Denna studie undersökte relationen mellan karaktärsdragen i The Big Five och Health Locus of Control (HLC). Testen NEO-FFI och MHLC användes för att mäta karaktärsdragen och dimensionerna i HLC. 130 studenter vid Växjö universitet deltog i studien. Resultatet visade en relation mellan Conscientiousness och dimensionen Intern HLC. Extraversion hade en något svagare relation till IHLC. Studenter med en högre grad av Conscientiousness eller Extraversion hade generellt en högre grad av IHLC. Neuroticism hade en relation till dimensionen Powerful others (PHLC). Studenterna med en högre grad Neuroticism hade också i allmänhet en högre grad av PHLC. De funna relationerna kan tyda på att karaktärsdragen tillsammans med HLC möjligen kan påverka faktorer som inverkar på hälsan.

Syftet med vår studie var att undersöka hur mycket av alkoholkonsumtionen hos stu-denter som kan prediceras genom biologiska (BMI, ålder och kön), psykologiska (Lo-cus of Control och The Big Five Personality Theory) samt sociala (alkoholvanor i familjen och anledningar till alkoholkonsumtion) faktorer. Vi har valt att undersöka varje individs alkoholkonsumtion i förhållande till BMI och därefter se hur mycket av variansen som kan prediceras av de variabler vi undersökt. Vårt urval bestod av gym-nasieelever och universitetsstudenter i Växjö. Sammanlagt ingick 201 personer i un-dersökningen, 107 män och 94 kvinnor. Vi använde oss av en enkät för insamling av vår data. Vi gjorde en multipel regressions analys som visade att alkoholkonsumtion kan prediceras till 34,3% av de prediktorer vi använt oss av. De biologiska faktorerna predicerade enskild sammanlagt 13,1% av konsumtionen, de psykologiska faktorerna 13,3% och de sociala faktorerna 7,9% av alkoholkonsumtionen i vårt urval. Studiens syfte ämnar belysa en del av de faktorer som påverkar en individs alkoholkonsumtion, för att skapa en djupare förståelse av alkoholmönster hos studenter. / The purpose of this study was to investigate to what extent alcohol consumption among students is predicted by biological (BMI, age and gender), psychological (Lo-cus of Control and The Big Five Theory) and social (drinking habits within the family and reasons for alcohol consumption) factors. We have chosen to investigate each respondent’s alcohol consumption in relation to BMI and then see to what extent the variance can be predicted by the variables we have investigated. Our selection con-sists of upper secondary school students and university students in Växjö. A total of 201 persons participated in the inquiry, of whom 107 were men and 94 were women. The data was collected by means of a questionnaire. We conducted a multiple regres-sion analysis which showed alcohol consumption can be predicted to 34.3% by the variables in this study. In our selection the biological factors alone predicted 13.1% of the alcohol consumption, the psychological factors 13.3% and the social factors 7.9%. This study seeks to highlight some of the factors that affect an individual’s consump-tion of alcohol, this in order to create a deeper understanding concerning alcohol pat-terns among students.

This research is founded on facility personnel¡¦s in hi-tech industries, with two objectives: 1) understand investigate how workers¡¦ personal personality and functional competencies influence their job performance, and 2) establish a criteria for future recruitment. This study uses the Big Five Model developed by McCrae & Costa (1989). The Big Five refers to agreeableness, conscientiousness, extraversion, emotional stability, and openness to experience. In addition, the five functional competencies, identified through expert interviews, include air-conditioning, electricity, fire prevention, environmental protection, safety and damage prevention. In this study, 148 samples were collected. Research methods include descriptive statistics to analyze sample characteristics, reliability analysis to verify validity of tables, and regression analysis to verify the effects of demographic profile, personality, and functional competencies. The findings suggest that agreeableness and conscientiousness positively affect job performance. On functional competencies, fire prevention, safety and damage prevention contribute favorably to job performance. These findings could be used towards recruitment and selection of facility personnel¡¦s, and corporate training to raise companywide performance.

