar valet av viktigaste vän samt att en låg skillnad i ansiktsattraktivitet mellan personerna gynnar relationskvaliteten. Tidigare forskning har antingen undersökt attraktivitet eller vänskapsrelationer. Vår uppsats knyter samman dessa två faktorer. 150 tonårspojkars ansiktsattraktivitet bedömdes med hjälp av ett eget utformat instrument. Data på pojkarnas vänskapsrelationer från en longitudinell studie användes för jämförelser. Högt skattad ansiktsattraktivitet visade i vår studie ha ett samband med konflikter i vänskapsrelationen. Attraktiviteten visade sig inte spela någon roll i valet av viktigaste vän. Däremot har attraktiviteten en betydelse för vänskapskvaliteten, då hög ansiktsattraktivitet påverkar vänskapskvaliteten negativt. / The purpose of this thesis was to investigate if facial attractiveness and quality in relationships are connected. The hypothesis was that equality in facial attractiveness matters in people’s choices of important friends and that low difference in facial attractiveness between the people profits quality in their friendship. Earlier research has either been focusing on attractiveness or quality in friendships. This thesis links these two factors together. The facial attractiveness of 150 teenage boys was judged with an instrument made by us. Data, with information about the boys’ relationships, from a longitudinal study were used for comparisons. We found that high facial attractiveness is related to conflicts in friendships, but that attractiveness does not matter in the choice of important friends. However, attractiveness does matter in friendship quality, since high attractiveness affects the quality in a negative way.

Efterfrågan på arbetskraft har ökat inom IT-branschen samtidigt som den svenska arbetsmarknaden står inför en generationsväxling. Därav har konkurrensen om arbetskraften ökat och det har blivit viktigare för arbetsgivarna att arbeta mer fokuserat med att attrahera och behålla unga medarbetare. Syftet med denna studie är därför att undersöka vad unga som redan arbetar på ett IT-företag anser är viktigt, både för att attrahera och behålla unga framtida medarbetare. Detta gjordes genom en fallstudie och tio djupintervjuer genomfördes med unga medarbetare på företaget. Detta har resulterat i ett utkast till en modell som visar vilka aspekter som är viktiga för att attrahera och behålla unga medarbetare. Vidare i modellen beskrivs förhållandena mellan dessa aspekter och när dessa är viktiga för unga medarbetare. Den främsta aspekten både ur behålla- och attraheraperspektivet visade sig vara utveckling. De psykologiska teorier och begrepp som appliceras på modellen är commitment, psykologiska kontrakt, employer attractiveness, employer branding samt diverse strategier för att attrahera och behålla personal.

