Benefits of implementing Supply Chain Integration (SCI) are acknowledged in existing integration literature. Integration extending beyond functional silos and firm boundaries is expected to provide value for customers in terms of higher quality, improved service level, and reduced costs.In addition, internal integration allows business functions to align around a single company goal. This type of integration promotes value creation while decreasing redundancies and costs. Yet, regardless of the significant advances in research and practice, many organizations still experience difficulties not only to integrate activities with supply chain partners, but they also struggle to integrate activities within an organization, for example, through implementation of a sales and operations planning (S&OP) process. To tackle these challenges, organizations may need to reconsider why and how they integrate both internally and externally. However, the previous integration research provides only limited guidelines for how to carry out such evaluations. Many organizations experience difficulties in addressing the complexity related to integration and evaluation of activities internally and with SC partners. The lack of concrete guidelines for evaluation of SCI in theory is seen as one of the reasons for the still sporadic examples of successful SCI in practice. Thus, the overall purpose of this research is to increase understanding of external and internal integration in supply chains. To address the purpose, three studies (1-3) have been conducted. The study 1 highlighted the current status and several SCI challenges in academic literature and in practice. One of the major challenges relates to the absence of a systematic comprehensive approach for evaluation of internal and external integration. To contribute to closing of this gap, study 2 was conducted to develop a context based framework for evaluation of external integration. Finally, the subsequent study 3 aimed to develop a framework for evaluation of the S&OP process. Concerning the SCI challenges, this research contributes to previous integration literature by confirming some existing challenges but also by identifying additional challenges. Related to challenges of external integration, a set of contextual factors are identified which were observed to challenge the establishment of an appropriate level of external integration with SC partners. As a result a misfit occurs between the contextual factors and applied level of external integration. Additionally, reasons for the misfits were identified and discussed. Associated with the challenges of S&OP process, this thesis adds to existing fragmented literature on the S&OP process evaluation challenges by synthesizing and extending the existing knowledge. A framework has been developed which is founded on two key areas of process performance – S&OP process effectiveness and efficiency, and on various maturity levels of the process. Although several challenges were found for each maturity level, some challenges were observed occurring across more levels. Moreover, in this research, a context based framework for evaluation of external integration is proposed. The framework extends the previous SCI frameworks. It is founded on contextual factors which were considered by the studied cases when integrating with their SC partners. Furthermore, the factors were observed to promote establishment of an appropriate level of external integration. Each level consists of identified external integration activities. The thesis further contributes to the S&OP performance research by addressing the lack of process oriented frameworks for evaluation of the process performance. The proposed framework of measuring the S&OP process performance considers the five major steps of the process and their outputs as well as the output of the entire process. To reflect the process performance measures, the framework structures and defines effectiveness and efficiency measures and their relation to the process performance. The framework also conforms to the majority of the criteria for designing of appropriate performance measures. Finally, the major results of the thesis are synthesized and a framework is suggested of external integration and its effect on S&OP process performance. The framework considers the identified contextual factors, appropriate levels of external integration, and the S&OP performance measures the integration can have effect on. The thesis also discusses, alongside with the theoretical contributions, how the developed frameworks can support managers in evaluating their supply chain integration practices. Additionally, several opportunities for future research are outlined.

