No description available.

The study involved a survey of the selection, use, and maintenance of modalities of physical therapy by selected professional athletic trainers of high school, college, and professional athletic teams in the Dallas-Fort Worth area.

No description available.

No description available.

Master of Science / Department of Special Education, Counseling and Student Affairs / Fred Bradley / The purpose of this report is to review available literature that identifies various psychological issues collegiate student-athletes may face and how medical professionals, specifically certified athletic trainers (ATCs), are prepared to manage these psychological issues. Considering ATCs are in constant interaction with student-athletes in comparison to other medical professionals it is crucial that research is being completed to make sure athletic trainers are properly caring for student-athlete and acting quickly and appropriately to psychological issues. This report will review research on psychological aspects encountered by athletic trainers in contact with student-athletes, and; furthermore, the ATCs sense of comfort and competence in working with these issues. Questions may arise such as how well the ATC is able to assess the psychological issues and know when to assist or refer these matters, issues which may include training, competence, expectations, and ethical practice. Finally, the review of the research and literature in this area will lead to suggestions and implications for further research and continued understanding of the ATCs role in the psychological aspects of their work with student athletes.

Zugl.: Bielefeld, Universiẗat, Diss., 2008.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2016-10-11T15:59:25Z No. of bitstreams: 1 Yuri Figueredo Spacov.pdf: 762240 bytes, checksum: a8c12fecb159cdabe39645f0542bb2ab (MD5) / Made available in DSpace on 2016-10-11T15:59:25Z (GMT). No. of bitstreams: 1 Yuri Figueredo Spacov.pdf: 762240 bytes, checksum: a8c12fecb159cdabe39645f0542bb2ab (MD5) Previous issue date: 2016-04-15 / We live in a time in which services tend to be exclusive and personalized. This context favors the insertion of Personal Trainer in the daily lives of people who are looking for style healthier life, which increases the supply of this service in the market and makes the competitive landscape in terms capitation customers. Thus, it is essential that professionals in this area to use marketing techniques to not only show what they do, but to differentiate and attract more consumers interested in their services. This work aimed to analyze how the Personal Trainer uses the marketing dissemination and promotion of its activities, and to evaluate the degree of importance of marketing in the process, raise the marketing strategies used to promote their services and identify the academic education contributes to the use of marketing strategies. The study is qualitative, exploratory and used a semi-structured interview to 15 Personals Trainers who work in the city of São Paulo. Data were categorized with the help of software ATLAS.ti 6.2 through content analysis and the results generated suggest that the Personal Trainer uses communication as greater dissemination strategy and promotion of their services, and the mouth marketing to mouth, display and social networks - Facebook, Instagram and Whatsapp - its main means to reach customers. Respondents understand the importance of marketing and management to manage his career, however 80% said that graduation did not offer enough content to work as a Personal Trainer. / Vivemos em um momento no qual os serviços tendem a ser exclusivos e personalizados. Esse contexto favorece a inserção do Personal Trainer no cotidiano das pessoas que estão em busca por estilos de vida mais saudáveis, o que aumenta a oferta desse serviço no mercado e torna o cenário mais competitivo em termos capitação de clientes. Dessa forma, é imprescindível que os profissionais dessa área se utilizem de técnicas de marketing para não só mostrar aquilo que fazem, mas para diferenciar e atrair mais consumidores interessados em seus serviços. Esta dissertação teve como principal objetivo analisar como o Personal Trainer utiliza o marketing na divulgação e promoção da sua atividade, além de avaliar o grau de importância do marketing nesse processo, levantar as estratégias de marketing utilizadas para a promoção dos seus serviços e identificar se a formação acadêmica contribui para utilização de estratégias de marketing. O estudo é qualitativo, exploratório e se utilizou de um roteiro semiestruturado para entrevistar 15 Personais Trainers que trabalham na cidade de São Paulo. Os dados coletados foram categorizados com o auxílio do software ATLAS.ti 6.2 por meio da análise de conteúdo e os resultados gerados levam a crer que o Personal Trainer utiliza a comunicação como maior estratégia de divulgação e promoção dos seus serviços, sendo o marketing boca a boca, indicação e redes sociais – Facebook, Instagram e Whatsapp – seus principais meios para chegar aos clientes. Os entrevistados compreendem a importância do marketing e da gestão para gerir sua carreira, no entanto 80% apontam que a graduação não ofereceu conteúdo suficiente para se trabalhar como Personal Trainer.

