This study focuses on the official political line of Taiwan’s President Tsai Ing-wen. By conducting a qualitative text analysis in the form of a structured, focused comparative study on President Tsai’s National Day addresses over the period of 2018-2022. The chosen research questions of the study are; how are President Tsai Ing-wen’s official statements on the diplomatic relation to China presented in the National Day Addresses over the period 2018-2022 and to what extent do they differ? And how is Taiwan's National Unity presented by President Tsai Ing-wen in the National Day Addresses over the period 2018-2022 and to what extent do they differ? The study deemed the themes China, ‘Us’ and ‘ Them’ and National Unity to be of importance. Furthermore, the conclusion showed that President Tsai's National Day addresses seem to have adapted to the increase of severity in threats that Taiwan faces over time. As the threats from China have grown more severe, but also as the world faced a pandemic, economic difficulties and other major conflicts world wide. Finally, President Tsai referenced Taiwan's international allies increasingly over the years. Emphasizing the importance of like minded democratic allies to strengthen Taiwan’s National Unity and security.

民主成為一股全球性的潮流，帶動女性在缺席以久的政治場域上的出現和積極參與。從1960年斯里蘭卡誕生第一位民選女性總理開始，近半個世紀以來世界各國紛紛出現女性領導人。台灣於1996年首度舉行總統直選，2016年選出首位女性總統蔡英文，這樣的發展對台灣的性別平權有重大意義。本研究旨在透過文獻分析與深度訪談來分析，蔡英文身為一位女性在台灣的脈絡下成為首位女性國家領導人的條件；研究結果發現，政治機會、社會文化與個人資本是女性從政的重要條件。豐沛的個人資本奠定蔡英文政治參與的基礎，也是她進入合格人才庫及參選人才庫的要件；其次，即使具有高教育程度與專業經歷等條件，蔡英文的出場一開始仍然受到「男性不在場」的性別框架限制，但政治機會的出現與把握是她能夠突破參選人才庫的天花板成為民進黨內最高權力者的主因；最後，台灣社會性別文化由排斥女性參政逐漸轉變為鼓勵女性參政甚至欣賞女性政治菁英特質，也成為蔡英文當選總統的重要脈絡條件。本研究最後認為，以蔡英文為個案來探討台灣女性菁英的政治參與的重要意義在於進一步觀察，蔡英文成為首位女性國家領導人是否有助於提升台灣社會整體性別意識、改變父權的社會結構與文化，最終達成多數甚至全體台灣女性的解放。 / Against the background of global trend of democracy, women appear to be more active in the field of politics and public sphere where they have been absent for a long time. Since the election of the first ever female national leader in Sri Lanka in 1960, we have seen more democratically-elected female leaders around the world. Taiwan held its first direct presidential election in 1996, and elected its first female president Tsai Ing-wen in 2016. This is certainly a notable achievement as far as the pursuit of gender equality in Taiwan is concerned. Through literature analysis and in-depth interview and using Tsai Ing-wen as its case, this study seeks to explore the conditions, institutional as well as cultural, conducive to political empowerment and participation of female elites in the context of Taiwan. It is found that political opportunity, women-friendly culture, and personal capital are important for understanding the success of women in politics. In the case of Tsai, abundant personal capital lays the foundation for her participation in the government and in party politics. Which helps her enter ‘the pools of eligibles and of candidates.’ Despite the various forms of capital Tsai has enjoyed, political opportunities were only available for Tsai when “male are absent” specifically within her party, the Democratic Progressive Party. Last but not the least, an emerging more women-friendly culture among the society in Taiwan also contributes to Tsai’s success in politics. This study concludes that the contribution and value of studying the case of Tsai to discuss the elite women 's political participation in Taiwan lie in first, exploring the conditions that help female elites break the glass ceiling in traditionally male-dominate field of politics; and secondly, emphasizing that the election of Tsai as Taiwan’s first ever female president will only be truly meaningful for the pursuit of gender equality when the society’s gender consciousness is enhanced, patriarchal structure and culture changed, and most if not all women liberated.

2012年總統大選，民進黨的「三隻小豬」運動，堪稱是台灣選舉史上前所未見的造勢動員模式，此一「大事件」甚至破天荒，在2016年總統大選繼續沿用，因此本研究聚焦： 　　一、「三隻小豬」之事件發展，起源於台南三胞胎孩童把存在小豬撲滿裡的零錢，捐獻給要參選2012年總統的蔡英文，竟然在民進黨總統大選過程中，成為競選過程的「大事件」。二、「三隻小豬」之策略形成，民進黨如何運用這個「綠營最有效的募款工具」，在競選過程中，募得高達2.012億台幣的政治獻金。三、「三隻小豬」之媒體評論，以東森新聞報導為研究文本，2012選戰中，報導三隻小豬的則數，是平安福的將近四倍之多。三隻小豬，讓民進黨獲得的免費廣告效益，估計在10至20億台幣之間。 本研究者因為職務之故，能貼身採訪蔡英文陣營，因此採用「參與觀察、深度訪談」兩種研究方法，獲得第一手的訊息資料，再就東森新聞選舉過程中所報導「蔡英文」和「三隻小豬」的97篇相關文稿進行「內容分析」。 根據卡方檢定和ANOVA檢定的分析結果，本研究發現在蔡英文競選過程中，有三項值得觀察的顯著差異。並歸納出「三隻小豬」運動，此一大事件，具備不同於以往選舉的六大特色，包括：創新性、象徵性、互動性、在地性、參與性、持續性等。 / In the 2012 presidential election, The DPP’s Three Little Pigs campaign was so called the history of Taiwan's unprecedented mobilization election campaign. Four years later, in the 2016 presidential election, this “Mega Event” is to be continued, so this study highlights: First, the "Three Little Pigs" event that originated in Tainan, triplets’ children save money in a piggy bank, they donated the changes to the 2012 presidential candidate Tsai Ing-wen, set off political waves in the DPP election process unexpected. Second, how the "Three Little Pigs" policy formed, DPP proper use of this "come out of the gift," during the campaign, they raised up to NT$ 201.2 million in political contributions. Three Little Pigs can be described as the most effective fund-raising tool for the Green Camp. Third, the media covering regarding "Three Little Pigs" campaign, take the ETTV new scripts as study texts, during the 2012 election campaign, the number of covering stories in the Three Little Pigs is four times more than Ma Ying-jeou’s lucky charm. The DPP obtained about NT$ 1 to 2 billion free advertising effectiveness via Three Little Pigs movement. It is because of the researchers’ position; the researcher was able to interview Tsai camp closely. This research adopted "participant observation, in-depth interviews," these two methods, to obtain first-hand information and message. The researcher did "content analysis", to analyze 97 ETTV news stories regarding to "Tsai Ing-wen" and "The Three Little Pigs," in the presidential election. According to the analysis results of the chi-square test and ANOVA test, this study found that when Tsai Ing-wen was running for presidential campaign, there are three significant differences worth observing. Meanwhile, to conclude "The Three Little Pigs" mega event campaign, there are six characteristics different from previous elections, including: innovation, symbolic, interaction, localization, participation, sustainability and so on.