<p><strong>Aim:</strong></p><p>The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan.</p><p><strong>Method:</strong></p><p>The chosen research approach included theoretical and empirical studies. Empirical data was collected by triangulation, using both qualitative and quantitative methods. A semi-structured interview and two surveys using on-line questionnaires were conducted, analyzed and presented. The discussed theory including key definitions, models and concepts was related to the empirical data findings and reflected on.</p><p><strong>Results & Conclusions: </strong></p><p>A small non-profit squash club with scarce resources and slim organization has to implement a customer centered mindset and work smarter instead of harder.It is important for the club to carefully match market opportunities with its objectives and capabilities.Engaging in marketing planning and the development of a marketing plan will enable the club to find new creative ways to offer a unique squash experience that will result in a positive membership development.</p><p><strong>Recommendations:</strong></p><p>The squash club should strive to develop key strategic partnerships that can compliment its strengths and help reduce its weaknesses.An own club website would improve internal and external communication significantly and decrease the club management’s administrative workload.It would be advisable for the club to perform annual online customer satisfaction surveys to monitor and measure own performance and detect key changes in the marketplace.</p><p><strong>Contribution:</strong></p><p>This pre-study could be a good opportunity for the squash club’s management team to engage in marketing planning and develop its first marketing plan. Perhaps this study could also benefit other small sports clubs with similar challenges and give them ideas and new tools for future development, such as using on-line surveys.</p><p><strong>Suggested future research:</strong></p><p>It would be interesting to perform a comparison among the four racket sports: tennis, badminton, table-tennis and squash and the reasons behind young people choosing to play one sport over the others.The result would help racket clubs to better understand how they should position themselves in the market place to attract young people to their particular sport.</p>

<p>Operation Atalanta är en EU gemensam marin operation utanför Somalias kust som syftar till att skydda Word Food Program sjötransporter från piratattacker i området. Försvarsmaktens styrkebidrag till operationen består i huvudsak av Internationella Korvettstyrkan (IKS) som innehåller korvetterna HMS Stockholm, HMS Malmö och stödfartyget HMS Trossö. Förbandet transporterades till insatsområdet med strategisk sjötransport. Att transportera svenska örlogs-fartyg på detta sätt är tämligen nytt inom marinen. Strategiska sjötransporter kräver framförhållning då sjötransportresurserna i vissa fall kan vara svårt att få tillgängliga på den tid som önskas. Därför har denna uppsats inriktats på transportplaneringen av operation Atalanta.</p><p>Uppsatsen syftar till att undersöka och jämföra teori med praktik där kvalitativ textanalys har ställts mot kvalitativa intervjuer. Genom en undersökning av transportplaneringen under operation Atalanta som jämförts med <em>Handbok Försvarsmaktens Transporter Grunder (H FM Tp Grunder) </em>har skillnader identifieras. Dessa skillnader har senare värderas mot hur transportplanerings- processen följdes.</p><p>Processen har i denna uppsats begränsats till att undersöka de tre första delprocesserna, som författaren valt kalla för faser: <em>inhämtning, bedömning och upphandling.</em> Faserna används genomgående genom empirin där underaktiviteterna i respektive fas presenteras. Faktorer att beakta under planeringen är <em>kostnadseffektivitet, tid</em> och <em>kvalitet</em>. Dessa faktorers inverkan undersöks närmare i respektive fas.</p><p>Fallstudien visar att transportplaneringsprocessen inte följts enligt <em>H</em> <em>FM Tp Grunder</em>. Den främsta orsaken är tidsbrist som forcerat planeringen. Erfarenhet hos dem som varit involverade i planeringen har dock medgett att kontrollerade avsteg från processen kunnat göras.</p> / <p>Operation Atalanta is an EU combined maritime operation outside Somalia’s coasts. The main objective of the operation is to protect World Food Program sea transports in the area from pirate attacks. The Swedish Armed Forces has contributed with a maritime task force containing two corvettes and a supply ship. The ships were transported by a strategic sealift to area of operations. The knowledge of transporting Swedish naval vessels this way is limited due to lack of experience. Sea transports of this kind need to be planned with a long-term view due to the competitive situation on the sea transport market and the limitation of resources. </p><p>This essay is therefore focused on the planning process of the described transport where an investigation of theory and practice is done. The theory comes from an internal handbook which describes The Swedish Armed Forces planning process for military transports. This planning process will be compared to the case study, operation Atalanta in order to sort out differences. These differences will show how well the planning process was followed in this particular case.  </p><p>The author has limited the planning process to involve three different stages in the planning process, these are: <em>Information gathering, Assessment </em>and<em> Procurement</em> and hereafter called phases. The stages will in time be set from the political directive to a sea transport has been procured. Different aspects are to be considered during the planning process. These are cost efficiency, time and quality. These aspects will be examined in each phase in order to investigate how they have affected the planning process.    </p><p>The case study shows that the planning process has not been followed according to what the handbook describes. The main reason is the lack of time. The time has been a crucial factor which has driven the transport planning to make deviations. However this deviation has been done with good knowledge about the planning process thru experience.</p>