The University of ManchesterSandra TaylorDoctor of PhilosophyThe Reciprocal Influence Of Person Centred Counselling Students And Trainers2013This research has explored the reciprocal influence of counselling students and trainers in the UK, through the researcher’s lens of being a Person Centred trainer. The methodology evolved into relational heuristic research, an adaptation of heuristic research which is itself a contribution to knowledge. It is a qualitative approach that holds the researcher/trainer’s heuristic experience as its core whilst including and valuing the experience of others. Six pairs of former counselling students and trainers were interviewed together, followed by eight interviews between the researcher and her former students. The interviews provided the opportunity for the co-creation of a coherent story of their reciprocal influence and enabled clarification, corroboration, disagreement, memory jogging, and the emergence of surprises. Participants in the six interviews were gained through the researcher’s professional networks and so were convenience sampling. The eight former students were from the 22 invited whom the researcher had worked with two years previously. As is typical of heuristic research the analysis was a long, iterative and creative process of incubation and illumination.The main finding, available only because of the former students and trainers being interviewed together, is the uniqueness, complexity and richness of counselling student-trainer relationships. The three other substantial findings are: the huge impact of the transferential/countertransferential relationship between students and trainers; the nuances of liking and favouritism between students and trainers; and an invaluable insight into challenges and difficulties within the student-trainer relationship and their impact.In addition to the findings and discussion the researcher also offers a creative synthesis and a summary of learning, not to be turned into general principles and procedures but for each reader to resonate with their own experiences and see what does and doesn’t fit. This is in keeping with the complexity and uniqueness of experience found in the research. Specific contributions of this research for past, present and future counselling students and trainers as well as for course development are also discussed.

Submitted by Nadir Basilio (nadirsb@uninove.br) on 2017-07-03T19:49:05Z No. of bitstreams: 1 Carlos Augusto Palazzi Junior.pdf: 1484789 bytes, checksum: ca07ecd2ab4ad55d68b682538b543193 (MD5) / Made available in DSpace on 2017-07-03T19:49:05Z (GMT). No. of bitstreams: 1 Carlos Augusto Palazzi Junior.pdf: 1484789 bytes, checksum: ca07ecd2ab4ad55d68b682538b543193 (MD5) Previous issue date: 2017-02-23 / This dissertation aims to identify the factors that impact on the intention to hire or on consumer loyalty of the personal trainer service and to verify if there are differences between the variables surveyed between these two audiences. The constructs chosen through the literature, mainly international scientific articles, were: social skills, customer orientation, customer perceived expertise, personal trainer physical appearance, consumer familiarity and physical results obtained from the student, being analyzed through the conceptual framework of relationship marketing. The type of the research was confirmatory and the quantitative method, composed of a sample of 577 people obtained through an online questionnaire, and among the respondents, 245 have personal trainer and 332 do not have. In order to reach the objective of this dissertation, the closed questionnaire and the partial least square (PLS) analysis were used as data collection instrument to validate the hypotheses. As results, it was possible to perceive that there are differences between the models studied, in the intention-to-purchase model, consumers have the physical appearance of the personal trainer with greater significance when making the decision to acquire this service, followed by their familiarity by moderating the Professional knowledge, that is, the more previous knowledge of physical activity the consumer has, the more he or she will expect from the professional's expertise. In the loyalty model, it can be verified that the social skills of the personal trainer and the physical results conquered by the students through the personalized classes had greater significations, followed by the physical appearance of the professional and the familiarity moderating the expertise of the service provider. It is concluded that the personal trainer as its own manager, should use different methods and techniques to conquer different audiences. One of the main suggestions in the search intention model is that the personal trainer should show a personal physical appearance that demonstrates health care and muscular tone, as it inspires his clients, besides having superior knowledge to the consumer, since the more information the customer has, the more demanding it will be. In the loyalty model, the personal trainer should emphasize social skills, allowing a better relationship with the client, as well as reaching the expectations of the students regarding the physical results when hiring their services, not forgetting their good physical appearance and demonstrating knowledge regarding physical activity, physiology and physical exercises in relation to their students. / Essa dissertação tem como objetivo identificar os fatores que impactam na intenção de contratar ou na lealdade do consumidor do serviço de personal trainer e verificar se existe diferenças entre as variáveis pesquisadas entre esses dois públicos. Os construtos escolhidos por meio da literatura, principalmente de artigos científicos internacionais, foram: as habilidades sociais, a orientação para o cliente, a expertise percebida pelo cliente, a aparência física do personal trainer, familiaridade do consumidor e dos resultados físicos obtidos do aluno, sendo analisado por meio da estrutura conceitual do marketing de relacionamento. O tipo da pesquisa foi confirmatório e o método quantitativo, composto por uma amostra de 577 pessoas obtidos por meio de questionário online, sendo que, entre os respondentes, 245 possuem personal trainer e 332 não possuem. Para atingir o objetivo dessa dissertação, foi utilizado como instrumento para a coleta de dados o questionário fechado e a análise dos mínimos quadrados parciais PLS (partial least square) para validar as hipóteses. Como resultados, foi possível perceber que existe diferenças entre os modelos estudados; no modelo de intenção de contratar, os consumidores têm a aparência física do personal trainer com maior significância na hora de tomar a decisão em adquirir esse serviço, seguido pela sua familiaridade moderando a expertise do profissional, ou seja, quanto mais conhecimento prévio de atividade física o consumidor tiver, mais cobrará da expertise do profissional. No modelo de lealdade, pode-se verificar que as habilidades sociais do personal trainer e os resultados físicos conquistados pelos alunos por meio das aulas personalizadas tiveram maiores significâncias, seguidos pela aparência física do profissional e a familiaridade moderando a expertise do prestador de serviço. Conclui-se que o personal trainer como seu próprio gestor, deve utilizar métodos e técnicas diferentes para conquistar diferentes públicos. Uma das principais sugestões no modelo de intenção de contratar pesquisado, é que o personal trainer deve mostrar uma aparência física pessoal que demonstre cuidados com a saúde e a tonicidade muscular, pois isso inspira seus clientes, além de ter conhecimento superior ao consumidor, pois quanto mais informações o cliente tiver, mais exigente ele será. No modelo de lealdade, o personal trainer deve dar ênfase às habilidades sociais, permitindo um melhor relacionamento com o cliente, além de atingir as expectativas dos alunos em relação aos resultados físicos ao contratar seus serviços, sem esquecer da sua boa aparência física e de demonstrar conhecimento superior em relação a atividade física, fisiologia e exercícios físicos em relação aos seus alunos.