As the structure of society has changed, there has been a gradual increase in non-profit organizations. People no longer work to only satisfy biological needs, but have started pursuing higher levels of self-actualization by participating in various volunteer activities. This research aimed to investigate the relationships among the big five personality traits, participation motivation, and involvement of the Pingtung County Ligang Squadron Volunteer Firefighters. The main purposes of this study were: (1) To explore the relation of demographic features to the big five personality traits of volunteer firefighters; (2) To explore the relation of the big five personality traits to participation motivation of volunteer firefighters; and (3) To explore whether participation motivation would be associated with involvement. We distributed 185 questionnaires via purposive sampling and received 145 valid questionnaires. The response rate was 80.5%. Reliability, descriptive statistics, independent sample t-test, one-way ANOVA, and regression analysis were employed for data analysis. The results showed that volunteer firefighters' personality traits were correlated with age, education level, and occupation. Among the big five personality traits, conscientiousness and emotional stability were significantly associated with participation motivation. Volunteer firefighters with the firefighting or nursing profession showed greater willingness for continued participation. Implications, limitations, and future directions are discussed.

When first-line service providers are confronted with customers, they are usually demanded by the organization to display certain emotion to meet organization¡¦s service standard, such work condition is known as emotional labor. The purpose of present study was to explore the relationship between emotional management methods (i.e. surface acting and deep acting), the antecedents-personality (i.e. extraversion, agreeableness, conscientiousness, openness to experiences, and neuroticism) and the consequences-burnout (i.e. emotional exhaustion, depersonalization, and diminished accomplishment) of emotional labors. To be specific, the study examined the relationships between personalities with two ways of acting and burnout, and also tends to explore what sort of relationship exists between two ways of acting and burnout. To test these hypotheses, self-report data were collected from 186 cosmetics saleswomen through questionnaires. The results suggested that extraversion; agreeableness, conscientiousness, and openness to experiences had significant negative correlation with surface acting but had positive correlation with deep acting, and neuroticism had significant positive correlation with surface but negative correlation with deep acting; surface acting had significant positive correlation with three dimensions of burnout, while deep acting had significant negative correlation with three dimensions of burnout; the results also suggested that emotional management methods had moderating effect on the relationship of personalities and burnout. Implications for future research and service work were also discussed at the end.

<p>Denna studie undersökte relationen mellan karaktärsdragen i The Big Five och Health Locus of Control (HLC). Testen NEO-FFI och MHLC användes för att mäta karaktärsdragen och dimensionerna i HLC. 130 studenter vid Växjö universitet deltog i studien. Resultatet visade en relation mellan Conscientiousness och dimensionen Intern HLC. Extraversion hade en något svagare relation till IHLC. Studenter med en högre grad av Conscientiousness eller Extraversion hade generellt en högre grad av IHLC. Neuroticism hade en relation till dimensionen Powerful others (PHLC). Studenterna med en högre grad Neuroticism hade också i allmänhet en högre grad av PHLC. De funna relationerna kan tyda på att karaktärsdragen tillsammans med HLC möjligen kan påverka faktorer som inverkar på hälsan.</p>

<p>Syftet med vår studie var att undersöka hur mycket av alkoholkonsumtionen hos stu-denter som kan prediceras genom biologiska (BMI, ålder och kön), psykologiska (Lo-cus of Control och The Big Five Personality Theory) samt sociala (alkoholvanor i familjen och anledningar till alkoholkonsumtion) faktorer. Vi har valt att undersöka varje individs alkoholkonsumtion i förhållande till BMI och därefter se hur mycket av variansen som kan prediceras av de variabler vi undersökt. Vårt urval bestod av gym-nasieelever och universitetsstudenter i Växjö. Sammanlagt ingick 201 personer i un-dersökningen, 107 män och 94 kvinnor. Vi använde oss av en enkät för insamling av vår data. Vi gjorde en multipel regressions analys som visade att alkoholkonsumtion kan prediceras till 34,3% av de prediktorer vi använt oss av. De biologiska faktorerna predicerade enskild sammanlagt 13,1% av konsumtionen, de psykologiska faktorerna 13,3% och de sociala faktorerna 7,9% av alkoholkonsumtionen i vårt urval. Studiens syfte ämnar belysa en del av de faktorer som påverkar en individs alkoholkonsumtion, för att skapa en djupare förståelse av alkoholmönster hos studenter.</p> / <p>The purpose of this study was to investigate to what extent alcohol consumption among students is predicted by biological (BMI, age and gender), psychological (Lo-cus of Control and The Big Five Theory) and social (drinking habits within the family and reasons for alcohol consumption) factors. We have chosen to investigate each respondent’s alcohol consumption in relation to BMI and then see to what extent the variance can be predicted by the variables we have investigated. Our selection con-sists of upper secondary school students and university students in Växjö. A total of 201 persons participated in the inquiry, of whom 107 were men and 94 were women. The data was collected by means of a questionnaire. We conducted a multiple regres-sion analysis which showed alcohol consumption can be predicted to 34.3% by the variables in this study. In our selection the biological factors alone predicted 13.1% of the alcohol consumption, the psychological factors 13.3% and the social factors 7.9%. This study seeks to highlight some of the factors that affect an individual’s consump-tion of alcohol, this in order to create a deeper understanding concerning alcohol pat-terns among students.</p>