<p>The paper investigates the challenges of consolidating beneficiary participation in the planning and implementation of projects, the effects on project outcomes and the implications for community based development. It examines one of such projects in Sekondi- Takoradi Metropolis of Ghana by assessing the entire planning and implementation of the project, the participatory mechanisms used and the current state of the project in terms of its sustainability. The paper critically investigates a broad arena of literature relating to the evolution of the participatory concept and its relation to development planning and management. It further explores some of the critiques leveled against the concept. The paper argues further that beneficiary participation in Community Based Development Projects (CBDPs) in Ghana is a challenge because of the internal rigidities associated with the use of the concept. It explains through evidence from the analyzed data that understanding the strategies for the participatory process as well as the socio dynamics of the beneficiaries involved is important in ensuring positive project outcomes.</p>

Aim: The purpose was to perform a pre-study to marketing planning for a local squash club in Sweden that had difficulties with membership growth and development. This pre-study would provide the squash club with valuable information and a starting point when creating its first marketing plan. Method: The chosen research approach included theoretical and empirical studies. Empirical data was collected by triangulation, using both qualitative and quantitative methods. A semi-structured interview and two surveys using on-line questionnaires were conducted, analyzed and presented. The discussed theory including key definitions, models and concepts was related to the empirical data findings and reflected on. Results &amp; Conclusions: A small non-profit squash club with scarce resources and slim organization has to implement a customer centered mindset and work smarter instead of harder.It is important for the club to carefully match market opportunities with its objectives and capabilities.Engaging in marketing planning and the development of a marketing plan will enable the club to find new creative ways to offer a unique squash experience that will result in a positive membership development. Recommendations: The squash club should strive to develop key strategic partnerships that can compliment its strengths and help reduce its weaknesses.An own club website would improve internal and external communication significantly and decrease the club management’s administrative workload.It would be advisable for the club to perform annual online customer satisfaction surveys to monitor and measure own performance and detect key changes in the marketplace. Contribution: This pre-study could be a good opportunity for the squash club’s management team to engage in marketing planning and develop its first marketing plan. Perhaps this study could also benefit other small sports clubs with similar challenges and give them ideas and new tools for future development, such as using on-line surveys. Suggested future research: It would be interesting to perform a comparison among the four racket sports: tennis, badminton, table-tennis and squash and the reasons behind young people choosing to play one sport over the others.The result would help racket clubs to better understand how they should position themselves in the market place to attract young people to their particular sport.

Operation Atalanta är en EU gemensam marin operation utanför Somalias kust som syftar till att skydda Word Food Program sjötransporter från piratattacker i området. Försvarsmaktens styrkebidrag till operationen består i huvudsak av Internationella Korvettstyrkan (IKS) som innehåller korvetterna HMS Stockholm, HMS Malmö och stödfartyget HMS Trossö. Förbandet transporterades till insatsområdet med strategisk sjötransport. Att transportera svenska örlogs-fartyg på detta sätt är tämligen nytt inom marinen. Strategiska sjötransporter kräver framförhållning då sjötransportresurserna i vissa fall kan vara svårt att få tillgängliga på den tid som önskas. Därför har denna uppsats inriktats på transportplaneringen av operation Atalanta. Uppsatsen syftar till att undersöka och jämföra teori med praktik där kvalitativ textanalys har ställts mot kvalitativa intervjuer. Genom en undersökning av transportplaneringen under operation Atalanta som jämförts med Handbok Försvarsmaktens Transporter Grunder (H FM Tp Grunder) har skillnader identifieras. Dessa skillnader har senare värderas mot hur transportplanerings- processen följdes. Processen har i denna uppsats begränsats till att undersöka de tre första delprocesserna, som författaren valt kalla för faser: inhämtning, bedömning och upphandling. Faserna används genomgående genom empirin där underaktiviteterna i respektive fas presenteras. Faktorer att beakta under planeringen är kostnadseffektivitet, tid och kvalitet. Dessa faktorers inverkan undersöks närmare i respektive fas. Fallstudien visar att transportplaneringsprocessen inte följts enligt H FM Tp Grunder. Den främsta orsaken är tidsbrist som forcerat planeringen. Erfarenhet hos dem som varit involverade i planeringen har dock medgett att kontrollerade avsteg från processen kunnat göras. / Operation Atalanta is an EU combined maritime operation outside Somalia’s coasts. The main objective of the operation is to protect World Food Program sea transports in the area from pirate attacks. The Swedish Armed Forces has contributed with a maritime task force containing two corvettes and a supply ship. The ships were transported by a strategic sealift to area of operations. The knowledge of transporting Swedish naval vessels this way is limited due to lack of experience. Sea transports of this kind need to be planned with a long-term view due to the competitive situation on the sea transport market and the limitation of resources.  This essay is therefore focused on the planning process of the described transport where an investigation of theory and practice is done. The theory comes from an internal handbook which describes The Swedish Armed Forces planning process for military transports. This planning process will be compared to the case study, operation Atalanta in order to sort out differences. These differences will show how well the planning process was followed in this particular case.   The author has limited the planning process to involve three different stages in the planning process, these are: Information gathering, Assessment and Procurement and hereafter called phases. The stages will in time be set from the political directive to a sea transport has been procured. Different aspects are to be considered during the planning process. These are cost efficiency, time and quality. These aspects will be examined in each phase in order to investigate how they have affected the planning process.     The case study shows that the planning process has not been followed according to what the handbook describes. The main reason is the lack of time. The time has been a crucial factor which has driven the transport planning to make deviations. However this deviation has been done with good knowledge about the planning process thru experience.