Personliga tränare (PT) i Sverige är en yrkesgrupp som verkar på en oreglerad marknad där vem som helst kan kalla sig PT och erbjuda tjänsten personlig träning. Den här studien undersöker svenska PT, deras yrkesverksamhet, utbildning och erfarenheter och uppfattningar om sin egen utbildning. En enkät administrerades till individer som är utbildade och/eller yrkesverksamma PT. I resultatet framträder en mångfacetterad yrkesgrupp, beståendes av män och kvinnor i alla åldrar mellan 18-63 år, med varierande grader av arbetserfarenhet och sysselsättningsgrad arbetandes både som egenanställd och anställd. Resultatet antyder att yrkesverksamma PT är utbildade, både från formella högskoleutbildningar och informella PT-utbildningar. PT anser sig generellt nöjda med sina utbildningar, men önskar att högre krav ställs både på utbildare av PT och de PT som slutför utbildningarna. Särskilt lyfts önskemål från PT fram om en kursplan som i längre utsträckning behandlar de praktiska arbetsuppgifter som kommer med PT-yrkets krav på försäljning och hantering av kunder. Det finns en tro och upplevelse bland PT att om högre krav ställs på PT-utbildningar kan en högre standard av yrkesrollen uppnås och med det kan yrkesrollens förutsättningar förbättras. / Personal trainers (PT) in Sweden is a profession that operates in an unregulated market where anyone can call themselves PT and offer the service personal training. This study investigated Swedish PTs, their professional activities, education and experiences and perceptions of their own education. A questionnaire was administered to individuals who are educated and / or actively working as PTs. The result shows a multifaceted occupational group, consisting of men and women of all ages between 18-63 years, with varying degrees of work experience and employment rate with both self-employed and employed PTs. The results suggest that PTs are educated, both from formal university educations and informal PT educations. PTs consider themselves generally satisfied with their education but would like to see higher demands placed on both educators of PTs and the PTs who complete their educations. In particular, the PT education requests a syllabus that to a greater extent deals with the practical tasks that come with the PT profession's requirements for sales and handling of customers. There is a belief and perception among PTs that if higher requirements are placed on PT educations, a higher professional standard can be achieved, and with that, the working conditions of the profession can be improved.