<!--[if gte mso 9]><xml> <w:WordDocument> <w:View>Normal</w:View> <w:Zoom>0</w:Zoom> <w:HyphenationZone>21</w:HyphenationZone> <w:PunctuationKerning /> <w:ValidateAgainstSchemas /> <w:SaveIfXMLInvalid>false</w:SaveIfXMLInvalid> <w:IgnoreMixedContent>false</w:IgnoreMixedContent> <w:AlwaysShowPlaceholderText>false</w:AlwaysShowPlaceholderText> <w:Compatibility> <w:BreakWrappedTables /> <w:SnapToGridInCell /> <w:WrapTextWithPunct /> <w:UseAsianBreakRules /> <w:DontGrowAutofit /> <w:UseFELayout /> </w:Compatibility> <w:BrowserLevel>MicrosoftInternetExplorer4</w:BrowserLevel> </w:WordDocument> </xml><![endif]--><!--[if gte mso 9]><xml> <w:LatentStyles DefLockedState="false" LatentStyleCount="156"> </w:LatentStyles> </xml><![endif]--><!--[if !mso]> <object classid="clsid:38481807-CA0E-42D2-BF39-B33AF135CC4D" id=ieooui></object><mce:style><! st1\:*{behavior:url(#ieooui) } --> <!--[endif]--> <!-- /* Font Definitions */ @font-face {font-family:Garamond; panose-1:2 2 4 4 3 3 1 1 8 3; mso-font-charset:0; mso-generic-font-family:roman; mso-font-pitch:variable; mso-font-signature:647 0 0 0 159 0;} /* Style Definitions */ p.MsoNormal, li.MsoNormal, div.MsoNormal {mso-style-parent:""; margin-top:0cm; margin-right:0cm; margin-bottom:9.0pt; margin-left:0cm; text-align:justify; text-justify:inter-ideograph; mso-pagination:widow-orphan; font-size:12.0pt; font-family:Garamond; mso-fareast-font-family:"Times New Roman"; mso-bidi-font-family:Garamond; mso-fareast-language:EN-US;} @page Section1 {size:612.0pt 792.0pt; margin:70.85pt 70.85pt 70.85pt 70.85pt; mso-header-margin:36.0pt; mso-footer-margin:36.0pt; mso-paper-source:0;} div.Section1 {page:Section1;} --> <!--[if gte mso 10]> <mce:style><! /* Style Definitions */ table.MsoNormalTable {mso-style-name:"Normal tabell"; mso-tstyle-rowband-size:0; mso-tstyle-colband-size:0; mso-style-noshow:yes; mso-style-parent:""; mso-padding-alt:0cm 5.4pt 0cm 5.4pt; mso-para-margin:0cm; mso-para-margin-bottom:.0001pt; mso-pagination:widow-orphan; font-size:10.0pt; font-family:"Times New Roman"; mso-fareast-font-family:"Times New Roman"; mso-ansi-language:#0400; mso-fareast-language:#0400; mso-bidi-language:#0400;} --> <!--[endif]--> Purpose: The purpose of this study is to examine what attributes graduating students prefer when choosing their first employer after graduation. Background: To attract good employees are becoming more and more important. Since there are over 60 000 students graduating every year from universities in Sweden, it is crucial for organizations to know how to best attract these talents. It is generally small- and medium sized companies (SMC’s) that have problem since they don’t have the resources to find information and brand themselves as good employers, and hence, large multinational companies are being ranked as the most attractive employers. If these SMC’s would know what attributes the graduate students find most important, they would be able to focus on those and more successfully attract the students suitable for their organization. Method: In order to fulfill the purpose, an exploratory study had been made. Quantitative data was collected by a delivery and collection questionnaire, which was handed out in classes at Jönköping International Business School (JIBS) and Jönköping School of Engineering (JTH). The findings in this thesis are based on 124 graduating students preferred job attributes. Conclusion: When looking at JIBS and JTH in total, the students find attributes relating to responsibilities and involvement in decision making to be the most important. However, when only looking at JTH, the students value job security and good relationship at the workplace over other attributes. At JIBS, graduate students are attracted to jobs where they can take responsibility and make further career advancements.

Tidigare studier som gjorts inom området visade att kvinnor anser att kvinnors skönhet inte är värderad enligt rimliga normer i vårt samhälle. Hård retuschering motarbetas på många håll, bland annat genom att organisationer som ASA (Advertising Standards Authority) och politiska partier som Liberaldemokraterna i Storbritannien arbetar för att missledande retuschering ska försvinna. En studie har visat att det, för att öka annonsers attraktionskraft, är viktigt att den ökade skönheten hos en modell är relevant för produktens användningsområde, då betraktaren anstränger sig intellektuellt vid betraktandet av bilden. Det finns dock inga tidigare studier som bevisar om en retuscherad modell faktiskt ökar målgruppens köplust av skönhetsprodukter vid rådande samhällsattityder och skönhetsideal. Två enkätundersökningar gjordes därför med sammanlagt 1480 deltagare. Produkten i studien var en fiktiv hudkräm. Genom att i den ena undersökningen låta betraktaren möta modellbilden i en situation som efterliknade verkligheten, på så sätt att de inte fick veta om den var retuscherad, kunde studien svara på om retuschering ökade köplusten. Bilder med bortretuscherade skönhetsfläckar och utväxt prefererades. Att retuschera bort flyghår ökade inte köplusten. I den andra jämförande undersökningen kunde betraktaren jämföra den retuscherade med den oretuscherade modellbilden. Resultaten visade att skönhetsfläckar och flyghår tillåts och prefereras borttagna, men inte utväxt. I intervjuer med fem kvinnor hördes målgruppens attityder om vad som ansågs var tillåtet att retuschera. Svaren tydde på att en relevant och försiktig retuschering prefererades. Att lämna några födelsemärken ökade trovärdigheten. / This study aims to answer whether retouching of models in beauty ads increases the desire to buy in the target group and the attitudes held about what is allowed to retouch. Two surveys with 1,408 participants was made. In one the participant was shown a beauty ad in a situation imitating the reality where the participant did not know if the picture was retouched. The study showed that the participant preferred that the model's beauty spots and outgrowth were removed. To remove stray hair did not increase the desire to buy. A second study in which participants could compare the retouched picture to the unretouched showed that blemishes and stray hair was preferred and allowed to be removed. Removing outgrowth did not increase the desire to buy the skin cream. Interviews with five women revealed that a prudent and relevant retouching, such as removing blemishes, but to leave some birthmarks, increased the reliability in the ad.