In 1970&rsquo / s, significant shifts occurred both in planning and design theories as a response to the decreasing role of state in property relations and widening arena of private property. This shift in planning approaches led to an increase in the importance of &lsquo / flexibility&rsquo / concept. However this study proposes that flexibility in the control of spatial development is not an indisputable solution, but rather it is a dilemma. This is because / the definition, degree and effect of flexibility may change in every step of the process depending on the actors in the process. While it may be a way of solution in one case, it may be the problem itself in another. In the study, this dilemma is discussed in the context of spatial development in science parks. The concept of flexibility has a particular importance in respect to science parks which host especially technology based firms. Due to market changes and technology shifts, the spatial requirements of market and also the tenants change in time rapidly. That is why flexibility becomes a necessary tool in the physical planning of science parks. In this context, firstly the role flexibility in different planning and decision-making approaches is discussed. Then the structural characteristics of science parks and specifically METU Technopolis are defined. Within this framework, the physical development process of METU Technopolis and the role of flexibility in planning and decision making processes is examined. Finally some suggestions for controlling the flexibility in planning and design processes are developed.

<p>The paper investigates the challenges of consolidating beneficiary participation in the planning and implementation of projects, the effects on project outcomes and the implications for community based development. It examines one of such projects in Sekondi- Takoradi Metropolis of Ghana by assessing the entire planning and implementation of the project, the participatory mechanisms used and the current state of the project in terms of its sustainability. The paper critically investigates a broad arena of literature relating to the evolution of the participatory concept and its relation to development planning and management. It further explores some of the critiques leveled against the concept. The paper argues further that beneficiary participation in Community Based Development Projects (CBDPs) in Ghana is a challenge because of the internal rigidities associated with the use of the concept. It explains through evidence from the analyzed data that understanding the strategies for the participatory process as well as the socio dynamics of the beneficiaries involved is important in ensuring positive project outcomes.</p>

In 1996, the artillery regiment, A4, in Östersund was disbanded. Their former premises underwent remodelling to serve as the new campus for the Mid Sweden University. The express intention was that the new occupiers would be allowed to take part in the planning process. During 1997 the company Vasallen became the owner of the premises, by direction of the Ministry of Finance. Vasallen was charged with the management of former military premises and increasing their value with the aim of selling the property. Thanks to their well-defined mission and good financial resources, Vasallen became a new actor on the property market. In the same year, a number of architectural firms were invited to take part in a competition. At the beginning of 1998, SWECO FFNS was chosen as the winner, and the planning process started immediately. The new campus was inaugurated on September 6, 2002 with the Swedish Prime Minister, Göran Persson, in attendance. The aim of this study was to monitor how well the demands of the new occupiers regarding quality and environment were met, and how these demands were managed during the construction process. My ambition was to study the process as a case study in order to better understand and reflect on what actually happens in the communication between partners. The material on which the study is based was gathered by participation in planning meetings and by following the construction process. The Campus Östersund project was unique in many ways. In the first place, the existing buildings form a sound basis as they were intentionally designed with the needs and well-being of the individual in mind. Many qualities were thus already incorporated into the buildings on the site. The strict regulations imposed by the fact that these were classed as historical buildings set certain limitations, while at the same time posing a challenge to be overcome. The stark contrast between a military regiment and the activities of a modern university placed high demands on those involved in the project. The user’s wishes and demands, working environment factors, structural issues and demands on comfort always have a tendency to take second place after financial factors. In this case, however, the owner’s and user’s joint ambition led to the reconsideration of priorities concerning, for example, the working environment. Finally, the project was unique as a fully comprehensive view of the process and final product was adopted by the two main partners. This includes, for example, observing environmental assets throughout the whole project. In 1996, the artillery regiment, A4, in Östersund was disbanded. Their former premises underwent remodelling to serve as the new campus for the Mid Sweden University. The express intention was that the new