The purpose of the study was to see how you as a person perceive yourself in comparison to how others perceive you. For this particular study a comparison has been made between people living together and how they view themselves versus how their friends/spouses/partners/family members view them. The hypothesis was that there would be a difference between how the individual living with you perceives you and how you perceive yourself. Individuals tend to stretch the truth about themselves and they tend to see themselves in a more positive light than others might see them. The study was conducted by handing out questionnaires consisting of Big Five and Marlowe Crowne scale. There were totally 40 participants in the study, 24 women and 16 men. The results showed no correlation and no statistical significance in any of the analyses. This was due to few participants in the study.

In the highly competitive environment businesses invest big amounts of money into the new product development. New product success potentially depends on different factors among which salespeople play an important role. The aim of this paper is to explore the potential link between salespeople’s personality, motivation to sell new products and performance in selling new products. Based on the theoretical background of the Big Five personality dimensions, motivation and selling performance hypotheses were formulated and tested using statistical methods of correlation and regression analysis. The data was collected within one technologically intensive organization – ABB AB in Sweden using online web questionnaire and self-assessment measurements. Total investigation was conducted among organization’s salesforce. The findings confirm the importance of salesperson’s personality empirically showing that the latter significantly predicts both motivation and performance in selling new products. From all the Big Five Extraversion was confirmed to be the most important predictor of both motivation and performance in selling new products. Extraversion was found positively related with both motivation and performance in selling new products. Salespeople scoring high in Extraversion and especially possessing such characteristics as confident, energetic and sociable tend to be more motivated to sell new products and show higher performance results. Other personality dimensions such as Agreeableness, Conscientiousness, Neuroticism, and Openness to experience complexly approached are not proved to be significantly related neither with motivation nor performance in selling new products. The results are explained by the extreme importance of Extraversion in new product selling situation which analyzing in combination with the other personality dimensions suppresses the others. Finding regarding controlling for certain demographical characteristics of salespeople reveal that performance in selling new products is determined by selling experience. Salespeople’s age is not proved to be significantly related neither with motivation nor performance in selling new products. Findings regarding salespeople’s gender though proposing that males are more motivated to sell new products cannot be generalized due to the study limitations.

Bakgrund: Brand personality beskrivs i litteraturen som den uppsättning avpersonliga egenskaper som beskriver ett varumärke, genom att försevarumärken med mänskliga drag kan konsumenten lättare relatera ochknyta an till sina egna preferenser utifrån sin egen karaktär (Aaker 1997).Det var år 1997 som forskaren Jennifer Aaker (1997) kom med denförsta definitionen om brand personality, som följde "the set of humancharacteristics associated with a brand" (Aaker 1997, p 347). Syfte: Syftet är att förklara hur Aaker’s (1997) modell brand personality “thebig five” kan revideras för att passa till den Svenska kontexten. Forskningsfråga: Vilka dimensioner i modellen brand personality “the big five” (Aaker,1997) behöver revideras för att appliceras i en Svensk kontext?Vilka personlighetsdrag och dimensioner är unika för den svenskakontexten och behöver därmed adderas till brand personality modellen? Metod: Denna studie har antagit en abduktivt angreppssätt, där tidigareforskning om brand personality har varit utgångspunkt. Författarna toggrund i befintlig teori med avsikt att testa modellen ”the big five” skapadav Aaker (1997) empiriskt i en ny kontext. Till studien tillämpadesfokusgrupp (förstudie) och enkät. Resultat och slutsats: Genom studien var det möjligt att fastslå att Aakers (1997) ursprungligamodell brand personality, inte var funktionell i den kontext som studienämnar. En revidering var nödvändig för att uppnå en effektiv brandpersonality i den svenska kontexten. Resultatet genererade 41personlighetsdrag fördelade i 15 fasetter och fem dimensioner. Unikt förden svenska kontexten är åtta nya personlighetsdrag och tvådimensioner. Dimensionerna sophistication och ruggedness (Aaker1997) förkastades och ersattes av dynamisk och elementär. Det påvisadesatt vissa personlighetsdrag hade en annan innebörd i den svenskakontexten och var därmed bättre lämpade till en annan dimension.