occupiers would be allowed to take part in the planning process. During 1997 the company Vasallen became the owner of the premises, by direction of the Ministry of Finance. Vasallen was charged with the management of former military premises and increasing their value with the aim of selling the property. Thanks to their well-defined mission and good financial resources, Vasallen became a new actor on the property market. In the same year, a number of architectural firms were invited to take part in a competition. At the beginning of 1998, SWECO FFNS was chosen as the winner, and the planning process started immediately. The new campus was inaugurated on September 6, 2002 with the Swedish Prime Minister, Göran Persson, in attendance. The aim of this study was to monitor how well the demands of the new occupiers regarding quality and environment were met, and how these demands were managed during the construction process. My ambition was to study the process as a case study in order to better understand and reflect on what actually happens in the communication between partners. The material on which the study is based was gathered by participation in planning meetings and by following the construction process. The Campus Östersund project was unique in many ways. In the first place, the existing buildings form a sound basis as they were intentionally designed with the needs and well-being of the individual in mind. Many qualities were thus already incorporated into the buildings on the site. The strict regulations imposed by the fact that these were classed as historical buildings set certain limitations, while at the same time posing a challenge to be overcome. The stark contrast between a military regiment and the activities of a modern university placed high demands on those involved in the project. The user’s wishes and demands, working environment factors, structural issues and demands on comfort always have a tendency to take second place after financial factors. In this case, however, the owner’s and user’s joint ambition led to the reconsideration of priorities concerning, for example, the working environment. Finally, the project was unique as a fully comprehensive view of the process and final product was adopted by the two main partners. This includes, for example, observing environmental assets throughout the whole project. Brukarmedverkan i byggprocessen –en fallstudie 12 Building the “right product” is an important argument for including the end user in the project. By initiating a planning process in which the user’s demands and wishes are considered, one not only initiates the actual building process, but also a process in the client’s organisation. The capacity to participate in such a process within the organisation is, however, not always good. Clarity and respect for the processes initiated were not always particularly pronounced in this case. Lack of clarity sometimes led to confusion, which in turn led to complications in communication and thus delay in the project. The internal process in an organisation should, if possible, progress simultaneously with, and be firmly established before, meetings with the consultants. Theoretical studies have confirmed the importance of utilizing the process of change in internal organisational development in order to achieve a positive attitude among employees. Participation of the end user in a large organisation is often based on representatives in working parties. These representatives should be motivated, be given the time required within the framework of their job, and have the confidence of their colleagues. The opportunity to influence decisions is great in the initial stages. The user should have knowledge concerning the various phases of construction, the financial and legal framework, and the rules and regulations governing the project. Being able to participate in creating one’s own working environment elicits various degrees of commitment and levels of expectation in the user organisation. Both the occupants and the consultants should have the capacity for this kind of development, especially the latter as they constitute the “front line”. The user should understand the relation between desires and possible financial effects. The price tag for alternative demands/wishes and the effects these will have on the final rent should be clearly visible. It is an advantage if this is made clear very early on in the project. The dialogue between the parties should thus be supplemented by the architect explaining to the new occupiers where limitations and opportunities lie in the project. The parties involved must have a certain degree of pedagogical competence in order to explain and manage the project to everyone’s satisfaction. A good environment is seldom described in terms of formulated concepts outside the architectural community. Projects in which the end user is involved thus provide a unique opportunity to start building up a bank of knowledge including expressions used by non-experts to describe concepts of space. Difficulties are encountered when all these views are to be accepted and implemented in the building process through descriptions and drawings. Words are replaced by numbers, and more and more actors are involved, for example, engineering consultants. We simply do not have all the necessary tools with which to express wishes concerning the physical environment. We can, however, bridge the communication gap between users and consultants by using computer-aided information systems. The ideas expressed by the user can be transformed into three-dimensional video sequences, and thus be confirmed as being, “just what we meant”. It was apparent quite early on in this research that the technical terms available were not adequate to describe the events of this case. The end user’s feeling of not being able to keep up with the consultants’ technical concepts may lead them to feel that they are at a disadvantage, which certainly will not benefit the process. Here, the role of the architect as a pedagogue is important in leading the various participants into the planning process. One of the actors should perhaps have some kind of skills in behavioural science and Brukarmedverkan i byggprocessen –en fallstudie education. Perhaps changes should be made in the training of architects and other consultants. Respect for the common process is perhaps the most important factor for its success, together with clarity and openness. These are terms not traditionally used in construction projects. The interpretation of the customer’s wishes, explaining the opportunities and limitations of the building, and planning for future expansion are the responsibility of the architect. Does a single actor have a reasonable chance of coping with this in a large-scale project? All the participants should gain broad insight into each other’s jobs and roles early on in the project. Respect for the responsibilities and roles of others can be built up by concentrated efforts to exchange knowledge through dialogue early in the process. The incentive for participating varies from one actor to another. Theoretical studies, for example, give clear advice that each actor’s interests in the project be clarified. Trust is one of the most important mainstays in establishing good communication. Feelings of suspicion and unreliability can be disastrous in this kind of project. The development of legal issues and forms concerning contractors and their work is also desirable in order to aid the process. When the owner sees the opportunity to take an active part in the management of the premises, this leads to a continuous dialogue and process during and after the planning and construction phases. These studies have given me a greater respect for processes involving the end user, from planning to management. One of my most important personal  reflections, and a partly new realisation, is that the involvement of the user in the process has such a large influence on the building project. Communication and continuous information are essential in projects in which the user is involved. Communication can also be made easier if the parties regard each other as fellow partners and not opposing partners. The period spent in education and training is the most important in laying the foundation for these attitudes among professionals. A great deal of responsibility thus lies with teachers to ensure that end users have increased opportunity to participate in and influence the building process. There is no short cut to customer-focused working methods.

Global urbanisation trends and pressing issues around sustainability pose great challenges for cities. The smart city concept has been developed as a strategy for working with cities as they become systematically more complex through interconnected frameworks, and increasingly rely on the use of Information and Communication Technology to meet the needs of their citizens. This thesis explores the concept of smart cities as a potential urban construct that can address the social and ecological sustainability challenges which society faces. Smart cities are defined as cities where investments in human and social capital, and traditional and modern communication infrastructure fuel sustainable economic growth and a high quality of life, with a wise management of natural resources, through participatory governance. Through structured interviews with smart city practitioners and sustainability experts, the strengths and limitations of the smart city concept are identified and organised through the Framework for Strategic Sustainable Development (FSSD). Then, a Strategic Sustainable Development (SSD) approach is applied as a method to maximise the benefits of the concept, and to mitigate any identified limitations. This thesis recommends a planning guide, informed by an SSD approach, to help smart cities move strategically towards their smart city vision and also move society towards sustainability. / Den praktiska tillämpningen av detta projekt riktar sig till stadsplanerare som idag använder sig av the smart city concept men också till stadsplanerare som vill börja arbeta aktivt med att göra sina städer mer hållbara genom att minska resursanvändningen och optimera stadsaktiviteter. Det blir alltmer uppenbart att stora förändringar måste ske i världen idag för att förbättra utsikterna för vår framtid och framtiden för kommande generationer. Ett effektivt sätt att angripa en stor bidragande orsak till både miljöproblem och sociala problem är att rikta fokus mot utvecklingen av städer och försöka bedriva utvecklingen på ett mer långsiktigt hållbart sätt.Detta projekt analyserar the smart city concept, förstärker dess hållbara påverkan genom rekommendationer och tillhandahåller stadsplanerare med en strategisk beslutsprocess för hållbara smarta städer som guidar planerare igenom processen och stödjer dem i deras beslut i syfte att optimera den hållbara utvecklingen av städer. / <p>Sonya Frey: +45 53 35 80 51</p>